Nordic Nest

What Nordic Nest does

Nordic Nest AB is a Swedish e-commerce retailer headquartered in Kalmar that sells approximately 30,000 products from over 200 Scandinavian design brands across categories including furniture, lighting, kitchenware, textiles, outdoor furniture, and home décor. Founded in 2002 under the name Designonline and rebranded to Nordic Nest in May 2019, the company operates the nordicnest.se storefront as its primary sales channel, supported by a physical outlet store in Kalmar and a dedicated B2B/corporate sales section. Its proprietary sub-brand Nordwik covers cast-iron cookware, and the company runs The Nest loyalty program (2% bonus on purchases, 60-day price guarantee). The technology stack is a standard web-based e-commerce platform with integrated catalog, order management, and loyalty system; no proprietary technology or AI/ML capabilities are disclosed.

The business model is direct-to-consumer retail at unit prices with promotional discounting (Summer Sale 20–70%, Black Friday), supplemented by an affiliate marketing channel via Adtraction at a minimum 8% commission. Customer segments are primarily B2C consumers in Sweden, with a secondary B2B segment for office furnishing and corporate gifting; pricing includes free shipping above 495 SEK and a 30-day return policy. Nordic Nest Group surpassed 2 billion SEK in revenue in 2023 and has expanded via acquisitions of Svenssons i Lammhult (2021), KitchenTime (2024), and LampGallerian (2024), as well as exclusive brand collaborations and curated exhibitions such as Icons of Today and Tomorrow at Stockholm Design Days.

Name

Nordic Nest

Legal name

Nordic Nest AB

Website

https://nordicnest.se

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Short description

Nordic Nest is a Swedish e-commerce retailer headquartered in Kalmar that sells approximately 30,000 Scandinavian design products from over 200 brands across furniture, lighting, kitchenware, and home décor to Swedish consumers and businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Kalmar

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Product Sales (E-commerce Retail): Nordic Nest generates the majority of its revenue through direct online sales of Scandinavian design products including furniture, lighting, home décor, kitchenware, and textiles. The company acts as an online retailer/marketplace for third-party Scandinavian design brands, selling directly to consumers at listed prices with occasional promotional discounts.
2. Affiliate Marketing: Nordic Nest operates an affiliate program through Adtraction where partners (influencers, content creators, bloggers) earn commission (minimum 8%) for driving sales. This provides a secondary revenue stream through performance-based marketing partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Nordic Nest operates an e-commerce platform at nordicnest.se that aggregates approximately 30,000 products from 200+ Scandinavian design brands across furniture, lighting, kitchenware, textiles, tableware, outdoor furniture, and interior décor. The company sells directly to consumers through its own website, supplemented by a physical outlet store in Kalmar, Sweden, and a loyalty program (The Nest) offering 2% bonus points and a 60-day price guarantee.

Product overview

Nordic Nest operates as a comprehensive online destination for Scandinavian design, functioning as both a multi-brand e-commerce platform and retailer of home furnishings. The core platform (nordicnest.se) offers an extensive portfolio spanning inredning (interior decoration), belysning (lighting), möbler (furniture), dukning & servering (tableware), kök & matlagning (kitchenware), mattor & textilier (rugs & textiles), and utemöbler (outdoor furniture). The offering includes proprietary sub-brands like Nordwik (kitchenware) alongside hundreds of partner brands including Ferm Living, Louis Poulsen, &Tradition, HAY, Muuto, and Georg Jensen. The ecosystem is enhanced by The Nest loyalty program (offering 2% bonus points and 60-day price guarantees), a physical Nordic Nest Outlet in Kalmar, and participation in curated exhibitions like Icons of Today and Tomorrow. Nordic Nest Group has expanded through acquisitions including KitchenTime and LampGallerian.

Differentiator

Problem solved

Functional benefit

Products and services

• Nordic Nest Online Store A Swedish e-commerce platform offering approximately 30,000 products from 200+ Scandinavian design brands across interior decoration, lighting, furniture, tableware and serving, kitchen and cooking, rugs and textiles, and outdoor furniture.
• The Nest (Kundklubb) Loyalty Program Free membership loyalty program offering 2% bonus on purchases (1 point per krona), a 60-day price guarantee for members (vs 30-day standard), exclusive events and campaigns, personalized offers, and design newsletters.
• Nordic Nest Outlet Kalmar Physical retail outlet at Nyhagsvägen 4, Kalmar selling discounted designer furniture, lamps, and interior details with new discounted stock added regularly.
• Nordwik (Own-Brand Kitchenware) Nordic Nest's own kitchenware brand offering cast iron pots, skillets, roasting pans, stockpots, and cookware sets in multiple colors including black, green, dark blue, burgundy, taupe, and cream.
• KitchenTime Wholly-owned kitchenware brand within the Nordic Nest Group, acquired to expand cooking and kitchen product offerings.
• LampGallerian Wholly-owned lighting brand within the Nordic Nest Group, acquired to expand the lighting product category.
• Nordic Nest Corporate/B2B Service Dedicated Företag (business) section of nordicnest.se offering Scandinavian design products for office furnishing, bulk purchases, and corporate gifting.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered minor.

• MontanaminorStrategic or Co-development Partner · 1 February 2026Nordic Nest partnered with Montana to showcase their 2026 collection at the Icons of Today and Tomorrow exhibition during Stockholm Design Days. Montana reinterpreted the Pantonova System as part of the exhibition coinciding with Verner Panton's centenary.
• Louis PoulsenminorStrategic or Co-development Partner · 1 February 2026Nordic Nest partnered with Louis Poulsen to showcase their 2026 collection at the Icons of Today and Tomorrow exhibition. Louis Poulsen reissued the Panthella lamp as part of the centenary celebrations of Verner Panton.
• &TraditionminorStrategic or Co-development Partner · 1 February 2026Nordic Nest partnered with &Tradition to showcase their 2026 collection. The brand launched new colorways of the iconic Flowerpot lamp as part of the exhibition.
• Ferm LivingminorStrategic or Co-development Partner · 1 February 2026Nordic Nest partnered with Ferm Living to showcase their 2026 collection at the Icons of Today and Tomorrow exhibition.
• FlosminorStrategic or Co-development Partner · 1 February 2026Nordic Nest partnered with Flos to showcase their 2026 collection at the Icons of Today and Tomorrow exhibition at Galleri Existens in Stockholm.
• KitchenTimeminorStrategic or Co-development Partner · 11 January 2024Nordic Nest Group expanded by adding KitchenTime brand to its portfolio, as announced in January 2024 press release.
• LampGallerianminorStrategic or Co-development Partner · 11 January 2024Nordic Nest Group expanded by adding LampGallerian brand to its portfolio, as announced in January 2024 press release.
• Ekbacken StudiosminorStrategic or Co-development Partner · 1 September 2023Nordic Nest announced the addition of the award-winning Ekbacken Studios to their product assortment in September 2023.
• GärsnäsminorStrategic or Co-development Partner · 17 July 2023Nordic Nest Group entered into an exclusive collaboration agreement with Gärsnäs, as announced in July 2023.
• Ellas HjältarminorOthersCharitable partnership with Ellas Hjältar, a foundation started by Catja Karlberg that helps children in difficult situations by providing daily assistance and memorable experiences.
• Project PlaygroundminorOthersPartnership with Project Playground, an organization working to ensure all children have access to meaningful leisure activities. They offer free, playful, and developmental activities for children and youth after school.
• Kalmar StadsmissionminorOthersPartnership with Kalmar Stadsmission, a non-profit association established in 1998 that advocates for disadvantaged groups and works to alleviate hardship and drive change for people in vulnerable life situations.
• Ronald McDonald HusminorOthersPartnership with Ronald McDonald Barnfond, a foundation that supports families with seriously ill children by providing housing at Ronald McDonald Houses near hospitals.
• Barn till ensamma mammorminorOthersPartnership with Barn till ensamma mammor, an organization offering free activities, education, and support to single mothers and their children aged 0-18 who are experiencing economic or social vulnerability.
• AdtractionminorGTM or Marketing PartnerNordic Nest uses Adtraction as its affiliate marketing platform partner, enabling influencers, bloggers, and content creators to earn commission (minimum 8%) by promoting Nordic Nest products through banners and direct links.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Made.com: UK-based online retailer specializing in design-led furniture and home accessories, with curated collections from named designers — closely parallels Nordic Nest's positioning in branded Scandinavian/design home goods.
• Wayfair: The largest pure-play online furniture and home furnishings retailer in the West, carrying a multi-brand assortment across furniture, lighting, décor, and kitchen — directly comparable to Nordic Nest's marketplace model across most product categories.
• West Elm: Williams-Sonoma-owned design home furnishings retailer combining own-brand products with curated third-party designers — comparable to Nordic Nest's mix of owned sub-brands (Nordwik) and partner brands (HAY, Ferm Living).
• H&M Home: Scandinavian-rooted (H&M Group, Sweden) home and interior retail concept offering curated design-led décor, textiles, lighting, and kitchenware across e-commerce and physical stores — directly overlapping Nordic Nest's Scandinavian design assortment.
• Design Within Reach: US-based retailer of authentic modern and contemporary design furniture and accessories from named designers — comparable to Nordic Nest in curating premium design home brands and selling them DTC, primarily online.
• Zara Home: Inditex-owned home and décor retailer operating a global e-commerce and physical-store footprint, selling design-forward textiles, lighting, and tableware — comparable mid-market design home assortment with similar omnichannel model.
• Anthropologie Home: URBN-owned lifestyle retailer with a strong home furnishings assortment spanning furniture, lighting, textiles, and kitchenware — overlaps with Nordic Nest on curated design-led home goods sold DTC online and through stores.
• Houzz: US-headquartered online platform combining home design inspiration, marketplace retail of furniture and décor from multiple brands, and professional services — a marketplace model with overlapping assortment and buyer persona to Nordic Nest.

Broad incumbents

• IKEA: Swedish-founded global furniture and home furnishings incumbent with massive omnichannel scale and a growing e-commerce business — competes with Nordic Nest in furniture, lighting, and home décor but at a vastly larger scale and lower price point.

Others

• Ferm Living: Danish design brand carried by Nordic Nest that also sells direct to consumers via its own e-commerce site — exemplifies the partner-brand-as-competitor dynamic and offers a like-for-like benchmark for design home D2C economics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nordicnest.se
• Instagraminstagram.com/nordicnest
• TikToktiktok.com/@nordicnest

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nordic Nest