Kinetic Green
Kinetic Green is an India-based electric vehicle manufacturer producing electric two-wheelers (E-Luna series, Kinetic DX), three-wheelers (Safar series), and luxury golf carts, selling through 550+ dealers to mass-market consumers and commercial fleet operators.
- Company typePrivate
- Founded2013
- HeadquartersPune, India
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Kinetic Green does
Kinetic Green Energy & Power Solutions Limited is an India-based electric vehicle manufacturer headquartered in Pune, Maharashtra, with manufacturing operations in Ahilyanagar. The company designs and produces electric two-wheelers (E-Luna Go, Plus, Pro, Prime; E-Zulu Signature Edition; Zing), electric three-wheelers (Safar Smart, Safar Jumbo Ranger XP, Safar Shakti, Super DX) for passenger and cargo transport, and luxury electric golf carts under the Kinetic Green Tonino Lamborghini (KGTL) sub-brand. Core technology centers on Range-X LFP (Lithium Iron Phosphate) battery systems for safety and longevity, integrated Jio Things IoT features (voice-assisted controls, smart digital clusters, connected diagnostics, fleet telematics), and a 99% domestically-sourced supply chain with robotics-led assembly.
The company generates revenue primarily through hardware sales of its EV portfolio across two-wheeler (₹69,990–₹84,590 ex-showroom) and three-wheeler commercial segments, plus a premium golf-cart line distributed through exclusive partners in India (Surge Systems) and the Maldives (Electrify Maldives). Distribution runs through 550+ authorized dealers covering 28+ Indian states and union territories, with embedded retail financing from Hero FinCorp, Bajaj Finserv, and CleverPe to lower purchase friction at the point of sale. FY24 revenue was disclosed at ₹450 crore (approximately $54M USD). A battery-as-a-service partnership with Yuma Energy (350+ swap stations across 18 cities) provides a recurring-service revenue complement.
Kinetic Green is majority-owned by Kinetic Engineering Limited (founded 1972), which itself raised promoter ownership to 65% via a ₹40 crore warrant conversion in March 2026. The company also benefits from a ₹42 crore incentive under the Maharashtra EV Policy tied to ₹70 crore in domestic investment. Leadership is anchored by Founder & CEO Dr. Sulajja Firodia Motwani and Chairman Dr. Arun Firodia, continuing the Firodia family's multi-decade automotive lineage. Recent strategic priorities include nationwide dealer expansion, powertrain localization via a Musashi India partnership for next-generation e-Axle systems, and selective international expansion through the luxury KGTL sub-brand.
Kinetic Green firmographics
Firmographics- Name
- Kinetic Green
- Legal name
- Kinetic Green Energy & Power Solutions Limited
- Website
- https://kineticgreen.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Kinetic Green is an India-based electric vehicle manufacturer producing electric two-wheelers (E-Luna series, Kinetic DX), three-wheelers (Safar series), and luxury golf carts, selling through 550+ dealers to mass-market consumers and commercial fleet operators.
- Ownership category
- akta.pro rank
Kinetic Green industry classification
Industry- Product category
- Electric Vehicles
- NAICS
- Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)
- akta.pro secondary industry
- E-scooters & E-mopeds Manufacturing (IMACAOAB)
Keywords
Where Kinetic Green is headquartered
LocationHeadquarters
- HQ city
- Pune
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Kinetic Green business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Electric Two-Wheeler Sales: Revenue from sale of electric two-wheelers including E-Luna series (Go, Plus, Pro, Prime), E-Zulu, and Zing models sold through dealer network.
- Electric Three-Wheeler Sales: Revenue from sale of electric three-wheelers including Safar Smart, Safar Jumbo Ranger XP, and Safar Shakti models.
- Auto Components Business: Kinetic Engineering's auto components business recorded Rs 1,500 million in revenue for period ending May 2026, including EV motor controllers and other automotive parts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | E-Luna Go - Entry-level electric scooter |
| Unit Pricing | Pay-as-you-go | E-Luna Plus - Mid-range electric scooter |
| Unit Pricing | Pay-as-you-go | E-Luna Pro - Premium electric scooter |
| Unit Pricing | Pay-as-you-go | E-Luna Prime - Mass commuter motorcycle segment |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Kinetic Green product offering
Product offeringCore offering
Kinetic Green designs, manufactures, and sells a portfolio of electric vehicles including two-wheelers (E-Luna Go, E-Luna Plus, E-Luna Pro, E-Luna Prime, E-Zulu Signature Edition, Zing, Kinetic DX), electric three-wheelers (Safar Smart, Safar Jumbo Ranger XP, Safar Shakti, Super DX), and luxury electric golf carts under the Tonino Lamborghini sub-brand. Products are manufactured domestically at the Ahilyanagar facility with 99% local component sourcing and sold through a 550+ authorized dealer network across India, with select premium models distributed internationally.
Product overview
Kinetic Green offers a diverse portfolio of electric vehicles spanning two-wheelers, three-wheelers, and golf carts. The two-wheeler lineup includes the E-Luna family (Go, Plus, Pro, Prime) targeting mass commuter segments, the E-Zulu Signature Edition for performance-oriented riders, and the Zing for urban mobility. The three-wheeler range comprises the Safar series (Smart, Jumbo Ranger XP, Shakti, Super DX) for passenger and cargo transport. Under the premium Tonino Lamborghini partnership, the company also manufactures luxury electric golf carts. All products are designed and manufactured in India with a focus on domestic sourcing and sustainable mobility.
Differentiator
Problem solved
Functional benefit
Brands
- Kinetic Green Tonino Lamborghini (KGTL): Premium luxury electric mobility segment in partnership with Italian brand Tonino Lamborghini, producing luxury electric golf carts and lifestyle vehicles
- Kinetic DX
- Kinetic DX+
Products and services
- E-Luna Go Entry-level electric scooter with top speed 50 kmph, range 110 km, 2.3 kWh battery, and 5-hour charging time. Starting at ₹69,990 ex-showroom, targeting mass-market Indian commuters seeking affordable personal electric mobility.
- E-Luna Plus Mid-range electric scooter variant in the E-Luna family with top speed 50 kmph, 110 km range, 2.3 kWh battery, and 5-hour charging time. Starting at ₹74,590 ex-showroom for personal daily commuting.
- E-Luna Pro Premium electric scooter variant in the E-Luna family with top speed 50 kmph, 110 km range, 2.3 kWh battery, and 5-hour charging time. Starting at ₹82,090 ex-showroom for personal daily commuting.
- E-Luna Prime Electric commuter motorcycle marking Kinetic Green's entry into the mass commuter segment. Top speed 50 kmph, 110 km range, 2.3 kWh battery, 5-hour charging time, starting at ₹84,590 ex-showroom.
- E-Zulu Signature Edition High-speed electric scooter with top speed 60 kmph, 95 km range, 2.4 kWh battery, and 4-hour charging time for performance-oriented urban riders.
- Zing Electric scooter with top speed 25 kmph, 70 km range, and 1.4 kWh battery capacity, designed for short-distance urban mobility.
- Safar Smart Electric three-wheeler with 120 km range, 5.1 kWh battery, and 25 kmph top speed for urban passenger transport applications.
- Safar Jumbo Ranger XP High-capacity electric three-wheeler with top speed 55 kmph, 140 km range, 10.2 kWh battery, and 5-hour charging time for extended passenger or cargo commercial operations.
- Safar Shakti Electric three-wheeler with 100 km range, 5.1 kWh battery, and 25 kmph top speed for urban passenger transport.
- Super DX Electric three-wheeler in the Safar commercial vehicle lineup with 100 km range and 5.1 kWh battery capacity for commercial passenger or cargo transport.
- Kinetic Green Tonino Lamborghini Golf Carts Luxury electric golf carts developed under partnership with Italian brand Tonino Lamborghini (KGTL sub-brand), available in India and international markets including Maldives. Targeted at premium golf courses, resorts, and lifestyle hospitality venues.
Quantifiable outcome
- Kinetic DX awarded Viewer's Choice – EV Scooter of the Year by Union Minister Nitin Gadkari
Companies that use Kinetic Green
Customer profileSegments3 records
Ideal customer profiles3 records
Kinetic Green technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Kinetic Green partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, supporting and regional.
- Musashi IndiacoreMusashi India signed LOI to supply integrated electric powertrain systems for Kinetic Green's next-generation electric two-wheelers. Partnership involves side-mounted e-Axle featuring 4.7kW IPM motor, with pilot batch supplies commencing December 2026 and manufacturing at Musashi's Bengaluru facility. Long-term strategic partnership for electric mobility solutions in India.
- Hero FinCorpcorePartnership to provide retail financing ecosystem for Kinetic electric scooters, offering EMI-based loans and digital-first payment solutions at Kinetic EV showrooms.
- Bajaj FinservcorePartnership to provide retail financing ecosystem for Kinetic electric scooters, offering EMI-based loans and digital payment solutions at dealerships across India.
- CleverPesupportingFintech platform partnership to offer digital-first financing options and payment solutions at authorized Kinetic EV dealerships.
- Jio Things LimitedcoreStrategic technology partnership to integrate Jio Things' full-stack IoT ecosystem including voice-assisted controls, smart digital instrument clusters, real-time ride data, connected diagnostics, and fleet telematics across Kinetic's future EV portfolio.
- Surge SystemsregionalAppointed as authorized distributor for Kinetic Green Tonino Lamborghini luxury electric golf and lifestyle carts in India.
- Electrify MaldivesregionalAppointed as exclusive distributor for Kinetic Green Tonino Lamborghini luxury electric golf carts in the Maldives, unveiling premium electric mobility solutions at TechEng 2025 exhibition.
- Yuma EnergysupportingBattery-as-a-service partnership for Kinetic Green's electric two-wheelers. Yuma Energy operates 350+ battery swapping stations across 18 Indian cities, serving over 45,000 customers daily.
Scale indicators12 records
Recent moves6 records
Expansion highlights7 records
Kinetic Green competitors and assessment
Company assessmentDirect peers
- Ola Electric: India's largest electric two-wheeler manufacturer offering the S1 series of electric scooters. Directly competes with Kinetic Green's E-Luna and E-Zulu lineup in the Indian mass-market and premium electric scooter segments.
- Ather Energy: Indian premium electric scooter manufacturer with the 450X and Rizta models. Competes directly with Kinetic Green's higher-end electric scooters in performance, range, and connected features.
- Hero Electric: Pure-play Indian electric two-wheeler manufacturer with mass-market positioning. Direct competitor to Kinetic Green's E-Luna family in the affordable commuter scooter segment.
- Greaves Cotton (Ampere): Indian electric two-wheeler and three-wheeler manufacturer (Ampere brand). Directly comparable to Kinetic Green's E-Luna scooters and Safar three-wheelers in the mass-market affordable EV segment.
- Mahindra Electric: Indian electric three-wheeler manufacturer with the Treo and Alfa series. Direct competitor to Kinetic Green's Safar three-wheeler lineup in passenger and cargo commercial segments.
- Piaggio Vehicles: Italian-Indian three-wheeler manufacturer offering electric Ape' City and Ape' E-Xtra models. Direct competitor in the electric three-wheeler commercial transport segment.
Broad incumbents
- TVS Motor Company: Established Indian two-wheeler OEM with the iQube electric scooter line. Competes across electric two-wheelers but operates from a much broader ICE motorcycle and scooter portfolio with greater financial resources.
- Bajaj Auto: Major Indian two-wheeler and three-wheeler manufacturer with the Chetak Electric scooter. Competes with Kinetic Green in both electric two-wheelers and electric three-wheelers (RE E-Tec brand), leveraging massive legacy distribution.
Emerging players
- Euler Motors: Emerging Indian electric three-wheeler manufacturer focused on commercial fleet customers. Competes with Kinetic Green's Safar series in the e-commerce and last-mile delivery commercial segment.
- Bounce Infinity: Indian electric scooter startup offering battery-swapping business model. Competes with Kinetic Green on the E-Luna line but distinguishes via subscription and battery-swap economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kinetic Green social profiles
Digital presenceKinetic Green financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kinetic Green leadership team
Management profileNumber of profiles
Profiles3 records
Kinetic Green subsidiaries and ownership
Company hierarchySubsidiaries1 record
Kinetic Green funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kinetic Green M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kinetic Green
What does Kinetic Green do?
Kinetic Green designs, manufactures, and sells a portfolio of electric vehicles including two-wheelers (E-Luna Go, E-Luna Plus, E-Luna Pro, E-Luna Prime, E-Zulu Signature Edition, Zing, Kinetic DX), electric three-wheelers (Safar Smart, Safar Jumbo Ranger XP, Safar Shakti, Super DX), and luxury electric golf carts under the Tonino Lamborghini sub-brand. Products are manufactured domestically at the Ahilyanagar facility with 99% local component sourcing and sold through a 550+ authorized dealer network across India, with select premium models distributed internationally.
Is Kinetic Green a public or private company?
Kinetic Green is a private company. It is classified as corporate owned and is currently operating.
When was Kinetic Green founded?
Kinetic Green was founded in 2013. It employs 5,001 to 10,000 people.
Where is Kinetic Green based?
Kinetic Green is headquartered in Pune, India, in the Asia region.
How does Kinetic Green make money?
Three revenue lines are on record. Electric Two-Wheeler Sales are the primary driver. The others are electric Three-Wheeler Sales and auto Components Business.
Who are Kinetic Green's main competitors?
Direct peers on record are Ola Electric, Ather Energy, Hero Electric, Greaves Cotton (Ampere), Mahindra Electric and Piaggio Vehicles. Broad incumbents are TVS Motor Company and Bajaj Auto. Emerging players are Euler Motors and Bounce Infinity.
Does Kinetic Green have an API?
No public API is recorded for Kinetic Green.
What industry is Kinetic Green in?
Kinetic Green's product category is Electric Vehicles. Its primary akta.pro industry code is IMACAEAB, Electric Motorcycles & Electric Scooters Manufacturing, with a secondary code of IMACAOAB, E-scooters & E-mopeds Manufacturing. Its NAICS code is 336320 and its SIC code is 3751.