Oakter
Oakter (Riot Labz Private Limited) is an Indian consumer IoT and OEM/ODM manufacturer in Noida selling branded Mini UPS, GaN chargers, and Studio AC products to Indian consumers while manufacturing smart-home, payment, audio, and safety devices for Sony, Paytm, Saregama, and other brands.
- Company typePrivate
- Founded2015
- HeadquartersNoida, India
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Oakter does
Oakter (legally Riot Labz Private Limited) is an Indian consumer IoT and electronics manufacturing company headquartered in Noida, Uttar Pradesh, with three factories spanning Noida and Alwar, Rajasthan totaling more than 100,000 sq. ft. The company designs, manufactures, and sells power, cooling, and smart-home products tailored to Indian voltage, climate, and usage conditions. Its branded B2C portfolio comprises the Studio AC 5000 (a 0.5-ton window air conditioner priced at ₹16,999), the Mini UPS line (12V router and AirFiber power backup from ₹949 to ₹2,899), and the 65W GaN USB-C charger (₹1,399). Underlying technology spans Gallium Nitride power electronics, an Intelligent Battery Management System with surge and deep-discharge protection, plug-and-play 6 Amp installation, and a condensation-reuse cooling system, with smart-home products integrating Amazon Alexa for voice control.
The company operates a hybrid business model combining branded direct-to-consumer sales through Amazon India, Flipkart, Blinkit, and oakter.com with a significant B2B OEM/ODM and Electronics Manufacturing Services arm serving Sony (Google TV smart-home bundles), Paytm (Soundbox payment devices), Saregama (Carvaan audio), Sabre (personal safety devices), Portronics, Ambrane, and Curaa. Oakter reports ₹530 crore in FY2025 revenue, 55% year-on-year growth, one million cumulative B2C customers, profitability, and cash flow positivity without external investment-driven scaling. Riot Labz also holds PLI 2.0 approval for domestic laptop and tablet manufacturing, and reinvests roughly 30% of earnings into R&D. The company is founder-led (Shishir Gupta, CEO; Varun Gupta, co-founder) and remains privately held, with one disclosed seed round from India Quotient in March 2016.
Oakter firmographics
Firmographics- Name
- Oakter
- Legal name
- Riot Labz Private Limited
- Website
- https://oakter.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Oakter (Riot Labz Private Limited) is an Indian consumer IoT and OEM/ODM manufacturer in Noida selling branded Mini UPS, GaN chargers, and Studio AC products to Indian consumers while manufacturing smart-home, payment, audio, and safety devices for Sony, Paytm, Saregama, and other brands.
- Ownership category
- akta.pro rank
Oakter industry classification
Industry- Product category
- Consumer Electronics
- NAICS
- Electrical Equipment Manufacturing (33531), Small Electrical Appliance Manufacturing (335210), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electronic Components & Accessories (3670)
- akta.pro primary industry
- Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF)
- akta.pro secondary industry
- EV/Industrial Charging Power Electronics (Chargers, rectifiers, power stages) (IMAGADAF)
Keywords
Where Oakter is headquartered
LocationHeadquarters
- HQ city
- Noida
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Oakter business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Personnel
Revenue model
- B2C Product Sales: Direct consumer sales of branded Oakter products including Studio AC, GaN chargers, and Mini UPS through e-commerce marketplace (Amazon, Flipkart, Blinkit) and direct-to-consumer website
- B2B/EMS Manufacturing: Electronics Manufacturing Services (EMS) and ODM capabilities for branded partners including Sony, Paytm, Saregama, Portronics, Ambrane, Curaa, and Sabre, with PLI 2.0 approval for domestic laptop and tablet manufacturing
- Smart Energy Meters: Connected metering solutions for utility, facility and partner-led programs requiring reliable measurement and efficient rollout support
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Oakter 65W GaN Charger |
| One time/ perpetual license | Pay-as-you-go | Studio AC 5000 - 0.5 Ton Window AC |
| One time/ perpetual license | Pay-as-you-go | Mini UPS 12V Wi-Fi Router Power Backup |
| One time/ perpetual license | Pay-as-you-go | Mini UPS for AirFiber |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Oakter product offering
Product offeringCore offering
Oakter designs, manufactures, and sells Made-in-India consumer electronics including the Studio AC 5000 (compact 0.5 Ton window AC), Mini UPS series (router and AirFiber power backup), and a 65W GaN USB-C charger. Beyond its own consumer brand, Oakter operates an ODM/EMS manufacturing business producing smart home kits, payment announcement devices (Paytm Soundbox), smart energy meters, and consumer electronics for partner brands including Sony, Saregama Carvaan, Portronics, Ambrane, Curaa, and Sabre.
Product overview
Oakter is a consumer IoT brand by Riot Labz Pvt Ltd offering a portfolio of power, cooling, and smart technology products designed specifically for Indian users and everyday Indian conditions. The core B2C product lineup includes the Studio AC 5000 (0.5-ton portable window AC), Mini UPS series (router and AirFiber power backup devices), and 65W GaN Charger (USB-C fast charger). The company operates as an ODM/EMS manufacturer with B2B products including smart home automation devices for Sony, Paytm Soundbox payment devices, Smart Energy Meters, and various consumer electronics manufactured for brands like Saregama Carvaan, Portronics, Ambrane, Curaa, and Sabre. Upcoming products include smart audio glasses for vehicle riders and GPS-enabled personal safety devices. All products are manufactured in-house across three factories in Noida and Alwar, India, totaling over 100,000 sq. ft. of factory area.
Differentiator
Problem solved
Functional benefit
Brands
- Studio AC: Compact 0.5 Ton window air conditioners designed for Indian conditions
- Mini UPS
- GaN Charger
Quantifiable outcome
- 55% year-on-year revenue growth achieved in 2025
- +3 more outcomes
Companies that use Oakter
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Oakter technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Oakter partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- SonycoreSony launched their Google TVs with an Oakter smart home plug bundled with them, bringing simple connected-home control into the TV purchase experience. This is a strategic OEM partnership where Oakter manufactures smart home products for Sony's Indian market.
- PaytmcoreOakter manufactures the Paytm Soundbox - reliable payment announcement devices built for retail counters, service points and high-volume merchant deployments where uptime, clarity and consistency matter.
- SaregamacoreOakter designs and manufactures products for Saregama Carvaan, supporting audio devices that needed dependable product engineering, production quality and scaled execution.
- PortronicsminorOakter manufactures for Portronics, supporting consumer audio and electronics programs with repeatable production, controlled assembly and dependable factory systems.
- AmbraneminorOakter manufactures for Ambrane, helping consumer electronics programs move through production with process control, reliability and Indian factory capability.
- CuraaminorOakter manufactures for Curaa, supporting consumer electronics programs with dependable assembly, testing workflows and quality-focused production execution.
- SabrecoreOakter designs and manufactures personal safety products for Sabre, including connected safety devices such as Bluetooth pepper spray for modern personal security needs.
- Amazon AlexacoreStrategic partnership for smart home automation integration, enabling Oakter smart home devices to work with Amazon Alexa voice assistant for connected home control.
- DRDOminorStrategic partnership with Defence Research and Development Organisation mentioned as part of Riot Labz/Oakter's growth through partnerships.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Oakter competitors and assessment
Company assessmentDirect peers
- Atomberg: Indian IoT-enabled consumer appliance brand best known for smart BLDC fans; targets the same price-sensitive Indian consumer base with utility-focused, energy-efficient products and a D2C-led go-to-market approach similar to Oakter.
- Ambrane: Indian consumer electronics brand focused on power banks, chargers, and mobile accessories; competes head-to-head with Oakter's GaN charger category while also being an Oakter EMS customer, making the relationship both collaborative and competitive.
- Portronics: Indian consumer electronics brand specializing in portable speakers, chargers, and smart accessories; competes in overlapping categories with Oakter and is also an Oakter EMS/ODM manufacturing partner.
- Livguard: Indian power solutions brand offering inverters, UPS systems, and batteries; directly competes with Oakter's Mini UPS product line in addressing India's chronic power reliability issues for households and SMBs.
- Syska: Indian smart home and consumer IoT brand offering smart lighting, personal care, and accessories; competes in similar mass-market retail channels and pursues a comparable value-priced IoT strategy.
Emerging players
- Noise: Indian smart wearables and connected consumer electronics brand; shares Oakter's D2C-plus-marketplace strategy and Indian mass-market consumer focus, though operating in the wearables category rather than power/cooling.
Broad incumbents
- boAt: India's largest consumer electronics brand in audio and wearables; demonstrates the scale and brand-building playbook that Oakter could pursue across its consumer categories while operating in adjacent Indian D2C channels.
- Dixon Technologies: India's largest EMS/ODM manufacturer serving smartphone, consumer electronics, and appliance brands; directly comparable to Oakter's EMS business given its scale and marquee brand partnerships, though Dixon operates across far more verticals.
- Xiaomi India (Mi Home): India's leading smart home and IoT ecosystem with Mi smart plugs, cameras, and automation devices; competes in the same smart home automation category as Oakter but operates at vastly larger scale with deeper marketing budgets.
- Amber Enterprises: Indian EMS and OEM manufacturer serving major RAC (room air conditioner) and consumer appliance brands; comparable to Oakter's manufacturing capabilities and HVAC market exposure via the Studio AC line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Oakter social profiles
Digital presenceOakter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oakter leadership team
Management profileNumber of profiles
Profiles2 records
Oakter funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oakter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oakter
What does Oakter do?
Oakter designs, manufactures, and sells Made-in-India consumer electronics including the Studio AC 5000 (compact 0.5 Ton window AC), Mini UPS series (router and AirFiber power backup), and a 65W GaN USB-C charger. Beyond its own consumer brand, Oakter operates an ODM/EMS manufacturing business producing smart home kits, payment announcement devices (Paytm Soundbox), smart energy meters, and consumer electronics for partner brands including Sony, Saregama Carvaan, Portronics, Ambrane, Curaa, and Sabre.
Is Oakter a public or private company?
Oakter is a private company. It is classified as venture growth investor backed and is currently operating.
When was Oakter founded?
Oakter was founded in 2015. It employs 51 to 100 people.
Where is Oakter based?
Oakter is headquartered in Noida, India, in the Asia region.
How does Oakter make money?
Three revenue lines are on record. B2C Product Sales are the primary driver. The others are B2B/EMS Manufacturing and smart Energy Meters.
Who are Oakter's main competitors?
Direct peers on record are Atomberg, Ambrane, Portronics, Livguard and Syska. Noise is listed as an emerging player. Broad incumbents are boAt, Dixon Technologies, Xiaomi India (Mi Home) and Amber Enterprises.
Does Oakter have an API?
No public API is recorded for Oakter.
What industry is Oakter in?
Oakter's product category is Consumer Electronics. Its primary akta.pro industry code is HSAPAQAF, Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers), with a secondary code of IMAGADAF, EV/Industrial Charging Power Electronics (Chargers, rectifiers, power stages). Its NAICS code is 33531 and its SIC code is 3600.