Lohia Auto

What Lohia Auto does

Lohia Auto, legally Zuperia Auto Private Limited (ZAPL), is an Indian electric-vehicle manufacturer founded in 2008 that designs and produces electric two-wheelers, L3 and L5 electric three-wheelers (passenger and cargo), and utility vehicles such as sprayers, foggers, and tippers. The company markets two distinct brands: the legacy "Lohia" label for premium and e-rickshaw models (Narain series, Fame, OMA, OMA Star) and the newer "Youdha" mass-market label for L5 passenger and cargo autos (EPOD, Trevo, Humsafar). Core technology includes BLDC hub motors, lithium-ion LFP and lead-acid battery packs, a Cloud-ERP-managed production stack at the Kashipur, Uttarakhand plant (100,000 units annual capacity), digital instrument clusters, IoT-ready telematics, and battery-swapping compatibility. Youdha EPOD differentiation rests on a proprietary LFP battery (11.8 kWh, 227 km certified range), 300 mm water-wading capability, dual City/Boost drive modes, 53 Nm torque, and a 7-inch smart dashboard.

The business model is hardware sales-led through an authorized dealer network of 120+ dealers (targeted to reach 250 by 2027), complemented by direct-to-consumer website enquiry funnels, a toll-free call center (1800 120 5933), and event-driven engagement (EV Expo Delhi 2024, dealer meets, TWF). Recurring revenue derives from spare parts and after-sales service, while financing partners Perpetuity Capital and Mufin Greens extend 90-95% loan-to-value, 24-48 hour EV financing to expand the addressable Tier II/III customer base. Pricing is ex-showroom per vehicle with the Youdha EPOD positioned at ₹2.79 lakhs; customers are individual auto drivers, fleet operators, and last-mile delivery providers who gain from ~₹0.50-1/km running cost vs. ₹3-4/km for ICE three-wheelers, FAME II subsidies up to ₹50,000, and 5% GST vs. 28% for ICE. Operating geographies are concentrated in North and East India (Delhi NCR, Uttarakhand, Uttar Pradesh, Bihar, Jharkhand, Assam, Punjab, Haryana), with no disclosed international footprint despite the company operating the "Lohia Global" domain.

Name

Lohia Auto

Legal name

Zuperia Auto Private Limited

Website

https://lohiaauto.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Lohia Auto, operating as Zuperia Auto Pvt Ltd, is an Indian electric-vehicle manufacturer (founded 2008) producing L3/L5 electric three-wheelers, e-rickshaws, utility vehicles, and electric two-wheelers under the legacy Lohia brand and the mass-market Youdha brand for individual drivers, fleet operators, and last-mile delivery businesses in India.

Ownership category

akta.pro rank

Product category

Electric Three-Wheeler Manufacturing

NAICS

Motor Vehicle Parts Manufacturing (3363), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Tire and Tube Merchant Wholesalers (423130)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicle Supplies & New Parts (5013), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-scooters & E-mopeds Manufacturing (IMACAOAB)

akta.pro secondary industry

Scooter & Moped Manufacturing (ICE) (IMACAEAC)

Keywords

• Electric three-wheelers
• Electric rickshaws
• Last-mile mobility
• Electric two-wheelers
• EV manufacturing

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Electric Vehicle Sales (Lohia Brand): Direct hardware sales of L3 e-rickshaws (Narain series), e-auto passenger and cargo vehicles, utility vehicles (Narain Sprayer, Fogger, E-Tipper), and electric two-wheelers (Fame, OMA, OMA Star) under the legacy "Lohia" brand via authorized dealership network.
2. Electric Vehicle Sales (Youdha Brand): Hardware sales of L5 segment electric autos (Youdha EPOD passenger at ₹2.79 lakhs ex-showroom, Youdha Trevo cargo, Youdha Humsafar) targeting mass-market EV buyers and commercial fleet operators. Initial investment of ₹20 crore for Youdha launch.
3. Dealership Network Sales (Channel Revenue): Revenue generated through 120+ dealership network (targeting 250 by 2027) selling vehicles to fleet owners, individual drivers, and commercial buyers in India. Includes dealer onboarding fees, training, and co-branded marketing support.
4. Spare Parts & After-Sales Service: Recurring revenue from spare parts supply, vehicle servicing, and after-sales support for the installed base of e-rickshaws, e-autos, and electric two-wheelers, supported by dedicated service infrastructure.

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Lohia Auto (operating as Zuperia Auto Private Limited) manufactures and sells electric three-wheelers (e-rickshaws, L3 e-autos, L5 e-autos under the Youdha brand) and electric two-wheelers, along with utility vehicles such as sprayers, foggers, and tippers. The company operates India's largest e-rickshaw manufacturing facility at Kashipur, Uttarakhand with 100,000 unit annual capacity, distributing through a 120+ dealer network and direct online channels across India.

Differentiator

Problem solved

Functional benefit

Brands

• Youdha: Mass-market electric mobility brand focused on L5 segment electric three-wheelers (passenger and cargo). Name derived from Sanskrit 'Yodha' meaning 'warrior'. Operates with EPOD passenger model, Trevo cargo, Humsafar passenger variants. Logo shaped like warrior's shield.

Products and services

• Narain E-Rickshaw Series (Narain Base, Narain Base SS, Narain+, Narain C+, Narain DLX, Comfort F2F+) Passenger electric rickshaws under the legacy Lohia brand, designed for last-mile urban and semi-urban passenger transport. Targeted at individual drivers and small fleet operators seeking affordable self-employment vehicles.
• Narain SLC E-Rickshaw Cargo Cargo electric rickshaw designed for last-mile goods delivery, suitable for small logistics operators and e-commerce delivery businesses in Tier II/III cities.
• Narain L3 E-Auto Series (Narain Xi, XiU, iCE, iCH, XiV, XiW) L3-category electric autos in passenger (Xi, XiU, iCE) and cargo (iCH, XiV, XiW) variants for urban passenger transport and goods delivery. Targeted at individual drivers, fleet operators, and commercial logistics providers.
• Narain Sprayer Utility Vehicle Electric utility vehicle designed for spraying applications such as disinfection, sanitation, and agricultural use. Targeted at municipalities, sanitation contractors, and agricultural service providers.
• Narain Fogger Utility Vehicle Electric fogging vehicle for municipal disinfection, mosquito control, and public health operations. Targeted at municipal corporations, public health departments, and pest control operators.
• E-Tipper Utility Vehicle Electric tipper vehicle designed for waste collection, debris removal, and small-load garbage hauling. Targeted at municipal waste management contractors and commercial waste handlers.
• Lohia Electric Two-Wheeler Series (Fame, OMA, OMA Star) Electric scooters and two-wheelers including Fame, OMA, and OMA Star (lithium-ion variant) for personal urban commuting. Targeted at individual consumers seeking affordable personal electric mobility.
• Youdha EPOD L5 Electric Passenger Auto L5-category electric passenger three-wheeler under the Youdha mass-market brand with 11.8 kWh LFP battery, 6 kW BLDC motor, dual City/Boost drive modes, IoT-ready telematics, and 7-inch smart digital dashboard. Targeted at individual auto drivers and commercial passenger transport operators.
• Youdha Trevo L5 Electric Cargo Auto L5-category electric cargo three-wheeler under the Youdha brand designed for last-mile cargo delivery with payload capacity up to 800 kg. Targeted at e-commerce logistics operators, last-mile delivery fleets, and commercial cargo businesses.
• Youdha Humsafar L5 Passenger Auto

Quantifiable outcome

• Running cost of ₹0.50-₹1 per km vs ₹3-4 per km for petrol/diesel autos (60-80% reduction)
• +5 more outcomes

Named customers3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core - corporate transformation, industry award partnership, industry body membership, founder-level industry body membership and international regulatory recognition.

• Zuperia Auto (parent transformation)core - corporate transformationStrategic or Co-development Partner · 10 September 2025Zuperia Auto (formerly Lohia Auto) operates dual-brand strategy with Youdha (new mass-market brand) and Lohia (legacy premium brand). Planning Rs 200 crore investment to upgrade Kashipur facility and expand production capacity for entry into electric two-wheeler market under new sub-brand within 2-3 years. Targets Rs 1,000 crore revenue by 2030.
• Trak N Tellindustry award partnershipOthers · 18 March 2025Partnership as presenting sponsor/host at the 2W, 3W & EV Forum (TWF) where Lohia Auto received the "Most Customer Trusted Brand of the Year" award. Industry relationship for award recognition and forum participation.
• SIAM (Society of Indian Automobile Manufacturers)industry body membershipOthers · 1 January 2008Lohia Auto Industries is associated with SIAM, the apex industry body representing automotive manufacturers in India. Provides industry representation, policy advocacy, and access to industry events.
• SMEV (Society of Manufacturers of Electric Vehicles)founder-level industry body membershipOthers · 1 January 2008Lohia Auto is one of the founder members of SMEV, the industry body for electric vehicle manufacturers in India. Provides strategic positioning within the EV industry and policy advocacy for EV adoption.
• UNFCCC (United Nations Framework Convention on Climate Change)international regulatory recognitionOthers · 1 January 2008Only Indian company registered with UNFCCC, providing international recognition for climate-friendly operations. Supports the company's positioning in sustainable manufacturing and global ESG narrative.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Atul Auto: Indian three-wheeler OEM with growing electric portfolio (Atul Mobili, Elves); targets similar L5 passenger/cargo auto segment with comparable dealership-led distribution and Tier II/III city penetration focus.
• Omega Seiki Mobility: Indian electric 3W OEM (Rage+ series) targeting passenger and cargo segments with similar last-mile connectivity value proposition and dealer-led distribution model; competes head-to-head with Lohia's L5 lineup.
• TVS Motor Company: TVS King EV Max competes directly in L5 electric passenger auto segment with similar target customers (auto drivers, fleet operators). Large incumbent with extensive dealer network and two-wheeler/EV portfolio breadth exceeding Lohia's current offering.
• Greaves Cotton (Ampere EV): Ampere (subsidiary of Greaves Cotton) offers electric 2W and L5 cargo 3W (Greaves ELP) vehicles; comparable on EV manufacturing footprint, dealer-led distribution, and target customers in the affordable mobility segment.
• Piaggio Vehicles: Piaggio's Ape E-City and Ape Xtra LDX electric 3Ws compete in both passenger and cargo L5 segments. Comparable three-wheeler heritage, dealer-led distribution, and commercial-fleet target customer base as Lohia Auto.
• Euler Motors: Emerging Indian EV 3W player focused on electric cargo loaders (HiLoad) targeting e-commerce and last-mile logistics — directly comparable to Lohia's Youdha Trevo and E-Tipper product positioning and customer segment.
• Mahindra Last Mile Mobility: Mahindra group's electric 3W subsidiary (Treo Zor, Treo Plus, Treo Yaari) directly competing in both L5 passenger and cargo electric auto segments. Same dealer-network distribution model and same last-mile logistics customer base as Lohia/Youdha, but with Mahindra parent balance sheet backing.
• Bajaj Auto: India's largest three-wheeler manufacturer; launched the Bajaj GoGo L5 electric passenger auto competing directly with the Youdha EPOD. Comparable on L5 segment product, target customer (auto drivers/fleet), and dealer-led distribution model, with deeper capital and R&D resources.

Emerging players

• Hero Electric: India's largest dedicated electric two-wheeler manufacturer; comparable on adjacent e2W product line that Lohia is planning to enter within 2-3 years under a new sub-brand. Relevant as Lohia's expansion target and potential direct competitor once launched.
• Kinetic Green: Indian EV manufacturer of electric 2W and 3W (Kinetic Safar, e-Luna); comparable on product breadth across electric 2W/3W segments and dealer-led distribution targeting small commercial vehicle buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutu.be/pk3qRaduA30?
• Facebookfacebook.com/lohiaauto
• LinkedInlinkedin.com/company/lohiaauto
• Instagraminstagram.com/youdhaauto
• Xx.com/lohia_auto

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lohia Auto