IPP Financial Advisers

What IPP Financial Advisers does

IPP Financial Advisers Pte Ltd (IPPFA) is a Singapore-headquartered licensed financial advisory firm founded in 1983, positioned by the company as Singapore's first comprehensive financial planning firm. It is regulated under the Financial Advisers Act by the Monetary Authority of Singapore (MAS) and is privately held, with FWD Group Limited holding a minority strategic stake. The firm employs 501–1,000 staff, including more than 350 licensed Financial Adviser Representatives, and advises on over SGD $2 billion in client assets.

The firm's core offering is a six-step financial planning methodology covering wealth accumulation, wealth management, and wealth distribution, delivered face-to-face through its consultant network. Core products include Personal Advisory, Private Wealth Advisory, Business Advisory, and Retirement Planning services, supported by the proprietary Eagle Eye Model Portfolio — a fund-of-funds investment product with five risk profiles (Conservative, Moderate, Aggressive, Very Aggressive, Equity100) managed via the in-house FTQ methodology (Fundamental/Technical/Quantitative) and quarterly rebalancing. Eagle Eye accounts for SGD $717 million in assets under advisory as of 31 March 2026.

Revenue is generated primarily through commissions from distributing life insurance and collective investment schemes (unit trusts) under MAS licensing, advisory fees on portfolio mandates, and restricted fund management services for Accredited Investors. Clients are predominantly Singapore-based high net worth individuals, working professionals, business owners, expatriates, and families, acquired through referrals, digital channels, and field-sales consultations. Pricing is quote-based and varies with portfolio size, life stage, and service scope. Distribution is single-country (Singapore), with content and product infrastructure (Capital Watch magazine, weekly Investment Digest, client portals via Fame, iFast, and GROW with Singlife) supporting retention and brand presence.

Name

IPP Financial Advisers

Legal name

IPP Financial Advisers Pte Ltd

Website

https://ippfa.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

501–1,000 employees

Short description

IPP Financial Advisers is a Singapore-licensed financial planning firm, founded in 1983, serving individuals, families, business owners, and expatriates through 350+ licensed consultants using a proprietary six-step planning process and in-house Eagle Eye Model Portfolio, advising on over SGD $2 billion in assets.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

Keywords

• Financial advisory services
• Wealth management
• Financial planning
• Insurance distribution
• Investment portfolio management

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Financial Advisory Services: IPPFA is a licensed Financial Adviser under the Financial Advisers Act, primarily licensed by MAS to market and distribute life insurance products and collective investment schemes (unit trusts). Advisers help customers place investments to insurance companies or through investment platforms to fund managers. Revenue is generated through commissions and advisory fees from these regulated activities.
2. Restricted Fund Management: Conducts restricted fund management activities under the registered fund manager framework for Accredited Investors only.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

IPP Financial Advisers (IPPFA) is a Singapore-licensed financial advisory firm offering comprehensive financial planning, wealth management, and insurance distribution services to individuals, families, high-net-worth clients, and business owners. Its core deliverables include Personal Advisory, Private Wealth Advisory, Business Advisory, and Retirement Planning services, supported by its proprietary Eagle Eye Model Portfolio for investment management. The firm generates revenue primarily through commissions and advisory fees from distributing life insurance products and collective investment schemes under Singapore's Financial Advisers Act.

Product overview

IPP Financial Advisers is a licensed financial advisory firm in Singapore offering a comprehensive suite of financial planning services. Their core offerings include Personal Advisory, Private Wealth Advisory, Business Advisory, and Retirement Planning services, supported by their proprietary Eagle Eye Model Portfolio for investment management. The firm also provides educational resources through Capital Watch (annual/monthly publications) and Investment Digest (weekly newsletter). Clients access their accounts through integrated platforms including Fame, iFast, and GROW with Singlife. With over 40 years of industry experience and more than 350 Financial Consultants, the firm serves a wide array of clients and advises on over SGD $2 billion in assets.

Differentiator

Problem solved

Functional benefit

Brands

• Eagle Eye: IPPFA's in-house proprietary Model Portfolio following a fund-of-funds concept, reflecting the investment views and strategy of IPPFA's Investment Team.
• Capital Watch
• Investment Digest

Products and services

• Personal Advisory Comprehensive financial planning services focused on individual wealth accumulation, protection, and management strategies tailored to personal financial goals for individuals and families.
• Private Wealth Advisory Specialized wealth management services for high net worth individuals focusing on wealth preservation, legacy planning, and sophisticated investment strategies.
• Business Advisory Financial advisory services for business owners including business succession planning, employee benefits, and keyman insurance solutions.
• Retirement Planning

Quantifiable outcome

• Assets under advisory of SGD $2 billion+ demonstrating client trust
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Financial Alliance: Singapore-based independent financial advisory firm offering similar personal financial planning, insurance distribution, and investment advisory services. Directly comparable in MAS licensing, target segments (mass affluent to HNW), and adviser-led distribution model.
• Finexis Advisory: Singapore financial advisory firm providing comprehensive financial planning, insurance solutions, and investment advisory. Comparable in regulatory licensing under FAA, customer segments (HNW and mass affluent), and face-to-face advisory model.
• Great Eastern Financial Advisers: Singapore-licensed financial advisory arm of Great Eastern, providing financial planning, life insurance distribution, and unit trust advisory. Comparable in service scope, target client segments, and MAS-regulated advisory offerings.
• Prudential Financial Advisers Singapore: Singapore-based financial advisory and life insurance distribution business of Prudential, offering financial planning, retirement solutions, and unit trust advisory. Directly comparable in service mix, regulatory licensing, and adviser-led model.

Broad incumbents

• DBS Wealth Management: Singapore's largest bank with extensive wealth management, financial advisory, insurance distribution (via DBS Insurance), and investment offerings. Overlaps with IPPFA on investment advisory and HNW private wealth but operates as a much broader incumbent with full banking services.
• OCBC Bank Wealth Management: Singapore's second-largest bank offering private banking, financial advisory, and insurance distribution. Competes with IPPFA in HNW wealth advisory but as part of a full-service banking franchise with substantially larger AUM.
• UOB Wealth Management: Singapore's third major local bank providing wealth advisory, private banking, and insurance distribution. Overlaps with IPPFA on investment advisory for HNW individuals and business owners but within a broader banking ecosystem.

Emerging players

• Endowus: Singapore-based digital wealth platform offering fee-only fund advisory, CPF investment, and retirement planning with cash rebates. Competes with IPPFA on investment advisory and retirement planning, especially with cost-conscious younger and mass affluent clients.
• StashAway: Singapore-headquartered robo-advisor offering globally diversified ETF portfolios with risk-based asset allocation. Competes with IPPFA's Eagle Eye on discretionary portfolio management but at substantially lower fees and via a fully digital model.
• MoneyOwl: Singapore-based financial advisory and insurance brokerage offering holistic financial planning through both digital tools and human advisers. Compares to IPPFA on financial planning methodology and segment focus (mass affluent and emerging HNW), with a hybrid human-digital delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC5KPj-y3I7_piJ5fWq2FaHg/featured
• Facebookfacebook.com/IPPFA
• LinkedInlinkedin.com/company/ippfa
• Instagraminstagram.com/ippfinancialadvisers
• Xx.com/ippfaeag

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IPP Financial Advisers