Tylenol

What Tylenol does

Tylenol is an over-the-counter (OTC) consumer health brand centered on acetaminophen-based pain relief and fever reduction products, launched in 1955. It is owned and operated by Kenvue Brands LLC, a subsidiary of Kenvue Inc. (NYSE: KVUE), which was spun off from Johnson & Johnson as an independent publicly traded company in November 2023. The brand's corporate headquarters is at 1 Kenvue Way, Summit, New Jersey, with legal domicile in New Jersey, USA.

The product portfolio spans adult internal analgesics (Extra Strength caplets, Rapid Release Gels, coated tablets, dissolve packs), nighttime pain/sleep products (TYLENOL PM, Simply Sleep), cold/flu and sinus multi-symptom medicines combining acetaminophen with decongestants, expectorants, cough suppressants, and antihistamines, and a pediatric line of oral suspensions, chewables, and dissolve powder packs including dye-free options. The PRECISE sub-brand extends the franchise into topical pain relief (creams, patches, warming/cooling products) using lidocaine, camphor, and menthol rather than acetaminophen. Proprietary technical elements include Gentleglide coating for easy-to-swallow caplets, CLEAN TOUCH non-greasy cream technology, and advanced transparent adhesion technology for patches that remain on for up to 12 hours.

The business model is direct-to-consumer via widespread retail distribution: pharmacies, drugstores, mass retailers, grocery stores, and e-commerce platforms, with revenue generated through unit-based, pay-as-you-go retail sales of OTC products (all featured products FSA/HSA eligible). Pricing is not disclosed on the website. Go-to-market is reinforced by healthcare-professional endorsement positioning (#1 doctor recommended brand per IQVIA 2025), sports sponsorships (Official Pain Reliever of the NWSL), and social campaigns such as #PainTalk. Segmentation is horizontal, targeting the general adult population, children and infants, and topical pain-relief seekers.

Name

Tylenol

Legal name

Kenvue Brands LLC

Website

https://tylenol.com

Company type

Public

Founded year

1955

Operating status

Operating

Headcount range

51–100 employees

Short description

Tylenol is an over-the-counter acetaminophen-based pain relief and fever reduction brand owned by Kenvue (NYSE: KVUE), selling adult, pediatric, cold/flu, sinus, sleep, and topical (PRECISE) products direct to consumers through pharmacies, retailers, and e-commerce.

Ownership category

akta.pro rank

Product category

Over-the-counter pharmaceuticals (consumer pain relief and fever reduction)

NAICS

Pharmaceutical Preparation Manufacturing (325412)

SIC

Pharmaceutical Preparations (2834)

akta.pro primary industry

Pain Relief & Anti-Inflammatory (Analgesics) (HLAIADAA)

akta.pro secondary industries

Cold, Flu & Cough Remedies (HLAIADAB), Sleep, Stress & Mood Support (HLAIADAG), OTC Pain Relief & Fever (Analgesics, Anti-inflammatory, Topical Pain Relief) (CRADAMAC)

Keywords

• Over-the-counter pain relief
• Acetaminophen medications
• Fever reducer products
• Topical lidocaine creams
• Cold and flu medicine

Headquarters

HQ city

Fort Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Others

Revenue model

1. Consumer OTC Pain Relief Products: Tylenol generates revenue through the sale of over-the-counter acetaminophen-based pain relief products. The product line includes Extra Strength caplets, Rapid Release Gels, PM products, children's formulations, cold/flu products, and topical pain relief (PRECISE line). Revenue comes from retail distribution through pharmacies, grocery stores, mass retailers, and e-commerce platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Tylenol manufactures and sells over-the-counter acetaminophen-based pain relievers and fever reducers for adults and children, spanning headache, muscle pain, arthritis, cold/flu, sinus, sleep aid, and topical pain categories. The portfolio is offered in multiple formats including caplets, coated tablets, liquid-filled gels, dissolve powder packs, oral suspensions, chewables, creams, and patches, distributed through pharmacies, grocery stores, mass retailers, and online channels.

Product overview

Tylenol is a portfolio of over-the-counter pain relief and cold/flu medications centered on acetaminophen as the primary active ingredient. The core product line includes Extra Strength caplets, tablets, gels, and dissolve packs for adults providing pain relief and fever reduction. Tylenol PM combines acetaminophen with a sleep aid for nighttime pain relief with sleeplessness. The Sinus product line adds decongestants and expectorants for multi-symptom cold relief. The PRECISE sub-brand offers topical pain relief products (creams and patches) using lidocaine, camphor, and menthol. Simply Sleep provides standalone sleep aid caplets. For children and infants, Tylenol offers oral suspensions, chewables, and dissolve powder packs in various flavors including dye-free options. The complete portfolio addresses headache, muscle pain, arthritis, cold/flu symptoms, sinus congestion, cough, sore throat, and sleep aid needs across adult and pediatric populations.

Differentiator

Problem solved

Functional benefit

Brands

• PRECISE®: Topical pain relief line including creams, patches, and warming/cooling products for targeted muscle and joint pain relief.
• SIMPLY SLEEP®

Products and services

• TYLENOL Extra Strength Caplets Extra strength pain reliever and fever reducer for adults containing 500 mg acetaminophen; provides effective relief from minor aches, pains, headaches, backaches, menstrual cramps, and minor arthritis pain.
• TYLENOL Extra Strength Rapid Release Gels Liquid-filled pain capsules providing effective liquid-filled pain relief at the speed of liquid for headache and muscle pain.
• TYLENOL Extra Strength Easy to Swallow Caplets Extra strength caplets with Gentleglide coating technology for easy swallowing; contains 500 mg acetaminophen for relief of minor aches and pains due to common cold, headaches, backaches, toothaches, minor arthritis, muscle aches, and period cramps.
• TYLENOL Extra Strength Coated Tablets Round red tablets with sugar coating containing 500 mg acetaminophen for temporary reduction of fever and relief from minor aches, pains, headaches, backaches, menstrual cramps, and pain caused by the common cold.
• TYLENOL Extra Strength Dissolve Packs Berry-flavored dissolvable powder packets containing 500 mg acetaminophen that dissolve on tongue without water; provides temporary relief from minor aches and pains due to common cold, headache, muscle aches, backache, minor arthritis, menstrual cramps, and toothache.
• TYLENOL PM Extra Strength Caplets Nighttime pain reliever and sleep aid combining 500 mg acetaminophen with 25 mg diphenhydramine HCl; relieves occasional headaches and minor aches and pains with accompanying sleeplessness, non-habit forming when used as directed.
• TYLENOL Sinus Severe Daytime Caplets Non-drowsy sinus relief caplets containing 325 mg acetaminophen, 5 mg phenylephrine HCl, and 200 mg guaifenesin; provides relief from sinus congestion and pressure, nasal congestion, chest congestion, and temporarily reduces fever.
• TYLENOL Sinus + Headache Non-Drowsy Daytime Caplets Non-drowsy caplets containing 325 mg acetaminophen and 5 mg phenylephrine HCl; relieves nasal congestion, sinus headache and pressure, and minor aches and pains due to common cold or allergies.
• Simply Sleep Nighttime Sleep Aid Caplets Over-the-counter sleep aid containing 25 mg diphenhydramine HCl per caplet; helps relieve occasional sleeplessness, non-habit forming when used as directed. Distinct from TYLENOL PM which combines the sleep aid with acetaminophen.
• TYLENOL PRECISE Pain Relieving Cream Topical analgesic cream with maximum strength 4% lidocaine providing penetrating pain relief for minor joint and muscle soreness; fast-absorbing, non-sticky, fragrance- and dye-free with massaging rollerball applicator. Does not contain acetaminophen.
• TYLENOL PRECISE Cooling Pain Relieving Cream Cooling topical analgesic cream providing cooling sensation on contact for minor joint and muscle pain relief.
• TYLENOL PRECISE Warming Pain Relieving Cream Warming topical analgesic cream with maximum strength 4% lidocaine and warming sensation; provides targeted, penetrating pain relief for muscle aches and pains in back, shoulders, legs, hips, knees, elbows, and ankles. Lightly scented, non-greasy with rollerball applicator. Does not contain acetaminophen.
• TYLENOL PRECISE Nighttime Pain Relieving Cream Topical pain cream with dual sensation (cools on contact then gradually warms) containing 4% camphor and 1.25% menthol; features calming scent with notes of lavender, cucumber, and sandalwood to help relax and prepare for sleep. Does not contain acetaminophen.
• TYLENOL PRECISE Pain Relieving Patches Large transparent topical analgesic patches with maximum OTC strength 4% lidocaine; stay on for up to 12 hours for temporary relief of muscle and joint pain. Available in hexagon and rectangle shapes. Among medicated patches sold at top U.S. retailers, these are the only transparent pain-relieving patches. Does not contain acetaminophen.
• TYLENOL Cold Extra Strength Severe Cough + Sore Throat Daytime Caplets Daytime multi-symptom cold medicine combining 500 mg acetaminophen with 15 mg dextromethorphan HBr; temporarily relieves head and body aches, fever, sore throat, and cough.
• TYLENOL Extra Strength Severe Cough + Sore Throat Day Liquid Cherry-flavored liquid cold medicine containing 1,000 mg acetaminophen and 30 mg dextromethorphan HBr per 30 mL dose; provides multi-symptom relief for cold, cough, sore throat, and fever.
• TYLENOL Extra Strength Severe Cough + Sore Throat Night Liquid Nighttime cold and cough liquid containing 1,000 mg acetaminophen, 30 mg dextromethorphan HBr, and 12.5 mg doxylamine succinate; temporarily reduces fever and relieves common cold/flu symptoms including minor body aches, headache, sore throat, cough, sneezing, and runny nose.
• TYLENOL Extra Strength Cough + Sore Throat Day & Night Caplets Combo pack with 16 daytime and 8 nighttime caplets; day caplets contain 500 mg acetaminophen and 15 mg dextromethorphan HBr; night caplets additionally contain 2 mg chlorpheniramine maleate for runny nose relief.
• Children's TYLENOL Oral Suspension Children's acetaminophen oral suspension for ages 2-11 years; starts reducing fever in as little as 15 minutes. Available in cherry, grape, bubblegum, and strawberry flavors. Each 5 mL dose contains 160 mg acetaminophen. Ibuprofen-free, aspirin-free, alcohol-free, and paraben-free formula.
• Children's TYLENOL Dye Free Oral Suspension Dye-free version of children's acetaminophen oral suspension available in dye-free natural apple flavor; contains 160 mg acetaminophen per 5 mL dose. Dye-free, ibuprofen-free, aspirin-free, and paraben-free.
• Infants' TYLENOL Oral Suspension Infants' acetaminophen oral suspension for children under 12 years; starts reducing fever in as little as 15 minutes. Available in cherry, grape, dye-free cherry, and dye-free natural apple flavors. Each 5 mL dose contains 160 mg acetaminophen. Ibuprofen-free, aspirin-free, alcohol-free, and paraben-free.
• Infants' TYLENOL Dye Free Oral Suspension Dye-free infants' acetaminophen oral suspension available in dye-free natural apple flavor; contains 160 mg acetaminophen per 5 mL dose. Dye-free, alcohol-free, aspirin-free, and ibuprofen-free.
• Children's TYLENOL Chewables Chewable children's acetaminophen tablets for ages 2-11 years; available in grape and bubblegum flavors. Contains 160 mg acetaminophen per tablet. Ibuprofen-free and aspirin-free formula. Can be chewed or crushed before swallowing.
• Children's TYLENOL Chewables Dye Free Dye-free chewable children's acetaminophen tablets in dye-free wild berry flavor; contains 160 mg acetaminophen per tablet. Dye-free, ibuprofen-free, aspirin-free, paraben-free, and high fructose corn syrup-free.
• Children's TYLENOL Dissolve Powder Packs Wild berry flavored dissolvable powder for children ages 6-11 years; dye-free formula containing 160 mg acetaminophen per powder packet. Pour directly on tongue without water. Gentle on tummy for pain and fever relief on the go.

Quantifiable outcome

• Fever reduction starts in as little as 15 minutes
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• National Women's Soccer League (NWSL)coreGTM or Marketing Partner · 1 July 2026Tylenol serves as the Official Pain Reliever of the NWSL, a sponsorship that aligns with their PainTalk platform launch. The partnership aims to shift culture around discussing pain in sports and empower athletes to speak openly about pain.
• Women's Sports FoundationcoreStrategic or Co-development Partner · 25 June 2026Tylenol partnered with the Women's Sports Foundation for the Athlete Recovery and Care Commitment Grant, awarding $120,000 to 12 athletes in 2026 as part of the PainTalk campaign initiative.
• Mia HammflagshipGTM or Marketing Partner · 25 June 2026Soccer legend Mia Hamm collaborated with Tylenol to develop the PainTalk platform, leveraging her status as a sports icon to encourage athletes to acknowledge and discuss pain as a step toward relief.
• Emma SearsflagshipGTM or Marketing Partner · 25 June 2026Active NWSL player Emma Sears partnered with Tylenol on the PainTalk platform to bring an active athlete perspective to pain discussions and empower the next generation of athletes.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Advil: Haleon's flagship OTC ibuprofen-based analgesic brand; Tylenol's primary direct competitor in the US retail pain-relief aisle across caplets, gels, and liqui-gels, with parallel doctor-recommendation positioning.
• Aleve: Bayer's OTC naproxen-based analgesic positioned for 12-hour relief; competes head-to-head with Tylenol on retail shelf and in physician OTC recommendations for arthritis and muscle pain.
• Panadol: Haleon's global flagship acetaminophen-based analgesic — the international sibling-comparable of Tylenol — sharing API (acetaminophen) and many of the same use cases (headache, fever, muscle pain).
• Excedrin: Haleon's OTC combination-analgesic (acetaminophen + aspirin + caffeine) targeted at migraine and severe headache; competes directly with Tylenol Extra Strength in the same retail headache-relief shelf segment.
• Bayer Aspirin: Bayer's legacy OTC analgesic brand for pain, fever, and cardiovascular prevention; competing mass-market pain reliever in the same retail channels and physician-recommendation set as Tylenol.
• Mucinex: Bayer/Reckitt's OTC cold, flu, and cough brand (guaifenesin-based); competes with Tylenol Cold, Severe Cough + Sore Throat, and Sinus lines across multi-symptom cold/flu shelf real estate.
• Midol: Bayer's OTC analgesic brand specifically positioned for menstrual pain relief; competes with Tylenol Extra Strength and PM caplets in the same women's-health occasion segment.

Broad incumbents

• Motrin: Sister Kenvue OTC ibuprofen brand; same parent company post-2023 Kenvue spin-off, sharing distribution, regulatory, and manufacturing infrastructure — a portfolio sibling rather than external competitor.
• NyQuil / DayQuil: Vicks (P&G/Kenvue sibling) OTC multi-symptom cold and flu brand sharing retail channels and acetaminophen content with Tylenol Cold and Flu SKUs; competes on nighttime/daytime occasion segmentation.
• Benadryl: Kenvue sister OTC antihistamine brand — overlaps with Tylenol PM, Simply Sleep, and Severe Allergy SKUs in nighttime/symptom relief and shares manufacturing/distribution infrastructure inside Kenvue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tylenol
• Facebookfacebook.com/tylenol

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tylenol