NOD

What NOD does

NOD Group AB (Network of Design) is a Stockholm-headquartered, Altor Equity Partners-backed platform company founded in 2020 to consolidate Nordic design brands. The group currently operates 12 brands spanning furniture (String Furniture, Grythyttan Stålmöbler, Vaarnii), rugs and textiles (Kasthall, Astrid), outdoor furniture (Byarums Bruk), wall art (Photowall, Wall of Art), children's products (Kid's Concept), home accessories (Cooee Design, Printworks), and tableware (Norling Studio). NOD functions as a federated network rather than a centralized operator, with each brand retaining independent product, brand identity, and operational autonomy.

Revenue is generated through three primary channels: wholesale distribution to international retailers (Printworks alone reaches 5,000+ retailers in 71 markets including Harrods, Selfridges, Saks Fifth Avenue, MoMA, Nordstrom, and Le Bon Marché, and Kasthall distributes through 350+ dealers across 20+ markets); direct-to-consumer e-commerce via brand-owned storefronts; and B2B/contract sales to architects, interior designers, hotels, and corporate clients (including the Swedish Royal Court via Kasthall and hospitality operators via Norling Studio). Approximately 90% of products are produced in near-shore low-risk countries.

The portfolio's disclosed subsidiary revenues (Printworks SEK 122M in 2025, Kasthall ~SEK 200M in 2022, Kid's Concept ~SEK 100M in 2021, Grythyttan SEK 67M in 2021, Byarums SEK 30M in 2021) indicate group-level revenue in the SEK 900M-1.4B range (~$90M-$135M USD), though NOD does not disclose consolidated figures. The board and management combine consumer-brand scaling expertise from RevolutionRace (Paul Fischbein), Artek/Vitra (Mirkku Kullberg), NetEnt (Therese Hillman), and BlueStep/Qliro (Nicolas Adlercreutz), supporting continued buy-and-build activity; NOD has completed at least eight acquisitions across 2020-2026 and is building multi-brand retail environments, beginning with the March 2025 Kasthall concept store in Stockholm.

Name

NOD

Legal name

NOD Group AB

Website

https://nodgroup.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

NOD Group AB is a Stockholm-based, Altor Equity Partners-backed platform that owns and scales 12 Nordic design brands across furniture, rugs, textiles, lighting, and home accessories, distributing wholesale through 5,000+ retailers and via direct-to-consumer channels across 35 global markets.

Ownership category

akta.pro rank

Product category

Home Interior Design & Furnishings

NAICS

Furniture and Related Product Manufacturing (337), Household and Institutional Furniture Manufacturing (33712), Showcase, Partition, Shelving, and Locker Manufacturing (337215)

SIC

Household Furniture (2510), Wholesale-Furniture & Home Furnishings (5020), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

akta.pro secondary industries

Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE), Kids & Nursery Furniture Retail (Cribs, Toddler Beds, Changing Tables, Bunk Beds) (CRAIAAAE)

Keywords

• Scandinavian design brands
• Home interior furnishings
• Design portfolio company
• Premium rugs and textiles
• Nordic furniture manufacturing

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Wholesale: NOD portfolio brands sell through wholesale distribution to international retailers, department stores, and concept stores. Printworks generates revenues through 5,000+ retailers globally including premium department stores.
2. Product Sales - Direct-to-Consumer: Brands operate e-commerce channels selling directly to consumers. Printworks has a fast-growing e-commerce business alongside its wholesale foundation.
3. Product Sales - Contract/B2B: Portfolio companies like Kasthall serve B2B clients including architects, interior designers, hotels, corporate clients, and The Swedish Royal Court for custom rug and textile projects.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

NOD (Network of Design) operates as a network of 12 Nordic design brands that design, manufacture, and distribute Scandinavian home interior products including rugs, furniture, textiles, outdoor furniture, wall art, children's products, home accessories, and tableware. Each portfolio company (e.g., Kasthall, String Furniture, Printworks, Photowall, Kid's Concept, Vaarnii, Astrid) sells its own product lines through wholesale retail, brand-owned e-commerce, concept stores/showrooms, and B2B/contract channels targeting architects, interior designers, and hospitality clients worldwide.

Product overview

NOD (Network of Design) is a portfolio company of Altor Equity Partners that operates as a network of 12 Nordic design brands rather than a single unified product. The portfolio spans multiple categories including furniture (String Furniture, Grythyttan Stålmöbler, Vaarnii), rugs and textiles (Kasthall, Astrid), outdoor furniture and public space design (Byarums Bruk), home accessories (Cooee Design, Printworks), children's products (Kids Concept), wall treatments (Photowall, Wall of Art), and tableware (Norling Studio). Each brand operates as a standalone company while benefiting from shared expertise in digital development, brand building, international expansion, and operational support through the NOD network. The acquisition strategy focuses on design-driven companies with strong brand identities, with most brands originating from Nordic countries and emphasizing craftsmanship, sustainability, and timeless design.

Differentiator

Problem solved

Functional benefit

Products and services

• Astrid Stockholm-based interior textiles company founded in 2003 by Anna Boustedt, producing high-quality fabrics for architects, interior designers, and retailers with a Scandinavian aesthetic and European production.
• Byarums Bruk Swedish manufacturer founded in 1947 producing sustainable sandcast aluminum outdoor furniture — sofas, tables, benches, chairs, and planters — for public environments including streets, parks, squares, and golf courses, using infinitely recyclable materials.
• Cooee Design Leading Scandinavian home interior and accessories brand originating from Lagan in Småland, creating organic-shaped decorative objects inspired by nature, and serving as one of the leading brands in home interior across Scandinavia.
• Grythyttan Stålmöbler Swedish outdoor furniture company established in 1895, producing iconic furniture including the classic A2 armchair first shown at the 1930 Stockholm Exhibition, crafted in steel and wood with a sustainability focus.
• Kasthall Swedish rug manufacturer established in 1889 in Kinna, producing original woven and hand-tufted rugs from natural materials (wool and linen) made to order; serves clients including the Swedish Royal Court, exclusive hotels, and fashion houses through showrooms in Stockholm, Malmö, New York, and Milan.
• Kid's Concept Scandinavian toy and children's furniture company founded in 2007 in Borås, creating self-designed wooden toys, children's furniture, and interior details in Nordic style, designed for open-ended play and sustainable production.
• Photowall Swedish wall art company founded in 2006, specialising in personal wall art created through digital wallpaper printing, allowing customers to customise their spaces with tailored wallcoverings.
• Printworks Stockholm-based design brand founded in 2017, creating thoughtfully designed home decoration and premium gifting products including photo albums, games, puzzles, and kitchen tools designed to bring people together; distributed through 5,000+ retailers across 71 markets including Harrods, Selfridges, and Saks Fifth Avenue.
• String Furniture Swedish furniture company founded in 1949, globally recognised for the iconic String shelf system, designing and producing high-quality furniture in Sweden for international distribution across 40+ countries.
• Vaarnii Finnish furniture and lighting company founded in 2021 by Antti Hirvonen and Miklu Silvanto, creating brutal and sophisticated objects made entirely from Finnish pine (Scots Pine), manufactured locally in Finland by local craftspeople.
• Wall of Art Swedish art print company offering a curated collection of premium art prints from contemporary artists, making quality art accessible globally through its website.
• Norling Studio Stockholm-based tableware company offering ready-to-order high-quality dinnerware and custom signature sets tailored to each restaurant or hotel's interior and aesthetic.
• Kid's Concept x Astrid Lindgren Pippi Longstocking Collection Kid's Concept product collection inspired by Pippi Longstocking, including interior and furniture pieces designed for open-ended play, combining Nordic design for children with cultural storytelling and targeted at children and families globally.

Quantifiable outcome

• Printworks expanded to 71 markets and 5,000+ retailers since founding in 2017
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and supporting.

• Astrid Lindgren CompanycoreStrategic or Co-development Partner · 30 September 2025Kid's Concept, a NOD portfolio company, partnered with Astrid Lindgren Company to create a Pippi Longstocking-inspired interior and furniture collection celebrating 80 years of the beloved character. The 'LIVE LIKE PIPPI, THIS IS VILLA VILLEKULLA TODAY' collection combines Nordic design for children with cultural storytelling.
• Photowall x Kid's Concept CollaborationcoreStrategic or Co-development Partner · 7 April 2025Within the NOD network, Photowall and Kid's Concept collaborated to create a collection transforming children's room ceilings into inspiring canvases for imagination. The collaboration combined Photowall's wallpaper expertise with Kid's Concept's playful design approach.
• Fyra Design AgencysupportingStrategic or Co-development Partner · 28 March 2025Fyra is a Finnish design agency established in 2010 known for breathtaking space designs, forward thinking, and speed in delivery. They partnered with NOD to reimagine the Kasthall concept store experience in Stockholm, helping create a vibrant design destination.
• Astrid x Kasthall PartnershipcoreStrategic or Co-development Partner · 3 February 2025NOD facilitated the partnership between Kasthall and Astrid within the network, creating a Nordic rugs and textiles house. Both companies operate closely together from day one, combining Kasthall's rug expertise with Astrid's textile collections to build a unique combined offering.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Design Holding: PE-backed (Investindustrial) Italian holding company that owns premium design brands including Flos, B&B Italia, Louis Poulsen, and Kartell. Directly comparable as a roll-up platform acquiring and operating a network of premium design brands globally.
• HAY: Danish contemporary design brand producing furniture, lighting, and accessories with global distribution through premium retailers. Comparable as a Scandinavian design brand with strong wholesale and D2C presence targeting design-conscious consumers.
• Muuto: Danish design brand (owned by MillerKnoll) producing Scandinavian furniture, lighting, and accessories. Comparable as a premium Nordic design brand with international distribution and a similar product mix across furniture and home accessories.
• Normann Copenhagen: Danish design company producing furniture, lighting, and home accessories with strong Scandinavian design DNA. Comparable as a Nordic design brand with similar product breadth across home furnishings and a premium distribution model.
• Bolia: Danish design furniture and home accessories brand with own retail stores and international wholesale. Comparable as a Scandinavian design-led home brand with similar premium positioning and global e-commerce/retail footprint.
• Menu Space (Audo Copenhagen): Danish design brand producing furniture, lighting, and home accessories with a flagship concept store in Copenhagen. Comparable as a premium Nordic design house with overlapping product categories in furniture and home accessories.
• Nordic Nest (formerly RoyalDesign): Swedish e-commerce platform specializing in Scandinavian design and Nordic home brands. Comparable as a Nordic home design distribution platform with overlapping brand partnerships and target customer base, though operating as a multi-brand retailer rather than a portfolio owner.
• Hem: Swedish D2C furniture and home accessories brand based in Stockholm with a focus on contemporary Scandinavian design. Comparable as a Stockholm-based design furniture brand targeting similar design-conscious consumers with international e-commerce distribution.

Broad incumbents

• Fritz Hansen: Established Danish premium furniture manufacturer with iconic designs (Series 7, Egg Chair). Comparable as a heritage Nordic design brand in the premium segment, but operates as a larger standalone incumbent rather than a portfolio network.
• Vitra: Swiss family-owned design company producing furniture, lighting, and accessories with strong B2B/contract presence and design collaborations. Comparable as an established design furniture brand operating in the broader premium design ecosystem, with a wider portfolio approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInse.linkedin.com/company/networkofdesign

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries12 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOD