TUNE
TUNE is a Seattle-based SaaS provider of a partner marketing platform serving brands, affiliate networks, and agencies with postback tracking, 650+ API endpoints, global payment processing, and fraud prevention.
- Company typePrivate
- Founded2009
- HeadquartersSeattle, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What TUNE does
TUNE is a Seattle-headquartered (legally domiciled in Hunt Valley, Maryland) private SaaS company founded in 2009 that builds a partner marketing platform for advertisers, affiliate networks, and agencies managing performance-based marketing programs across mobile and web. The platform's core technology centers on server-side postback tracking — a method invented by TUNE — combined with a JavaScript-based cookieless tracking SDK and more than 650 API endpoints that enable customers to build custom integrations. The product is modular: the core TUNE Partner Marketing Platform (with white-labeling and personalized dashboards) is complemented by TUNE Pay for global partner payouts across 50+ countries, the TUNE Marketplace for partner discovery, a Proactive Fraud Prevention suite, deep linking, clickless (promo-code) attribution, and native integrations with all major mobile measurement partners including Adjust, AppsFlyer, Branch, Kochava, and Singular. Infrastructure carries SOC 2 Type II and SOC 1 Type II certifications, GDPR compliance with ePrivacy certification, and a publicly disclosed 99.9% uptime SLA.
TUNE's business model is subscription SaaS with separate tiered plans for Advertisers and Networks (pricing not publicly disclosed), supplemented by Professional Services revenue from migration, onboarding, custom development, and technical consulting engagements, plus transaction-fee revenue from TUNE Pay payment processing. Go-to-market combines enterprise field sales (Request a Demo CTAs), self-serve and API-led adoption for mid-market customers, and a channel ecosystem of agency partners and technology partners. The customer base spans enterprise and mid-market accounts across loyalty, financial services, subscription services, e-commerce, mobile advertising, financial trading, and affiliate networks, with long-tenured relationships (some exceeding a decade) and customer-reported 98% service satisfaction. The company has raised approximately $36.4M across a 2013 Series A and 2015 Series B and completed five acquisitions between 2012 and 2018 to extend mobile optimization and attribution capabilities.
TUNE firmographics
Firmographics- Name
- TUNE
- Legal name
- TUNE, Inc.
- Website
- https://tune.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- TUNE is a Seattle-based SaaS provider of a partner marketing platform serving brands, affiliate networks, and agencies with postback tracking, 650+ API endpoints, global payment processing, and fraud prevention.
- Ownership category
- akta.pro rank
Where TUNE is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TUNE business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscriptions: TUNE operates as a SaaS platform offering subscription-based access to their partner marketing platform. The company offers different plans for Advertisers and Networks with tiered pricing structures. Professional services are available as add-ons including migration assistance, onboarding packages, custom development, and technical consulting.
- TUNE Pay Payment Processing: Integrated payment processing through TransferWise and PayPal that offers the lowest payment fees on the market. TUNE Pay processes payments to 40+ countries with average delivery time under 2 business days. Revenue generated through transaction fees on international payments.
- Professional Services: Migration assistance, onboarding packages, custom solutions development, and technical consulting services. Available for customers of all sizes with options that fit various budgets and timelines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Plans for Advertisers - tiered options for brand partner programs |
| Subscription | Monthly | Plans for Networks - scalable options for affiliate networks |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
TUNE product offering
Product offeringCore offering
TUNE provides a fully customizable, API-first SaaS partner marketing platform that enables brands, agencies, and affiliate networks to manage, measure, pay, and grow their performance marketing programs across mobile and web. Core capabilities include server-side postback tracking, cookieless and clickless attribution, proactive fraud prevention, white-label customization via 650+ API endpoints, and integrated global partner payments through TUNE Pay supporting 50+ countries.
Product overview
TUNE offers a unified partner marketing platform with core product TUNE Partner Marketing Platform complemented by modular add-ons including TUNE Pay (global payment processing), TUNE Marketplace (partner discovery), Professional Services (migration, onboarding, consulting), cookieless tracking (JavaScript SDK), postback tracking, and Proactive Fraud Prevention Suite. The platform serves both advertisers (for complete partner management) and networks (for scalability and automation).
Differentiator
Problem solved
Functional benefit
Brands
- TUNE Pay: Global partner payment solution enabling advertisers and networks to pay partners via TransferWise and PayPal, supporting payments to 50 countries in 46 currencies.
- TUNE Marketplace
- HasOffers
Products and services
- TUNE Partner Marketing Platform Fully customizable SaaS platform for managing, measuring, paying, and growing partner marketing programs. Offers white labeling, API-based integrations with 650+ endpoints, real-time reporting, proactive fraud prevention, and postback tracking for advertisers and networks.
- TUNE Pay Integrated global partner payment processing module within the TUNE platform. Supports payments via TransferWise and PayPal to 50+ countries across 46 currencies with customizable payout rules, invoicing, reconciliation, and approvals.
- TUNE Marketplace In-platform partner discovery and recruitment tool connecting brands with affiliates, agencies, and technology partners. Includes research tools for finding the right marketing partnerships.
- TUNE Professional Services Migration assistance, onboarding packages, custom solutions development, and technical consulting services. Migration can be completed in as little as one business day; flexible packages for customers of all sizes.
- TUNE Cookieless Tracking (JavaScript SDK) JavaScript-based ITP-compliant cookieless tracking solution achieving less than 5% session loss for web and mobile web, future-proof against browser cookie restrictions.
Quantifiable outcome
- 99.9% uptime guarantee publicly displayed via status.hasoffers.com
- +5 more outcomes
Companies that use TUNE
Customer profileNamed customers16 records
Segments8 records
Ideal customer profiles3 records
TUNE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability1 record
Feature13 records
TUNE partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- AdjustcoreMobile measurement partner integration enabling accurate mobile app attribution without additional SDK. Adjust handles mobile attribution, analytics, and provides fraud analysis that flows into TUNE's tracking data.
- AppsFlyercoreMobile measurement partner integration for app install tracking and in-app event attribution. Integrates with TUNE platform for seamless mobile partner marketing measurement.
- BranchcoreMobile measurement partner providing deep linking and cross-platform measurement. Integrates with TUNE to enable accurate mobile attribution without additional SDK installation.
- KochavacoreMobile measurement partner integration for tracking installs, in-app events, and engagement actions. Provides mobile attribution data to TUNE platform.
- SingularcoreMobile measurement partner providing unified analytics, campaign optimization, and fraud prevention. Integrates with TUNE for comprehensive mobile partner marketing tracking.
- TransferWise (Wise)corePayment processor integration for international partner payments. Supports payments to 50+ countries with low fees and fast delivery times.
- PayPalcorePayment processor integration for partner payments. Part of TUNE Pay offering alongside TransferWise for flexible global payment processing.
- Agency PartnerscoreAgency partners provide services across three key phases of brand partner programs: developing program strategy, managing the program, and optimizing program performance. TUNE offers award-winning technical support to agency partners.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
TUNE competitors and assessment
Company assessmentBroad incumbents
- Awin: Awin is a global affiliate marketing network operating across multiple verticals with advertiser and publisher tools. It is a broad incumbent competitor to TUNE in the affiliate network space, with similar cross-border tracking and payment capabilities.
- CJ Affiliate: CJ Affiliate (formerly Commission Junction) is one of the largest global affiliate networks, owned by Publicis. It competes with TUNE on the network/affiliate-operator side and also offers advertiser-facing tools, but as a much larger incumbent with a longer-established publisher base.
- Rakuten Advertising: Rakuten Advertising is a global affiliate marketing network and technology provider. It competes with TUNE in affiliate tracking and program management but as a larger, more diversified incumbent within the broader Rakuten ecosystem.
- ShareASale: ShareASale is an established affiliate marketing network serving thousands of merchants. It competes with TUNE in affiliate program management and tracking, but operates more as a closed network than as an open SaaS platform like TUNE.
Direct peers
- Everflow: Everflow is a partner marketing platform serving advertisers, networks, and agencies with affiliate tracking, attribution, and fraud prevention features. It competes most directly with TUNE on the networks side of the market, offering similar postback-style tracking, real-time reporting, and white-label capabilities.
- PartnerStack: PartnerStack is a partner ecosystem platform focused on managing affiliate, referral, and reseller programs for SaaS and B2B companies. It directly competes with TUNE in the advertiser-facing partner management space, with overlapping capabilities in tracking, payouts, and partner recruitment.
- impact.com: impact.com is a leading global partner marketing platform offering affiliate, influencer, and B2B partnership management. It is the most direct and well-capitalized competitor to TUNE in the enterprise partner marketing platform category, with overlapping advertiser and network customer bases and similar tracking, attribution, and payment capabilities.
- LinkTrust: LinkTrust is an affiliate marketing software platform offering tracking, fraud prevention, and partner management for advertisers and networks. It directly competes with TUNE in the affiliate tracking software category, with similar target customers and feature sets.
Emerging players
- Refersion: Refersion is an affiliate and influencer marketing platform focused on direct-to-consumer brands. It overlaps with TUNE's advertiser-facing tools but is more focused on the influencer/DTC segment and typically serves smaller merchants.
- Tapfiliate: Tapfiliate is a cloud-based affiliate tracking platform offering link tracking, commission management, and integrations with major e-commerce platforms. It is an emerging competitor to TUNE targeting small-to-mid-market advertisers rather than TUNE's enterprise network focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TUNE social profiles
Digital presenceTUNE compliance and trust
Trust signalCompliance3 records
TUNE financial estimates
Financial estimateRevenue estimate
Valuation estimate
TUNE leadership team
Management profileNumber of profiles
Profiles6 records
TUNE funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TUNE M&A and investment
M&A and investmentM&A5 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TUNE
What does TUNE do?
TUNE provides a fully customizable, API-first SaaS partner marketing platform that enables brands, agencies, and affiliate networks to manage, measure, pay, and grow their performance marketing programs across mobile and web. Core capabilities include server-side postback tracking, cookieless and clickless attribution, proactive fraud prevention, white-label customization via 650+ API endpoints, and integrated global partner payments through TUNE Pay supporting 50+ countries.
Is TUNE a public or private company?
TUNE is a private company. It is classified as venture growth investor backed and is currently operating.
When was TUNE founded?
TUNE was founded in 2009. It employs 101 to 250 people.
Where is TUNE based?
TUNE is headquartered in Seattle, United States, in the North America region.
How does TUNE make money?
Three revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are TUNE Pay Payment Processing and professional Services.
Who are TUNE's main competitors?
Broad incumbents on record are Awin, CJ Affiliate, Rakuten Advertising and ShareASale. Direct peers are Everflow, PartnerStack, impact.com and LinkTrust. Emerging players are Refersion and Tapfiliate.
Does TUNE have an API?
Yes. TUNE offers a two-way API with over 650 endpoints that enables developers to build custom solutions on top of the platform. The API supports real-time data streaming and API-driven data sharing, allowing customers to stream all data to any internal system or third party. Almost every function of the TUNE platform is achievable via API, making it the industry's most flexible API for partner marketing. Developer documentation is at developers.tune.com.