Pristine Auction
Pristine Auction is a Phoenix-based online consignment auction house founded in 2010 that serves sports memorabilia collectors and consignors through authenticated multi-format auctions of sports cards, autographs, fine art, jewelry, coins, and pop culture collectibles.
- Company typePrivate
- Founded2010
- HeadquartersPhoenix, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Pristine Auction does
Pristine Auction is a Phoenix, Arizona-based online consignment auction house founded in 2010 that operates exclusively through digital channels to serve sports memorabilia collectors, sellers/consignors, and high-end collectors. The platform offers authenticated sports cards, autographed memorabilia, fine art, jewelry, coins, comic books, and pop culture collectibles, listing 68,849 active items across 19+ categories and reaching a stated user base of over 1 million.
The platform is built around a multi-format auction architecture that includes the Ten Minute Auction (10-minute fast-paced sales with no reserves), the 24-hour Daily Auction, the Classic Auction (the largest selection), and Pristine Elite for premium items, supplemented by the Pristine Live! live-streamed auction platform. A 60-second no-reserve high-end auction format was introduced on Pristine Live! in March 2026, debuting with items such as the Jackie Robinson 1948 rookie card (PSA 7) and Mickey Mantle auctions. Third-party authentication is integrated through partnerships with PSA, CGC, JSA, and Beckett, including on-site submission services at touring card shows. The platform is accessible via web, iOS, and Android, and is supported by Pristine Marketplace for fixed-price direct purchases, Pristine Authentic as a standalone authentication service, and active social media presence on Facebook, X, Instagram, YouTube, and TikTok.
Pristine Auction's revenue model is built primarily on tiered seller commissions ranging from 10-15% (Gold, Silver, and Bronze tiers based on monthly sales volume) plus buyer's premiums on winning bids, with direct deposit payouts to sellers three times weekly. The company operates with 11-50 employees and pursues a multi-channel go-to-market strategy combining event-driven live auctions, hobby-community engagement at card shows across at least 9 cities on its 2026 touring schedule, product-led self-serve bidding through the website and mobile apps, and influencer/affiliate referral marketing. Complementary revenue comes from the direct-purchase Marketplace, which includes frames, display cases, and helmet displays alongside collectibles.
Pristine Auction firmographics
Firmographics- Name
- Pristine Auction
- Legal name
- Pristine Auction
- Website
- https://pristineauction.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pristine Auction is a Phoenix-based online consignment auction house founded in 2010 that serves sports memorabilia collectors and consignors through authenticated multi-format auctions of sports cards, autographs, fine art, jewelry, coins, and pop culture collectibles.
- Ownership category
- akta.pro rank
Pristine Auction industry classification
Industry- Product category
- Online Collectibles Auction
- NAICS
- Used Merchandise Retailers (459510)
- SIC
- Retail-Miscellaneous Retail (5900)
- akta.pro primary industry
- Online Collectibles Marketplaces & Auction Retail (CRALAGAO)
- akta.pro secondary industries
- Autographed Memorabilia Retail (CRAMAOAB), Auction-based Generalist Marketplaces (CRAFAAAC)
Keywords
Where Pristine Auction is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pristine Auction business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Others
Revenue model
- Auction Commission (Consignment): Commission-based revenue from consignment sales. Sellers pay tiered commissions based on item category and tier qualification. Memorabilia ranges from 10-15% (Gold to Bronze tier) with minimums of $5-$10. Single trading cards sold at $1,000 or more incur no commission.
- Marketplace Sales: Direct purchase of items through Pristine Marketplace (ready-to-buy items), complementing the auction model
- Frames and Display Products: Sale of sports picture frames and display cases through the Pristine Marketplace for memorabilia presentation and storage
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Gold Tier Memorabilia: $5 or 10% commission (whichever is greater) |
| Transaction based/ take rate | Pay-as-you-go | Silver Tier Memorabilia: $7.50 or 12.5% commission (whichever is greater) |
| Transaction based/ take rate | Pay-as-you-go | Bronze Tier Memorabilia: $10 or 15% commission (whichever is greater) |
| Transaction based/ take rate | Pay-as-you-go | Single Trading Card No Reserve: No commission on sales $1,000+ |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Pristine Auction product offering
Product offeringCore offering
Pristine Auction is a consignment-based online auction house founded in 2010 that sells authenticated autographs, sports cards, art, coins, jewelry, and collectibles. The company operates multiple auction formats (Ten Minute, Daily, Classic, Elite) alongside a live-streamed auction platform (Pristine Live!) and a direct-purchase marketplace (Pristine Marketplace) for display frames and cases.
Product overview
Pristine Auction is an online sports memorabilia auction house founded in 2010, offering a multi-format auction platform. The core platform provides several distinct auction types: the Ten Minute Auction (10-minute fast-paced sales with no reserves), Daily Auction (24-hour auctions starting at $1), Classic Auction (the original and largest selection), and Pristine Elite (premium items for high-value collectors). The Pristine Live! platform enables live-streamed auctions with real-time bidding. Supporting services include a direct purchase Marketplace for immediate buying, Consignment Services for sellers with tiered commission structures, and Pristine Authentic for authentication. Auction categories span sports memorabilia (trading cards, jerseys, helmets, authentigraphs), fine art, jewelry, coins, pop culture, and NASCAR Foundation items.
Differentiator
Problem solved
Functional benefit
Brands
- Pristine Live!: Live-streamed auction platform for high-end collectibles featuring real-time bidding.
Products and services
- Pristine Auction Platform Core online sports memorabilia auction house offering multiple auction formats including Ten Minute, Daily, Classic, and Elite auctions across 68,849+ items spanning sports cards, jerseys, helmets, autographs, coins, fine art, jewelry, and pop culture collectibles.
- Pristine Live! Live-streamed auction platform enabling real-time bidding on high-end collectibles with transparent demand pricing and immediate competition among bidders.
- Pristine Marketplace
Quantifiable outcome
- Direct Deposit payments three times weekly to sellers
- +1 more outcomes
Companies that use Pristine Auction
Customer profileSegments3 records
Ideal customer profiles3 records
Pristine Auction technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Pristine Auction partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- PSA (Professional Sports Authenticators)corePSA is a major authentication and grading company that provides on-site grading submissions and same-day authentication services at events where Pristine Auction participates. Their services validate the authenticity and condition of sports cards and collectibles sold through the platform.
- CGC (Certified Guaranty Company)coreCGC provides grading and authentication services for trading cards, including Pokemon cards. On-site authentication services at card shows support collectibles sold through Pristine Auction's platform.
- JSA (James Spence Authentication)coreJSA provides autograph authentication services for signed memorabilia. Many items on Pristine Auction feature JSA witnessed authentication, ensuring buyers of signature authenticity.
- Beckett (Beckett Media)coreBeckett provides authentication and witnessed services for autographed memorabilia and price guide data. Items with Beckett authentication appear throughout Pristine Auction's inventory, validating signatures on jerseys, helmets, photos, and other memorabilia.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Pristine Auction competitors and assessment
Company assessmentEmerging players
- Whatnot: Whatnot is a live-shopping marketplace for collectibles including sports cards, Pokemon, and memorabilia. It is comparable in target market and live-streaming format but is consumer-led rather than auction-house–led.
- Fanatics Collect: Fanatics Collect is the digital collectibles and trading card platform launched by Fanatics following its acquisition of Goldin. It overlaps with Pristine on sports cards and memorabilia and represents a well-capitalized new entrant.
Direct peers
- Heritage Auctions: Heritage Auctions is the largest U.S. collectibles auction house covering sports cards, memorabilia, coins, art, and more. It is a direct competitor in the same authenticated-collectibles auction space with a longer operating history and broader category mix.
- PWCC Marketplace: PWCC is one of the largest sports card trading card auction houses with a strong focus on graded cards. It competes directly with Pristine's Sports Card and Classic Auction categories for both consignors and bidders.
- Goldin: Goldin is a leading online auction house for sports cards and memorabilia, offering timed and live-streamed auctions with authentication partnerships. It is the most direct comparison to Pristine Auction given overlapping product categories (trading cards, autographs, memorabilia) and similar auction format.
- ComicConnect: ComicConnect is an auction house focused on comics, trading cards, and pop culture collectibles. It competes in Pristine's Pop Culture and Trading Cards categories and shares a similar authentication-led auction model.
- SCP Auctions: SCP Auctions is a long-running sports memorabilia auction house specializing in game-used equipment, autographs, and high-end collectibles. It is comparable in focus on premium authenticated memorabilia and competes for the same high-ticket consignors.
Broad incumbents
- Christie's: Christie's is a global auction house with growing activity in authenticated collectibles, jewelry, and art. Comparable to Pristine at the high-end of Fine Art and Jewelry auction categories, though it operates at a significantly higher price point.
- Sotheby's: Sotheby's is a global auction house that handles fine art, jewelry, and luxury collectibles. While it operates at a higher price point, its expansion into authenticated collectibles and diamonds overlaps with Pristine's Fine Art and Jewelry auction categories.
- eBay (Collectibles categories): eBay's collectibles and trading card categories are a much broader marketplace where individual sellers and small dealers list sports cards and memorabilia. It is a broad incumbent that competes for casual buyers and smaller consignors in the same category.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pristine Auction social profiles
Digital presencePristine Auction financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pristine Auction leadership team
Management profileNumber of profiles
Profiles1 record
Pristine Auction funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pristine Auction M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pristine Auction
What does Pristine Auction do?
Pristine Auction is a consignment-based online auction house founded in 2010 that sells authenticated autographs, sports cards, art, coins, jewelry, and collectibles. The company operates multiple auction formats (Ten Minute, Daily, Classic, Elite) alongside a live-streamed auction platform (Pristine Live!) and a direct-purchase marketplace (Pristine Marketplace) for display frames and cases.
Is Pristine Auction a public or private company?
Pristine Auction is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pristine Auction founded?
Pristine Auction was founded in 2010. It employs 11 to 50 people.
Where is Pristine Auction based?
Pristine Auction is headquartered in Phoenix, United States, in the North America region.
How does Pristine Auction make money?
Three revenue lines are on record. Auction Commission (Consignment) is the primary driver. The others are marketplace Sales and frames and Display Products.
Who are Pristine Auction's main competitors?
Emerging players on record are Whatnot and Fanatics Collect. Direct peers are Heritage Auctions, PWCC Marketplace, Goldin, ComicConnect and SCP Auctions. Broad incumbents are Christie's, Sotheby's and eBay (Collectibles categories).
Does Pristine Auction have an API?
No public API is recorded for Pristine Auction.
What industry is Pristine Auction in?
Pristine Auction's product category is Online Collectibles Auction. Its primary akta.pro industry code is CRALAGAO, Online Collectibles Marketplaces & Auction Retail, with a secondary code of CRAMAOAB, Autographed Memorabilia Retail. Its NAICS code is 459510 and its SIC code is 5900.