The Trust (Powered by the NFLPA)

What The Trust (Powered by the NFLPA) does

The Trust (Powered by the NFLPA) is a benefits administration organization established in 2013 through collective bargaining between the NFL and NFLPA. Headquartered in Washington, DC, with 11-50 employees, it operates as a Voluntary Employees' Beneficiary Association (VEBA) trust serving former NFL players who have completed at least two credited seasons. The organization delivers a structured benefits portfolio at no cost to members, funded through NFL-NFLPA labor agreements rather than commercial revenue.

The Trust's services are organized around three pillars: Community and Connection Opportunities (events, a mobile app on iOS and Android, player spotlights); Health and Wellness Resources (brain and body evaluations, mental health counseling, nutrition and fitness programming, a critical care benefit program); and Personal and Business Development (career services, education with scholarships up to $20,000 per calendar year for undergraduate/graduate degrees and up to $5,000 for vocational programs, entrepreneurship support, and financial planning). The Trust is not a technology company — its core technology stack is undisclosed and there is no proprietary platform, API, or SDK. Service delivery is executed through a curated partner network rather than internal build, including Exos for fitness and pain management (with facilities across multiple U.S. cities), Cigna for mental health counseling (8 sessions per issue), Financial Finesse for unbiased financial coaching, and tier-1 medical institutions such as Cleveland Clinic, Massachusetts General Hospital, and The Menninger Clinic. Differentiated programs include The Breakfast Club (a six-week fitness program recreating the locker room atmosphere), the Free Agent Program for active players extending their careers, and Wraparounds (in-person visits to Trust and NFLPA offices in Washington, DC).

The entity's go-to-market is not commercial — there is no pricing model, no customer acquisition motion, and no revenue per member. Distribution occurs through direct enrollment at playerstrust.com, supplemented by personal guidance from Program Managers and Specialists who provide referrals to service partners. Strategic oversight and organizational backing are provided by the NFLPA, while member engagement is sustained through social media (Twitter, Facebook, LinkedIn, Instagram), community events such as the Trust Golf Outing Orlando '26, and content marketing. The organization's defensibility rests on its regulatory designation as the officially sanctioned benefits trust — a structural monopoly created by the CBA — rather than on product, technology, or competitive positioning.

Name

The Trust (Powered by the NFLPA)

Legal name

The Trust (Former Player Benefits Trust constituting a Voluntary Employees' Beneficiary Association (VEBA) and the Labor-Management Cooperation Committee Trust (LMCC))

Website

https://playerstrust.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

The Trust (Powered by the NFLPA) is a collectively-bargained VEBA trust delivering health, wellness, career, education, and financial services at no cost to former NFL players with at least two credited seasons, via a curated partner network.

Ownership category

akta.pro rank

Product category

Athlete Benefits Administration

NAICS

Trusts, Estates, and Agency Accounts (52592), Health and Welfare Funds (525120)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Athlete Wellness & Lifestyle Management/Concierge (Relocation, Personal Ops) (MPAKAMAK)

akta.pro secondary industry

Athlete Financial Management & Wealth Advisory (Tax, Accounting, Investment) (MPAKAMAG)

Keywords

• Athlete benefits administration
• Player wellness services
• Career transition support
• Athlete mental health
• Former player assistance

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels2 records

Marketing channels5 records

Core offering

The Trust administers collectively-bargained benefits for former NFL players with at least two credited seasons, delivering a wraparound program of health and wellness resources (brain and body evaluations, mental health counseling, nutrition/fitness, critical care), personal and business development (career, education, entrepreneurship, finance), and community connection opportunities. Services are delivered through in-house programming, a network of vetted partners (Exos, Cigna, Financial Finesse, AthLife, Cleveland Clinic, Massachusetts General Hospital, Menninger Clinic), and a member mobile app.

Product overview

The Trust (Powered by the NFLPA) is a comprehensive benefits and support organization for former NFL players, offering a unified platform of services across three core pillars: Health and Wellness Resources (including Brain and Body, Mental Health, Nutrition and Fitness, and Critical Care Benefit Program), Personal and Business Development (Career, Education, Entrepreneurship, and Finance services), and Community and Connection Opportunities (Events, The Trust App, and Player Spotlights). The organization partners with external service providers including Exos for fitness and wellness, AthLife for education, Financial Finesse for financial planning, and Cigna for mental health counseling. Key programs include The Trust Scholarship Award Benefit for educational funding, The Breakfast Club fitness program, Wraparounds office visits, and the Free Agent Program for career transition support. Services are accessible through a mobile application available on iOS and Android platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• The Trust App Mobile application providing members access to Trust services, resources, and community features on iOS and Android platforms.
• Brain and Body Comprehensive medical evaluation and services specifically customized for former NFL players' physical and cognitive health needs.
• Mental Health Mental health resources and support services for players including counseling and emotional wellness assistance.
• Nutrition and Fitness Nutrition consultation and fitness programs designed to support players' health and active lifestyles.
• Critical Care Benefit Program Specialized support program for players facing serious health conditions requiring intensive care.
• Career Services Professional career development resources, job search assistance, and career transition support for former players.
• Education Services Educational support including degree completion, vocational training, and scholarship programs for former players.
• Entrepreneurship Services Resources and support for former players starting and managing their own businesses.
• Finance Services Financial planning, guidance, and education services to help players manage their finances and plan for the future.
• The Trust Scholarship Award Benefit Scholarship program providing up to $20,000 per calendar year for undergraduate and graduate degrees, and up to $5,000 for vocational and professional licensing programs, for former players with at least two credited seasons.
• The Breakfast Club Six-week workout program for former NFL players offered at various facilities nationwide, including customized workouts, physical therapy, nutrition consultations, and locker-room atmosphere recreation.
• Wraparounds Program allowing former players to visit The Trust and NFLPA offices in Washington, DC to meet with various departments and learn about available services and benefits.
• Exos Performance Partnership Partnership with Exos providing former players access to world-class training facilities, performance specialists, nutritionists, and personalized wellness programs including Kick Start, Intensive Restoration & Training, Pain Management, and Remote Coaching.
• Free Agent Program (FAP) Program supporting players actively seeking to extend their NFL careers through integrated peak performance training, available until severance is received.
• AthLife Education Partnership Educational partnership guiding former players through degree completion, vocational training, and application processes with scholarship assistance.
• Financial Finesse Partnership Partnership providing former players and families personalized financial guidance, coaching, and planning services at no cost through unbiased Certified Financial Planner professionals.
• Player Counseling and Assistance Program (Cigna) Mental health counseling program providing 8 sessions per issue through Cigna for current and former NFL players and their families.

Quantifiable outcome

• Scholarship awards up to $20,000 per calendar year for undergraduate/graduate degrees, and up to $5,000 for vocational programs
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core, major and minor.

• ExoscoreStrategic or Co-development PartnerExos provides world-class fitness and nutrition services to former NFL players through The Trust. Services include the Kick Start 3-day program, Intensive Restoration & Training Program (IRT), Pain Management with up to 24 physical therapy sessions, Remote Coaching Solution with virtual training, and the Free Agent Program. Exos operates facilities in Phoenix AZ, Frisco TX, Gulf Breeze FL, Carlsbad CA, Canton GA, and UCLA Health Training Center.
• Financial FinessecoreImplementation/ SI/ Consulting PartnerFinancial Finesse delivers unbiased financial guidance to former NFL players and their families at no cost. Certified Financial Planner professionals provide phone-based coaching covering investment scams, identity theft protection, career transition planning, budgeting, debt management, credit improvement, business startup, college funding, and crisis prevention. Includes 24/7 access to Virtual Financial Coach Aimee.
• CignacoreImplementation/ SI/ Consulting PartnerCigna has partnered with the NFL to provide players (current and former) and their families with 8 sessions of counseling visits per issue through the Player Counseling and Assistance Program. Services are confidential and easily accessible by calling 1-866-421-8628.
• Cleveland ClinicmajorStrategic or Co-development PartnerCleveland Clinic provides medical services as part of The Trust's health and wellness resource network for former NFL players.
• Massachusetts General HospitalmajorStrategic or Co-development PartnerMassachusetts General Hospital provides medical services as part of The Trust's health and wellness resource network for former NFL players.
• The Menninger ClinicmajorStrategic or Co-development PartnerThe Menninger Clinic provides mental health and psychiatric services as part of The Trust's health and wellness resource network for former NFL players.
• ManpowerGroupmajorImplementation/ SI/ Consulting PartnerManpowerGroup provides entrepreneurial support services to former NFL players through The Trust, helping players explore business opportunities and workforce development.
• BommaritominorImplementation/ SI/ Consulting PartnerBommarito provides training facility access for The Breakfast Club program, a six-week workout program that recreates the locker room atmosphere for former NFL players.
• DSA Sports PerformanceminorImplementation/ SI/ Consulting PartnerDSA Sports Performance provides training facility access for The Breakfast Club program across multiple locations in the US.
• Yo Murphy PerformanceminorImplementation/ SI/ Consulting PartnerYo Murphy Performance provides training facility access for The Breakfast Club program, helping former NFL players maintain fitness and community connections.
• University of North Carolina at Chapel HillminorStrategic or Co-development PartnerUNC Chapel Hill provides medical and health-related services as part of The Trust's network of healthcare partners for former NFL players.
• YMCAminorImplementation/ SI/ Consulting PartnerYMCA provides fitness and wellness facilities and programs accessible to former NFL players through The Trust benefit network.
• NFLPAcoreStrategic or Co-development PartnerThe Trust is officially 'Powered by the NFLPA' and operates as the official benefits organization for former NFL players established through collective bargaining. The NFLPA provides organizational oversight, funding through the VEBA structure, and access to additional player services including Benefits Department, Former Player Services, Player Affairs, and Legal/Worker's Compensation.
• PACT at Tulane School of MedicineminorStrategic or Co-development PartnerPACT at Tulane School of Medicine provides medical and healthcare services as part of The Trust's health and wellness partner network.
• NFL Legends CommunitymajorStrategic or Co-development PartnerThe NFL Legends Community provides additional resources and community for former NFL players, offered as an additional resource through The Trust.
• Player Care Foundation (PCF)majorStrategic or Co-development PartnerPlayer Care Foundation provides support services for former NFL players as an additional resource linked through The Trust.
• Professional Athletes Foundation (PAF)minorStrategic or Co-development PartnerProfessional Athletes Foundation supports former professional athletes including NFL players, offered as an additional resource through The Trust.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Player Care Foundation (PCF): The Player Care Foundation is explicitly listed as an 'Additional Resource' for former NFL players and operates in the same former-player support space as The Trust. It addresses overlapping needs (health, financial, daily life) for the same eligible population.
• Professional Athletes Foundation (PAF): PAF supports former professional athletes including NFL players and is cross-linked through The Trust's website as an additional resource. It targets a substantially overlapping retired-athlete population with comparable transition and wellness services.
• NFL Legends Community: NFL Legends Community is explicitly cross-linked through The Trust website as an additional resource for former NFL players, providing community, networking, and lifestyle support. It serves the same eligible population and overlaps with The Trust's community-and-connection pillar.

Others

• Cigna: Cigna operates the Player Counseling and Assistance Program for current and former NFL players and their families, providing mental health counseling. As a major health services carrier, it is comparable both as the operational partner delivering mental health services within The Trust and as a broader workforce well-being vendor.
• Exos: Exos is both a strategic partner of The Trust and an independent athlete-performance and wellness provider. It is comparable as the operating backbone for The Trust's fitness, nutrition, and pain-management programs, and as a broader athlete-wellness service provider to other professional and consumer markets.
• AthLife: AthLife is The Trust's educational-partnership provider, guiding former NFL players through degree completion and vocational training. It is comparable as a niche athlete-education and career-services firm with overlapping customer base and service model to The Trust's education pillar.
• Financial Finesse: Financial Finesse is The Trust's financial-coaching partner and an independent provider of unbiased financial wellness programs to employers and employees. It is comparable as the delivery layer for The Trust's personal finance pillar and as a comparable financial-wellness vendor serving other employer benefit plans.

Broad incumbents

• Major League Baseball Players Association (MLBPA): The MLBPA provides benefits, transition programs, and welfare services to former MLB players through its collectively-bargained structure. Like The Trust, it is a labor-organization-affiliated benefits body operating under a CBA-defined scope for retired athletes.
• National Basketball Players Association (NBPA): The NBPA operates as the labor union and benefits representative for NBA players, including education, career transition, and wellness programs analogous to those The Trust provides for former NFL players. Both organizations exist under collectively-bargained frameworks and serve retired professional athletes with wraparound services.
• National Hockey League Players' Association (NHLPA): The NHLPA runs player benefit, transition, and wellness programs for current and former NHL players under its collectively-bargained framework. It mirrors The Trust's structural model of CBA-funded benefits delivery for retired professional athletes.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks3 records

Key highlights6 records

Customer concentration

• Xx.com/playerstrust
• Facebookfacebook.com/playerstrust
• LinkedInlinkedin.com/company/3505899
• Instagraminstagram.com/playerstrust

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Trust (Powered by the NFLPA)