MemberClicks

What MemberClicks does

MemberClicks, founded in 1998 by Thomas Howard in Huntsville, AL, and now operating as a brand within the Momentive portfolio (acquired December 23, 2020), provides purpose-built association management software (AMS) to small-staff membership organizations. The company serves professional associations, trade associations, chambers of commerce, and association management companies (AMCs) with two core products — MC Professional (starting at $4,500/year) for individual-based member organizations and MC Trade (starting at $3,500/year) for organization-based members and chambers — supplemented by an integrated suite of add-on modules including CommUnity (online community), Classroom LMS, Job Board, Registration Tech (A2Z Events), Member App, Data Insights (AI-powered analytics, launched October 2024), and Smart Newsletter (generative-AI email automation, launched June 2025).

The platform is a cloud-based, web-accessible system combining CRM, membership database management, event registration, email marketing, integrated payment processing (PCI DSS compliant), and committee management. It supports 200+ third-party integrations including QuickBooks, Microsoft Dynamics GP, MailChimp, WordPress, Zapier, and multiple payment gateways. MemberClicks reports connecting 6 million+ members across 3,000+ organizations. The technology stack incorporates AI capabilities through LLMs, machine learning, predictive analytics, and generative AI for member retention modeling and content generation, though AI is delivered as a feature layer rather than a foundational product.

The business model is a sales-led, subscription-based GTM with annual contracts beginning at $3,500-$4,500 and scaling by organization size and add-on adoption. Distribution is exclusively through direct enterprise field sales with a "Request a Demo" conversion motion, complemented by professional services packages ($250-$1,500+), AMC channel partnerships (200+ AMCs in the Premier AMC Partner Program), and industry association relationships (ASAE, ACCE, and numerous state-level society partners). Revenue streams include software subscriptions, professional services, and customer-side monetization tools (job board, ad space, eCommerce). The company has 11-50 employees and is privately held.

Name

MemberClicks

Legal name

MemberClicks

Website

https://memberclicks.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

MemberClicks provides purpose-built association management software (MC Professional and MC Trade) and integrated add-on modules to 3,000+ small-staff professional associations, trade groups, chambers of commerce, and association management companies, operating as a brand within the Momentive portfolio.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. AMS Software Subscriptions: Annual subscription-based pricing for association management software. Two product tiers: MC Professional (starting at $4,500/year) for individual-based member organizations, and MC Trade (starting at $3,500/year) for organization-based member types and chambers. Pricing varies based on organization size and functionality needs.
2. Job Board Revenue: Add-on product enabling associations to earn revenue through sponsored job postings, with employers able to pay for featured listings and set their own pricing.
3. Newsletter Ad Space: Smart Newsletter feature allows selling recurring ad space or RSS blog inclusion to sponsors and partners, generating non-dues revenue for customer organizations.
4. Professional Services: Implementation, configuration, training, and consulting services offered at various price points ($250-$1,500+) to support customer onboarding and ongoing optimization.
5. eCommerce Store Revenue: MC Trade includes eCommerce store creation for product sales, branded merchandise, and member product promotion, enabling non-dues revenue for customer organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

MemberClicks provides cloud-based association management software (AMS) to small-staff membership organizations, primarily professional associations, trade associations, chambers of commerce, and nonprofits. The platform comprises two core products, MC Professional for individual-based member organizations and MC Trade for organization-based members, with an integrated ecosystem of add-on modules covering event registration, online communities, learning management, job boards, mobile apps, and AI-powered analytics. Revenue is generated through annual subscriptions starting at $3,500, supplemented by implementation and configuration professional services.

Product overview

MemberClicks by Momentive offers a modular association management software (AMS) platform designed for professional associations, trade associations, chambers of commerce, and nonprofits. The portfolio consists of two core AMS products: MC Professional (for organizations with individual members, starting at $4,500/year) and MC Trade (for organizations with organization-based memberships, starting at $3,500/year). These core platforms are complemented by a suite of integrated add-on modules including Registration Tech/A2Z Events for event management, CommUnity for online member communities, Job Board for career services, Classroom LMS for online learning, Member App/Conference App for mobile engagement, Data Insights (AI-powered analytics for MC Trade), and Smart Newsletter (AI-powered email automation for MC Professional). The company also offers professional services packages including MC Professional Services, MC Trade Services, CommUnity Services, and Data and Web Services for implementation, training, and customization. Additional support resources include The Loop client community, MemberClicks University training platform, and live support via phone, chat, and email. MemberClicks serves over 6 million members across 3,000+ organizations and is part of the Momentive portfolio of brands.

Differentiator

Problem solved

Functional benefit

Brands

• MC Professional: Association management software for professional associations and nonprofits with individual-based member types
• MC Trade
• CommUnity
• Job Board
• Classroom LMS
• Member App
• Registration Tech
• Data Insights
• Smart Newsletter

Products and services

• MC Professional
• MC Trade Association management software built for trade associations, chambers of commerce, and organizations with organization-based memberships. Features complex member-to-member and member-to-organization relationship management, advanced financial tools, ecommerce store, and third-party accounting integrations including QuickBooks and Microsoft Dynamics GP. Starting at $3,500 annually.
• Registration Tech (A2Z Events) Event registration technology add-on that streamlines event operations for conferences and tradeshows. Includes badge printing, check-in systems, attendance tracking, assessments and certifications, lead retrieval, and registration management.
• CommUnity Online community platform that creates a secure, exclusive space for members to build stronger relationships. Includes discussion boards, forums, polls, direct messaging, custom groups, gamification with leaderboards and badges, and engagement tracking reports.
• Job Board Job board software that drives membership, grows revenue, and provides career opportunities for members. Integrates with both MC Trade and MC Professional, with employer job listings, resume bank, automated employer surveys, social sharing, newsletter generator, and featured job designations.
• Classroom LMS Learning management system (LMS) for membership organizations. Enables flexible course creation with videos, quizzes, modules, and documents, supporting custom learning paths, prerequisites, continuing education credits, certifications, and members-only or public courses.
• Member App Mobile membership and event app combined. Includes directories, forums, event experiences, push notifications, searchable directories, speaker info, session search/filtering, surveys, attendee list management, QR code attendance tracking, and sponsor/advertising revenue opportunities.
• Data Insights AI-powered reporting and analytics add-on for MC Trade combining large language models, machine learning, predictive analytics, and generative AI. Features include AI Data Analyst for natural language queries, predictive modeling for at-risk members and 12-month revenue forecasting, flexible data visualizations, and content generation for member communications.
• Smart Newsletter AI-powered newsletter automation feature for MC Professional that automatically builds newsletters based on subscriber interests and engagement. Uses generative AI to select and curate articles, with drag-and-drop editor, content source management, preview capabilities, and non-dues revenue generation through ad space sales.
• MC Professional Services Professional services packages for MC Professional including Best Practices Discussions, Project Scoping, Configuration Review, 3-Hour Training Bundle, and Classroom LMS Best Practice Discussion. Prices range from $250 to $750.
• MC Trade Services Professional services packages for MC Trade including Best Practices General Discussion, Project Scoping, Classroom LMS Best Practices, Configuration Review with Live Call, Form Build, Training Package, New Entity Setup, and A2Z Event Reconciliation. Prices range from $250 to $1,500+.
• CommUnity Services Professional services packages for CommUnity including Enhanced Platform Features, Integration support, Configuration Review and Best Practices, Marketing services, and Base to Premium Upgrade.
• Data and Web Services Enterprise services for MC Trade including Report and Data Services, Reporting and Advanced Query Training, Data Review and Cleanup, API Data Services, Data Update Automation, Website Redesign, MC Professional Member Portal setup, Microsite creation, and Brand Updates. Prices range from $150 to $1,500+.

Quantifiable outcome

• 40% membership growth for American Society for Nutrition since implementing MemberClicks
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability6 records

Feature8 records

Partnerships

25 partnerships are on record, tiered minor and core.

• WildApricotminorStrategic or Co-development PartnerSister brand within Momentive portfolio. WildApricot serves smaller, DIY-focused organizations while MemberClicks serves organizations expecting more from their software with dedicated account management.
• ThreeSixtyminorStrategic or Co-development PartnerSister brand within Momentive portfolio offering additional association management solutions.
• A2Z EventscoreTechnology or IntegrationEvent management platform acquired by Momentive in August 2022 to expand event offerings. Part of the integrated Momentive suite, with reconciliation services available for MC Trade customers.
• ASAEminorStrategic or Co-development PartnerAmerican Society of Association Executives - strategic partnership with major industry association serving association professionals.
• ACCEminorStrategic or Co-development PartnerAmerican Chamber of Commerce Executives - strategic partnership with leading chamber professional organization.
• W.A.C.E.minorStrategic or Co-development PartnerWestern Association of Chamber Executives - association partner hosting annual conferences with MemberClicks client training sessions.
• FSAEminorStrategic or Co-development PartnerFlorida Society of Association Executives - state-level association partner for association professionals.
• GSAEminorStrategic or Co-development PartnerGeorgia Society of Association Executives - state-level association partner for association professionals.
• CSAEminorStrategic or Co-development PartnerCanadian Society of Association Executives - international association partner for association professionals.
• ISAEminorStrategic or Co-development PartnerIndiana Society of Association Executives - state-level association partner.
• NASCminorStrategic or Co-development PartnerNational Association of State Chambers - strategic partner representing state chamber systems.
• ASAminorStrategic or Co-development PartnerAmerican Society of Agronomy - association partner.
• VSAEminorStrategic or Co-development PartnerVirginia Society of Association Executives - state-level association partner.
• ISHAminorStrategic or Co-development PartnerIllinois Society of Association Executives - state-level association partner.
• DFWAEminorStrategic or Co-development PartnerDallas-Fort Worth Association Executives - regional association partner.
• AMCIminorStrategic or Co-development PartnerAssociation Management Company International - strategic partner for AMC industry.
• SAMminorChannel Partner/ Reseller/ DistributorPremier AMC Partner - Association Management Company managing multiple associations using MemberClicks platform.
• CivicaminorChannel Partner/ Reseller/ DistributorPremier AMC Partner - Association Management Company in the partner program.
• Accent on ManagementminorChannel Partner/ Reseller/ DistributorPremier AMC Partner - Association Management Company.
• ARCminorChannel Partner/ Reseller/ DistributorPremier AMC Partner - Association Management Company.
• Impact Association ManagementminorChannel Partner/ Reseller/ DistributorPremier AMC Partner - Association Management Company.
• SynergosminorChannel Partner/ Reseller/ DistributorPremier AMC Partner - Association Management Company.
• MSPminorChannel Partner/ Reseller/ DistributorPremier AMC Partner - Association Management Company.
• AMR Management ServicesminorChannel Partner/ Reseller/ DistributorPremier AMC Partner - Association Management Company.
• Capitol Hill Management ServicesminorChannel Partner/ Reseller/ DistributorPremier AMC Partner - Association Management Company serving political/governmental associations.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• WildApricot: Sister brand within the Momentive/Personify portfolio serving smaller, DIY-focused membership organizations. Targets an adjacent buyer profile (smaller associations) with overlapping AMS functionality, making it the closest comparable product even though positioning differs.
• GrowthZone: Association management software focused on chambers of commerce and trade associations with member management, events, and CRM capabilities—directly overlapping MemberClicks' MC Trade use cases.
• iMIS (Advanced Solutions International): Long-established AMS platform serving professional associations, trade groups, and nonprofits with member engagement, events, and learning management—closely comparable in target customer and feature scope to MC Professional/Trade.
• YourMembership (Community Brands): Association management software within the Community Brands suite for member-based organizations, providing CRM, events, and content functionality similar to MemberClicks' core AMS.
• Glue Up: All-in-one membership, event, and community management platform serving associations, chambers, and nonprofits globally with overlapping feature set to MemberClicks.
• MemberPlanet: Membership management platform for clubs, associations, and groups with dues, events, and communication tools—comparable mid-market AMS offering.

Broad incumbents

• Personify (parent brand): Parent company of MemberClicks; broader portfolio spanning multiple AMS, event, and community brands, offering overlapping but more extensive solutions across association segments.
• Salesforce: Enterprise CRM with Salesforce.org Nonprofit Cloud offering membership, marketing, and engagement capabilities to associations and nonprofits—a larger incumbent whose bundled ecosystem competes with mid-market AMS suites.
• HubSpot: Horizontal CRM and marketing automation platform increasingly used by associations and chambers for member communications and event marketing—competes with MC Professional/Trade's email and engagement modules.

Emerging players

• CiviCRM: Open-source CRM tailored to nonprofit and membership-based organizations with constituent management and event features—an emerging alternative for budget-constrained associations evaluating MemberClicks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Memberclicks
• Facebookfacebook.com/MemberClicks
• LinkedInlinkedin.com/company/memberclicks
• Xx.com/MemberClicks

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MemberClicks