Valvoline
- Company typePublic
- Founded1866
- HeadquartersLexington, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
Valvoline firmographics
Firmographics- Name
- Valvoline
- Legal name
- Valvoline Inc.
- Website
- https://valvoline.com
- Company type
- Public
- Founded year
- 1866
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Where Valvoline is headquartered
LocationHeadquarters
- HQ city
- Lexington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Valvoline business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Quick Lube Retail Services: Recurring transaction-based automotive maintenance services including oil changes and preventive maintenance performed at Valvoline Instant Oil Change and Great Canadian Oil Change service centers. Over 2,400 company-owned and franchised stores performing over 30 million services annually, with 19 consecutive years of same-store sales growth.
- Franchise Royalties and Fees: Revenue from franchise network operations including royalties and fees from franchised Valvoline Instant Oil Change locations across North America.
- Non-Oil Services Expansion: Expansion into non-oil automotive services including batteries, fleet partnerships, and EV maintenance protocols to diversify service mix and revenue streams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Oil change services with promotional discounts |
| Unit Pricing | Pay-as-you-go | Quick lube automotive maintenance services |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Valvoline product offering
Product offeringCore offering
Valvoline operates quick oil change and preventive maintenance services through 2,400+ company-owned and franchised service centers in North America, performing over 30 million services annually. Following the 2023 sale of its Global Products business to Saudi Aramco, Valvoline functions as a pure-play automotive retail services operator offering oil changes, batteries, and EV maintenance protocols under the Valvoline Instant Oil Change and Great Canadian Oil Change brands.
Product overview
Valvoline operates as a pure-play automotive retail services business following the $2.65 billion sale of its Global Products business to Saudi Aramco in 2023. The company offers quick oil change services through its Valvoline Instant Oil Change brand with over 2,400 company-owned and franchise stores across North America. Valvoline also manufactures and sells automotive products including Restore and Protect synthetic motor oils. The portfolio includes acquired brands like Breeze Autocare and franchise operations such as Great Canadian Oil Change. The company also holds a FIFA World Cup 2026 sponsorship as a Tier 3 global sponsor.
Differentiator
Problem solved
Functional benefit
Brands
- Restore and Protect: Synthetic motor oil product line with engine restoration technology
- Oilympics
- Happy to Help Fund
- The Ride Wrangler
Products and services
- Valvoline Instant Oil Change Quick oil change and preventive maintenance service offered through more than 2,400 company-owned and franchised service centers across North America, performing over 30 million services annually to individual vehicle owners.
- Great Canadian Oil Change Franchise brand operating quick oil change service centers in Canada as part of Valvoline's North American service network, with top-performing franchise teams competing at the company's annual Oilympics competition.
- Restore and Protect Synthetic Motor Oil Synthetic motor oil product engineered to free previously stuck piston rings in high-mileage engines, with documented results showing reduced deposit severity in critical engine areas after repeated oil change cycles.
- EV Performance Fluids Specialized fluid formulations developed for electric vehicle applications as part of Valvoline's strategic focus on EV maintenance protocols and emerging-market capture.
- EV Battery Coolant Products Specialized coolant products for electric vehicle battery thermal management, developed to address battery cooling requirements unique to electric vehicles.
- Thermal Management Fluids for Data Centers Liquid cooling thermal management fluids for data center applications, developed in partnership with Gray to support Power Usage Effectiveness ratings as low as 1.02 and reduce water usage by up to 90%.
- Breeze Autocare Service Centers Automotive service center brand operating 162 quick-lube locations in California, Texas, and other U.S. markets, acquired and integrated into Valvoline's North American service network.
Quantifiable outcome
- 25% year-over-year revenue growth to $504M in Q2 FY2026
- +5 more outcomes
Companies that use Valvoline
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Valvoline technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Valvoline partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, minor and flagship.
- 3Headed MonstercoreCreative agency partnership for 'The Ride Wrangler' integrated brand campaign. First brand campaign for agency appointed as creative agency of record in January 2026, running across broadcast, CTV, social media, display, OOH, and radio.
- Blue Grass Community FoundationminorPartnership administering Valvoline's inaugural Happy to Help grants program, awarding $150,000 across seven Fayette County, Kentucky organizations focused on children's health and mental well-being programs.
- AramcoflagshipAramco acquired Valvoline Inc. in February 2023 for $2.65 billion to expand its international lubricant business. Valvoline products are distributed through Aramco's global network including Pakistan following 40% stake acquisition in Gas & Oil Pakistan Ltd. Aramco leverages Valvoline for fuel formulation and engine optimization research alongside Honda and KAUST.
- Ronald McDonald House CharitiesflagshipFirst Ronald McDonald House Global corporate partner dedicated solely to funding mental health initiatives, committing $750,000 over three years to support psychosocial programming at 10 Ronald McDonald House chapters. Includes point-of-sale fundraising campaign at 150+ Valvoline locations in May 2026.
- Children's Miracle Network Hospitalsflagship16-year partnership recognized with 2026 U.S. Corporate Partner of the Year award. Partnership has raised more than $9 million for children's hospitals, with 2025 funds raised increasing nearly 40% year-over-year. New grant program established focusing on children's mental health initiatives.
- KVC KentuckyminorKVC Value-Driven Partner Award recognizing Valvoline's Happy to Help community engagement initiative supporting suicide prevention and behavioral health programs for children, teens, and families across Kentucky.
- GraycoreStrategic partnership to deliver integrated liquid cooling solutions for data centers, combining Valvoline's thermal management fluids with Gray's design-build construction services. Addresses industry's transition from air cooling (1,200x less effective than liquid cooling) to achieve Power Usage Effectiveness ratings as low as 1.02 and reduce water usage by up to 90%. Both companies headquartered in Lexington, Kentucky.
- Workday (Paradox ATS)coreValvoline uses Paradox conversational ATS (now part of Workday) for AI-powered hiring automation, reporting 72% application completion rate, 3.5-day average time-to-hire, and 95% candidate satisfaction rating for frontline worker recruitment.
- Innocean IndiaminorInnocean India is the Indian arm of South Korean advertising agency founded by Hyundai Motor Group in 2005, working with Valvoline among other brands including Narayana Healthcare, Sony, Suzlon, DLF, Swiss Beauty, and Kajaria Ceramics.
Scale indicators13 records
Recent moves7 records
Expansion highlights7 records
Valvoline competitors and assessment
Company assessmentDirect peers
- Jiffy Lube: Owned by Shell, Jiffy Lube is the largest direct competitor to Valvoline Instant Oil Change in the North American quick-lube category, offering nearly identical preventive maintenance and oil change services through a similar franchise and company-owned store network.
- Take 5 Oil Change: Driven Brands subsidiary operating a fast-growing quick-lube chain with a stay-in-your-car service model directly competitive with Valvoline Instant Oil Change, targeting similar consumer demographics and same-store sales growth metrics.
- Grease Monkey: Franchised quick-lube and preventive maintenance chain operating across the U.S. with comparable oil change and ancillary automotive services to Valvoline Instant Oil Change.
- Express Oil Change & Tire Engineers: Multi-service quick-lube and tire chain in the Southeast U.S. offering oil changes, tire services, and preventive maintenance with a similar drive-through service model.
- Meineke Car Care Centers: Franchised automotive service network offering oil changes alongside broader repair services, competing directly with Valvoline for consumer maintenance spend.
- Quick Lane Tire & Auto Center: Ford-affiliated quick-service network offering oil changes, tires, and maintenance, competing with Valvoline for fleet and consumer preventive maintenance.
- Mobil 1 Lube Express: ExxonMobil-branded quick-lube network offering oil change services through independent operators, directly competing with Valvoline on lubricant-driven preventive maintenance.
Broad incumbents
- Firestone Complete Auto Care: Bridgestone-owned national automotive service chain offering oil changes, tires, and broader mechanical services; competes with Valvoline in preventive maintenance while also operating outside the quick-lube niche.
- Pep Boys: Iconic national chain offering oil changes, tires, and full-service automotive repair, overlapping with Valvoline's quick-lube and preventive maintenance offering as part of a broader service portfolio.
- Midas: Franchised automotive service chain known for exhaust, brakes, and tires that also competes with Valvoline for routine maintenance and oil change services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Valvoline social profiles
Digital presenceValvoline financial estimates
Financial estimateRevenue estimate
Valuation estimate
Valvoline leadership team
Management profileNumber of profiles
Profiles7 records
Valvoline subsidiaries and ownership
Company hierarchySubsidiaries3 records
Valvoline funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Valvoline M&A and investment
M&A and investmentM&A2 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Valvoline
What does Valvoline do?
Valvoline operates quick oil change and preventive maintenance services through 2,400+ company-owned and franchised service centers in North America, performing over 30 million services annually. Following the 2023 sale of its Global Products business to Saudi Aramco, Valvoline functions as a pure-play automotive retail services operator offering oil changes, batteries, and EV maintenance protocols under the Valvoline Instant Oil Change and Great Canadian Oil Change brands.
Is Valvoline a public or private company?
Valvoline is a public company. It is classified as public and is currently operating.
When was Valvoline founded?
Valvoline was founded in 1866. It employs 5,001 to 10,000 people.
Where is Valvoline based?
Valvoline is headquartered in Lexington, United States, in the North America region.
How does Valvoline make money?
Three revenue lines are on record. Quick Lube Retail Services are the primary driver. The others are franchise Royalties and Fees and non-Oil Services Expansion.
Who are Valvoline's main competitors?
Direct peers on record are Jiffy Lube, Take 5 Oil Change, Grease Monkey, Express Oil Change & Tire Engineers, Meineke Car Care Centers, Quick Lane Tire & Auto Center and Mobil 1 Lube Express. Broad incumbents are Firestone Complete Auto Care, Pep Boys and Midas.
Does Valvoline have an API?
No public API is recorded for Valvoline.