Mex

What Mex does

MEX is a Kyiv-based creative advertising agency founded in 2001 and operating as a member of Havas, one of the world's largest communication networks. The agency delivers full-service creative and communications work organized into seven service categories: Creative (campaign development, brand strategy, naming, video), Content Marketing (social media, animation, copywriting), Design (key visuals, packaging, brand identity, 3D modeling), Digital (strategy, websites, SMM, influencer marketing), PR (media relations, corporate PR, anti-crisis), Special Projects (integrated projects, CSR, events), and Non-traditional Marketing (viral, ambient, guerrilla, buzz). Its underlying technology stack is conventional creative production tooling rather than proprietary platforms, with core intellectual property residing in creative ideation, brand positioning, and integrated campaign orchestration across TikTok, Instagram, Facebook, and YouTube.

The agency's business model is professional services on a project-based revenue structure. Pricing is not publicly disclosed and is quoted per project based on scope and complexity. Go-to-market relies on direct enterprise sales through tenders, presentations, and long-term partnerships, supplemented by event-driven lead generation (e.g., organizing the Kiev Media Week conference). Primary customer segments are large Ukrainian enterprises across telecom (Vodafone Ukraine, MTS Ukraine, Volia), banking (Ukrsibbank), retail (Leroy Merlin, Ocean Plaza), FMCG (Globino, SUN InBev), pharmaceutical (Farmak), media (Discovery Channel, AMC), and government/NGO (Ministry of Armed Forces, Ukrainian Women's Fund). The agency has accumulated 130+ awards over 23 years, including being the first Ukrainian agency shortlisted for Cannes Lions, and has delivered campaigns extending into Kazakhstan for international clients.

Name

Mex

Legal name

MEX

Website

https://mex.com.ua

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

MEX is a Kyiv-based full-service creative advertising agency operating as a member of the Havas global network. Founded in 2001, it serves large Ukrainian enterprises across telecom, banking, retail, FMCG, and government with creative, digital, PR, and non-traditional marketing services.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Creative agency services
• Advertising campaigns
• Digital marketing
• Brand strategy
• Public relations

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative Agency Services: Project-based creative services including campaign development, brand strategy, content creation, digital marketing, PR, event organization, and design services. Revenue generated through client contracts for specific projects and ongoing creative partnerships.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

MEX is a full-service creative advertising agency that develops integrated marketing and communications solutions for enterprise clients. The agency offers strategy, creative campaign development, branding, content marketing, digital marketing, PR, design, non-traditional (guerrilla/viral/ambient) marketing, and event organization. It delivers these services through project-based engagements to large Ukrainian companies and select international clients.

Product overview

MEX is a creative advertising agency that operates as a member of Havas, one of the largest global communication networks. The company offers a comprehensive suite of creative services organized into seven main categories: Creative (strategy, campaigns, branding, naming, video), Content Marketing (social media, video/animation, copywriting, presentations), Design (key visuals, packaging, brand identity, 3D), Digital (strategy, websites, SMM, influencer marketing), PR (media relations, corporate PR, anti-crisis), Special Projects (integrated projects, CSR, events, promo), and Non-traditional Marketing (viral, ambient, guerrilla, buzz). With 23 years of experience and over 130 prestigious awards, the agency primarily serves top Ukrainian companies including Nova Poshta, Vodafone, Ukrsibbank, Leroy Merlin, Farmak, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Services Full-service creative offerings including Creative Strategy Development 360°, Campaign Development, Brand Development, Naming, and Video Development for enterprise clients.
• Content Marketing Content production and distribution services including Social Media Management, Video/Animation production, Copywriting, and Presentation design for enterprise clients.
• Design Services Design offerings including Key Visual development, Package design, Brand Identity, Video production, and 3D modeling for enterprise clients.
• Digital Services

Quantifiable outcome

• Vodafone TikTok challenge achieved 1.4 million views
• +5 more outcomes

Named customers18 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• HavascoreStrategic or Co-development PartnerMEX is a member of Havas, one of the largest communication networks in the world. This membership provides access to global standards, international best practices, and network resources while maintaining local Ukrainian market expertise.
• In House Media Agency Arena Media ExpertminorStrategic or Co-development PartnerArena Media Expert serves as a media consulting partner for questions related to media promotion and development of media strategies. They provide expertise in research, media planning, and media buying.
• Ministry of Digital Transformation UkraineminorStrategic or Co-development PartnerGovernment ministry partnered on Vodafone 5G Lab launch event at UNIT.City innovation park, representing official government support for 5G technology introduction in Ukraine.
• UNIT.CityminorStrategic or Co-development PartnerInnovation park that hosted the Vodafone 5G Lab launch event, providing venue and ecosystem for showcasing new technology.

Scale indicators4 records

Expansion highlights5 records

Broad incumbents

• Publicis Ukraine: Publicis Groupe affiliate operating in Ukraine with creative, media, and digital capabilities. Comparable to MEX as a competing network-affiliated creative provider for enterprise Ukrainian brands.
• McCann Ukraine: Interpublic-owned global advertising network with Ukraine operations serving large enterprise and multinational clients. Comparable to MEX on full-service creative delivery, brand campaigns, and alignment with major network standards in Ukraine.
• BBDO Ukraine: Omnicom-owned global creative network with Ukraine operations providing advertising and brand-building services. Comparable to MEX on enterprise brand campaign capabilities and global network resources in the same market.
• Saatchi & Saatchi Ukraine: Global creative network affiliate operating in Ukraine with a broader multi-region portfolio and international client footprint. Comparable to MEX on enterprise brand campaign execution and network-backed capabilities in the same Ukrainian market.
• Leo Burnett Ukraine: Publicis-owned global creative network with Ukraine presence delivering brand strategy and creative campaigns. Comparable to MEX on full-service creative work for enterprise clients in the same Ukrainian market.
• Dentsu Ukraine: Japanese-owned global advertising and communications group with Ukrainian operations spanning creative, media, and digital services. Comparable to MEX as a competing multi-discipline agency serving major brands in Ukraine.
• Ogilvy Ukraine: WPP-owned global creative network with Ukraine presence delivering brand strategy, advertising, and digital services to enterprise clients. Comparable to MEX in providing integrated creative services to top-tier Ukrainian brands under global network standards.

Direct peers

• Banda Agency: One of Ukraine's most prominent independent creative agencies, offering full-service advertising and brand campaign work for top Ukrainian enterprises. Comparable to MEX because it competes for the same enterprise creative briefs in Ukraine and earns domestic and international creative recognition.
• FEDORIV: Leading Ukrainian creative/digital agency serving major Ukrainian brands with brand strategy, digital and integrated campaign work. Directly comparable to MEX on full-service creative offerings and Ukrainian enterprise client targeting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xfacebook.com/MEXamemberofHAVAS
• YouTubeyoutube.com/channel/UCtIthP7R9kIc6xfnxsgptWg
• Facebookfacebook.com/MEXadvertising
• Instagraminstagram.com/mex_a_member_of_havas
• LinkedInlinkedin.com/company/mex-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mex