Fairway Lawns
Fairway Lawns is a privately held, PE-backed residential and commercial lawn care and pest control provider serving 78,000+ customers through 15 locations across 8 southeastern US states via subscription-based treatment programs delivered by local technicians.
- Company typePrivate
- Founded1979
- HeadquartersLittle Rock, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Fairway Lawns does
Fairway Lawns is a privately held residential and commercial lawn care and pest control service provider founded in 1979 and headquartered at 10401 Colonel Glenn Rd, Little Rock, Arkansas. The company operates 15 service locations across eight southeastern US states (Arkansas, Alabama, Georgia, Florida, South Carolina, Tennessee, and Oklahoma) and serves more than 78,000 customers with a reported 4.5/5 average rating across 78,921+ reviews. Its core offering is a continuous subscription-style lawn treatment program consisting of 7-10 scheduled applications per year combining fertilization, weed control (pre- and post-emergent), and liquid aeration using its proprietary Sup-R-Soil technology, delivered by trained local technicians who provide free re-service calls under a satisfaction guarantee. Pricing starts at $24.95 per application with a 50% first-application discount for new customers.
The technology stack is centered on commercial-grade EPA-approved chemical formulations and the Sup-R-Soil liquid aeration process, which is positioned as a full-lawn alternative to traditional core aeration that loosens compacted soil and improves nutrient movement without leaving plugs. The product portfolio spans lawn treatment, tree and shrub care, special lawn services (soil testing, lime, grub control, overseeding, disease control), weed control, and a comprehensive pest control line covering bed bugs, ants, mosquitoes (a 6-treatment seasonal program), termites, cockroaches, fleas, ticks, and rodents. The company also operates a Commercial Services vertical targeting HOAs, apartment communities, offices, retail and hospitality properties, schools, and churches. Customer retention is incentivized through GreenPerks, a tiered loyalty program (Bronze, Silver, Gold, Platinum) that offers 5-25% discounts, end-of-year cash credits, priority service, and a Platinum-tier two-year price lock. Distribution is direct-to-consumer and regional, combining website quote requests, phone sales (501-251-9775), local SEO, a customer-referral program offering $25-$50 credits per converted referral, and an online account portal (lawngateway.com).
In May 2022, Morgan Stanley Capital Partners (MSCP) completed an investment in Fairway Lawns as part of MSCP's strategy to expand its residential services portfolio and accelerate growth and acquisitions. The company has no disclosed subsidiaries, no platform/API product, and reports more than 200 years of combined management experience as a talent signal.
Fairway Lawns firmographics
Firmographics- Name
- Fairway Lawns
- Legal name
- Fairway Lawns
- Website
- https://fairwaylawns.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Fairway Lawns is a privately held, PE-backed residential and commercial lawn care and pest control provider serving 78,000+ customers through 15 locations across 8 southeastern US states via subscription-based treatment programs delivered by local technicians.
- Ownership category
- akta.pro rank
Fairway Lawns industry classification
Industry- Product category
- Residential Lawn Care and Pest Control Services
- NAICS
- Landscaping Services (561730), Exterminating and Pest Control Services (561710)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD)
- akta.pro secondary industries
- Lawn & Ornamental Insect Control (Grubs, Chinch Bugs, Aphids) (HSAIANAH), Grounds Pest & Mosquito Control (Outdoor) (BPABADAK), Lawn Aeration & Overseeding (Core Aeration, Seeding) (HSAIAAAE)
Keywords
Where Fairway Lawns is headquartered
LocationHeadquarters
- HQ city
- Little Rock
- HQ country
- United States
- HQ region
- North America
Offices15 records
Markets served
Fairway Lawns business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Residential Lawn Care Subscriptions: Continuous subscription-style lawn care programs with 7-10 scheduled applications per year, billed on a per-application basis with optional prepay/autopay discounts. Service continues year-over-year until the customer cancels.
- Pest Control Services: One-time and recurring pest control treatments for residential and commercial properties, including mosquito control programs (6-treatment seasonal programs) and one-time service calls.
- GreenPerks Bundled Services: Tiered bundled service packages (Bronze, Silver, Gold, Platinum) offering 5-25% discounts on standard pricing, with platinum tier including a two-year price lock commitment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-application pricing based on lawn square footage, starting at $24.95 per treatment |
| Subscription | Monthly | GreenPerks Bronze — 5-10% discount on essential lawn care bundle |
| Subscription | Monthly | GreenPerks Silver — 15% discount on enhanced lawn care and insect control bundle |
| Subscription | Monthly | GreenPerks Gold — 20% discount on advanced services bundle |
| Subscription | Multi-year contract | GreenPerks Platinum — 25% discount on comprehensive services with two-year price lock |
| Unit Pricing | Monthly | Mosquito control — $39.95 first service, 6-treatment seasonal program |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Fairway Lawns product offering
Product offeringCore offering
Fairway Lawns sells recurring residential and commercial lawn care programs (typically 7–10 applications per year) that bundle fertilization, pre- and post-emergent weed control, liquid aeration, and disease/insect management, delivered by trained local technicians at the customer's property. The company also sells standalone and recurring pest control services for mosquitoes, termites, ants, bed bugs, cockroaches, fleas, ticks, and rodents, with tree & shrub care available as an add-on. Programs are priced per application by square footage and are not contractual, with cancel-anytime flexibility.
Product overview
Fairway Lawns is a residential and commercial lawn care and pest control service provider offering a comprehensive, service-based product portfolio. The core offering consists of lawn treatment programs (fertilization, weed control, aeration) and pest control services, supplemented by specialized add-on modules for tree/shrub care, commercial properties, and specific pest issues (bed bugs, ants, mosquitoes, termites, etc.). Services are delivered through local technicians via scheduled applications (7-10 per year) with a satisfaction guarantee. The company also offers a loyalty program called Green Perks with tiered pricing (Bronze, Silver, Gold, Platinum) that bundles multiple services for discounted pricing. The model is service-based rather than software-based, with no platform or API products.
Differentiator
Problem solved
Functional benefit
Brands
- Green Perks: A bundled services loyalty program offering discounts up to 25% on lawn care services, including Bronze, Silver, Gold, and Platinum tiers.
Products and services
- Lawn Treatment Complete recurring lawn care program combining fertilization, weed control, pre-emergent and post-emergent treatments, liquid aeration, overseeding, and liming in some areas, with ongoing monitoring and free service calls for full-program customers.
- Liquid Aeration with Sup-R-Soil Full-lawn liquid aeration treatment using Sup-R-Soil to loosen compacted soil, improve water infiltration, and enhance nutrient movement throughout the soil profile for stronger root development, designed as a modern alternative to traditional core aeration.
- Tree & Shrub Care Targeted ornamental plant care program that addresses insect pressure, disease, nutrient deficiencies, and environmental stress for trees and shrubs to maintain landscape health and appearance.
- Special Lawn Services Targeted treatments for complex lawn problems including soil testing, lime treatments for pH balancing, grub control, lawn disease control, fire ant control, insect and mite management, overseeding and lawn recovery, and hard surface weed control.
- Commercial Services Professional lawn care for commercial properties, HOA common areas, apartment communities, office spaces, and other managed landscapes, with property-specific treatment plans focused on consistent curb appeal and seasonal adjustments.
- Weed Control Seasonal weed control services using pre-emergent and post-emergent treatments to address weeds like crabgrass, sedge, dollarweed, clover, dandelion, and chickweed, with ongoing lawn health recommendations.
- Pest Control Services Comprehensive pest management services for residential and commercial properties addressing bed bugs, ants, cockroaches, mosquitoes, termites, rodents, fleas, and ticks through inspection, targeted treatment, and prevention planning.
- Bed Bug Treatment Professional bed bug elimination service including thorough inspection of sleeping areas, upholstered furniture, and hiding spots, with targeted treatment and safety guidance for property vacating.
- Ant Control Ant extermination services targeting fire ants, pavement ants, carpenter ants, and pharaoh ants through inspection, species identification, bait stations, traps, and sprays.
- Mosquito Control A 6-treatment mosquito control program with perimeter fogging around shrubbery, decks, fences, and eaves, scheduled approximately every 30 days to reduce mosquito pressure and improve outdoor comfort.
- Termite Treatment Termite detection and treatment services using inspections, traps, bait stations, and sprays to identify termite activity and protect properties from structural damage.
- GreenPerks Loyalty Program Tiered bundled services loyalty program offering Bronze (5–10% discount), Silver (15%), Gold (20%), and Platinum (25%) tiers with end-of-year cash credits, priority customer service, and exclusive perks such as soil testing and irrigation inspections; Platinum includes a two-year price lock commitment.
Quantifiable outcome
- 78,921+ satisfied customers with a 4.5/5 average rating
- +3 more outcomes
Companies that use Fairway Lawns
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles2 records
Fairway Lawns technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Fairway Lawns partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights7 records
Fairway Lawns competitors and assessment
Company assessmentDirect peers
- TruGreen: Largest U.S. residential lawn care service company offering fertilization, weed control, aeration, and pest services through a national branch network. Direct competitor to Fairway Lawns across the Southeast with similar subscription model and EPA-approved products.
- Arrow Exterminators: Large Southeastern U.S. pest control and termite service provider with growing lawn care offerings. Comparable customer base, geographic overlap in the Southeast, and similar recurring service contracts make it a relevant peer.
- Lawn Doctor: Franchised residential lawn care company specializing in fertilization, weed control, and pest management services. Comparable subscription service model and customer segments make it a direct competitor in mid-size Southeastern markets.
- Spring-Green Lawn Care: National franchised lawn care company providing fertilization, weed control, aeration, and tree/shrub care to residential customers. Similar service portfolio and subscription model position it as a direct competitor in regional markets.
- Massey Services: Florida-based residential and commercial pest control, termite, and lawn care provider. Overlaps with Fairway in the pest control category and competes for residential customers across the Southeast with bundled service packages.
- Weed Man Lawn Care: National franchised lawn care provider offering fertilization, weed control, and aeration services to residential customers. Operates with similar subscription-based recurring treatment model and competes directly with Fairway in overlapping metros.
Broad incumbents
- Scotts LawnService (now part of TruGreen): Residential lawn care service previously operated by Scotts Miracle-Gro and merged into the TruGreen ecosystem. Comparable service model and customer base, but operates at national scale with broader product portfolio through the parent brand.
- Rentokil Terminix (now Rentokil North America): Global pest control and hygiene services giant operating across residential and commercial segments in North America. Competes with Fairway's pest control services at much larger scale, but does not focus on core lawn treatment.
- Davey Tree Expert Company: Large U.S. tree care, lawn care, and landscape services company offering residential and commercial services. Overlaps with Fairway's tree/shrub care and commercial lawn care segments while operating at much greater scale and breadth.
Emerging players
- Mosquito Joe: Franchised residential mosquito control and outdoor pest services company. Direct overlap with Fairway's mosquito control program and emerging category focus; smaller and more specialized than Fairway but competing for the same outdoor pest customer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fairway Lawns social profiles
Digital presenceFairway Lawns financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fairway Lawns leadership team
Management profileNumber of profiles
Profiles3 records
Fairway Lawns funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fairway Lawns M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fairway Lawns
What does Fairway Lawns do?
Fairway Lawns sells recurring residential and commercial lawn care programs (typically 7–10 applications per year) that bundle fertilization, pre- and post-emergent weed control, liquid aeration, and disease/insect management, delivered by trained local technicians at the customer's property. The company also sells standalone and recurring pest control services for mosquitoes, termites, ants, bed bugs, cockroaches, fleas, ticks, and rodents, with tree & shrub care available as an add-on. Programs are priced per application by square footage and are not contractual, with cancel-anytime flexibility.
Is Fairway Lawns a public or private company?
Fairway Lawns is a private company. It is classified as private equity controlled and is currently operating.
When was Fairway Lawns founded?
Fairway Lawns was founded in 1979. It employs 101 to 250 people.
Where is Fairway Lawns based?
Fairway Lawns is headquartered in Little Rock, United States, in the North America region.
How does Fairway Lawns make money?
Three revenue lines are on record. Residential Lawn Care Subscriptions are the primary driver. The others are pest Control Services and greenPerks Bundled Services.
Who are Fairway Lawns's main competitors?
Direct peers on record are TruGreen, Arrow Exterminators, Lawn Doctor, Spring-Green Lawn Care, Massey Services and Weed Man Lawn Care. Broad incumbents are Scotts LawnService (now part of TruGreen), Rentokil Terminix (now Rentokil North America) and Davey Tree Expert Company. Mosquito Joe is listed as an emerging player.
Does Fairway Lawns have an API?
No public API is recorded for Fairway Lawns.
What industry is Fairway Lawns in?
Fairway Lawns's product category is Residential Lawn Care and Pest Control Services. Its primary akta.pro industry code is IMAIAIAD, Turf Care (Fertilization, Aeration & Weed/Pest Control), with a secondary code of HSAIANAH, Lawn & Ornamental Insect Control (Grubs, Chinch Bugs, Aphids). Its NAICS code is 561730 and its SIC code is 700.