Naylor Association Solutions
Naylor Association Solutions is a privately held provider of communications, career center, event management, and association management software exclusively serving 1,600+ trade and professional associations across 80+ industries, monetizing through advertising sales, job postings, events, and AMS subscriptions.
- Company typePrivate
- Founded1969
- HeadquartersGainesville, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Naylor Association Solutions does
Naylor Association Solutions is a privately held, Alpharetta-based provider of outsourced communications, career center, event management, and association management services exclusively serving trade and professional associations. Founded in 1969, the company serves 1,600+ association clients across 80+ industries through a 251-500 employee organization anchored by a 70+ person sales and marketing team operating on Salesforce and Marketo. Its portfolio spans the Association Management Software (AMS) platform, the Member Data Platform (MDP), tiered career center software (Standard, Pro, Enterprise), AI-powered eNewsletters (AI NewsBrief) and career content (AI CareerBriefs), MarketBASE online buyers' guides, programmatic advertising and retargeting, full-service event management, magazine and directory publishing, and sub-brands such as Naylor Insights, Association Adviser, MemberReach, and AssociationMediaHub.com.
The technology stack is a cloud-based suite integrating AMS, a centralized member data layer, job board infrastructure, and AI-assisted content delivery. Career Center Networks create a network effect by cross-posting jobs across association career centers, and a 30+ partner integration ecosystem (Indeed, ZipRecruiter, LinkedIn, Glassdoor, Higher Logic, Salesforce, Marketo, PayScale, Credly, Brazen, etc.) extends platform utility. AI is applied narrowly to text personalization and recommendation within newsletters and career content, rather than as a core differentiator.
Naylor monetizes through multiple streams: advertising sales (print, digital, programmatic retargeting) where it claims to have shared nearly $1B in non-dues revenue with clients over 20 years; job posting and career center transaction fees (career centers have grown 43% annually since 2020); event management, exhibit, and sponsorship sales on commission or fee basis; subscription and AMS implementation fees; and directory and guide advertising. Pricing is largely quote-based with hybrid fee/commission structures for advertising and tiered subscriptions for career center software. Go-to-market is direct field and inside sales supported by thought-leadership content (Association Adviser blog, benchmarking report, podcast) and the AssociationMediaHub.com advertising marketplace.
Naylor Association Solutions firmographics
Firmographics- Name
- Naylor Association Solutions
- Legal name
- Naylor Association Solutions
- Website
- http://www.naylor.com/
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Naylor Association Solutions is a privately held provider of communications, career center, event management, and association management software exclusively serving 1,600+ trade and professional associations across 80+ industries, monetizing through advertising sales, job postings, events, and AMS subscriptions.
- Ownership category
- akta.pro rank
Naylor Association Solutions industry classification
Industry- Product category
- Association Management Software
- NAICS
- Business Support Services (5614), Administrative and Support Services (561), Advertising Agencies (541810), Convention and Trade Show Organizers (56192), Professional Organizations (81392)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311), Services-Facilities Support Management Services (8744), Services-Employment Agencies (7361)
- akta.pro primary industry
- Digital Workplace & Collaboration Integration (BPAEAAAM)
- akta.pro secondary industries
- Vendor Sourcing & Contract Management (HSACAAAE), Technical Enablement & Adoption Services (Change Management, Adoption, Champions) (BPAEANAC), Offshore Development Center (ODC) / Dedicated Team Services (BPAEAMAL)
Keywords
Where Naylor Association Solutions is headquartered
LocationHeadquarters
- HQ city
- Gainesville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Naylor Association Solutions business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Advertising Sales: Naylor sells print and digital advertising within association publications, websites, newsletters, microsites, and mobile apps. This includes traditional display ads, targeted advertising, retargeting, and sponsored content. The company has shared nearly $1 billion in advertising sales-based non-dues revenue with clients over the past 20 years.
- Job Posting Sales & Career Center Revenue: Revenue from paid job postings on association career centers, featured advertising, and job email blasts. Career centers partner with Naylor have experienced an average annual growth rate of 43% since 2020. Naylor operates the largest portfolio of career centers in the North American association market.
- Event Management, Exhibit & Sponsorship Sales: Revenue from full-service event management, exhibit space sales, sponsorship sales, floor plan/venue/contractor management, audience acquisition, and event PR/media relations for association events.
- Association Management Software & Services: Fees for Association Management Software (AMS), implementation services, and full-service association management covering government affairs, meeting management, chapter management, fundraising, financial management, membership services, IT, and HR.
- Directory and Guide Sales: Revenue from membership directories, industry resource guides, show guides, and MarketBASE online buyers' guides in print and digital formats.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Standard - For associations with up to 5,000 members, less than 500 member companies, and less than 500 industry jobs per month. |
| Subscription | Multi-year contract | Pro - For associations with 5,000 to 10,000 members, between 500 and 1,000 member companies, and between 500 and 1,000 industry jobs per month. |
| Subscription | Multi-year contract | Enterprise - For associations with more than 10,000 members, more than 1,000 member companies, and more than 1,000 industry jobs per month. |
| Hybrid | Multi-year contract | Fee-based, commission-based, or hybrid model for advertising, exhibit and sponsorship sales. |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Naylor Association Solutions product offering
Product offeringCore offering
Naylor Association Solutions provides outsourced communications, association management software (AMS), digital career center and job board platforms, event management and registration services, and outsourced publication production paired with advertising sales for trade and professional associations. The company operates a vertically integrated stack that combines acquired platforms (Boxwood Technology, Timberlake Membership Software, TechMedia, and Gravitate Solutions) with original services to support membership operations, member engagement, non-dues advertising revenue, and live and virtual events. [Inferred from aggregated company overview]
Product overview
Naylor Association Solutions is a comprehensive association management platform serving trade and professional associations with an integrated suite of products organized around core platforms and specialized modules. The core platform includes Association Management Software (AMS) and the Naylor Member Data Platform (MDP) for member data management, complemented by Association Career Centers with job boards, career fairs, and career networks. Communication products span print and digital magazines, AI-powered eNewsletters (AI NewsBrief), show guides, membership directories, and magazine microsites. Revenue generation tools include Association Advertising Sales, Programmatic Advertising & Retargeting, and Job Posting Services. Event management covers full-service event management, exhibitor/sponsor services, and event PR. Additional services include Marketing & PR, Editorial & Content, Full-Service Association Management (government affairs, meeting management, fundraising), and research offerings under Naylor Insights including the Association Adviser brand. The company also offers branded sub-portals including AssociationMediaHub.com for advertising, MemberReach for campaigns, and various login portals. The portfolio is ASAE-endorsed for career center solutions and has generated nearly $1 billion in non-dues revenue for clients over 20 years.
Differentiator
Problem solved
Functional benefit
Products and services
- Association Management Software (AMS) A SaaS platform that supports core membership operations for trade and professional associations, including member records, dues processing, event registration, and member communications.
- Member Data Platform A centralized data platform for managing association member information, segmentation, and engagement analytics, integrated with the AMS and career center offerings.
- Career Center Platform A digital job board and career resource platform operated on behalf of associations to connect employers with industry professionals and generate non-dues revenue.
- Event Management Services End-to-end event planning, registration, logistics, and on-site services for trade and professional association conferences, exhibitions, and virtual events.
- Outsourced Publication and Advertising Sales Outsourced print and digital publication production combined with advertising sales and revenue-share arrangements that generate non-dues revenue for associations.
- AI-Assisted Member Newsletters AI-assisted newsletter production and member communications delivered as a managed service to associations to streamline ongoing member engagement content.
Quantifiable outcome
- $1 billion in non-dues revenue shared with clients over the past 20 years
- +9 more outcomes
Companies that use Naylor Association Solutions
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles1 record
Naylor Association Solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration34 records
AI capability5 records
Feature5 records
Naylor Association Solutions partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- AssociationMediaHub.comcoreAssociationMediaHub.com is Naylor's centralized advertising marketplace through which advertisers and exhibitors can purchase print advertising, digital advertising, targeted advertising, sponsored content, and event exhibits across the Naylor association network. It serves as the primary channel for advertiser services and is branded separately from the Naylor main site.
- American Society of Association Executives (ASAE)coreASAE has endorsed Naylor's career center and workforce development solutions as industry-leading. This endorsement is a key differentiator and validation of Naylor's solutions for the association community.
- SalesforcecoreSalesforce is used by Naylor's sales and marketing team as the primary CRM tool to manage client relationships and drive revenue across the organization.
- Marketo (Adobe)coreMarketo is used by Naylor's sales and marketing team as the marketing automation platform to support demand generation and client engagement.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Naylor Association Solutions competitors and assessment
Company assessmentEmerging players
- Association Analytics: Association Analytics provides data analytics and business intelligence specifically for associations. It is an emerging player adjacent to Naylor's Member Data Platform, focused narrowly on data and analytics versus Naylor's broader platform.
Direct peers
- Cadmium: Cadmium provides event management, abstract submission, and learning management solutions tailored to associations and scientific/medical societies, overlapping with Naylor's event management and meeting management offerings.
- Aptify (Community Brands): Aptify, now part of Community Brands, is a leading AMS platform for associations. It directly competes with Naylor's Member Management Software and adjacent services for association customers across verticals.
- MultiView: MultiView is a B2B advertising and media solutions provider serving trade associations and industry verticals. It directly overlaps with Naylor's AssociationMediaHub advertising marketplace and print/digital advertising sales services.
- Trade Press Media Group: Trade Press Media Group provides custom publishing, advertising sales, and event services for trade associations, closely mirroring Naylor's magazine publishing, advertising sales, and event management products.
- Higher Logic: Higher Logic is a direct peer providing member engagement, community, marketing automation, and AMS-adjacent software to associations and member-based organizations. It overlaps with Naylor on AMS, email, and member engagement, competing for the same trade and professional association buyers.
- MemberClicks (Personify): MemberClicks, owned by Personify, provides AMS, member engagement, and event management software to small and mid-sized associations. It competes with Naylor primarily in the smaller-association segment of the same customer base.
- Web Scribble: Web Scribble provides association job board, career center, and applicant tracking solutions, competing directly with Naylor's Association Career Centers and Job Boards offerings.
- YourMembership (Community Brands / YM Careers): YM Careers and YourMembership are core competitors in association career center and AMS software, overlapping directly with Naylor's career center, job board, and member management offerings.
Broad incumbents
- Personify: Personify is a broader incumbent offering AMS, member engagement, fundraising, and events software across multiple membership verticals, competing with Naylor on AMS and full-service association management.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Naylor Association Solutions social profiles
Digital presenceNaylor Association Solutions compliance and trust
Trust signalCompliance2 records
Naylor Association Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Naylor Association Solutions leadership team
Management profileNumber of profiles
Profiles3 records
Naylor Association Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Naylor Association Solutions M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Naylor Association Solutions
What does Naylor Association Solutions do?
Naylor Association Solutions provides outsourced communications, association management software (AMS), digital career center and job board platforms, event management and registration services, and outsourced publication production paired with advertising sales for trade and professional associations. The company operates a vertically integrated stack that combines acquired platforms (Boxwood Technology, Timberlake Membership Software, TechMedia, and Gravitate Solutions) with original services to support membership operations, member engagement, non-dues advertising revenue, and live and virtual events. [Inferred from aggregated company overview]
Is Naylor Association Solutions a public or private company?
Naylor Association Solutions is a private company. It is classified as unknown and is currently operating.
When was Naylor Association Solutions founded?
Naylor Association Solutions was founded in 1969. It employs 251 to 500 people.
Where is Naylor Association Solutions based?
Naylor Association Solutions is headquartered in Gainesville, United States, in the North America region.
How does Naylor Association Solutions make money?
Five revenue lines are on record. Advertising Sales are the primary driver. The others are job Posting Sales & Career Center Revenue, event Management, Exhibit & Sponsorship Sales, association Management Software & Services and directory and Guide Sales.
Who are Naylor Association Solutions's main competitors?
Association Analytics is listed as an emerging player. Direct peers are Cadmium, Aptify (Community Brands), MultiView, Trade Press Media Group, Higher Logic, MemberClicks (Personify), Web Scribble and YourMembership (Community Brands / YM Careers). Personify is listed as a broad incumbent.
Does Naylor Association Solutions have an API?
No public API is recorded for Naylor Association Solutions.
What industry is Naylor Association Solutions in?
Naylor Association Solutions's product category is Association Management Software. Its primary akta.pro industry code is BPAEAAAM, Digital Workplace & Collaboration Integration, with a secondary code of HSACAAAE, Vendor Sourcing & Contract Management. Its NAICS code is 5614 and its SIC code is 7370.