Living Alternatives

What Living Alternatives does

Living Alternatives is a faith-based nonprofit pregnancy resource ministry founded in 1982 by YWAM missionary Beverly Kline in Tyler, Texas, serving women, children, and families across East Texas. The organization operates four physical locations and eight distinct programs that together form a continuum of care: the Pregnancy Resource Center (PRC) providing free pregnancy tests and ultrasounds at the AXIA Center and via a Mobile Pregnancy Resource Center unit named 'Ruth'; Building Blocks, an earn-while-you-learn incentive program where parents accumulate points redeemable at The Shop for baby items; Great Expectations, a six-week free childbirth education series; GirlTalk, an ongoing mentorship and support program; Fatherheart Maternity Home, residential care on a 40-acre East Texas property for expectant mothers; Loving Alternative, a licensed adoption agency supporting birth parents, adoptive families, and foster children; DadLife and Fatherhood 101 father support programs; and KEEPS Boutique, a free shopping and mentorship experience for teen girls in the state foster care system.

The underlying technology is primarily service-delivery infrastructure rather than software: medical ultrasound equipment operated by Registered Nurses inside both the fixed AXIA Center facility (opened 2024 after a $1.2 million community capital campaign) and the mobile unit, complemented by a points-based incentive system for material assistance and an online donation platform. No AI, API, or digital product layer is disclosed.

The business model is donation-funded. All services are provided free of charge to clients, with operating revenue derived from individual donations (one-time and monthly recurring), church and community partnerships (notably New Life Church sponsoring AXIA Discipleship), annual fundraising events including the Fall Banquet (800+ attendees) and the Hope Open tennis and pickleball tournament (30th anniversary in 2026, $100K fundraising goal), and affiliate referral partnerships (Seven Weeks Coffee, Dancing Wick Candles, EveryLife). The customer base is structurally the donor and supporter community rather than fee-paying clients, and the served population comprises abortion-vulnerable pregnant women, expectant mothers needing residential support, birth and adoptive families, fathers, and foster-care-involved teen girls in East Texas.

Name

Living Alternatives

Legal name

Living Alternatives

Website

https://livingalternatives.org

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Living Alternatives is a faith-based nonprofit founded in 1982 in Tyler, Texas, operating four locations and eight free programs across East Texas that provide pregnancy testing, ultrasounds, residential maternity care, parenting education, adoption services, and foster-youth support, funded by donations, church partnerships, and annual fundraising events.

Ownership category

akta.pro rank

Product category

Crisis Pregnancy and Maternity Support Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Postpartum Family Helper (Non-Medical) (HSAAAGAJ)

akta.pro secondary industry

Faith-Based / Nonprofit Assisted Living Providers (HLADABAH)

Keywords

• Pregnancy resource services
• Maternity residential care
• Faith-based ministry
• Adoption services
• Parenting education

Headquarters

HQ city

Lindale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Individual Donations: Living Alternatives relies primarily on donations from individuals who support the pro-life mission. Donors can give one-time or monthly recurring gifts via credit/debit card or eCheck through the organization's website.
2. Church and Community Partnerships: Local churches and community organizations provide support through donations, volunteering, and sponsoring programs like AXIA Discipleship classes. New Life Church sponsors the first six-week AXIA Discipleship class.
3. Annual Events: Annual Hope Open tennis and pickleball tournament and Fall Banquet serve as major fundraising events. The Hope Open has a $100K fundraising goal, with various sponsorship levels from Title to Ace sponsors.
4. Shop Affiliate Partnerships: Partnerships with vendors like Seven Weeks Coffee, Dancing Wick Candles, and EveryLife provide Living Alternatives with percentage donations (15-25% of sales) when supporters make purchases through the Shop & Support page.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Living Alternatives is a faith-based nonprofit ministry that provides free pregnancy testing, ultrasounds, residential maternity care, parenting education, childbirth classes, adoption services, and material support to women facing unplanned pregnancies in East Texas. All client services are offered at no charge, funded through donations from individuals, churches, and community partners. The organization operates four locations and eight programs spanning pregnancy confirmation through postpartum and adoption support.

Product overview

Living Alternatives is a faith-based ministry offering a portfolio of eight programs serving women, children, and families facing unplanned pregnancies in East Texas. The core offerings center on the Pregnancy Resource Center (providing free pregnancy testing and ultrasounds at The AXIA Center and via Mobile Center), Building Blocks (an earn-while-you-learn incentive program), Great Expectations Birthing Classes, GirlTalk mentorship, Fatherheart Maternity Home (residential care), Loving Alternative Adoption Agency, Dad Life father support, and KEEPS Boutique (currently paused) for foster teens. Services are provided free of charge to clients, funded through donations and volunteers.

Differentiator

Problem solved

Functional benefit

Brands

• Pregnancy Resource Center (PRC): Free pregnancy testing and ultrasounds located at The AXIA Center and Mobile Center
• Building Blocks
• Great Expectations Birthing Classes
• GirlTalk
• Fatherheart
• Loving Alternative
• Mobile Center
• KEEPS Boutique
• Dad Life
• The Shop at AXIA
• AXIA Discipleship
• ForThe1
• Fatherhood 101

Products and services

• Pregnancy Resource Center (PRC) Free pregnancy testing and ultrasounds provided at The AXIA Center in Tyler, TX, serving women facing unplanned pregnancies. Services are offered by appointment (Tuesday-Thursday 9AM-3PM for tests, Tuesday and Thursday 9AM-12PM for ultrasounds). Over 40,000 free tests have been administered since 1982.
• Mobile Pregnancy Resource Center A mobile unit branded as 'Ruth' that brings free pregnancy tests and limited ultrasounds to communities across East Texas including Athens and Tyler locations. Staffed by Registered Nurses and trained advocates, offering walk-in services directly where women are located.
• Fatherheart Maternity Home Residential maternity home on a 40-acre East Texas campus providing safe haven, life skills classes, birthing classes, parenting preparation, doula services, and adoption counseling for young women in need of stable housing during pregnancy. Has served more than 600 young women.
• Building Blocks (Earn-While-You-Learn Program) Parenting education and material support program where parents earn points through attending appointments, parenting classes, and mentor meetings. Points are redeemed at The Shop for diapers, clothes, furniture, strollers, cribs, car seats, toys, and books.
• Great Expectations Birthing Classes A 6-week free childbirth education class covering labor, pain management, C-section procedures, newborn care, breastfeeding, and postpartum care for expectant mothers.
• GirlTalk Ongoing support program providing phone calls, personal visits, and group get-togethers for women who need continued encouragement after their initial appointments at the AXIA Center. Meets with more than 100 young women each month.
• Loving Alternative Adoption Agency Adoption services supporting all members of the adoption triad through infant adoptions, foster care adoptions, and older child adoptions. Includes the ForThe1 program that helps Smith County Family Court find Christian families for children in foster homes. Has facilitated over 200 adoptions.
• Dad Life (Father Support Group) Monthly father support group meeting at 6:00 PM at the AXIA Center providing mentorship and community for expectant and new fathers to grow together.
• KEEPS Boutique Free shopping experience for teen girls in the state foster care system offering clothing items, girls' nights out events, and summer camps. Designed to combat higher trafficking and unplanned pregnancy risk among foster youth. Currently paused per source data.
• Fatherhood 101 Program supporting fathers who visit the AXIA Center, offering connection, encouragement, and guidance through mentorship and monthly gatherings.
• AXIA Discipleship Faith-based small group program meeting bi-weekly for spiritual growth, worship, prayer, and purpose discovery for women in Living Alternatives programs. Sponsored by New Life Church.
• The AXIA Center State-of-the-art facility in Tyler, TX located across from Tyler Junior College. Houses the Pregnancy Resource Center, Building Blocks program space, The Shop, and prayer room. Opened in 2024 with $1.2 million raised from community partners.

Quantifiable outcome

• More than 40,000 free pregnancy tests administered since 1982
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Tyler Racquet ClubminorStrategic or Co-development Partner · 27 March 2026Host venue for the annual Hope Open tennis and pickleball tournament. The tournament packet pickup and many matches take place at this Tyler-based facility.
• Benham BrothersminorGTM or Marketing Partner · 30 September 2024Featured speakers at the 2024 Annual Fall Banquet. The Benham Brothers presented at the event attended by 800+ people, helping raise awareness and funds for Living Alternatives ministry.
• Amber SettleminorGTM or Marketing Partner · 30 September 2024Worship leader and songwriter who created the original song 'Still Saves' as the 2025 banquet theme song. The song reminds supporters that 'no life is too small, no heart is too lost' for God's love.
• New Life ChurchcoreStrategic or Co-development PartnerNew Life Church sponsors the AXIA Discipleship program, a faith-based small group curriculum for women in the Living Alternatives programs. The church community supports spiritual growth, worship, and purpose discovery for program participants. This partnership exemplifies the church-based support network that sustains Living Alternatives ministry.
• Seven Weeks CoffeeminorGTM or Marketing PartnerSeven Weeks Coffee donates 15% of each purchase to Living Alternatives when customers use the Living Alternatives link. The company sources specialty coffee directly from farmers, paying them 300% more than fair trade requirements.
• Dancing Wick CandlesminorGTM or Marketing PartnerHandcrafted candles made in the USA with all-natural, non-GMO soy wax. Dancing Wick donates 25% of each sale to Living Alternatives through their curated collection for Living Alternatives supporters.
• EveryLifeminorGTM or Marketing PartnerPremium diaper and wipes company that supports crisis pregnancy centers. Living Alternatives supporters can use coupon code 'LIVINGALT10' for 10% discount while supporting the organization.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Care Net: National network of more than 1,100 affiliated pregnancy resource centers providing free pregnancy testing, ultrasounds, and material support—directly comparable faith-based model with center-based and emerging mobile distribution.
• Thrive St. Louis: Faith-based pregnancy resource center operating mobile PRC services with maternal support programming in a single regional market—directly comparable to Living Alternatives' mobile unit + fixed center model.
• Heartbeat International: Global network of pregnancy resource centers with affiliate model, training programs, and 24-hour helpline—operates the most directly comparable organizational framework to Living Alternatives' multi-program PRC ministry.
• A Door of Hope Pregnancy Resource Center: Pregnancy resource center with residential maternity program offering housing, life skills, and parenting support—directly comparable to Living Alternatives' Fatherheart Maternity Home residential component.
• Birthright International: Volunteer-based pregnancy support service offering free testing, counseling, and material assistance—closely matches Living Alternatives' community-funded, faith-aligned pregnancy support approach.
• Real Options for Women: Multi-site pregnancy resource center with mobile unit, parenting education, and material assistance—comparable combination of fixed center, mobile PRC, and earn-while-you-learn incentives.

Others

• NIFLA (National Institute of Family and Life Advocates): Association and training body for pregnancy resource centers; comparable as the ecosystem enabler that sets standards and provides ultrasound training used by affiliates like Living Alternatives.

Emerging players

• Centro Tepeyac: Faith-based pregnancy resource center serving Latina women with pregnancy testing, ultrasounds, and material support—comparable mission-aligned service model with distinct demographic focus.

Regional players

• Alpha Pregnancy Resource Center: Faith-affiliated pregnancy center offering free testing, ultrasounds, parenting classes, and material support in Texas—directly comparable service mix, distinct regional geography.
• First Care Pregnancy Resource Center: Faith-based pregnancy center with free testing, ultrasounds, parenting education, and baby boutique—directly comparable program structure to Building Blocks + The Shop.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LivingAlternativesTyler
• Instagraminstagram.com/livingalternativestyler
• LinkedInlinkedin.com/company/living-alternative

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Living Alternatives