What STRIVR does

STRIVR (legal name: Strivr Labs, Inc.) is a Palo Alto-based enterprise extended reality (XR) training company founded in 2015 by Derek Belch. The company provides an immersive learning platform that combines VR content delivery, custom and off-the-shelf training modules, and behavioral analytics capturing 100+ datapoints per second (eye gaze, clicks, speech rate, tone) to train and assess frontline workers. Its product portfolio includes the Strivr VR Platform (learner interface and program manager portal), Strivr Content Studio (custom and templatized VR content plus third-party content partnerships), and the recently introduced Frontline Intelligence, an AI-powered quality assurance solution that uses custom-trained Visual Language Models delivered through smart glasses to detect and correct operational errors in real time. The platform integrates with enterprise IT systems (MDM, LMS, SSO) and is deployed on VR headsets including Meta Quest, Pico, and Apple Vision Pro (via the Strivr WorkWise app).

STRIVR sells primarily to Fortune 1000 organizations through a direct enterprise field sales motion, supported by dedicated Customer Success Managers and technical specialists. Named customers span retail (Walmart, Sprouts), telecommunications (Verizon, JetBlue), financial services (Bank of America, TD Bank, Merrill Lynch), healthcare (AdventHealth, Stanford Children's Hospital), hospitality (MGM Resorts), logistics (Amazon), energy (AES, FieldCore), and equipment rental (United Rentals). Pricing is quote-based with annual enterprise subscriptions covering platform access, content, analytics, and tiered support services, complemented by a free 30-day headset demo for evaluation. The company raised a $35 million Series B in October 2024 from Accenture and Workday Ventures and previously acquired Observer Analytics (2020) to bolster its analytics infrastructure. Leadership includes a Chief Science Officer (Dr. Michael Casale) with cognitive neuroscience research credentials and a CTO overseeing VR, AI, and XR product convergence.

Name

STRIVR

Legal name

Strivr Labs, Inc.

Website

https://strivr.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

STRIVR is an enterprise XR training company founded in 2015 that provides VR-based immersive learning, AI-powered smart glasses quality assurance, and behavioral analytics to Fortune 1000 organizations across retail, banking, healthcare, logistics, and manufacturing verticals.

Ownership category

akta.pro rank

Product category

Immersive Learning and VR/XR Workforce Training Software

NAICS

Software Publishers (5132), Business Schools and Computer and Management Training (6114)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership) (EDAFAJAA)

akta.pro secondary industries

Healthcare & Clinical Simulation (Surgery, Nursing, EMT, Patient Interaction) (EDAFAJAC), Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators) (EDAFAJAJ), XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

Keywords

• Enterprise VR training
• Immersive learning platform
• XR workforce training
• VR onboarding software
• AI frontline quality assurance

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise VR Training Platform Subscription: Subscription-based access to the Strivr VR/XR platform, including the Strivr Home learner interface, Strivr Portal management dashboard, and advanced behavioral analytics. Delivered as an enterprise software platform with tiered support and services.
2. VR Content Creation and Licensing: Custom and off-the-shelf VR training content created by Strivr Studios, including third-party content partnerships (Healium, Humulo, Reulay, VirtualSpeech). Content is delivered through the platform as part of subscription or as add-on licensing.
3. Enterprise Services and Support: Tiered support models including dedicated Customer Success Manager support, technical support, hardware and logistics management, and systems integration services for enterprise VR deployments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

STRIVR sells an enterprise immersive learning platform that delivers VR and XR training content to large frontline workforces, paired with AI-powered real-time quality assurance through smart glasses. Its core deliverables are the Strivr VR Platform (learner interface and program manager portal with behavioral analytics), Strivr Content Studio (custom and off-the-shelf VR content creation), Frontline Intelligence (Visual Language Model-based error detection on smart glasses), and the Strivr SDK for third-party developers. The offering is sold as an annual enterprise subscription to Fortune 1000 customers in logistics, manufacturing, retail, field services, healthcare, QSR, and financial services.

Product overview

Strivr is an enterprise immersive learning platform comprising a unified portfolio of VR/XR training solutions. The core offering consists of the Strivr VR Platform (for content delivery and management), Strivr Content Studio (for content creation), and Frontline Intelligence (AI-powered quality assurance through smart glasses). The platform supports off-the-shelf VR training modules organized into bundles by industry (Retail Banking, Airline) or skillset (Leadership & Management), custom content creation services, and third-party content partnerships (Healium, Humulo, Reulay, VirtualSpeech). Content is delivered through VR headsets (Apple Vision Pro, Meta Quest, Pico) and browser-based formats, with advanced behavioral analytics capturing over 100 datapoints per second for performance tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• Frontline Intelligence AI-powered quality assurance solution delivered through smart glasses that uses custom Visual Language Models trained on the customer's frontline procedures to detect operational errors in real time and guide workers through corrective steps, targeting enterprise operations leaders in logistics, manufacturing, field services, retail, healthcare, and QSR.
• Strivr VR Platform Enterprise VR/XR training platform that delivers immersive learning content to learners via Strivr Home and lets program managers wirelessly deploy content to thousands of headsets, track course completion and assessment scores, monitor device health, and analyze over 100 behavioral datapoints per second through advanced analytics.
• Strivr Content Studio VR content creation service offering off-the-shelf training modules, fully custom VR content built by Strivr Studios, customizable Blueprint templates with expert instructional design support, and third-party VR content from partners including Healium, Humulo, Reulay, and VirtualSpeech.
• Strivr SDK Software Development Kit that enables third-party developers and content creators to build VR experiences distributed through the Strivr platform, including research-backed analytics tooling, templatized content creation utilities, and guidance for integrating with existing enterprise software.
• Retail Banking & Financial Services VR Training Bundle Curated collection of 5 VR training modules for retail banking and financial services workforces covering workplace etiquette, performance issues, emotional intelligence, hiring techniques, and customer deescalation, sold as an integrated bundle to financial services employers.
• Leadership & Management Skills VR Training Bundle Curated collection of 3 VR training modules for new and experienced managers covering coaching, mentoring, feedback delivery, and addressing workplace microaggressions, sold as an integrated bundle to enterprise L&D teams.
• Strivr WorkWise App for Apple Vision Pro Spatial computing app for Apple Vision Pro that enables industrial workers to record frontline procedures, generate transcripts, and create structured work instructions hands-free, targeting logistics, manufacturing, and field operations environments.

Quantifiable outcome

• Reduces training time by up to 96% (Walmart case study: 200 U.S. Academies)
• +7 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability9 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• VirtualSpeechcoreTechnology or Integration · 7 October 2024VirtualSpeech's AI-powered communication training platform is now available directly through the Strivr platform, creating a unified portal for immersive learning content. The partnership combines Strivr's VR platform with VirtualSpeech's AI-powered communication training for public speaking, leadership skills, and sales training.
• WalmartflagshipOthersWalmart is a flagship customer deploying Strivr VR training across its 200 U.S. Academies. The partnership represents one of the largest enterprise VR training deployments, achieving 96% training time reduction. Walmart uses VR training for employee onboarding, customer experience, and operational efficiency.
• VerizonflagshipOthersVerizon collaborated with Strivr to implement VR training for retail store employees, focusing on robbery scenarios as part of their safety program. The initiative expanded to include all retail employees, increasing confidence and improving responses in simulated situations.
• Bank of AmericaflagshipOthersBank of America is working with Strivr on XR training bundles for retail banking, implementing immersive experiences for professional development modules across the organization. The bank also uses Strivr VR to reskill its workforce at scale.
• TD BankflagshipOthersTD Bank implemented Strivr's XR training bundle for retail banking and financial services. TD Bank's learning team has shared insights on the future of extended reality learning, demonstrating compelling advantages of XR in driving learner engagement, comprehension, and retention.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Pixo VR: Pixo VR offers a no-code enterprise VR training platform with content authoring and analytics, an emerging competitor in the same SMB-to-enterprise VR training segment as STRIVR.

Direct peers

• Immerse: Immerse provides a VR language and communication training platform for enterprises, competing with STRIVR in the immersive enterprise learning category with similar API-based content distribution and analytics.
• Talespin: Talespin offers an enterprise XR platform for immersive soft-skills and workforce training with content creation tools and analytics, overlapping STRIVR's core VR training and behavioral analytics offering.
• Interplay Learning: Interplay Learning delivers VR-based skills training for skilled trades and field service technicians (HVAC, plumbing, solar), a direct adjacent competitor in VR enterprise training with similar immersive simulation methodology.
• Mursion: Mursion provides AI-powered VR simulations for soft-skills training (customer service, leadership, de-escalation), directly competing with STRIVR in enterprise immersive learning for the same Fortune 1000 buyer.

Broad incumbents

• PTC (Vuforia): PTC's Vuforia enterprise AR platform powers frontline worker instructions and procedural guidance, overlapping STRIVR's Frontline Intelligence use cases from an AR/IoT angle with broader PLM reach.
• Cornerstone OnDemand: Cornerstone OnDemand is a broad enterprise learning and talent management incumbent that competes for L&D budget and increasingly partners with or builds immersive content, adjacent to STRIVR's enterprise training buyer.
• Meta (Quest for Business): Meta's Quest for Business targets enterprise VR deployments with hardware, software, and MDM, sitting both upstream (hardware) and increasingly downstream (Workrooms training) of STRIVR's offering.
• Microsoft (Mesh / Dynamics 365 Guides): Microsoft's Mesh platform and Dynamics 365 Guides offer enterprise AR/VR collaboration and frontline worker training integrated with the broader Microsoft 365 and Azure stack, representing a broad incumbent threat to STRIVR's enterprise XR training position.
• Workday Learning: Workday Learning is a leading enterprise LMS with which STRIVR integrates but also competes for training-content budgets; Workday Ventures' investment in STRIVR creates both partnership and indirect competitive tension.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/strivr
• Xx.com/STRIVRlabs
• Facebookfacebook.com/strivrlabs

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds5 records

Investors18 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STRIVR