EXOS
EXOS is a privately held human-performance coaching company that delivers integrated training, nutrition, and recovery programs to Fortune 100 employers (~20% penetration), elite and military athletes, and individual consumers via its Exos Digital Solutions platform, Exos App, and acquired AI/biomechanics capabilities from Infinite Athlete and Biocore.
- Company typePrivate
- Founded1996
- HeadquartersPhoenix, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What EXOS does
EXOS, founded in 1996 and headquartered in Phoenix, Arizona, is a privately held human-performance coaching and training company that delivers integrated programs spanning mindset, nutrition, movement, and recovery to three primary customer segments: Fortune 100 employers (the company states approximately 20% of the Fortune 100 work with EXOS, including Pfizer, Adobe, Humana, Hologic, Mayo Clinic, and the NFLPA), elite athletes and military personnel across Pro/College/Adult/High School/Military/Youth tiers, and individual consumers. Revenue is generated through multi-year enterprise managed-services contracts, professional-services training engagements, practitioner tuition and certifications via Exos Education, direct-to-consumer merchandise (Exos Goods), app-based virtual coaching subscriptions, and affiliate referral commissions through The Feed.
The company's core technology stack consists of the Exos Digital Solutions umbrella (web and mobile platforms including the Exos App for virtual coaching), augmented by the October 2025 acquisitions of Infinite Athlete (AI-driven motion analysis and predictive performance analytics) and Biocore (biomechanical engineering and protective-equipment research). A strategic November 2025 partnership with Hawkin Dynamics integrates portable wireless force-plate hardware and cloud analytics into EXOS training environments, and the platform connects to consumer health data sources (Apple Health, Google Fit) and enterprise benefits aggregators (Virgin Pulse, Evernorth). The Human Performance Lab anchors research and development.
The go-to-market motion is primarily consultative enterprise field sales to large employers, complemented by direct-to-consumer e-commerce, app-store distribution for virtual coaching, and an affiliate channel for nutritional supplements. EXOS employs 1,001-5,000 people, has raised approximately $47M in venture funding historically plus a 2025 growth round led by BDT & MSD Partners, and operates a global footprint covering U.S. enterprise clients and data-resident services across the EU, UK, Brazil, Canada, Israel, Indonesia, Costa Rica, and Türkiye. The company recently underwent a CEO transition, with former CEO Sarah Robb O'Hagan departing in March 2026 to join Peloton.
EXOS firmographics
Firmographics- Name
- EXOS
- Legal name
- Exos Works, LLC
- Website
- https://teamexos.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- EXOS is a privately held human-performance coaching company that delivers integrated training, nutrition, and recovery programs to Fortune 100 employers (~20% penetration), elite and military athletes, and individual consumers via its Exos Digital Solutions platform, Exos App, and acquired AI/biomechanics capabilities from Infinite Athlete and Biocore.
- Ownership category
- akta.pro rank
EXOS industry classification
Industry- Product category
- Human Performance Coaching Services
- NAICS
- Sports and Recreation Instruction (611620), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Sporting & Athletic Goods, Nec (3949), Services-Computer Programming Services (7371), Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Weight Loss & Body Transformation Training (HSADAAAC)
- akta.pro secondary industries
- General Personal Training (In-Person & Virtual) (HSADAAAA), Prosthetics/Orthotics Rehab & Amputee Rehabilitation (HSADAIAN)
Keywords
Where EXOS is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EXOS business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Enterprise corporate well-being programs: B2B managed services contracts with Fortune 100 employers covering worksite fitness centers, coaching, workshops, space design, and performance culture consulting — typically multi-year engagements.
- Elite, collegiate, youth, and military athlete training: Professional coaching services delivered to athletes (Pro, College, Adult, High School, Military, Youth), typically structured as program fees or long-term training engagements.
- Practitioner education and certifications: Education programs that train and certify fitness practitioners in the EXOS methodology, generating tuition and certification revenue.
- Direct-to-consumer merchandise (Exos Goods): One-time sale of EXOS-branded apparel and gear via shop.teamexos.com, with a 30-day return policy.
- Affiliate / referral revenue via The Feed: EXOS earns affiliate referral commissions when users purchase nutritional supplements and gear via The Feed links surfaced through EXOS properties.
- Virtual coaching (Exos App): Recurring app-based access to EXOS coaching content delivered via the Exos App distributed through Apple App Store and Google Play.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise well-being and performance programs — quote-based |
| One time/ perpetual license | Pay-as-you-go | Exos Goods — direct-to-consumer apparel and gear |
| Subscription | Monthly | Exos App — virtual coaching |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels7 records
EXOS product offering
Product offeringCore offering
EXOS delivers integrated human performance coaching, training, nutrition, and physical therapy services to Fortune 100 corporate clients, professional and collegiate athletes, military personnel, and individual consumers. The company combines in-person coaching programs with a digital delivery layer (Exos Digital Solutions and the Exos App for virtual coaching), supported by space design, fitness center management, and practitioner education offerings. Acquisitions of Infinite Athlete and Biocore extend the platform with AI-driven motion analysis and biomechanical science.
Product overview
Exos is a human performance company that operates a platform-plus-modules architecture combining in-person services with a digital delivery layer (the Exos Digital Solutions — websites, web apps, and the Exos App used for Virtual Coaching). On top of this core platform, Exos offers employer-facing modules including Employee Well-Being & Coaching, Performance Culture Consulting, and corporate learning programs such as The Performance Workshop, The Speaker Series, The Leader's Edge, and High-Performance Executive Coaching. Facility operations are addressed through Space Design and Development, Fitness Center Management, and Amenities (commercial real estate). Practitioner development is supported by Exos Education, and athlete development is delivered through Athlete Solutions spanning Pro, College, Adult, High School, Military, and Youth segments. The Human Performance Lab anchors research and development, while the recently acquired Biocore (biomechanical engineering) and Infinite Athlete (AI-powered sports technology) extend the platform's data and AI capabilities. Exos Goods handles merchandise and equipment commerce.
Differentiator
Problem solved
Functional benefit
Brands
- Exos App: Exos mobile/digital application used for virtual employee coaching, on-demand coaching, digital challenges, live streaming online workouts, and connecting workforce to coaches.
- Exos Digital Solutions
- Exos Education
Products and services
- Employee Well-Being & Coaching
- Athlete Solutions
- Virtual Coaching (Exos App)
- Performance Culture Consulting
- Space Design and Development
- Fitness Center Management
- Amenities (Commercial Real Estate)
- The Performance Workshop
- The Speaker Series
- The Leader's Edge
- High-Performance Executive Coaching
- Exos Education
- Exos Goods
Quantifiable outcome
- Approximately 20% of the Fortune 100 work with EXOS
- +3 more outcomes
Companies that use EXOS
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles5 records
EXOS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability4 records
Feature5 records
EXOS partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, flagship and minor.
- Hawkin DynamicscoreStrategic technology partnership to integrate Hawkin Dynamics' portable, wireless force plate hardware and cloud analytics into EXOS performance testing workflows. The collaboration allows EXOS coaches and athletes to capture force-time data (e.g., jump tests, isometric mid-thigh pulls) in roughly 10 minutes outside traditional biomechanics labs. Joint marketing emphasizes faster, lab-grade insights for athlete readiness and return-to-play.
- Infinite AthleteflagshipInfinite Athlete, an AI-driven sports technology platform, was acquired by EXOS, bringing its motion-data and AI capabilities in-house. As an acquired entity operating within the EXOS portfolio, Infinite Athlete functions as a strategic co-development partner advancing EXOS's data-driven human performance offering.
- BiocorecoreBiocore, a biomechanical engineering and human-performance research firm, was acquired as a subsidiary of Infinite Athlete and now sits within the EXOS group. It deepens EXOS's biomechanics, injury-prevention, and protective-equipment research capabilities as part of the Infinite Athlete acquisition.
- The FeedminorAffiliate / referral partnership in which EXOS surfaces The Feed's sports nutrition and gear storefront to its users via tracked affiliate links, earning referral commissions on resulting purchases.
- PowerBlockminorListed on the EXOS website's "Our Clients and Partners" logo wall alongside brands such as Keiser, Brainlit, and Hawkin Dynamics, indicating a co-marketing / equipment partner relationship supporting EXOS training facilities.
- KeiserminorFeatured on EXOS's "Our Clients and Partners" logo wall as a performance equipment partner supporting EXOS training environments.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
EXOS competitors and assessment
Company assessmentBroad incumbents
- Virgin Pulse (now Personify Health): Large corporate well-being platform serving Fortune 100-style employers with benefits navigation, coaching, and rewards. Comparable as a primary enterprise corporate-wellness competitor with deeper technology infrastructure but lighter on in-person performance coaching.
- Limeade: Employee experience platform focused on well-being, engagement, and inclusion for mid-market and enterprise customers. Competes with EXOS on the digital well-being layer that wraps enterprise coaching engagements.
- Wellhub (formerly Gympass): Global corporate fitness benefit network giving employees access to gyms, wellness apps, and on-site services. Comparable as an enterprise fitness/well-being buyer counterpart to EXOS's corporate offerings.
- Peloton Interactive: Connected-fitness platform with corporate-wellness partnerships. Notably the new employer of EXOS's former CEO, signaling overlap in the corporate and consumer performance-content space.
Direct peers
- Wellable: Corporate well-being platform that combines challenges, content, and device integrations for employer clients. Direct peer in the enterprise well-being space, though smaller and more software-led than EXOS.
- Catapult Sports: Athlete performance tracking technology used by elite teams and leagues. Comparable through EXOS's Infinite Athlete and Hawkin Dynamics integrations, which aim to deliver similar real-time athlete-monitoring insights.
Emerging players
- Kitman Labs: Sports science and injury-prevention analytics platform for elite teams. Competes with the Infinite Athlete/Biocore stack inside EXOS on data-driven athlete performance and biomechanics.
- WHOOP: Consumer-facing performance wearable and human-performance insights platform. Comparable as a consumer-tier adjacent to EXOS's wearable-adjacent digital coaching and biometric insights.
- Kineon (formerly Sportsbox AI): AI-driven 3D motion-capture technology for athletic training and rehabilitation. Overlaps with the Infinite Athlete/Biocore motion-analysis stack now inside EXOS.
Regional players
- Athletico / OPCH (now BAYADA): Outpatient physical therapy and athletic-rehabilitation provider. Comparable to the physical-therapy and sports-medicine elements EXOS delivers through Athlete Solutions and the D1/Boost/Desert Institute acquisitions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
EXOS social profiles
Digital presenceEXOS compliance and trust
Trust signalCompliance4 records
EXOS financial estimates
Financial estimateRevenue estimate
Valuation estimate
EXOS leadership team
Management profileNumber of profiles
Profiles9 records
EXOS subsidiaries and ownership
Company hierarchySubsidiaries2 records
EXOS funding detail
Funding detailFunding overview
Funding rounds7 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EXOS M&A and investment
M&A and investmentM&A6 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EXOS
What does EXOS do?
EXOS delivers integrated human performance coaching, training, nutrition, and physical therapy services to Fortune 100 corporate clients, professional and collegiate athletes, military personnel, and individual consumers. The company combines in-person coaching programs with a digital delivery layer (Exos Digital Solutions and the Exos App for virtual coaching), supported by space design, fitness center management, and practitioner education offerings. Acquisitions of Infinite Athlete and Biocore extend the platform with AI-driven motion analysis and biomechanical science.
Is EXOS a public or private company?
EXOS is a private company. It is classified as venture growth investor backed and is currently operating.
When was EXOS founded?
EXOS was founded in 1996. It employs 1,001 to 5,000 people.
Where is EXOS based?
EXOS is headquartered in Phoenix, United States, in the North America region.
How does EXOS make money?
Six revenue lines are on record. Enterprise corporate well-being programs are the primary driver. The others are elite, collegiate, youth, and military athlete training, practitioner education and certifications, direct-to-consumer merchandise (Exos Goods), affiliate / referral revenue via The Feed and virtual coaching (Exos App).
Who are EXOS's main competitors?
Broad incumbents on record are Virgin Pulse (now Personify Health), Limeade, Wellhub (formerly Gympass) and Peloton Interactive. Direct peers are Wellable and Catapult Sports. Emerging players are Kitman Labs, WHOOP and Kineon (formerly Sportsbox AI). Athletico / OPCH (now BAYADA) is listed as a regional player.
Does EXOS have an API?
No public API is recorded for EXOS.
What industry is EXOS in?
EXOS's product category is Human Performance Coaching Services. Its primary akta.pro industry code is HSADAAAC, Weight Loss & Body Transformation Training, with a secondary code of HSADAAAA, General Personal Training (In-Person & Virtual). Its NAICS code is 611620 and its SIC code is 3949.