Yoox Corp

What Yoox Corp does

YOOX is a direct-to-consumer, multi-brand luxury e-commerce platform that sells designer clothing, shoes, accessories, bags, jewelry, design objects, and art through its own website (yoox.com), country-specific localized storefronts, and native iOS and Android mobile applications. Founded in 2000 and headquartered in Milan, Italy, the company operates as the Italian legal entity YOOX S.p.A., with its US business run through wholly-owned subsidiary YNAP Corporation (YOOX USA). YOOX serves consumers in 180 countries with multi-language and multi-currency support, blending past-season designer inventory (its original value proposition) with current-season pieces from brands such as Balenciaga, Gucci, Dolce & Gabbana, Valentino, Versace, and Burberry.

The platform is built around a proprietary customer account system called Myoox, which combines a wishlist ("Dream Box"), saved searches with notifications, a personalized size profile ("My Sizes"), never-expiring store credit ("Moneyoox"), and a personalized avatar feature ("YOOXMIRROR"). YOOX maintains dedicated sub-brands including 8 by YOOX (capsule collaborations with designers and artists) and 19 by YOOX (sustainable fashion, including partnerships with Orange Fiber and Saltyco), alongside dedicated women's, men's, kids, and Design+Art sections. Technology integrations include PayPal and credit card checkout (with VeriSign-certified encryption), social login via Facebook and Google, and the LinkShare-powered affiliate program. The platform is GDPR, CCPA, COPPA, and PCI-DSS compliant.

YOOX generates revenue by selling luxury and designer products directly to consumers at retail markups, with the business model labelled in the source data as one-time-license-style retail e-commerce. Pricing includes a $9.95 standard shipping fee (waived over $350), $14.95 express shipping, a $9.95 return fee deducted from refunds, and a 60-day return window. Customer acquisition is multi-channel: organic social (Facebook, X, Instagram, YouTube, Pinterest, TikTok), email newsletter (with a 15% signup discount), mobile apps, and a third-party affiliate network. YOOX is a wholly-owned subsidiary of LuxExperience B.V. (Netherlands), sharing the group with sister brands MR PORTER, MYTHERESA, and NET-A-PORTER, and it does not appear to be independently publicly listed.

Name

Yoox Corp

Legal name

YOOX S.p.A.

Website

https://yoox.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

YOOX is a direct-to-consumer, multi-brand luxury e-commerce platform founded in 2000, selling past-season and current designer fashion across 180 countries via yoox.com and iOS/Android apps, and is a wholly-owned subsidiary of LuxExperience B.V.

Ownership category

akta.pro rank

Product category

Luxury Fashion E-commerce

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Luxury Fashion Resale, Vintage & Pre-owned (CRAAAFAN)

akta.pro secondary industry

Luxury Home & Lifestyle Department Stores (CRAGADAG)

Keywords

• Luxury fashion e-commerce
• Designer clothing retail
• Online apparel store
• Luxury accessories shopping
• Designer kids fashion

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Retail E-commerce Sales: Yoox generates revenue by selling luxury and designer fashion products directly to consumers at marked-up retail prices. Products include clothing, shoes, accessories, bags, and jewelry from prestigious brands. The platform sells both current season items and past-season collections at discounted prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

YOOX is an online lifestyle store that sells luxury and designer fashion, design, and art products directly to consumers across 180 countries. The platform combines past-season designer items at reduced prices with current collections from prestigious brands, plus exclusive capsule collaborations through sub-brands 8 by YOOX and 19 by YOOX. It supports women, men, kids, and design/art categories through a proprietary e-commerce platform, native mobile apps, and a personalized MYOOX account system.

Product overview

YOOX is a multi-category e-commerce platform for luxury and designer fashion, operating as a core product platform with multiple integrated modules and sub-brands. The core YOOX E-commerce Platform serves as the main marketplace, supported by the MYOOX customer account and loyalty platform with features like Moneyoox store credit, Dream Box wishlists, and personalized size profiles. Mobile access is provided via dedicated iOS and Android applications. The product portfolio includes specialized offerings: 8 by YOOX for exclusive designer collaborations, Design+Art for art and lifestyle products, and dedicated Women's, Men's, Kids, and Sale/Clearance sections. The platform serves customers in over 180 countries and is part of the LuxExperience luxury digital group.

Differentiator

Problem solved

Functional benefit

Brands

• 8 by YOOX: YOOX's own brand capsule collections featuring exclusive collaborations with designers and artists
• 19 by YOOX
• YOOX MIRROR

Products and services

• YOOX E-commerce Platform Main online fashion and lifestyle e-commerce platform selling luxury and designer clothing, shoes, accessories, bags, jewelry, and design/art products for women, men, kids, and home décor across 180 countries.
• YOOX Women's Collection Curated selection of designer clothing, shoes, bags, accessories, and jewelry for women from over 30 top luxury brands including Balenciaga, Gucci, Dolce&Gabbana, Valentino, and Burberry.
• YOOX Men's Collection Curated selection of designer clothing, shoes, bags, and accessories for men from prestigious luxury brands.
• YOOX Kids Collection Designer clothing and accessories for children, covering girl and boy categories, providing age-appropriate luxury fashion options.
• YOOX Design+Art Art, design, and lifestyle products section featuring curated art pieces, design objects, and exclusive collaborations at the intersection of fashion and art.
• Moneyoox Store credit system for registered MYOOX users. When returning items, customers can elect to receive Moneyoox credit in lieu of a refund, which can be used on future purchases and never expires.
• YOOX Affiliate Program Commission-based affiliate marketing program managed via LinkShare, allowing website owners to earn commissions by promoting YOOX products through banners, text links, and product feeds.

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• LuxExperience B.V.coreOthersLuxExperience B.V. is the ultimate parent company of YOOX. YOOX Italy (YOOX S.p.A.) is fully owned by LuxExperience B.V. The group also includes MR PORTER, MYTHERESA, and NET-A-PORTER as sister brands.
• YOOX S.p.A.coreOthersYOOX S.p.A. is the Italian parent company of YNAP Corporation (YOOX USA). It serves as the Data Processor for customer data processing on behalf of YOOX USA, operating from Milan, Italy.
• YNAP CorporationcoreOthersYNAP Corporation (YOOX USA) is the US subsidiary and Data Controller for American customers, operating from New York.
• MR PORTERminorOthersSister brand under LuxExperience B.V. sharing data processing and marketing activities.
• MYTHERESAminorOthersSister brand under LuxExperience B.V. sharing data processing and marketing activities.
• NET-A-PORTERminorOthersSister brand under LuxExperience B.V. sharing data processing and marketing activities.
• LinkShareminorChannel Partner/ Reseller/ DistributorAffiliate network platform enabling Yoox's affiliate marketing program. Publishers join through LinkShare to promote Yoox products and earn commissions on qualified sales.
• Fashion House PartnerscoreStrategic or Co-development PartnerYOOX purchases products directly from fashion houses, manufacturers and dealers who have been carefully selected for stringent quality control. Brands include Balenciaga, Gucci, Dolce&Gabbana, Valentino, Versace, Burberry, and many others.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MR PORTER: Sister brand under LuxExperience; multi-brand luxury e-commerce for men's designer fashion. Same operating model, shared data infrastructure, complementary category.
• Farfetch: Global luxury fashion e-commerce platform/marketplace connecting consumers with brands and boutiques. Direct competitor across multiple markets, similar multi-brand assortment.
• NET-A-PORTER: Sister brand under LuxExperience; multi-brand luxury e-commerce platform for women's designer fashion. Closest comparable in assortment, customer base, and platform infrastructure.
• The Outnet: Off-price luxury fashion e-commerce site owned by Net-a-Porter. Closest direct competitor to YOOX's past-season, discounted-luxury positioning.
• SSENSE: Canadian-based multi-brand luxury and streetwear e-commerce platform competing globally for the same high-end designer consumer with similar brand mix.
• Mytheresa: Sister brand and publicly listed parent of LuxExperience; multi-brand luxury e-commerce platform focused on current-season collections. Direct competitor for the same luxury consumer wallet.

Emerging players

• Vestiaire Collective: Global authenticated pre-owned luxury resale marketplace. Adjacent to YOOX's past-season positioning and increasingly relevant as circular luxury grows; competes for the same aspirational luxury buyer.
• 24S: LVMH-owned multi-brand luxury e-commerce platform. Comparable assortment of designer fashion and accessories with strong maisons backing, competing for the same European and global luxury shopper.

Broad incumbents

• Neiman Marcus: U.S. luxury department store and e-commerce operator carrying comparable designer brands. Broader incumbent offering both physical and digital luxury shopping.
• Saks Fifth Avenue: Established U.S. luxury department store with a major online channel. Comparable multi-brand luxury assortment with the addition of physical retail and experiential shopping.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/yoox
• YouTubeyoutube.com/yoox
• Facebookfacebook.com/yoox
• Instagraminstagram.com/yoox
• TikToktiktok.com/@yoox
• Pinterestpinterest.com/yoox
• LinkedInlinkedin.com/company/yoox-group

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yoox Corp