What Mass Virtual does

Mass Virtual, Inc. is a privately held software company founded in 2009 and headquartered in Orlando, Florida. The company designs and develops extended reality (XR) training platforms — spanning virtual reality, augmented reality, and mixed reality — built on the Unity game engine. Its core commercial-off-the-shelf platform, MassXR, integrates simulations, gamification, instructional video, and a universal Learning Content Management System (uLCMS) for content hosting, third-party content integration, and real-time student analytics. Specialized offerings include Virtual Hangar (aviation maintenance and aircrew training), Virtual Garage (ground vehicle maintenance), the Virtual Aerial Systems Trainer / VAST (Army aerial intelligence training), and the Virtual Fuselage Trainer (C-5M aircrew qualification). The company has delivered 850+ learning projects covering 34 aircraft platforms and 11 ground vehicles, and supports 200+ global deployment sites. Mass Virtual's customer base is anchored by the U.S. Department of Defense across the Air Force, Army, and Navy, with documented deployments for units including the 356th Airlift Squadron, 204th Military Intelligence Battalion, and Dyess AFB. Revenue mechanics rest on direct enterprise sales to DoD program offices, prime-contractor subcontracts (e.g., with Northrop Grumman and Long Wave Inc. on the Navy's E-130J Phoenix II program), and IDIQ contract vehicles such as the Missile Defense Agency SHIELD contract (with a $151B ceiling). Pricing is quote-based for government contracts and is not publicly disclosed for commercial enterprise licensing. The company is pursuing adjacent commercial verticals including commercial aviation, rail, and energy/utilities, and operates a multimodal marketing program anchored by the annual I/ITSEC conference, content marketing, and user workshops. Mass Virtual is led by Air Force veteran and founder/CEO John Brooks, with COO Dave Dwyer operating the scaling function; headcount is reported in the 101-250 range.

Name

Mass Virtual

Legal name

Mass Virtual, Inc.

Website

https://massvirtual.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Mass Virtual designs and develops extended reality (XR) training software for the U.S. Department of Defense and commercial enterprises. Its MassXR platform and Virtual Hangar product enable immersive aviation, ground-vehicle, and aerial-intelligence training across 200+ DoD sites globally.

Ownership category

akta.pro rank

Product category

Immersive XR Training Software

NAICS

Software Publishers (5132), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators) (EDAFAJAJ)

akta.pro secondary industries

Safety, Compliance & Risk Training Simulations (EHS, OSHA, Hazard Response) (EDAFAJAD), Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows) (EDAFAJAL), XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

Keywords

• Extended reality training
• Immersive defense simulation
• Military maintenance training
• XR learning platform
• Aviation VR training

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. DoD Defense Contracts: Primary revenue stream from Department of Defense contracts providing XR training solutions. Includes major platforms like Virtual Hangar deployed across Air Force, Navy, and Army. Contract types include IDIQ contracts (e.g., Missile Defense Agency SHIELD IDIQ with $151B ceiling) and subcontractor relationships.
2. Commercial Platform Licensing: Licensing of MassXR platform and Virtual Hangar to commercial aviation, rail, energy and other industrial sectors. Platform-as-a-service model with enterprise deployments.
3. Professional Services: Custom development, knowledge capture, content creation, and training deployment services. Includes LiDAR and photogrammetry scanning for 3D model creation, module development, and XR classroom setup.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Mass Virtual develops and sells extended reality (XR) training software platforms and immersive learning modules primarily for the U.S. Department of Defense. Its core offerings include the MassXR COTS platform, the Virtual Hangar aviation training platform, and the Virtual Aerial Systems Trainer (VAST) for Army intelligence operations. The company also delivers custom 3D content development, knowledge capture (LiDAR/photogrammetry), and professional services for XR classroom deployment.

Product overview

Mass Virtual provides spatial learning in an extended reality (XR) environment, delivering transformative training solutions at scale through a platform-plus-modules architecture. The core offerings include MassXR (comprehensive XR COTS platform), Virtual Hangar (flagship aviation training platform), Virtual Garage (ground vehicle training), and the Virtual Aerial Systems Trainer (VAST) for Army applications. The uLCMS (universal Learning Content Management System) is integrated into MassXR as a content management add-on, enabling third-party content hosting, multi-device training, and real-time analytics. Virtual Fuselage Trainer (FuT) is a specialized training module for C-5 aircrew qualification. The company serves defense and commercial sectors with over 34 aircraft platforms and 11 ground vehicles, training 31,000+ students annually across 200+ global locations.

Differentiator

Problem solved

Functional benefit

Brands

• MassXR: Comprehensive XR commercial-off-the-shelf (COTS) platform designed to transform XR training with integrated features like simulations, gamification, and instructional videos. Includes the uLCMS (universal Learning Content Management System) for content management, distribution, and optimization of XR content.
• Virtual Hangar
• Virtual Garage
• uLCMS
• Virtual Aerial Systems Trainer (VAST)

Products and services

• MassXR Comprehensive commercial-off-the-shelf (COTS) extended reality platform integrating simulations, gamification, instructional videos, and the uLCMS content management system for training delivery across multiple devices. Used by defense and commercial organizations for immersive learning at scale.
• Virtual Hangar Flagship immersive learning platform for aviation training enabling aircrew and maintenance personnel to build skills in hyper-realistic virtual environments. Deployed globally across the U.S. Department of Defense and supports 45+ military platforms.
• uLCMS (Universal Learning Content Management System) Centralized XR solution integrated within MassXR for content management enabling training anytime, anywhere, on any device. Supports third-party content integration, defined user roles, data-driven ROI statistics, and real-time student analytics.
• Virtual Garage Immersive training platform for ground vehicle maintenance and operations, supporting collaborative and remote learning environments for geographically dispersed teams across automotive, maritime, and heavy machinery sectors.
• Virtual Aerial Systems Trainer (VAST) Immersive training suite developed on MassXR for U.S. Army aerial intelligence operations, covering preflight procedures, maintenance tasks, and ELINT operations training before aircraft delivery.
• Virtual Fuselage Trainer (FuT) First-of-its-kind virtual fuselage trainer enabling C-5M Super Galaxy aircrew initial qualification training, eliminating traditional aircraft constraints and generating multi-million dollar savings.

Quantifiable outcome

• 35% increase in knowledge retention
• +9 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Long Wave Inc.coreStrategic or Co-development Partner · 15 April 2026Mass Virtual serves as subcontractor to Long Wave Inc., supporting Northrop Grumman on the U.S. Navy's E-130J Phoenix II program. Mass Virtual leverages its immersive training expertise to support aircrew training and operational readiness on the E-130J platform for the TACAMO mission.
• Airborne & Special Operations Museum FoundationminorStrategic or Co-development Partner · 15 August 2025Partnership to create first-of-its-kind VR experience for museum visitors, honoring legacy of Airborne and Special Operations community. Full launch planned for spring 2026. Funded by U.S. Army Center of Military History modernization initiative.
• Project Director Sensors–Aerial Intelligence (PD SAI)coreStrategic or Co-development Partner · 20 May 2025Collaboration with Army's PD SAI to deliver Virtual Aerial Systems Trainer (VAST) program. Mass Virtual deployed XR classroom at Fort Bliss for aerial intelligence training supporting 204th Military Intelligence Battalion.
• LeidosminorStrategic or Co-development Partner · 20 May 2025Proof-of-concept initiative partnership showcasing collaboration in advancing military training innovation for Army aerial intelligence programs.
• SIMS (Serious Industrial Motion Simulators)coreStrategic or Co-development Partner · 2 December 2024Partnership showcasing joint XR training solutions at I/ITSEC 2024. SIMS provides industry-leading motion simulation technology (97% predictive accuracy) complementing Mass Virtual's immersive training content. First joint exhibiting at I/ITSEC.
• RAVE ComputercoreTechnology or Integration · 26 November 2024Hardware optimization partnership ensuring Mass Virtual's software runs seamlessly on purpose-built systems. RAVE delivered over 400 systems to Air National Guard bases for Virtual Hangar platform deployment across 130+ locations.

Scale indicators11 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Bohemia Interactive Simulations: BISim develops virtual simulation software (VBS) for military training across land, air, and sea, making it a direct competitor to Mass Virtual's MassXR and Virtual Hangar platforms in DoD immersive training contracts.
• SimIS: SimIS provides modeling, simulation, and training solutions for the DoD, including XR-based immersive training. It is a direct peer competing for similar Army, Navy, and Air Force simulation and training contracts.
• STRIVR: STRIVR is an enterprise XR training platform company spanning sports, retail, and defense. Its immersive learning platform and customer base in skill-based training makes it a comparable peer to Mass Virtual's MassXR.
• Talespin: Talespin develops an enterprise XR platform for workforce training and skill development, with a similar platform-plus-modules business model to MassXR, targeting corporate, healthcare, and public-sector customers.
• Improbable Defense: Improbable's defense division builds large-scale simulation environments for military training and decision support, making it a direct peer in the immersive defense simulation category.
• Quantum3D: Quantum3D provides image generation, COTS simulation hardware, and visual display systems for defense training applications, competing with Mass Virtual in delivering DoD simulation and training infrastructure.
• Aechelon Technology: Aechelon Technology produces high-fidelity visual simulation databases and image generators for military flight and maintenance training, overlapping with Mass Virtual's Virtual Hangar product in aircraft training use cases.

Broad incumbents

• CAE: CAE is a global leader in aviation training and simulation with deep DoD and commercial airline exposure. It competes with Mass Virtual in flight and maintenance training but operates at much broader scale across full-motion simulators and integrated training systems.
• FlightSafety International: FlightSafety International (a Berkshire Hathaway company, now part of FlightSafety+CAE ecosystem) is a dominant aviation training provider for commercial and military pilots, serving as a broad incumbent competitor in aviation training and crew qualification.

Emerging players

• Design Interactive: Design Interactive develops XR training solutions for DoD and commercial customers, including adaptive learning and human-performance tools. It overlaps with Mass Virtual's MassXR platform and participates in the same XR training ecosystem events.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mass-virtual

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mass Virtual