Naylor Association Solutions

What Naylor Association Solutions does

Naylor Association Solutions is a privately held, Alpharetta-based provider of outsourced communications, career center, event management, and association management services exclusively serving trade and professional associations. Founded in 1969, the company serves 1,600+ association clients across 80+ industries through a 251-500 employee organization anchored by a 70+ person sales and marketing team operating on Salesforce and Marketo. Its portfolio spans the Association Management Software (AMS) platform, the Member Data Platform (MDP), tiered career center software (Standard, Pro, Enterprise), AI-powered eNewsletters (AI NewsBrief) and career content (AI CareerBriefs), MarketBASE online buyers' guides, programmatic advertising and retargeting, full-service event management, magazine and directory publishing, and sub-brands such as Naylor Insights, Association Adviser, MemberReach, and AssociationMediaHub.com.

The technology stack is a cloud-based suite integrating AMS, a centralized member data layer, job board infrastructure, and AI-assisted content delivery. Career Center Networks create a network effect by cross-posting jobs across association career centers, and a 30+ partner integration ecosystem (Indeed, ZipRecruiter, LinkedIn, Glassdoor, Higher Logic, Salesforce, Marketo, PayScale, Credly, Brazen, etc.) extends platform utility. AI is applied narrowly to text personalization and recommendation within newsletters and career content, rather than as a core differentiator.

Naylor monetizes through multiple streams: advertising sales (print, digital, programmatic retargeting) where it claims to have shared nearly $1B in non-dues revenue with clients over 20 years; job posting and career center transaction fees (career centers have grown 43% annually since 2020); event management, exhibit, and sponsorship sales on commission or fee basis; subscription and AMS implementation fees; and directory and guide advertising. Pricing is largely quote-based with hybrid fee/commission structures for advertising and tiered subscriptions for career center software. Go-to-market is direct field and inside sales supported by thought-leadership content (Association Adviser blog, benchmarking report, podcast) and the AssociationMediaHub.com advertising marketplace.

Name

Naylor Association Solutions

Legal name

Naylor Association Solutions

Website

http://www.naylor.com/

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

251–500 employees

Short description

Naylor Association Solutions is a privately held provider of communications, career center, event management, and association management software exclusively serving 1,600+ trade and professional associations across 80+ industries, monetizing through advertising sales, job postings, events, and AMS subscriptions.

Ownership category

akta.pro rank

Product category

Association Management Software

NAICS

Business Support Services (5614), Administrative and Support Services (561), Advertising Agencies (541810), Convention and Trade Show Organizers (56192), Professional Organizations (81392)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311), Services-Facilities Support Management Services (8744), Services-Employment Agencies (7361)

akta.pro primary industry

Digital Workplace & Collaboration Integration (BPAEAAAM)

akta.pro secondary industries

Vendor Sourcing & Contract Management (HSACAAAE), Technical Enablement & Adoption Services (Change Management, Adoption, Champions) (BPAEANAC), Offshore Development Center (ODC) / Dedicated Team Services (BPAEAMAL)

Keywords

• Association management software
• Career center platforms
• Membership engagement
• Trade association services
• Association event management

Headquarters

HQ city

Gainesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Advertising Sales: Naylor sells print and digital advertising within association publications, websites, newsletters, microsites, and mobile apps. This includes traditional display ads, targeted advertising, retargeting, and sponsored content. The company has shared nearly $1 billion in advertising sales-based non-dues revenue with clients over the past 20 years.
2. Job Posting Sales & Career Center Revenue: Revenue from paid job postings on association career centers, featured advertising, and job email blasts. Career centers partner with Naylor have experienced an average annual growth rate of 43% since 2020. Naylor operates the largest portfolio of career centers in the North American association market.
3. Event Management, Exhibit & Sponsorship Sales: Revenue from full-service event management, exhibit space sales, sponsorship sales, floor plan/venue/contractor management, audience acquisition, and event PR/media relations for association events.
4. Association Management Software & Services: Fees for Association Management Software (AMS), implementation services, and full-service association management covering government affairs, meeting management, chapter management, fundraising, financial management, membership services, IT, and HR.
5. Directory and Guide Sales: Revenue from membership directories, industry resource guides, show guides, and MarketBASE online buyers' guides in print and digital formats.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Naylor Association Solutions provides outsourced communications, association management software (AMS), digital career center and job board platforms, event management and registration services, and outsourced publication production paired with advertising sales for trade and professional associations. The company operates a vertically integrated stack that combines acquired platforms (Boxwood Technology, Timberlake Membership Software, TechMedia, and Gravitate Solutions) with original services to support membership operations, member engagement, non-dues advertising revenue, and live and virtual events. [Inferred from aggregated company overview]

Product overview

Naylor Association Solutions is a comprehensive association management platform serving trade and professional associations with an integrated suite of products organized around core platforms and specialized modules. The core platform includes Association Management Software (AMS) and the Naylor Member Data Platform (MDP) for member data management, complemented by Association Career Centers with job boards, career fairs, and career networks. Communication products span print and digital magazines, AI-powered eNewsletters (AI NewsBrief), show guides, membership directories, and magazine microsites. Revenue generation tools include Association Advertising Sales, Programmatic Advertising & Retargeting, and Job Posting Services. Event management covers full-service event management, exhibitor/sponsor services, and event PR. Additional services include Marketing & PR, Editorial & Content, Full-Service Association Management (government affairs, meeting management, fundraising), and research offerings under Naylor Insights including the Association Adviser brand. The company also offers branded sub-portals including AssociationMediaHub.com for advertising, MemberReach for campaigns, and various login portals. The portfolio is ASAE-endorsed for career center solutions and has generated nearly $1 billion in non-dues revenue for clients over 20 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Association Management Software (AMS) A SaaS platform that supports core membership operations for trade and professional associations, including member records, dues processing, event registration, and member communications.
• Member Data Platform A centralized data platform for managing association member information, segmentation, and engagement analytics, integrated with the AMS and career center offerings.
• Career Center Platform A digital job board and career resource platform operated on behalf of associations to connect employers with industry professionals and generate non-dues revenue.
• Event Management Services End-to-end event planning, registration, logistics, and on-site services for trade and professional association conferences, exhibitions, and virtual events.
• Outsourced Publication and Advertising Sales Outsourced print and digital publication production combined with advertising sales and revenue-share arrangements that generate non-dues revenue for associations.
• AI-Assisted Member Newsletters AI-assisted newsletter production and member communications delivered as a managed service to associations to streamline ongoing member engagement content.

Quantifiable outcome

• $1 billion in non-dues revenue shared with clients over the past 20 years
• +9 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration34 records

AI capability5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• AssociationMediaHub.comcoreChannel Partner/ Reseller/ DistributorAssociationMediaHub.com is Naylor's centralized advertising marketplace through which advertisers and exhibitors can purchase print advertising, digital advertising, targeted advertising, sponsored content, and event exhibits across the Naylor association network. It serves as the primary channel for advertiser services and is branded separately from the Naylor main site.
• American Society of Association Executives (ASAE)coreStrategic or Co-development PartnerASAE has endorsed Naylor's career center and workforce development solutions as industry-leading. This endorsement is a key differentiator and validation of Naylor's solutions for the association community.
• SalesforcecoreTechnology or IntegrationSalesforce is used by Naylor's sales and marketing team as the primary CRM tool to manage client relationships and drive revenue across the organization.
• Marketo (Adobe)coreTechnology or IntegrationMarketo is used by Naylor's sales and marketing team as the marketing automation platform to support demand generation and client engagement.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Association Analytics: Association Analytics provides data analytics and business intelligence specifically for associations. It is an emerging player adjacent to Naylor's Member Data Platform, focused narrowly on data and analytics versus Naylor's broader platform.

Direct peers

• Cadmium: Cadmium provides event management, abstract submission, and learning management solutions tailored to associations and scientific/medical societies, overlapping with Naylor's event management and meeting management offerings.
• Aptify (Community Brands): Aptify, now part of Community Brands, is a leading AMS platform for associations. It directly competes with Naylor's Member Management Software and adjacent services for association customers across verticals.
• MultiView: MultiView is a B2B advertising and media solutions provider serving trade associations and industry verticals. It directly overlaps with Naylor's AssociationMediaHub advertising marketplace and print/digital advertising sales services.
• Trade Press Media Group: Trade Press Media Group provides custom publishing, advertising sales, and event services for trade associations, closely mirroring Naylor's magazine publishing, advertising sales, and event management products.
• Higher Logic: Higher Logic is a direct peer providing member engagement, community, marketing automation, and AMS-adjacent software to associations and member-based organizations. It overlaps with Naylor on AMS, email, and member engagement, competing for the same trade and professional association buyers.
• MemberClicks (Personify): MemberClicks, owned by Personify, provides AMS, member engagement, and event management software to small and mid-sized associations. It competes with Naylor primarily in the smaller-association segment of the same customer base.
• Web Scribble: Web Scribble provides association job board, career center, and applicant tracking solutions, competing directly with Naylor's Association Career Centers and Job Boards offerings.
• YourMembership (Community Brands / YM Careers): YM Careers and YourMembership are core competitors in association career center and AMS software, overlapping directly with Naylor's career center, job board, and member management offerings.

Broad incumbents

• Personify: Personify is a broader incumbent offering AMS, member engagement, fundraising, and events software across multiple membership verticals, competing with Naylor on AMS and full-service association management.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/naylorllc
• LinkedInlinkedin.com/company/naylor-llc
• Xx.com/naylorllc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naylor Association Solutions