Plentea Matcha

What Plentea Matcha does

Plentea Matcha is a New York-based direct-to-consumer e-commerce company founded in 2020 that sells premium ceremonial grade Japanese matcha to wellness-oriented consumers and luxury hospitality venues. The company's core product is a 40g pouch of USDA Certified Organic matcha sourced from a single cultivar (Asahi) and single origin (Uji, Japan), cultivated and stone-ground to order by a multi-generational family of tea masters. Pricing is anchored at $60 per 40g pouch, available either as a monthly subscription (with 30, 60, or 90-day delivery cycles) or as a one-time purchase; a $120 Chawan scalloped matcha bowl is the only teaware SKU. Distribution runs through Plentea's own Shopify storefront with free shipping across the USA and Canada, supplemented by placement in luxury hospitality accounts including Casa Cipriani, 1 Hotels, and Hotel Barrière Fouquet's. Marketing is content-led, relying on Instagram (@plenteamatcha), a Journal, recipes, and how-to guides to build authority and community. The company is privately held, bootstrapped, and operates with 1-10 employees under CEO Jessica Cárdenas.

Name

Plentea Matcha

Legal name

Plentea Matcha

Website

https://plentea.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Plentea Matcha is a New York-based DTC e-commerce brand selling premium ceremonial grade Japanese matcha (Asahi cultivar, Uji) via subscription and one-time purchase to wellness consumers, with placement in luxury hotels like Casa Cipriani and 1 Hotels.

Ownership category

akta.pro rank

Product category

Specialty Tea

NAICS

All Other Specialty Food Retailers (445298)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

International & Ethnic Packaged Foods (CRADAAAG)

Keywords

• Ceremonial grade matcha
• Japanese green tea
• Matcha subscription
• Premium organic tea
• Matcha teaware

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Matcha Powder Subscriptions: Monthly subscription model delivering 40g ceremonial grade matcha every 30, 60, or 90 days. Recurring revenue with automatic delivery and cancellation flexibility.
2. One-Time Matcha Purchases: Single pouch purchases of ceremonial grade matcha for non-subscribers.
3. Teaware Sales: Sale of matcha accessories including the Chawan scalloped matcha bowl at $120.00.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Plentea Matcha is a premium ceremonial grade matcha brand that sources shade-cultivated Asahi-cultivar matcha from a single family of tea masters in Uji, Japan, ten generations deep. The company sells USDA Certified Organic matcha directly to consumers through its own e-commerce storefront, offering monthly subscriptions on 30, 60, or 90-day cycles and one-time 40g pouches, complemented by handcrafted teaware such as the $120 Chawan scalloped matcha bowl. All matcha is stone-ground to order and never blended, with full traceability from leaf to powder.

Product overview

Plentea Matcha offers a focused product portfolio centered on premium ceremonial grade matcha and complementary teaware. The core offering is the Asahi Ceremonial Matcha from Uji, Japan, available via monthly subscription (40g pouches delivered every 30, 60, or 90 days) or one-time purchase. All matcha is USDA Certified Organic, single cultivar (Asahi), single origin, shade-cultivated, and stone-ground to order by a ten-generation family. The product line extends to a premium Uji ceremonial grade matcha variant and includes teaware accessories such as the Chawan scalloped matcha bowl with spout. The offering is a single unified product line rather than a platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Asahi Ceremonial Matcha — Uji, Japan USDA Certified Organic ceremonial grade matcha from the Asahi cultivar, single origin Uji, Japan. Shade-cultivated, stone-ground to order, and never blended. Sold as 40g pouches via monthly subscription (30/60/90-day delivery cycles at $60) or one-time purchase. Marketed to wellness-focused individual consumers seeking authentic ceremonial matcha with traceable provenance.
• Premium Uji Ceremonial Grade Matcha 100% pure Japanese ceremonial grade matcha, 100% traceable from leaf to powder, cultivated by a multi-generation family of tea masters. Shade-grown and handpicked using the Niyou Tumi method, intended for individual consumers seeking a one-time, non-subscription ceremonial matcha purchase.
• Chawan — Scalloped Matcha Bowl with Spout Ceremonial matcha bowl with a scalloped exterior and integrated spout for preparing and serving matcha. Priced at $120 per bowl. Sold to individual consumers and as a complement to the matcha powder line.

Quantifiable outcome

• 40g USDA Certified Organic ceremonial grade matcha
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Naoki Matcha: Naoki Matcha is a premium single-origin Japanese matcha brand sold DTC in the US. Comparable to Plentea on product, premium pricing, and direct-to-consumer model targeting wellness-oriented consumers.
• Mizuba Tea Co. Mizuba is a premium ceremonial-grade matcha brand sourced directly from family farms in Uji, Japan, sold DTC to US consumers. Closely comparable to Plentea on single-origin, premium positioning, and direct e-commerce distribution.
• DoMatcha: DoMatcha is a Japanese heritage matcha brand with international distribution across foodservice and retail. Comparable on product category and ceremonial-grade positioning, with overlapping premium hospitality accounts.
• Encha: Encha is a US-based, organic ceremonial-grade matcha DTC brand with subscription options. Directly comparable to Plentea on product category, customer profile (wellness-focused consumers), pricing tier, and direct-to-consumer e-commerce model.
• Jade Leaf Matcha: Jade Leaf is a leading US matcha DTC brand offering a range of ceremonial and culinary grades at multiple price points. Comparable on product category, customer base, and e-commerce distribution, though positioned slightly more accessibly than Plentea.
• Ippodo Tea Co. Ippodo is a multi-generational Japanese tea company in Kyoto producing premium ceremonial-grade matcha with international distribution. Comparable to Plentea on heritage provenance, premium positioning, and ceremonial-grade quality, though Ippodo operates at significantly larger scale and broader SKU breadth.

Broad incumbents

• Republic of Tea: Republic of Tea is a larger specialty tea brand offering a broad portfolio including green tea and matcha products. Comparable as a specialty tea brand with DTC and retail presence, though matcha is one of many categories versus Plentea's focused positioning.

Emerging players

• Cuzen Matcha: Cuzen is a DTC matcha brand pairing ceremonial-grade matcha with a proprietary countertop matcha-making machine. Comparable on category and consumer segment, but differentiated by its hardware ecosystem rather than single-origin heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/plenteamatcha
• Xx.com/PlenteaMatcha
• Facebookfacebook.com/PlenteaMatcha
• LinkedInlinkedin.com/company/plentea-matcha

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plentea Matcha