Heartbeat International

What Heartbeat International does

Heartbeat International is a U.S.-based non-profit organization founded in 2003 and headquartered in Columbus, Ohio, that operates the world's largest network of pregnancy help organizations, with 3,000+ affiliated centers across North America, Africa, Latin America, Europe, Canada, Australia, the Middle East, and Asia. Its mission is to equip and empower pregnancy help centers serving women facing unplanned pregnancies, and the organization functions as a network-and-services platform rather than a technology company — its primary offerings are educational content, training programs, consulting, and resource distribution.

The product surface spans nine core offerings: the Affiliation Program (network membership with annual fees), the Option Line 24/7 pregnancy helpline and referral service, the Pregnancy Help Institute (annual five-day executive conference scheduled July 20-24, 2026 in Columbus, Ohio), the Academy online learning platform (with Nursing Contact Hours and the Life-Affirming Specialist certification), ultrasound clinical training (Love Approach Scanning Clinical), the HeartCart online resource store, the National Maternity Housing Coalition, the Life Links networking program, and a Resources Catalog covering 11 topic areas. No proprietary AI/ML technology, patents, or software platforms are described; the underlying technology is a combination of an e-commerce store, an online learning management system, a worldwide directory, and a helpline call operation.

Revenue mechanics are diversified across three streams: recurring annual affiliation fees from member centers (primary), transaction-based resource and supply sales through HeartCart, and professional-services revenue from conference registrations and certification programs (LAS and ultrasound training). GTM is executed primarily through an affiliate/partner channel model — recruiting pregnancy help organizations, onboarding them through a formal affiliation process, and retaining them via ongoing training, resource access, and referral flow through Option Line. The customer base is highly distributed across thousands of independent pregnancy centers rather than concentrated in a small number of large accounts.

Name

Heartbeat International

Website

https://heartbeatservices.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Heartbeat International is a Columbus, Ohio-based non-profit founded in 2003 that operates the world's largest network of 3,000+ affiliated pregnancy help organizations, providing affiliation, training, certification, an online resource store, and a 24/7 helpline to pregnancy centers across multiple continents.

Ownership category

akta.pro rank

Product category

Pregnancy Help Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190), Social Assistance (624)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Maternal, Child & Family Health Organizations (BPAGACAF)

akta.pro secondary industry

Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring) (HLALAHAC)

Keywords

• Pregnancy help network
• Pregnancy resource centers
• Maternal support services
• Nonprofit health network
• Pregnancy helpline services

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Affiliate Affiliation Fees: Heartbeat International charges affiliation fees for pregnancy help organizations that join its network. The affiliation costs are mentioned on the website but specific fee structures are not publicly disclosed.
2. Resource and Store Sales (HeartCart): The organization operates a store called HeartCart through which affiliated and non-affiliated pregnancy centers can purchase educational materials, training resources, and other supplies. This includes resources categorized by topic such as Abortion, Abortion Recovery, Board, Center Development, Fundraising, Leadership Management, Medical, Networking, Pregnancy Support, Sexual Integrity, and Volunteer Training.
3. Conference and Training Revenue: Heartbeat organizes and hosts an annual conference (e.g., July 20-24, 2026 in Columbus, Ohio) called the Pregnancy Help Institute. The conference offers registration for a fee and provides training to pregnancy help professionals. Additional training programs include the Life-Affirming Specialist (LAS) certification and Ultrasound Training (Love Approach Scanning Clinical).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Heartbeat International is a non-profit network organization that supports pregnancy help centers through a comprehensive affiliation program, providing training, educational resources, consulting, and access to a 24/7 helpline (Option Line). The organization operates as the world's largest network of pregnancy help organizations, with 3,000+ affiliated centers globally, offering services including the Pregnancy Help Institute annual conference, ultrasound training, an online learning Academy, the HeartCart resource store, and the National Maternity Housing Coalition.

Product overview

Heartbeat International operates as a network and service organization for pregnancy help centers, offering a comprehensive suite of products and services designed to support the establishment and operation of pregnancy resource centers. The core offering includes the Option Line (a 24/7 call center helpline), the Affiliation Program connecting centers to resources and training, and the Pregnancy Help Institute (annual executive training conference). Additional products include the Academy online learning platform with certification programs like the Life-Affirming Specialist (LAS), ultrasound training, HeartCart resource store, and the National Maternity Housing Coalition. The organization also supports international affiliates across Africa, Latin America, Canada, Australia, and Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Option Line A 24/7 call center helpline staffed by trained counselors providing immediate support and referrals for women facing unplanned pregnancies, connecting callers with local pregnancy help centers.
• Pregnancy Help Institute An executive-level five-day training conference held annually in Columbus, Ohio (July 20-24, 2026) designed to transform organizations and leadership in the pregnancy help movement.
• Ultrasound Training (Love Approach Scanning Clinical) Clinical training program teaching ultrasound scanning techniques for pregnancy help centers to offer medical ultrasound services to clients.
• Academy An online learning platform offering courses including Nursing Contact Hours, Custom Training Courses, and Life-Affirming Specialist (LAS) certification programs for pregnancy help professionals.
• Life-Affirming Specialist (LAS) Certification A certification program recognizing professionals who demonstrate expertise in life-affirming pregnancy support services, available through both Academy and Training pathways.
• HeartCart An online store system allowing pregnancy centers to order resources, materials, and supplies needed for their ministries and client services.
• National Maternity Housing Coalition A coalition providing housing resources and support for pregnant women in need, connecting them with maternity homes and support services.
• Affiliation Program A network of affiliated pregnancy help organizations providing access to resources, training, networking, guidelines, and support services including the HeartCart store, publications, and the Option Line referral service.
• On-Site Consultation Services On-site consultation services providing organizational development guidance for pregnancy help centers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Association For Life of Africa (AFLA)minorChannel Partner/ Reseller/ DistributorInternational regional partner for pregnancy help services in Africa, extending Heartbeat International's network and resources to the African continent.
• Pregnancy Help Network (Africa)minorChannel Partner/ Reseller/ DistributorInternational regional partner for pregnancy help services in Africa, extending Heartbeat International's reach across the African continent.
• Be'ad Chaim (Israel)minorChannel Partner/ Reseller/ DistributorInternational partner organization based in Israel, extending Heartbeat International's network to the Middle East region.
• CAM (Latin America)minorChannel Partner/ Reseller/ DistributorInternational partner for Latin America, extending Heartbeat International's network across Central and South American countries.
• Pregnancy Care CanadaminorChannel Partner/ Reseller/ DistributorInternational partner organization for Canada, extending Heartbeat International's network to Canadian pregnancy help organizations.
• MpV (Italy)minorChannel Partner/ Reseller/ DistributorInternational partner organization for Italy, extending Heartbeat International's network to European pregnancy help organizations.
• Pregnancy Help AustraliaminorChannel Partner/ Reseller/ DistributorInternational partner organization for Australia, extending Heartbeat International's network to the Australian continent.
• Pregnancy Support Services of AsiaminorChannel Partner/ Reseller/ DistributorInternational partner organization for Asia, extending Heartbeat International's network across the Asian continent.
• ProVida (Spain)minorChannel Partner/ Reseller/ DistributorInternational partner organization for Spain, extending Heartbeat International's network to the Spanish-speaking European region.
• Option LinecoreStrategic or Co-development PartnerOption Line is a 24/7 national pregnancy helpline operated in connection with Heartbeat International, providing immediate support and referrals to pregnant women nationwide. This is described as a flagship service offering of the organization.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Care Net: Care Net is a direct competitor running the second-largest U.S. network of pregnancy resource centers with a parallel affiliation, training, and ultrasound-certification model, making it the closest head-to-head comparable to Heartbeat International.
• National Institute of Family and Life Advocates (NIFLA): NIFLA is a direct peer operating a pregnancy-center affiliation network with a heavy emphasis on ultrasound training, medical protocols, and legal/regulatory support, overlapping heavily with Heartbeat's HeartCart, Academy, and LAS offerings.
• Birthright International: Birthright runs a global volunteer-based pregnancy support helpline and local-chapter network with a similar life-affirming mission, comparable in service scope (24/7-style helpline, material assistance, referral) to Heartbeat's Option Line and affiliate model.

Emerging players

• Save the Storks: Save the Storks operates mobile medical units and pregnancy-help centers with a growing national footprint, partially overlapping with Heartbeat's affiliate ultrasound/medical training value proposition but focusing on a mobile delivery model.
• CompassCare Pregnancy Services: CompassCare is a regional pregnancy help network emphasizing medical services (ultrasound, STI testing) and standardized care, partially overlapping with Heartbeat's Academy/Love Approach Scanning Clinical training and post-Dobbs medicalization strategy.
• American Association of Pro-Life Obstetricians and Gynecologists (AAPLOG): AAPLOG is a medical-professional society providing life-affirming clinical training and protocols to OB/GYNs, partially overlapping with Heartbeat's medical/ultrasound training programs and Life-Affirming Specialist certification audience.

Broad incumbents

• March of Dimes: March of Dimes is a large, established maternal and infant health nonprofit operating in an adjacent category (maternal health research, advocacy, prematurity), useful as a comparable for non-profit scale, funding model, and maternal-health mission overlap.
• Catholic Charities USA: Catholic Charities is a large national social-services network whose maternity housing, family support, and pregnancy services overlap thematically with Heartbeat's National Maternity Housing Coalition and counseling offerings, though it operates at materially greater scale.
• Planned Parenthood Federation of America: Planned Parenthood is the dominant U.S. women's reproductive-health provider with the largest network of brick-and-mortar clinics, the principal counter-position in the post-Dobbs landscape against which Heartbeat's expanding medical-service affiliates are competing.

Others

• Option Line (Heartbeat's own 24/7 helpline): Option Line is Heartbeat International's own flagship 24/7 pregnancy helpline and referral service, included here as a directly operated channel analog to national crisis/specialty helplines (e.g., 988 Suicide & Crisis Lifeline) for service-model benchmarking rather than direct competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HeartbeatIntl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartbeat International