What Hogar Controls Inc does

Hogar Controls Inc (operating through its Indian entity Hogar Controls India Private Limited) is a smart home automation provider founded in 2015 and headquartered in Hyderabad, Telangana, with a registered office in Uppal, Hyderabad. The company designs and sells a modular ecosystem of Z-Wave and Wi-Fi connected devices — including smart controllers/gateways, touch panels, retrofit in-wall modules, curtain and blind motors, smart locks, lighting and AC controllers, IR controllers, fire/smoke alarms, and sensors — unified through the Hogar Pro mobile app and integrated with Amazon Alexa, Google Assistant, and Siri for voice control. The technology stack relies on a self-healing Z-Wave mesh network operating on sub-1 GHz frequencies with AES-128 encryption, supporting both new-construction installs and retrofit deployments without rewiring. Hogar has stated roadmap alignment with Matter Protocol and the Z-Wave 800 Series.

The company operates a sales-led, direct-to-customer go-to-market targeting Indian residential property owners across apartments (2/3 BHK), larger homes (4/5 BHK), gated villa communities, and independent bungalows, plus a builders-and-developers channel for new-construction projects. Revenue is generated through one-time hardware sales bundled with mandatory certified professional installation (required for warranty validity), priced via custom Bill of Quantities proposals in INR rather than publicly listed pricing. Ancillary revenue streams include pre-installation consultation/site evaluation and post-installation support with differentiated warranty terms (60 months for curtain/blind motors, 18 months for other products). The company is privately held with no disclosed external funding rounds, parent company, or institutional investors.

Name

Hogar Controls Inc

Legal name

Hogar Controls India Private Limited

Website

https://hogarcontrols.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Hogar Controls is an India-focused smart home automation provider selling Z-Wave and Wi-Fi enabled devices — touch panels, retrofit modules, curtain motors, smart locks, and sensors — through custom Bill of Quantities proposals with mandatory professional installation, targeting premium residential homeowners, apartments, villas, and builders across the Indian market.

Ownership category

akta.pro rank

Product category

Smart Home Automation

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Whole-Home Automation System Design & Programming (HSAHADAA)

akta.pro secondary industries

Smart Home Installation Kits & Bundles Retail (CRACAGAL), Building Automation & Controls (BAS/BMS) (HSAPAPAA), Motorized & Smart Window Treatments Retail (Automated, App-Controlled) (CRAIAKAF)

Keywords

• Smart home automation
• Z-Wave devices
• Home automation systems
• Smart lighting controls
• Residential automation solutions

Headquarters

HQ city

Sterling

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Smart Home Hardware Products: Sale of smart home automation devices including touch panels, retrofit modules, smart controllers, curtain motors, sensors, smart locks, and lighting controls. Products are sold through custom Bill of Quantities (BOQ) proposals tailored to each property. Prices are quoted in INR and include shipping and installation charges unless specified otherwise.
2. Professional Installation Services: Certified professional installation services ensuring flawless operation of the smart home system. Installation includes site evaluation, personalized setup, and comprehensive guidance. Professional installation is required for warranty validity.
3. Custom BOQ Proposals and Consultation: Pre-installation consultation including site assessment, space evaluation, and custom Bill of Quantities proposals designed for optimal functionality and future upgrades.
4. After-Sales Support and Warranty Services: Post-installation support including warranty coverage (5 years for curtain/blind motors, 18 months for other products), troubleshooting, maintenance, and product inquiries.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Hogar Controls designs, manufactures, and sells a modular smart home automation ecosystem built on Z-Wave and Wi-Fi, including touch panels, smart controllers/gateways, retrofit modules, curtain and blind motors, smart lighting controllers, AC controllers, smart locks, and security/safety sensors, unified through the Hogar Pro mobile app. The company sells directly to end-consumer homeowners via custom Bill of Quantities (BOQ) proposals and serves builders/developers for new construction projects, bundling certified professional installation and after-sales support with every deployment in the Indian market.

Product overview

Hogar Controls offers a modular smart home automation ecosystem comprising the Hogar Pro app (central control interface), Z-Wave and Wi-Fi enabled touch panels and smart controllers (gateway devices), retrofit/in-wall modules for automating existing switches without rewiring, security sensors (motion detectors, door/window sensors, smart locks), environmental controls (curtain and blind motors, AC controllers, smart thermostats), lighting controllers, IR controllers for AV/AC control, fire and smoke alarms, and smart plugs. The system integrates with Amazon Alexa, Google Assistant, and Siri for voice control, and supports third-party home automation hubs (SmartThings, Hubitat, Fibaro) via Z-Wave protocol. Solutions are tailored for apartments (2/3 BHK), larger homes (4/5 BHK), villas in gated communities, independent bungalows, and builder/developer projects, with three tiers: Essential Control, Advanced Comfort, and Premium Experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Hogar Pro App Unified mobile application for iOS and Android that serves as the central control interface for the entire Hogar smart home ecosystem, enabling remote control of lighting, climate, security, and entertainment from smartphones or tablets, with voice assistant integration.
• Touch Panels Wall-mounted touch-sensitive smart control panels providing centralized access to lighting, climate, security, and entertainment systems with customizable scene control for residential homeowners.
• Smart Controllers / Gateway Central Z-Wave and Wi-Fi gateway/hub devices that connect and manage all smart home devices, enabling communication between sensors, modules, and the Hogar app with local control via Z-Wave mesh network for offline operation.
• Retrofit / In-Wall Modules Smart modules installed behind existing switches to enable wireless control of lighting, fans, and dimming without rewiring or structural changes to the home, supporting retrofit installations.
• Smart Lighting Controllers Intelligent lighting control devices enabling automated scheduling, brightness adjustment, and remote on/off control of lights based on occupancy and ambient light levels for residential customers.
• Curtain and Blind Motors Motorized systems for automated curtain and blind operation enabling scheduled opening/closing, natural light optimization, and integration with morning/evening scenes; carries a 5-year (60-month) warranty.
• AC Controllers Smart climate control devices that regulate air conditioning based on room conditions, occupancy, and schedules to maintain comfortable temperatures while optimizing energy consumption.
• Smart Door Locks Connected security locks enabling keyless entry, remote lock/unlock via the Hogar app, voice control, and automated locking based on schedules or departure routines for residential customers.
• Security Sensors Motion detectors, door/window sensors, and environmental sensors providing real-time monitoring, automated alerts, and integration with security scenes and emergency response systems.
• IR Controller Infrared controller device that integrates and controls IR-based devices such as TVs, air conditioners, and entertainment systems, enabling centralized app and voice control of legacy AV equipment.
• Fire and Smoke Alarms Smart safety sensors that detect smoke and fire hazards, send instant alerts to smartphones, and can trigger automated responses such as turning off appliances or unlocking doors.
• Smart Plugs and Switches Connected electrical plugs and switches enabling remote control and automation of plugged-in appliances, monitoring energy consumption, and providing scheduling capabilities.
• Smart Thermostats Intelligent temperature control devices that automate heating and cooling based on schedules, occupancy patterns, and remote adjustment via smartphone or voice commands.
• Video Doorbells Smart doorbell cameras providing real-time video monitoring, two-way communication, visitor notifications, and remote door unlocking capabilities for residential entryway security.
• Wearable Fall Detection Devices Wearable health monitoring devices that automatically detect falls and abnormal vital signs, sending alerts to caregivers or emergency services for elderly care applications.
• Smart Medication Dispensers Automated medication management devices that dispense the correct dosage at scheduled times and send reminders to users and caregivers to support medication adherence.
• Professional Installation Service Certified professional installation service including site evaluation, personalized setup, and comprehensive guidance; required for warranty validity, ensuring flawless operation of the smart home system for residential customers.
• Custom BOQ Consultation and Site Assessment Pre-installation consultation service including site assessment, space evaluation, and a custom Bill of Quantities proposal designed for optimal functionality and future upgrades for each property.
• After-Sales Support and Warranty Service Post-installation support including warranty coverage (5 years for curtain and blind motors, 18 months for other products), troubleshooting, maintenance, and product inquiries.

Quantifiable outcome

• Smart lighting controllers can reduce lighting energy consumption by up to 30-40%
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability9 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and strategic.

• Amazon AlexacoreTechnology or IntegrationHogar smart home systems integrate with Amazon Alexa voice assistant for hands-free control. Users can control lights, fans, appliances, curtains, and security devices using voice commands through Alexa-enabled devices. The integration enables remote control and voice-activated automation scenes.
• Google AssistantcoreTechnology or IntegrationHogar smart home systems integrate with Google Assistant for voice-controlled automation. Users can command devices and activate scenes using Google Home and other Assistant-enabled devices. Integration enables seamless voice control of lighting, climate, security, and entertainment.
• Apple SiricoreTechnology or IntegrationHogar smart home systems support Apple Siri voice commands for home automation control. Integration enables iOS users to control their smart home using Siri voice assistant for lighting, security, and other automated functions.
• Z-Wave AlliancecoreTechnology or IntegrationHogar uses Z-Wave protocol as the core technology backbone for its smart home ecosystem. Z-Wave is a wireless communication protocol with 4,100+ certified devices, operating on sub-1 GHz frequency for reliability. The Z-Wave 800 Series is the latest generation offering extended range, improved energy efficiency, and enhanced security with ECDH encryption.
• Matter ProtocolstrategicTechnology or IntegrationHogar's Z-Wave systems are evolving toward compatibility with the Matter Protocol, the new smart home standard backed by Apple, Google, and Amazon. This integration ensures future-proof interoperability across smart home ecosystems and voice assistants.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Atomberg (Smart+ connected fans): Atomberg is an India-based smart appliance brand offering IoT-enabled fans and switches controllable via app and voice assistants — comparable as an Indian smart home/consumer IoT brand targeting similar urban, middle-class homeowners.
• Smitch: Smitch is an India-based smart home brand offering retrofit smart switches, plugs, and security devices sold through e-commerce — comparable as a competing India-focused smart home retrofit specialist with direct-to-consumer distribution.

Broad incumbents

• Control4: Control4 provides professional-grade whole-home automation systems (lighting, security, climate, AV) sold through certified dealer/installers — comparable to Hogar's end-to-end service-led, dealer-installed model but operating in North America/global premium markets.
• Schneider Electric Wiser: Schneider Electric's Wiser smart home system offers Z-Wave-based automation, energy management, and modular devices globally and in India — a broader incumbent with overlapping product categories (controls, sensors, energy) but operating as part of a much larger energy management portfolio.
• Xiaomi Mi Home (Xiaomi India): Xiaomi's Mi Home ecosystem offers aggressively priced smart lighting, cameras, plugs, and sensors in India via mass retail — a broad incumbent competing on price and scale rather than custom installation, but directly overlapping with Hogar's smart appliance and lighting categories.
• Lutron Electronics: Lutron is a global leader in motorized shades, lighting controls, and home automation systems with a professional installation model — directly comparable to Hogar's curtain/blind motors and lighting control offerings, though serving a more luxury/international footprint.
• Legrand India (My Home Up / Arteor): Legrand India sells connected wiring devices, smart switches, and home automation solutions through a vast electrical distribution network — comparable as a broader incumbent offering overlapping smart home electrical infrastructure products, often specified by builders/developers.

Direct peers

• Wipro Smart Home: Wipro's consumer smart lighting and automation line (now under Wipro Consumer Care) sells smart switches, lighting, and home automation products through retail distribution in India — a comparable India-focused smart home brand competing for the same homeowner buyer.
• Oakter: Oakter is an India-headquartered smart home company offering Z-Wave and Wi-Fi based controllers, smart plugs, retrofit modules, and a mobile app targeting residential consumers and builders — directly comparable to Hogar's product stack, geography, and GTM.
• Syska Smart Home: Syska Smart Home offers connected lighting, smart plugs, and home automation products widely distributed across Indian offline and online retail — a directly comparable mass-market Indian smart home competitor targeting apartments and mid-market homeowners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HogarControls

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hogar Controls Inc