What Motrin does

Motrin is an over-the-counter pain reliever and fever reducer brand built around ibuprofen, a non-steroidal anti-inflammatory drug (NSAID) that works by disrupting prostaglandin production to address pain and inflammation at the source. The brand was launched in the US in 1974 when ibuprofen first entered the market as a prescription drug, transitioned to OTC adult use in 1989, and added an OTC children's line in 1995. The portfolio is organized into three age-segmented tiers — adult (200 mg ibuprofen tablets, liquid gels, migraine liquid gels, PM caplets with diphenhydramine, and a dual-action SKU combining 125 mg ibuprofen with 250 mg acetaminophen), children ages 2-11 (100 mg/5 mL oral suspension and chewable tablets in regular and dye-free formulations), and infants 6-23 months (50 mg/1.25 mL concentrated berry-flavored drops) — with specialty formats such as dye-free and alcohol-free variants targeting sensitive consumers.

Motrin is owned and operated by Kenvue Brands LLC, the consumer health subsidiary of Kenvue Inc. (NYSE: KVUE), which was spun off from Johnson & Johnson in November 2023. The legal entity behind the website is Kenvue Brands LLC, headquartered in Fort Washington, PA, with a brand-team headcount of 101-250. Motrin generates revenue exclusively through one-time retail OTC product sales at standard unit pricing across multiple count sizes, distributed via US food stores, pharmacies, and supercenters, with the Motrin.com site functioning as a brand and where-to-buy hub rather than a transactional e-commerce channel. Marketing is a multi-channel mix combining the official DTC site (email signup, rewards program) with event-driven Gen Z activations including a 2024 MrBeast YouTube sponsorship that exceeded 70 million views, physical recharge lounges, and a flagship partnership with PERIOD, Inc. supporting Period Action Day. The brand holds the #1 pediatrician-recommended ibuprofen position based on a 2025 IQVIA Survey of Doctors and serves primary customer segments of adults, parents of children 2-11, and parents of infants 6-23 months, with a secondary women's pain/menstrual cramp segment.

Name

Motrin

Legal name

Kenvue Brands LLC

Website

https://motrin.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

Motrin is a US OTC pharmaceutical brand selling ibuprofen-based pain relievers and fever reducers for adults, children, and infants. It is owned by Kenvue Inc. (NYSE: KVUE) and distributed through major US retailers.

Ownership category

akta.pro rank

Product category

Over-the-Counter Pain Relief

SIC

Pharmaceutical Preparations (2834)

akta.pro primary industry

Pain Relief & Anti-Inflammatory (Analgesics) (HLAIADAA)

akta.pro secondary industries

OTC Pain Relief & Fever (Analgesics, Anti-inflammatory, Topical Pain Relief) (CRADAMAC), Sleep, Stress & Mood Support (HLAIADAG), Cold, Flu & Cough Remedies (HLAIADAB)

Keywords

• Over-the-counter analgesics
• Ibuprofen pain relief
• Fever reducer medications
• Pediatric pain medication
• OTC pharmaceutical products

Headquarters

HQ city

Fort Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Consumer OTC Product Sales: Motrin generates revenue through the sale of over-the-counter ibuprofen-based pain relief and fever reducer products. Products are sold in various forms including tablets, liquid gels, oral suspensions, and chewable tablets for children and infants. Revenue is realized through retail distribution at pharmacies, food stores, and supercenters.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Motrin manufactures and markets over-the-counter ibuprofen-based pain reliever and fever reducer products for adults, children (ages 2-11), and infants (ages 6-23 months). The product line includes tablets, liquid gel capsules, oral suspensions, chewable tablets, concentrated infant drops, and specialty formulations such as Dual Action (ibuprofen + acetaminophen), Migraine Relief, PM (with sleep aid), and dye-free variants. Products are sold across multiple count sizes and packaged configurations through retail pharmacies, food stores, and supercenters nationwide.

Product overview

Motrin is an OTC (over-the-counter) pain reliever and fever reducer brand owned by Kenvue (formerly Johnson & Johnson's consumer health division). The product portfolio consists of ibuprofen-based NSAID medications organized into three main categories: Adult products (MOTRIN® IB tablets, liquid gels, and migraine relief; MOTRIN® Dual Action with TYLENOL® combining ibuprofen and acetaminophen; and MOTRIN® PM with sleep aid), Children's products (oral suspensions and chewable tablets in regular and dye-free formulations in various flavors), and Infants' products (concentrated drops in berry flavor). All products contain ibuprofen (an NSAID) as the active ingredient, with some specialty formulations combining additional active ingredients like acetaminophen or diphenhydramine citrate. The products provide relief for conditions including headache, backache, muscle pain, arthritis pain, menstrual cramps, toothache, cold/flu symptoms, and fever.

Differentiator

Problem solved

Functional benefit

Products and services

• MOTRIN IB Ibuprofen Tablets Adult ibuprofen tablets (200 mg) for temporarily reducing fever and relieving minor aches and pains due to headache, muscular aches, minor pain of arthritis, toothache, backache, common cold, and menstrual cramps. Available in 24ct, 50ct, 100ct, and 225ct pack sizes.
• MOTRIN IB Liquid Gels Ibuprofen liquid gel capsules (200 mg) providing fast-acting relief from minor aches and pains and temporarily reducing fever due to common cold, headache, backache, toothache, menstrual cramps, and minor pain of arthritis. Available in 20ct, 80ct, and 120ct pack sizes.
• MOTRIN IB Migraine Relief Liquid Gel Capsules Ibuprofen liquid gel capsules (200 mg) specifically formulated for migraine headache relief, treating migraine-related symptoms including nausea, sensitivity to light, and sensitivity to sound. Caffeine-free formula. Available in 20ct and 80ct pack sizes.
• MOTRIN Dual Action with TYLENOL 2-in-1 pain reliever combining ibuprofen (125 mg) and acetaminophen (250 mg) for fast, effective relief from minor aches and pains due to headache, toothache, backache, menstrual cramps, muscular aches, and minor arthritis pain. Provides up to 8 hours of relief. Available in 20ct, 80ct, and 120ct pack sizes.
• MOTRIN PM Pain Relief Caplets Nighttime pain reliever combining ibuprofen (200 mg) with diphenhydramine citrate (38 mg) sleep aid for relief of occasional sleeplessness associated with minor aches and pains. Helps consumers fall asleep and stay asleep. Available in 20ct and 80ct pack sizes.
• Children's MOTRIN Ibuprofen Oral Suspension Children's ibuprofen oral suspension (100 mg per 5 mL) for temporary relief of minor aches and pains due to common cold, flu, sore throat, headache, and toothache, and for fever reduction. Kid-friendly flavors include Berry, Grape, and Bubble Gum. For ages 2-11 years. Available in 4 fl oz and 8 fl oz sizes.
• Children's MOTRIN Ibuprofen Oral Suspension Dye-Free Dye-free and alcohol-free version of children's ibuprofen oral suspension (100 mg per 5 mL) for ages 2-11 years. Provides relief from minor aches and pains and temporarily reduces fever. Dye-free berry flavor. FSA/HSA eligible. Available in 4 fl oz and 8 fl oz sizes.
• Children's MOTRIN Ibuprofen Chewable Tablets Children's chewable ibuprofen tablets (100 mg per tablet) in grape flavor for temporary relief of minor aches and pains due to common cold, flu, sore throat, headache, toothache, and fever reduction. For ages 2-11 years. Lasts up to 8 hours. Available as 24 tablets.
• Children's MOTRIN Ibuprofen Chewable Tablets Dye-Free Dye-free version of children's chewable ibuprofen tablets (100 mg per tablet) in grape flavor. For temporary relief of minor aches and pains due to common cold, flu, sore throat, headache, toothache, and fever reduction. For ages 2-11 years. Lasts up to 8 hours.
• Infants' MOTRIN Concentrated Drops Concentrated ibuprofen drops for infants (50 mg per 1.25 mL) for temporary relief of minor aches and pains due to common cold, flu, sore throat, headache, and toothache. Berry flavor. For ages 6-23 months. FSA/HSA eligible. Available in 0.5 fl oz, 1 fl oz, and Twin Pack (2 x 1 fl oz) sizes.
• Infants' MOTRIN Concentrated Drops Dye-Free Dye-free concentrated ibuprofen drops for infants (50 mg per 1.25 mL) in berry flavor. Temporarily reduces fever and relieves minor aches and pains for ages 6-23 months. Alcohol-free with dosing syringe included. FSA/HSA eligible. Available in 0.5 fl oz, 1 fl oz, and Twin Pack (2 x 1 fl oz) sizes.

Quantifiable outcome

• Lasts up to 8 hours
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• PERIOD, Inc.flagshipGTM or Marketing PartnerMotrin supports PERIOD's efforts to eradicate period poverty and stigma. The partnership includes sponsorship of Period Action Day on October 11th. Motrin Dual Action with TYLENOL is featured in this partnership. This aligns with Motrin's mission to support women along their pain journey.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Others

• Rite Aid: US pharmacy retailer that stocks Motrin alongside competing OTC analgesics and private-label ibuprofen; relevant as a key distribution channel and as a comparator for OTC shelf economics.

Direct peers

• Advil: Pfizer/Haleon's flagship OTC ibuprofen brand and Motrin's closest head-to-head competitor, using the same active ingredient at the same dose strengths across adult and children's lines.
• Excedrin: Haleon/GSK's combination OTC analgesic (acetaminophen + aspirin + caffeine) targeting headaches and migraines; directly overlaps Motrin's migraine and tension-headache use cases.
• Tylenol: Kenvue sister brand using acetaminophen as the active ingredient; directly competes with Motrin across the same OTC pain-and-fever use cases and shelf sets, including the co-marketed Motrin Dual Action with Tylenol SKU.
• Aleve: Bayer's naproxen-based OTC analgesic positioned for 12-hour dosing; competes in the same adult pain-relief set and is frequently shelved adjacent to Motrin.

Broad incumbents

• Kenvue: NYSE-listed parent of Motrin and Tylenol; relevant as the corporate vehicle controlling Motrin's capital allocation, distribution leverage, and competitive overlap with Haleon and Bayer.
• Haleon: Public consumer healthcare major owning Advil, Excedrin, and Panadol; competes portfolio-wide with Kenvue's Motrin, Tylenol, and broader analgesic franchise.
• Bayer Aspirin: Bayer's heritage OTC analgesic (aspirin) with heart-health positioning; shares the OTC pain and fever reducer shelf with Motrin and competes for caregiver and adult usage occasions.

Regional players

• Panadol: Haleon's acetaminophen-based OTC analgesic dominant in EMEA and Asia; parallels Tylenol/Motrin's fever-and-pain positioning outside the Americas.
• Nurofen: Reckitt's leading ibuprofen brand dominant in the UK, Europe, and ANZ; same active ingredient and OTC positioning as Motrin but primarily competing outside North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/motrinmoms
• Facebookfacebook.com/motrin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motrin