Fiberon

What Fiberon does

Fiberon (legal entity Fiber Composites LLC) is a U.S.-based manufacturer of composite and PVC decking, railing, lighting, fastening systems, and rainscreen cladding, founded in 1997 and operating as a wholly-owned subsidiary of Fortune Brands Innovations. The company serves residential homeowners, professional deck builders and contractors, architects and designers, independent dealers, and commercial construction projects across the United States and Canada. Its proprietary technology base centers on the PermaTech co-extruded cap layer, multi-chromatic color injection, cellular foam PVC core construction, and the recently introduced Novus fusion process that fuses photo-realistic woodgrain imagery onto composite board surfaces inside a scratch-resistant thermoset shell. The product portfolio spans multiple price tiers — premium (Concordia, Paramount, Promenade, Novus), mid (Sanctuary, Good Life), and value/exclusive-to-Home-Depot (ArmorGuard, Veranda, ArmorGuard Pro) — alongside aluminum and composite railing systems, smart-home-compatible LED lighting, hidden and face-fastening fastener systems, and the Wildwood rainscreen cladding line. Manufacturing utilizes 94–96% recycled material content and the company holds comprehensive code certifications (ICC-ES, Florida HVHZ, Texas TDI, ASTM E84 Class A/B, CA SFM WUI).

Fiberon's business model is hardware sales of building materials, monetized primarily through independent dealers and a nationwide certified installer network, with The Home Depot serving as an exclusive retail partner for three named product lines. Direct-to-consumer e-commerce is limited to samples ($5.00 per sample with free shipping) and lead generation, with full project pricing routed through a quote request system connecting customers to certified installers or dealers. A secondary professional services revenue stream exists through five-, ten-, or fifteen-year limited residential labor warranties tied to Fiberon Certified Installers. Go-to-market blends channel partnerships (dealers, Home Depot, installer network), event-driven demand generation (International Builder's Show presence), and product-led growth via the Discovery design tool suite (AR app, 3D deck designer, product visualizer, cost calculator). Trade professional engagement is consolidated through the Fiberon Ascendant loyalty, education, and lead-generation platform, while architect and designer specification is supported through BIMsmith (Revit/BIM content) and Swatchbox (material sampling) partnerships.

Name

Fiberon

Legal name

Fiber Composites LLC

Website

https://fiberondecking.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Fiberon, a Fortune Brands Innovations subsidiary, manufactures composite and PVC decking, railing, lighting, fasteners, and rainscreen cladding for residential homeowners, professional builders, architects, and commercial projects across the U.S. and Canada.

Ownership category

akta.pro rank

Product category

Composite Decking and Outdoor Living Building Materials

SIC

Lumber & Wood Products (No Furniture) (2400), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Wood Decking, Fencing & Outdoor Lumber Products (IMADADAF)

akta.pro secondary industry

Decking & Outdoor Structural Materials Retail (Composite, Railings, Posts) (CRAIAEAH)

Keywords

• Composite decking
• PVC decking
• Outdoor railing systems
• Deck fasteners
• Composite cladding

Headquarters

HQ city

Wigston

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Composite Decking Sales: Fiberon generates revenue primarily through the sale of composite and PVC decking products, including boards, fascia, and risers. Products are sold through multiple channels including direct-to-consumer e-commerce for samples, independent dealers, and major retail partners such as The Home Depot.
2. Railing Systems: Sale of composite and aluminum railing systems including CountrySide, CitySide, Brio, and ArmorGuard railing. Available through similar distribution channels as decking products.
3. Deck Fasteners and Accessories: Sales of proprietary fastening systems including EDGE, EDGEX, Phantom Universal hidden fasteners, Starborn PRO PLUG SYSTEM, and color-matched screws. Also includes CAMO brand fastening tools.
4. Outdoor Lighting: Sale of LED deck lighting products including post cap lights, accent lights, side lights, riser lights, power supplies, and smart home-compatible lighting control systems.
5. Composite Cladding: Sales of Wildwood composite cladding products for exterior building applications, particularly rainscreen systems for commercial and residential construction.
6. Labor Warranty Programs: Fiberon offers a five-, ten-, or fifteen-year limited residential labor warranty on select products sold in the US and Canada through pre-qualified Fiberon Certified Installers, creating a network incentive and service revenue opportunity.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels11 records

Core offering

Fiberon manufactures and sells composite and PVC outdoor decking boards (lines including Paramount, Promenade, Concordia, Sanctuary, Good Life, ArmorGuard, Veranda, ArmorGuard Pro, and Novus), along with complementary aluminum and composite railing systems, LED deck lighting, deck fasteners and accessories, and Wildwood composite cladding. Products are manufactured using proprietary PermaTech cap, multi-chromatic color, cellular foam PVC, and Novus fusion technologies, and are sold to homeowners, contractors, dealers, and architects across the United States and Canada.

Product overview

Fiberon is a composite and PVC decking manufacturer offering a comprehensive outdoor living product portfolio. The core offering includes multiple decking lines (PVC: Paramount, Promenade; PE Composite: Concordia, Sanctuary, Good Life, ArmorGuard, Veranda, Novus) categorized by quality tier and material type, plus complementary railing systems (aluminum: CitySide; composite: CountrySide, Brio, ArmorGuard), LED lighting with smart home integration, and hidden/face-fastening deck fasteners. The portfolio also extends to composite cladding (Wildwood) for rainscreen applications. Supporting digital tools include 3D deck designer, AR visualization app, and product visualizer. Products are sold through dealers, The Home Depot (exclusive products), and certified installers. The company is part of Fortune Brands Innovations and has been innovating for over 25 years.

Differentiator

Problem solved

Functional benefit

Brands

• Fiberon Ascendant: A platform hosting customer loyalty programs, incentives, education and tools developed to engage and reward Fiberon customers.
• Discovery
• Wildwood
• PermaTech
• Novus

Quantifiable outcome

• Less than $50 annual maintenance cost vs. hundreds for wood decking
• +5 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Fortune Brands InnovationscoreOthersFiberon is a portfolio company of Fortune Brands Innovations, a Fortune 500 company. This corporate parent relationship provides Fiberon with backing and synergies with other home improvement brands including Therma-Tru (entry doors), Larson (storm doors), Fypon (decorative millwork), and Solar Innovations (outdoor living). Fiberon employees can explore careers through the Fortune Brands Innovations careers website.
• The Home DepotcoreChannel Partner/ Reseller/ DistributorThe Home Depot serves as the exclusive retail partner for several Fiberon product lines including ArmorGuard Designers Choice Decking, ArmorGuard Pro Fire-Resistant Decking, and Veranda Builders Select Decking. Products are available through The Home Depot's stocking and special-order programs nationwide.
• SwatchboxminorGTM or Marketing PartnerFiberon partnered with Swatchbox to expand emphasis on specification efficiency through the leading material sample platform for architects and designers. The partnership streamlines the product sampling process for design professionals.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Trex Company: Trex is the largest pure-play manufacturer of wood-alternative composite decking and railing, with a comparable product portfolio spanning PE composite and PVC lines sold through dealers and big-box retail. Fiberon directly competes with Trex across residential and commercial outdoor living channels.
• The AZEK Company (TimberTech): AZEK's TimberTech brand manufactures capped composite and PVC decking, railing, and outdoor living products sold through dealers and pro channels, with comparable capped-technology product lines. Fiberon competes head-to-head with TimberTech across premium and mid-tier decking tiers.
• MoistureShield (Oldcastle APG): MoistureShield manufactures composite decking with proprietary cap technologies and is sold through lumberyards and pro channels. Its product range, focus on capped composite decking, and dealer-led distribution closely mirror Fiberon's core offering.
• Deckorators (UFP Industries): Deckorators is a composite decking and railing brand owned by UFP Industries, sold through lumberyards, pro dealers, and big-box retail. Its product positioning in capped composite and aluminum railing directly overlaps with Fiberon's decking and railing portfolio.
• Envision Decking (Barrette Outdoor Living): Envision manufactures composite decking sold through lumberyards and pro dealers, with capped composite lines that overlap directly with Fiberon's mid-tier PE composite decking. It is now part of Barrette Outdoor Living's broader outdoor products portfolio.

Broad incumbents

• CertainTeed (Saint-Gobain): CertainTeed is a large building products manufacturer under Saint-Gobain that includes composite decking and railing within a much broader exterior building products portfolio (siding, roofing, insulation, fencing). It competes with Fiberon in decking but serves a much wider product mix through pro channels.
• Westlake Royal Building Products: Westlake Royal Building Products is a diversified exterior building products manufacturer under Westlake Corporation, offering siding, trim, decking, and architectural stone. Its decking offering places it in adjacent competition with Fiberon for builder and commercial specifications.
• Barrette Outdoor Living: Barrette Outdoor Living is a North American manufacturer of fencing, railing, decking, and outdoor structures with broad distribution through big-box and pro channels. Its composite decking and railing lines intersect with Fiberon's portfolio, particularly within Home Depot and pro dealer channels.

Emerging players

• Fortress Building Products: Fortress Building Products manufactures composite decking, aluminum railing, and steel framing for outdoor structures, with a focus on premium and commercial-grade applications. Its decking and railing range competes with Fiberon's upper-tier offerings in pro and commercial channels.
• Wolf Home Products: Wolf Home Products offers composite decking, railing, and trim distributed through building products dealers in the Mid-Atlantic and Northeast. Its composite decking portfolio competes with Fiberon's mid-tier offerings in regional dealer channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/fiberondecking
• Facebookfacebook.com/fiberondecking
• Instagraminstagram.com/fiberondecking
• Xx.com/fiberondecking

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fiberon