Perodua

What Perodua does

Perodua (legally Perusahaan Otomobil Kedua Sdn. Bhd.) is Malaysia's largest automaker and a privately held national champion. Operating from corporate headquarters in Kuala Lumpur with manufacturing facilities around Rawang and Sungai Choh in Selangor, the company produces eight model lines spanning entry-level compacts (Axia, Bezza, Myvi), family vehicles (Ativa, Alza, Aruz), the Traz SUV, and the QV-E battery electric vehicle. With approximately 44% domestic passenger-vehicle market share and 358,102 units sold in 2024 (8.4% YoY growth), Perodua serves Malaysia's mass-market consumer segment through authorized dealer showrooms across all 13 states plus Federal Territories, supported by the Graduate Scheme for first-time buyers and online booking through perodua.autodeal.my.

The company's technology stack includes the Perodua Smart Drive Assist (PSDA) advanced safety suite, the P2 OneGo connected-car platform (sourced through MCE Holdings Bhd), and a newly developed homegrown EV platform (QV-E) built with Magna Steyr engineering consultation and a CATL lithium iron phosphate battery. The QV-E introduced Malaysia's first Battery-as-a-Service ownership model at approximately RM215–275/month with a 70% State of Health guarantee, while forthcoming battery-swapping technology targets owners in high-density housing. Traz was developed with 95% local content at MYR 563 million of investment; the QV-E absorbed 266,000 man-hours and MYR 800 million. Historically a Daihatsu/Toyota technology licensee, Perodua positioned the QV-E as its first EV developed without Daihatsu/Toyota involvement, signaling a strategic pivot to local capability build-out.

Perodua's revenue model centers on vehicle sales through its authorized dealer network, supplemented by parts-supply contracts (e.g., Betamek's RM176 million six-year electronic parts arrangement), a proprietary P-Circle superapp with P-Duit e-wallet generating transaction and service commissions, and emerging recurring BaaS subscription income. Customer segments span individual mass-market consumers (families, fresh graduates, urban EV-curious buyers, e-hailing operators) with average unit prices ranging from RM22,000 (Axia) to RM93,999 (QV-E full purchase). Marketing combines monthly cash rebates up to RM8,000, the Graduate Scheme (100% financing, no guarantor, up to 9-year tenure), and WhatsApp-based certified Sales Advisors for last-mile engagement.

Name

Perodua

Legal name

Perusahaan Otomobil Kedua Sdn. Bhd.

Website

https://perodua.autodeal.my

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Perodua is Malaysia's largest automaker, producing affordable subcompact to mid-size passenger vehicles (Axia, Bezza, Myvi, Ativa, Alza, Aruz, Traz) and its first homegrown battery electric vehicle (QV-E), serving mass-market Malaysian consumers through a nationwide authorized dealer network with approximately 44% domestic market share.

Ownership category

akta.pro rank

Headquarters

HQ city

Rawang

HQ country

Malaysia

HQ region

Asia

Offices16 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Vehicle Sales: Perodua generates the majority of revenue from the sale of new vehicles across 8 model lines (Axia, Bezza, Myvi, Ativa, Alza, Aruz, Traz, QV-E) through authorized dealer networks across Malaysia. The company is Malaysia's market leader with approximately 44% market share, selling 358,102 units in 2024 without any new model launches.
2. Parts and Components Supply Contracts: Revenue from supplying electronic parts and components for new vehicle models. Betamek Bhd secured a six-year RM176 million contract to supply electronic parts for Perodua's new vehicle model starting December 2025, with component supply commencing Q3 FY2026.
3. Superapp and Digital Services (P-Circle): Perodua launched P-Circle superapp featuring e-wallet P-Duit, EV charging services, vehicle management, lifestyle, commerce, and integrated smart home features, generating revenue through transaction fees and service commissions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Perodua (Perusahaan Otomobil Kedua Sdn. Bhd.) manufactures and sells affordable passenger vehicles in Malaysia through a network of authorized dealers. The product portfolio spans eight model lines including entry-level hatchbacks (Axia), compact sedans (Bezza), hatchbacks (Myvi), compact turbo SUVs (Ativa), 7-seater MPVs (Alza), 7-seater SUVs (Aruz, Traz), and a battery electric vehicle (QV-E). Pricing ranges from approximately RM22,000 to RM93,999, with the brand positioned as Malaysia's mass-market affordable automaker holding approximately 44% domestic market share.

Product overview

Perodua is Malaysia's largest automaker, offering a portfolio of eight distinct vehicle models spanning entry-level compact cars (Axia), compact sedans (Bezza), compact hatchbacks (Myvi), compact turbo SUVs (Ativa), a mid-size MPV (Alza), 7-seat SUVs (Aruz and Traz), and its first battery electric vehicle (QV-E). Perodua also provides proprietary connected-car services through its P2 OneGo platform (enabling remote vehicle control, geofencing, and live telematics on the QV-E) and the P-Circle superapp (integrating the P-Duit e-wallet, EV charging, and lifestyle services). The product range is anchored in affordable, fuel-efficient vehicles for the mass-market Malaysian consumer, with the Traz and QV-E representing the brand's expansion into new segments (SUV and EV respectively). Financing is supported through the Graduate Scheme for first-time buyers.

Differentiator

Problem solved

Functional benefit

Brands

• P-Circle: Superapp featuring e-wallet P-Duit and various lifestyle, commerce, and mobility services including EV charging, vehicle management, and integrated smart home features.
• P-Duit
• P2 OneGo

Products and services

• Perodua QV-E Perodua's first battery electric vehicle (BEV) and compact electric SUV, developed entirely in Malaysia. Available via Battery-as-a-Service (BaaS) or Full Purchase, featuring DC Fast Charging (30%-80% in ~30 minutes), Vehicle-to-Load (V2L), and Perodua's P2 OneGo connected car platform. Targeted at Malaysian consumers seeking an affordable EV with managed battery cost.
• Perodua Traz Perodua's first SUV model — a compact crossover SUV powered by a 1.5L 2NR-VE petrol engine with D-CVT transmission. Features Perodua Smart Drive Assist (PSDA) including autonomous emergency braking, lane departure prevention, blind spot monitoring, 360-degree panoramic view monitor, and wireless Apple CarPlay/Android Auto on a 9-inch multimedia display. Priced from RM78,409 to RM84,491.
• Perodua Alza A 7-seat MPV (multi-purpose vehicle) with a 1.5L engine and D-CVT transmission. Designed for Malaysian families requiring spacious, safe, and affordable transport with seating for seven. Priced from RM62,500 to RM75,500.
• Perodua Aruz A 7-seat SUV with a 1.5L petrol engine and automatic transmission. Built on a body-on-frame design with elevated driving position and 5-star ASEAN NCAP safety rating. Priced from RM72,900 to RM77,900.
• Perodua Myvi A popular compact hatchback available with 1.3L and 1.5L engine options and D-CVT transmission. Features Advanced Safety Assist (A.S.A), Multimedia System with Smart Link and voice recognition, built-in DVR and toll reader, and auto lock/unlock functionality. Priced from RM46,500 to RM59,500.
• Perodua Ativa A compact turbocharged SUV with a 1.0L TURBO engine. Available in six variants across X, H, and AV trim levels with Perodua Smart Drive Assist, 5.1m turning radius, and ASEAN NCAP 5-star rating. Priced from RM62,500 to RM73,400.
• Perodua Bezza A compact sedan available with 1.0L and 1.3L engine options and Manual or Automatic transmissions. Popular among e-hailing drivers due to low operating costs, fuel efficiency, and large boot space. Priced from RM34,580 to RM49,980.
• Perodua Axia Perodua's entry-level compact car and the most affordable model in the lineup, available with a 1.0L engine and D-CVT or Manual transmission. Features 6 SRS airbags, LED headlamps with daytime running lights, an 8-inch floating infotainment head unit, and Perodua Smart Drive Assist. Priced from RM22,000 to RM49,500.
• P-Circle Superapp Perodua's proprietary superapp featuring the P-Duit e-wallet and integrated lifestyle, commerce, EV charging, and vehicle management services. Aligned with the QV-E EV launch and broader connected-car ecosystem.
• P2 OneGo Connected Car Platform Perodua's proprietary connected car platform first introduced on the QV-E. Provides remote vehicle control, WiFi connectivity, smart hazard alerts, geofence zones, live location tracking, driving history, remote air conditioning, valet mode, live surveillance, charging schedule, and vehicle health check via a smartphone application.

Quantifiable outcome

• Fuel efficiency up to 21.3 km/L for Perodua Traz, positioning it among the most fuel-efficient SUVs in its class
• +4 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability17 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• Japan (METI)coreStrategic or Co-development Partner · 29 March 2026Japan's Ministry of Economy, Trade and Industry indicated Japan is among the top three sources of foreign direct investment in Malaysia with RM103.8 billion registered in Q4 2025, pursuing supply chain resilience and digital transition collaborations in the ASEAN region. Malaysia serves as a key manufacturing base in Japan's semiconductor and automotive supply chain, with collaborations including Perodua and Daihatsu.
• Magna SteyrcoreTechnology or Integration · 1 December 2025Magna Steyr provided engineering consultation for the development of the Perodua QV-E electric vehicle, with 266,000 man-hours of input invested during the MYR 800 million development program.
• CATL (Contemporary Amperex Technology Co. Limited)coreTechnology or Integration · 1 December 2025CATL supplies the battery for the Perodua QV-E electric vehicle, providing lithium iron phosphate battery technology that enables up to 445 km NEDC range.
• DaihatsucoreTechnology or IntegrationPerodua historically operated under Daihatsu/Toyota technical collaboration. The QV-E represents Perodua's first EV developed independently without Daihatsu/Toyota involvement, marking a significant shift. Japan's METI cited the Perodua-Daihatsu collaboration as part of Malaysia's pivotal role in Japan's automotive supply chain.
• MCE Holdings BhdcoreTechnology or IntegrationMCE Holdings Bhd, with over 30 years of automotive components experience, designs and manufactures advanced automotive electronic systems including infotainment, smart cockpit solutions, and ADAS for Perodua. The company entered the EV segment providing electronics-intensive systems for the Perodua QV-E.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Emerging players

• Chery Malaysia: Chinese passenger-vehicle OEM expanding in Southeast Asia with Tiggo and Omoda SUV/crossover lines, including the Chery Omoda E5 EV. Competes for value-conscious Malaysian buyers in the same mass-market segment Perodua dominates.
• BYD Malaysia: Chinese global EV leader entering the Malaysian market with models like Atto 3, Seal and Dolphin. A direct emerging competitor to QV-E in the BEV category, constrained in Malaysia by the new RM200,000 / 180kW import tariffs.
• Proton eMas: Proton's EV sub-brand built on Geely's Smart/Geometry-derived platforms; the most direct challenger to the Perodua QV-E in Malaysia's nascent mass-market BEV segment, leveraging shared group resources via the Proton-Geely Automotive High-Tech Valley in Perak.

Direct peers

• Daihatsu: Perodua's historical technology partner and a fellow specialist in compact, affordable vehicles (Mira, Rocky, Atrai). Comparable because Perodua historically sold rebadged Daihatsu models (Axia=Mirai, Myvi=Mira, Aruz=Terios) and shared development DNA with Daihatsu.
• Proton: Malaysia's other national carmaker and closest direct peer; together the two control ~70% of the Malaysian passenger vehicle market. Sells sedans, SUVs and MPVs in overlapping price bands, and now has its own EV sub-brand (eMas) directly competing with the Perodua QV-E.

Broad incumbents

• Honda Malaysia: Established Japanese passenger-vehicle incumbent in Malaysia selling City, Jazz, HR-V, CR-V, Civic and BR-V in price bands that overlap with Perodua's upper-trim Myvi, Ativa and Aruz models.
• Hyundai Motor Malaysia: Korean incumbent with broad passenger-car and SUV coverage in Malaysia (Ioniq 5, Kona Electric, Tucson). Comparable to Perodua as a fellow foreign-brand mass-market player, with Hyundai also targeting the EV transition Malaysia is now pursuing.
• Toyota Malaysia: Broader incumbent in the Malaysian passenger car market, anchored by UMW Toyota Motor. Competes with Perodua at higher price points (Vios, Yaris, Corolla, Hilux) and shares historical Daihatsu/Toyota group technical ties with Perodua.

Others

• Geely Auto: Chinese OEM and Proton's foreign partner in the RM40 billion Proton-Geely AHTV EV manufacturing hub in Perak. Relevant as an adjacent/ecosystem participant: technology, EV architecture, and supply-chain counterpart that shapes the Malaysian competitive context for Perodua.

Regional players

• Suzuki Malaysia: Japanese compact-car specialist (Swift, Jimny, Vitara, S-Presso) operating across ASEAN. Comparable as a fellow small-car specialist brand operating in Malaysia, though with smaller share and a narrower model range than Perodua.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/perodua
• Facebookfacebook.com/Perodua
• LinkedInlinkedin.com/company/perodua

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perodua