Name

DoMatcha

Legal name

Andrews & George Company Limited

Website

https://domatcha.com

Company type

Private

Founded year

2007

Operating status

Operating

Ownership category

akta.pro rank

Product category

Specialty Japanese Matcha Tea

NAICS

Spice and Extract Manufacturing (311942)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Ground & Powdered Spices (AFAJANAB)

akta.pro secondary industries

Specialty & Single-Origin Spices (Geographic/Varietal, Premium Grades) (AFAJANAK), Spice Blends & Seasoning Mixes (Dry Rubs, Marinade Mixes) (AFAJANAD)

Keywords

• Japanese matcha tea
• Stone-ground matcha
• Organic green tea
• Matcha accessories
• Specialty tea blends

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through domatcha.com with subscription option (15% off recurring orders every 2 weeks to 3 months). Products shipped directly to customers with multi-layer packaging for freshness.
2. Retail Distribution: Sale through natural health food stores and grocery retailers in Canada and US, as well as Amazon marketplace. Store locator shows hundreds of retail partners.
3. Subscription/Recurring: Subscribe & Save model offering 15% discount on regular orders with auto-renewal, skip or cancel anytime flexibility.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

DoMatcha produces and sells authentic stone-ground Japanese matcha tea powders in ceremonial, summer harvest, organic, and decaffeinated grades, sourced directly from Uji, Kyoto and Kagoshima, Japan. The company also offers specialty wellness blends (Digest and Vitality) that combine matcha with botanicals such as mulberry leaves, moringa, barley grass, and yuzu, along with traditional matcha preparation accessories including bamboo whisks (chasen), ceremonial bowls, bamboo scoops (chashaku), and whisk stands. All products are 100% Japanese-origin, free of fillers and additives, and packaged in multi-layer vacuum-sealed containers for freshness.

Product overview

DoMatcha is a direct-to-consumer matcha tea brand offering authentic Japanese powdered green tea sourced from Uji, Kyoto and Kagoshima, Japan. The product portfolio consists of two core matcha product lines (Ceremonial and Summer Harvest), each available in both conventional and organic variants, plus specialty decaf and premium Master varieties. The company also offers a Specialty Health Blend line featuring functional tea blends (Digest and Vitality) combining matcha with botanicals like mulberry leaves, moringa, and yuzu. Supporting the core tea products is a range of traditional Japanese matcha accessories including bamboo whisks (chasen), ceramic ceremonial bowls, scoop tools, and whisk stands. All products are 100% authentically Japanese, with no fillers, sweeteners, or additives, and are distributed in North America through online sales and select retail partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Ceremonial Matcha High-quality, nutrient-dense matcha made from young, shade-grown tencha tea leaves harvested in spring at first flush. Certified Kosher with high L-theanine and catechin content, ideal for traditional whisked matcha preparation.
• Ceremonial Organic Matcha Organic, stone-ground matcha made from certified organic tencha tea leaves with multi-jurisdiction organic certification (Canada, USA, Japan). Sweet, clean flavor with high nutritional value for ceremonial or daily use.
• Summer Harvest Matcha Conventional matcha harvested in summer (August) instead of spring, resulting in higher catechins and an earthier, slightly more astringent flavor. Ideal for matcha lattes or green smoothies.
• Summer Harvest Organic Matcha Certified organic matcha harvested in summer for higher catechin content and earthier flavor, ideal for blended beverages like matcha lattes and green smoothies.
• Master's Choice Matcha Premium matcha blended by the 16th-Generation Tea Master with over 300 years of experience. Full-bodied, robust flavor from young, shade-grown tencha leaves produced in the Kyoto region.
• Master's Decaf Matcha The world's first decaffeinated matcha, produced using a proprietary water decaffeination process that leaves only a miniscule amount of caffeine (about 6mg per gram) while retaining nutritional benefits and L-theanine content. Ideal for caffeine-sensitive consumers or evening consumption.
• Travel Packets Ceremonial-quality matcha in convenient 24-pack travel-friendly sachets. Ideal for on-the-go consumption with smooth taste and ceremonial-grade quality.
• Travel Packets Organic Convenient single-serving sachets containing Ceremonial Organic matcha for on-the-go consumption. Perfect for travel, yoga practice, or quick morning preparation.
• Digest Specialty Health Blend Organic wellness tea blend featuring 5% organic matcha, 55% organic mulberry leaves, and 40% organic Jerusalem artichoke. Formulated to support digestion and gut health with approximately 40 servings per 80g container.
• Vitality Specialty Health Blend Organic wellness tea blend containing 5% organic moringa, 5% organic matcha, 50% organic mulberry leaves, 25% organic barley grass, and 15% organic yuzu. Designed to boost energy naturally and support concentration and vitality.
• Chasen Bamboo Whisk Traditional Japanese bamboo whisk (chasen) made from sustainable bamboo for preparing authentic matcha. Essential tool for traditional matcha preparation using a zigzag whisking motion.
• Whisk Stand Handcrafted earthenware whisk stand designed to extend the life of the chasen whisk by drying and maintaining the umbrella shape while protecting delicate fronds from damage.
• Chashaku Bamboo Scoop Traditional Japanese bamboo scoop for measuring matcha in the traditional tea ceremony. Two heaping scoops equate to approximately 1 teaspoon of matcha for a single serving.
• Ceremonial Matcha Bowl - Deep Ocean Japanese ceramic ceremonial bowl handcrafted by a small family business in Japan. Features glossy black finish with mottled blue and white glaze. Wide lip allows proper whisking method for a frothier finish.
• Ceremonial Matcha Bowl - Red Soul Japanese ceramic ceremonial bowl in rich red colour, handcrafted by a small family business in Japan. Suitable for matcha preparation, drinking, or as a smoothie bowl.
• Ceremonial Matcha Bowl - Branded Black Modern and stylish ceramic bowl handcrafted in Gifu prefecture, Japan, in collaboration with the Shunzan family (masters of Japanese pottery). Features elegant DōMatcha branding with glossy black finish.

Quantifiable outcome

• One cup of matcha provides nutritional benefit equivalent to 10 cups of steeped green tea
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Ecotrend Ecologics Ltd.coreChannel Partner/ Reseller/ Distributor · 1 January 2007North American distribution partner handling Canada and USA sales. Provides dedicated order emails ([email protected], [email protected]) and toll-free customer service lines (1-800-665-7065 Canada, 1-877-675-7722 USA).
• Kazunori Handa-san (16th-Generation Tea Master)coreStrategic or Co-development Partner · 1 January 2005Partnership with Kazunori Handa-san, 16th-generation Tea Master, to develop and blend high-quality matcha for international sales. The Tea Master brings generational expertise and meticulous production oversight to ensure premium quality matcha products.
• ShohokuencoreStrategic or Co-development Partner · 1 January 2005Partnership with Shohokuen, one of Japan's oldest and most respected matcha producers, for production and processing of authentic Japanese matcha. Combined expertise supports DoMatcha's premium positioning.
• Andrews & George Company LimitedcoreOthers · 1 January 1892Parent company established in 1892 as the first foreign trading company to establish business in Tokyo. Manages DōMatcha brand, international distribution, and company operations. Founded by John Harrison's family lineage.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Cuzen Matcha: Tech-enabled matcha brand built around an at-home grinding machine, venture-backed with strong DTC growth. Comparable premium positioning but differentiated by hardware ecosystem and younger demographic targeting.

Direct peers

• Jade Leaf Matcha: Direct-to-consumer Japanese matcha brand with broad price tier coverage from culinary to ceremonial grades. Comparable product breadth, Amazon presence, and target consumer base to DoMatcha.
• Encha: Premium organic Japanese matcha brand sold direct-to-consumer and through retail, focused on single-origin Uji-sourced matcha. Closely comparable sourcing, certification, and DTC positioning to DoMatcha.
• Ippodo Tea Co. Multi-generational Japanese tea company producing premium matcha, sencha, and gyokuro, sold both domestically and internationally. Directly comparable to DoMatcha as a heritage Japanese matcha brand pursuing North American consumers.
• MatchaBar (Motto): Venture-backed matcha brand offering ready-to-drink matcha lattes and powder SKUs in retail and DTC. Competes with DoMatcha in the same premium health-conscious segment, with stronger ready-to-drink orientation.
• Tenzo Tea: US-based matcha brand offering ceremonial and culinary grades direct-to-consumer with strong content marketing and influencer focus. Competes with DoMatcha for the same health-conscious American consumer.

Broad incumbents

• Republic of Tea: Established premium tea brand offering a wide portfolio including matcha, with strong DTC and natural foods retail presence. Comparable premium positioning and channel mix but broader tea category coverage.
• Green Foods Corporation: Large US-based natural products company selling matcha, green tea, and superfood powders through mass retail and health food channels. Comparable matcha product offering but broader portfolio of green nutrition products.
• Aiya: One of the largest Japanese matcha producers supplying both retail brands and food-service B2B channels globally. Operates at broader scale than DoMatcha with foodservice ingredient focus in addition to consumer products.
• Traditional Medicinals: Major herbal tea brand with strong natural foods retail distribution. Comparable premium wellness positioning and channel presence, with broader functional tea portfolio that could compete for DoMatcha's wellness-blend positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/DoMatcha
• YouTubeyoutube.com/channel/UCZebaeYL5VfqjJQ-jMPEIfA
• Facebookfacebook.com/domatchatea
• Instagraminstagram.com/domatcha
• Pinterestpinterest.com/domatcha

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DoMatcha