New Life Furniture Bank

What New Life Furniture Bank does

New Life Furniture Bank (NLFB) is a 501(c)(3) nonprofit organization founded in 2006 in Cincinnati, Ohio, that collects gently used furniture and household items from community donors and redistributes them to families and individuals in need. The organization serves a defined population of people overcoming homelessness, domestic violence, extreme poverty, foster-care transition, medical crisis, or other destabilizing circumstances, referred exclusively through a network of 100+ partner social service agencies across Greater Cincinnati, Dayton, and Northern Kentucky. In 2025, NLFB furnished 2,065 households, delivered 29,883 items, served 4,680 people (nearly half children), and diverted over 1,000 tons of furniture from landfills, supported by nearly 20,000 annual volunteer hours.

The organization operates three core programs: (1) the flagship furniture bank service, where each referred household can receive up to 15 furniture pieces plus housewares delivered and set up in their home; (2) the New Life Furniture Thrift Store, a 15,000 sq ft retail location in Sharonville Plaza opened in June 2022 that generates earned income through donated-goods resale; and (3) the "Design with a Heart" volunteer program, which engages professional interior designers to transform furnished homes and generates differentiated brand storytelling. Additional programmatic offerings include the "Beds for Sleepyheads" cash-and-goods hybrid procurement campaign, "Fill The Truck" community collection drives, and two annual fundraising events (Party in the House gala and Fairways for Furniture Golf Classic).

The business model is hybrid: roughly one-third of revenue comes from fees charged to partner social service agencies, with the remainder drawn from individual and corporate donations, foundation grants, fundraising events, and thrift store sales. NLFB is not a United Way agency and receives no government service funding, leaving it dependent on community philanthropy and earned income. The organization is governed by a Board of Directors and led by President and CEO Dana Saxton, with a staff of 11-50 employees and a large volunteer base. There is no proprietary technology platform; operations run on logistics, warehouse management, and caseworker-driven referrals.

Name

New Life Furniture Bank

Legal name

New Life Furniture Inc.

Website

https://nlfurniture.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

New Life Furniture Bank is a Cincinnati-based 501(c)(3) nonprofit that collects donated furniture and redistributes it to families overcoming homelessness, domestic violence, and poverty through 100+ partner social service agencies across Greater Cincinnati, Dayton, and Northern Kentucky.

Ownership category

akta.pro rank

Product category

Social Services Nonprofit

NAICS

Other Individual and Family Services (624190), Other Community Housing Services (624229)

SIC

Retail-Furniture Stores (5712), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Donation, Consignment & Resale Coordination (HSAFAFAG)

akta.pro secondary industry

Refurbished/Upcycled Home Furnishings Retail (CRAIANAN)

Keywords

• Furniture bank services
• Nonprofit furniture donation
• Household furnishings assistance
• Social services nonprofit
• Used furniture redistribution

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Donated Furniture Redistribution: Collects gently used furniture from community donors and redistributes to families in need through partner social service agencies. No direct revenue from this service.
2. Thrift Store Sales: New Life Furniture Thrift Store in Sharonville Plaza sells donated furniture and household items. Proceeds support the furniture bank's mission.
3. Cash Donations: Individual and corporate donations fund bed purchases and operational costs. Donors can contribute via the website or participate in events like Party in the House and Fairways for Furniture Golf Classic.
4. Partner Agency Fees: Approximately 1/3 of annual revenue comes from fees charged to social service agencies that refer clients for furnishings.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

New Life Furniture Bank is a 501(c)(3) nonprofit that collects gently used furniture and household items from community donors and redistributes full home furnishing packages — up to 15 pieces plus housewares per household — to families and individuals overcoming homelessness, domestic violence, extreme poverty, and other crises. Recipients are referred through a network of 100+ partner social service agencies across Greater Cincinnati, Dayton, and Northern Kentucky. The organization also operates a thrift store in Sharonville that sells donated items to fund the mission.

Product overview

New Life Furniture Bank operates as a furniture bank nonprofit that collects gently used furniture and household items to provide full home furnishings to families in need. The organization runs two main programs: the core New Life Furniture Bank service (partnering with 100+ social service agencies to deliver furniture to families) and the New Life Furniture Thrift Store (a retail operation supporting the mission). Additional offerings include the Design with a Heart volunteer program, Beds for Sleepyheads campaign, and annual fundraising events (Party in the House and Fairways for Furniture Golf Classic).

Differentiator

Problem solved

Functional benefit

Brands

• New Life Furniture Thrift Store: A 15,000 square foot thrift store located in Sharonville Plaza that sells gently used furniture, home decor, clothing and jewelry. Proceeds support the New Life Furniture Bank mission.

Products and services

• New Life Furniture Bank (Furniture Redistribution Service) A furniture bank service that collects gently used furniture and household items from donors and distributes them to families and individuals in need through a network of 100+ partner social service agencies. Each referred household can receive up to 15 furniture items plus housewares. The organization delivers and sets up furniture in recipients' homes across Southwest Ohio.
• New Life Furniture Thrift Store A retail thrift store located in Sharonville Plaza offering gently used home furnishings, home decor, clothing, jewelry, and accessories at affordable prices. Proceeds from sales support the furniture bank's mission of furnishing homes for families in need.
• Furniture Donation Pickup Service A donation collection service offering free curbside pickup of gently used furniture and household items from individuals and businesses throughout Greater Cincinnati, Dayton, and Northern Kentucky. A fee-based Priority Pickup option is available for in-home pickup of large items like armoires, sleeper sofas, and king mattresses.

Quantifiable outcome

• Furnished 2,065 households in 2025, serving 4,680 people (nearly half children)
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered major sponsor, government partner, partner agency, design partner and volunteer partner.

• Mercy Healthmajor sponsorStrategic or Co-development PartnerPartner agency and major supporter. Leadership Development Institute employees volunteered at warehouse, building furniture and assembling welcome kits.
• Ohio EPAgovernment partnerStrategic or Co-development PartnerGovernment partner raising awareness about sustainable furniture disposal practices. NLFB featured as environmental solution for furniture waste diversion.
• Nehemiah Manufacturingmajor sponsorStrategic or Co-development PartnerManufacturing partner and corporate sponsor. Diamond level sponsor for Party in the House event.
• Bethany Housepartner agencyChannel Partner/ Reseller/ DistributorDomestic violence shelter and social service agency that refers clients to NLFB for furniture assistance.
• Talbert Housepartner agencyChannel Partner/ Reseller/ DistributorMental health and addiction services agency that refers clients to NLFB for furniture assistance.
• Lighthouse Youth Servicespartner agencyChannel Partner/ Reseller/ DistributorYouth services agency serving foster care and homeless youth that refers clients to NLFB.
• Freestore Foodbankpartner agencyChannel Partner/ Reseller/ DistributorMajor food bank and social services organization that refers clients to NLFB for furniture assistance.
• YWCA Cincinnatipartner agencyChannel Partner/ Reseller/ DistributorWomen's services organization that refers domestic violence survivors to NLFB for furniture assistance.
• Cincinnati Children's Hospitalpartner agencyChannel Partner/ Reseller/ DistributorMajor children's hospital that refers families in need to NLFB for furniture assistance.
• Goodwillpartner agencyChannel Partner/ Reseller/ DistributorWorkforce development organization that refers clients to NLFB for furniture assistance.
• Maslow's Armypartner agencyChannel Partner/ Reseller/ DistributorHomelessness intervention organization that refers families to NLFB for furniture assistance.
• Amy Youngblood Interiorsdesign partnerStrategic or Co-development PartnerInterior designer participating in Design with a Heart program, volunteering design skills to furnish homes for families.
• Winding Lane Interiorsdesign partnerStrategic or Co-development PartnerInterior design firm that partnered with NLFB for Design with a Heart to furnish homes for families starting over.
• Design to Market Home Stagingdesign partnerStrategic or Co-development PartnerHome staging company that partnered with NLFB for Design with a Heart program to furnish homes.
• Your Design Partner (Ricci Jackson)design partnerStrategic or Co-development PartnerInterior designer who volunteered for Design with a Heart to furnish homes for veterans and families.
• Aubrie Welsh Interiorsdesign partnerStrategic or Co-development PartnerInterior design firm that volunteered design skills for Design with a Heart program.
• Bello Design Groupdesign partnerStrategic or Co-development PartnerDesign firm with designers Kent Shaw and Christie Crawford volunteering for Design with a Heart.
• High St. Designsdesign partnerStrategic or Co-development PartnerDesign firm with designers Matt Knotts and Sara Zoller volunteering for Design with a Heart.
• Cincinnati Woodworking Clubvolunteer partnerStrategic or Co-development PartnerExpert carpenters lead table building sessions for volunteer groups in NLFB's woodshop.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Furniture Bank Association of North America: Umbrella organization for furniture banks across North America. Directly comparable as the trade body representing NLFB's peer nonprofits running the same furniture-collection-and-redistribution model in other cities.
• Habitat for Humanity ReStore: Habitat's nonprofit home-furnishing resale stores collect donated furniture and household goods and resell them to fund housing programs. Comparable as a regional donation-and-resale nonprofit that uses furniture as a funding mechanism for housing-related missions.
• The Salvation Army: Operates family thrift stores and furniture donation programs across the U.S. to fund social services. Comparable as a donation-collection and furniture-redistribution nonprofit competing for similar donor and resale supply.
• Goodwill Industries International: Largest nonprofit donated-goods reseller in North America. Comparable as a donation-driven retailer that uses thrift/resale revenue to fund workforce and community programs, and already operates as one of NLFB's partner agencies.
• Society of St. Vincent de Paul: National Catholic nonprofit running thrift stores and furniture assistance programs to fund poverty-relief services. Comparable as a donation-funded nonprofit that distributes furniture to families in need and competes for similar donor supply.

Regional players

• Furniture for Families (San Jose): California-based furniture bank that furnishes homes for families exiting crisis using donated furniture and partner-agency referrals. Comparable operating model but serves a different regional market than NLFB.

Direct peers

• Houston Furniture Bank: Direct furniture-bank peer in a different metro. Uses the same donated-furniture-to-families-in-need model with partner-agency referrals, providing a useful comparison for NLFB's scale and operating model.
• HomeAgain Furniture Bank (Richmond, VA): Regional furniture bank using donated furniture to furnish homes for families transitioning out of homelessness and crisis. Directly comparable as a furniture-bank nonprofit with an agency-referral distribution model.
• Furniture Bank of Central Indiana: Indianapolis-based furniture bank serving families transitioning out of homelessness. Operates the same donation-collection, warehouse-distribution, and agency-partner referral model as NLFB.

Emerging players

• Dress for Success (not directly comparable but similar nonprofit resale/services model): While focused on professional attire, Dress for Success uses the same donation-to-client distribution model for in-need individuals through referral partners. Useful as a peer for nonprofit referral-network operating mechanics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nlfbank
• YouTubeyoutube.com/channel/UCECNCvy_Qt8ytDhduVeNPbQ
• Facebookfacebook.com/cincyfurniturebank
• Instagraminstagram.com/cincyfurniturebank
• LinkedInlinkedin.com/company/new-life-furniture-bank

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Life Furniture Bank