ITW Global Brands

What ITW Global Brands does

ITW Global Brands is a U.S.-based, privately held multi-brand automotive aftermarket company headquartered across four regional offices in Houston (Car Care), Solon (Engine Repair), San Luis Obispo (Tire Repair), and Cincinnati (Body Repair). The company operates five category-dedicated sub-brands—Rain-X for visibility and weather protection, Permatex for engine repair sealants and adhesives, Slime for tire repair and inflation, Black Magic for cleaning and detailing, and Evercoat for body repair fillers and finishing—collectively spanning safety, performance, and appearance use cases for both professional repair shops and DIY consumers. Its product portfolio is fundamentally physical-chemical, consisting of shelf-stable automotive maintenance and repair consumables sold through mass-market retail, professional supply distributors, and direct consumer channels.

The company's go-to-market is structured around regional headquarters organized by product category, implying a wholesale-led, multi-channel distribution model with parallel B2B (professional mechanics, body shops, service centers) and B2C (DIY vehicle owners) demand. Revenue is generated through hardware/product sales of these repair and maintenance consumables; pricing is not publicly disclosed. Within its customer segments, the company targets aftermarket repair professionals for whom brand familiarity, SKU availability, and product reliability are critical, alongside individual consumers purchasing for personal maintenance and emergency road repair. The 'ITW' naming convention suggests affiliation with Illinois Tool Works Inc. (NYSE: ITW), though this connection is not formally confirmed in the source material. Operating geographies are concentrated in North America, with no documented international expansion.

Strategically, ITW Global Brands relies on the brand equity of its five sub-brands and its physical distribution footprint—four regional HQs supporting retail and professional channels across the U.S.—as its primary competitive assets. There is no evidence of a proprietary technology platform, AI/ML capability, or differentiated data asset; the business is a brand-and-distribution play rather than a technology play. Recent observable activity is limited to a marketing-agency partnership engagement and ongoing operational presence, with no disclosed acquisitions, funding rounds, or major leadership changes in the data provided.

Name

ITW Global Brands

Legal name

ITW Global Brands

Website

https://itwgb.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

ITW Global Brands is a U.S.-based, multi-brand automotive aftermarket company operating five sub-brands (Rain-X, Permatex, Slime, Black Magic, Evercoat) that supply engine repair, tire repair, body repair, and car care consumables to professional repair shops and DIY consumers through a regional-headquarters distribution model.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Products

NAICS

Motor Vehicle Parts Manufacturing (3363), Automotive Parts and Accessories Retailers (44133), Automotive Body, Paint, and Interior Repair and Maintenance (811121), Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (336310)

SIC

Motor Vehicle Parts & Accessories (3714), Miscellaneous Chemical Products (2890), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Aftermarket Fluids, Lubricants & Chemical Products Manufacturing (Oils/Coolants/Additives/Cleaners) (IMACANAK)

akta.pro secondary industries

Paint, refinishing & body shop supplies distribution (coatings, abrasives, tools, consumables) (CRAOANAF), Aftermarket Lighting & Visibility Products Manufacturing (Bulbs/LED Kits/Headlamps/Mirrors/Cameras) (IMACANAG), Accessories & appearance products distribution (interior/exterior accessories, detailing, car care) (CRAOANAI)

Keywords

• Automotive aftermarket products
• Car care chemicals
• Tire repair solutions
• Engine repair sealants
• Body repair fillers

Headquarters

HQ city

Solon

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Automotive Aftermarket Products: ITW Global Brands generates revenue through the sale of automotive chemical and repair products to the aftermarket, including windshield treatments, engine repair solutions, tire repair products, body repair fillers, and automotive appearance chemicals.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

ITW Global Brands manufactures and distributes branded automotive aftermarket chemical and repair products through five sub-brands: Rain-X (visibility and weather protection), Permatex (engine repair sealants, adhesives, gasket products), Slime (tire repair and inflation), Black Magic (cleaning, polishing, and surface protection), and Evercoat (body fillers, sanding, and finishing). The portfolio addresses vehicle safety, performance, and appearance needs for professional automotive repair shops and DIY consumers in the US market.

Product overview

ITW Global Brands operates as a multi-brand portfolio serving the automotive aftermarket with five distinct sub-brands. Rain-X provides weather protection and visibility products; Permatex offers engine repair and maintenance solutions; Slime delivers tire repair and inflation products; Black Magic focuses on car care and surface treatment; and Evercoat specializes in body repair products. The portfolio collectively addresses safety, performance, and appearance needs for vehicle owners and repair professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Rain-X: Car care products
• Permatex
• Slime
• Black Magic
• Evercoat

Products and services

• Rain-X Automotive brand focused on weather protection and visibility products for vehicles, including windshield water-repellent treatments and related car-care visibility solutions for vehicle owners and professional service centers.
• Permatex Automotive engine repair and maintenance products including sealants, adhesives, gasket products, and other engine assembly repair solutions for professional mechanics and automotive service centers.
• Slime Tire repair and inflation products for emergency roadside assistance and ongoing tire maintenance, including tire sealants and portable tire inflators for vehicle owners, DIY users, and professional service centers.
• Black Magic Automotive car care products focused on cleaning, polishing, and surface protection chemicals for vehicle appearance maintenance, targeting individual vehicle owners and detailing professionals.
• Evercoat Body repair products including fillers, sandpapers, and finishing solutions for automotive body repair and refinishing operations, serving collision repair shops and body work professionals.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• DionyminorGTM or Marketing Partner · 29 April 2026ITW Global Brands is referenced as a notable new client win for Diony, a Hull-based performance marketing agency that completed a management buyout. The agency has repositioned itself under a 'brighter, bolder, braver' strategy targeting higher-caliber clients and world-class brands.

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Turtle Wax: Turtle Wax is a direct competitor in car-care cleaning, polishing, and surface-protection chemicals, with global retail distribution. Comparable because it overlaps directly with Rain-X and Black Magic across mass-market DIY detailing SKUs and competes for the same shelf space at retail and club channels.
• WD-40 Company: WD-40 Company sells branded penetrants, lubricants, cleaners, degreasers and maintenance chemicals through hardware, auto, and mass-retail channels. Comparable because the product positioning (everyday maintenance chemicals for DIYers and professionals) closely mirrors Permatex and Black Magic SKUs, with similar distribution.
• Meguiar's: Meguiar's is a leading automotive car-care brand (cleaners, polishes, waxes, coatings) competing head-to-head with Rain-X and Black Magic. Comparable because both target enthusiast/DIY detailing consumers and professional detailers with branded appearance-chemical SKUs sold through mass retail, auto specialty, and e-commerce.
• Prestone: Prestone is a heritage automotive chemical brand spanning antifreeze/coolants, brake fluids, and wash/wax products sold through mass retail and auto parts channels. Comparable because it competes with several ITW Global Brands SKUs (coolants vs. Permatex, wash/wax vs. Rain-X/Black Magic) across the same DIY consumer segments.
• CRC Industries: CRC Industries manufactures and distributes specialty chemicals for automotive and industrial maintenance (cleaners, degreasers, lubricants, sealants). Comparable because its product mix and professional/DIY retail distribution channel closely parallel Permatex and Black Magic within the U.S. automotive aftermarket.
• Sika Automotive: Sika supplies automotive bonding, damping, sealing, and reinforcing products, with significant aftermarket exposure. Comparable because Sika's sealing, body-repair, and refinishing product lines directly compete with Evercoat (body fillers) and Permatex (gasketing/sealants) in body-shop and collision repair channels.

Broad incumbents

• Valvoline: Valvoline sells motor oils, lubricants, and vehicle maintenance chemicals and operates a large service-center chain. Comparable because its consumer-facing lubricants and chemical aftermarket portfolio overlaps with Permatex on engine-and drivetrain-adjacent SKUs and uses similar mass-retail and automotive distribution.
• Illinois Tool Works (ITW): Illinois Tool Works is a diversified industrial manufacturer with multiple automotive aftermarket components and potentially the parent/affiliated entity of ITW Global Brands given the shared 'ITW' prefix. Comparable because ITW overall houses automotive aftermarket chemicals (Permatex, Rain-X, etc.) alongside broader industrial segments, giving context for how a branded automotive aftermarket portfolio performs inside a larger industrial parent.
• 3M (Automotive Aftermarket Division): 3M operates a broad automotive aftermarket portfolio (tapes, adhesives, abrasives, body repair fillers, detailing) sold through similar retail and professional channels. Comparable because both companies sell multi-category chemical/physical repair consumables to DIY consumers and body/professional shops, with overlapping presence in fillers, abrasives, and appearance products.
• Henkel (Loctite / Automotive Adhesives): Henkel's automotive aftermarket business sells sealants, threadlockers, adhesives, and gasketing products through industrial and DIY channels. Comparable because Loctite and Henkel adhesives directly overlap with the Permatex franchise (gasketing, threadlockers, sealants) and compete for similar professional and DIY shelf placements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/itw-global-brands-canada

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITW Global Brands