Imperial River

What Imperial River does

Imperial River Company is a privately held, family-owned adventure lodge and outdoor recreation operator located at 304 Bakeoven Rd, Maupin, Oregon, on the lower Deschutes River. Founded circa 2001 and operated by Rob and Susie Miles, the company sits on more than a quarter mile of private river frontage with a private boat dock, and integrates lodging, RV camping, guided whitewater rafting, guided fly fishing, a full-service restaurant and bar, conference/event space, and Mt. Hood ski shuttles on a single property. The company serves outdoor adventure enthusiasts, families, RV travelers, anglers, and corporate groups, marketing the Deschutes River as the most popular whitewater and fishing river in Oregon.

The core product mix comprises 25 individually decorated Oregon-themed lodge rooms (16 River View rooms at $124–$279/night and 9 Limited View rooms at $99–$189/night) and the wholly-owned UpRiver RV Park with 27 oversized riverfront sites starting at $45/night that accommodate rigs up to 80 feet. Adventure offerings include Class II–IV guided rafting trips ranging from a 5-mile half-day experience to multi-day 45–53 mile expeditions, plus year-round guided fly fishing for steelhead and trout. Supporting facilities include the Imperial Bar & Grill (smoked meats, steaks, burgers, full bar, patio overlooking the river), a 650 sq ft conference room seating up to 50, and seasonal Mt. Hood ski shuttles.

The business operates on a direct-to-consumer model combining an owned website (deschutesriver.com) integrated with the ResNexus reservation system, phone sales at (541) 395-2404 / 1-800-395-3903, and on-site walk-in sales. Distribution is complemented by content marketing (40+ blog articles on safety, weather, and area attractions), active Facebook and Instagram profiles, TripAdvisor reputation management (Certificate of Excellence), and a dedicated AI/LLM information page optimized for AI-powered search visibility. Pricing is pay-as-you-go with a one-night deposit at booking, full payment at check-in, and tiered cancellation terms. The company employs 11–50 people, scales seasonally, and is not publicly traded or funded by institutional investors.

Name

Imperial River

Legal name

Imperial River Company

Website

https://deschutesriver.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Imperial River Company is a family-owned adventure lodge in Maupin, Oregon, offering 25 lodge rooms, 27 RV sites, whitewater rafting, guided fishing, a restaurant and bar, and event space on the lower Deschutes River for outdoor enthusiasts, families, RV travelers, and corporate groups.

Ownership category

akta.pro rank

Product category

Outdoor Adventure Tourism and Riverfront Lodge Hospitality

NAICS

Scenic and Sightseeing Transportation, Water (487210), Scenic and Sightseeing Transportation, Water (4872), Scenic and Sightseeing Transportation, Water (48721)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Whitewater Rafting, Kayaking & River Adventures (THAJABAB)

akta.pro secondary industries

River & Wetland Lodges (Delta/Okavango-style) (THAGAIAG), River Shore Excursions & Onshore Programs (THAEACAG)

Keywords

• Outdoor adventure tourism
• Riverfront lodge lodging
• Whitewater rafting outfitter
• Guided fly fishing trips
• RV park campground

Headquarters

HQ city

Maupin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Lodge Room Rentals: The company operates 25 individually decorated Oregon-themed lodge rooms including River View Rooms ($124-$279/night) and Limited View Rooms ($99-$189/night). Revenue is generated through nightly accommodations with continental breakfast included. Check-in at 4PM, check-out at 11AM. Children 12 and under stay free. Pet-friendly with additional fee.
2. RV Park (UpRiver RV Park): 27 oversized riverfront RV sites accommodating rigs up to 80 feet. Sites start at $45/night with full hookups, EV charging, high-speed Wi-Fi, restrooms, showers, and walking trails. Daily and weekly rental options available. Pet-friendly. Seasonal on-site restaurant access.
3. Whitewater Rafting Tours: Guided whitewater rafting trips on the Deschutes River featuring Class II-IV rapids. Multiple trip options including half-day (13 mile morning/afternoon), full-day (18 mile), and multi-day trips (45 mile/2-3 days). No prior experience necessary. Professionally trained guides provided. Additional charge beyond lodging.
4. Imperial Bar & Grill Restaurant: Full-service restaurant and bar serving smoked meats, fresh-cut steaks, salads, wraps, burgers, desserts, and ice cream. Indoor dining and outdoor patio both overlook the Deschutes River. Full bar with outdoor firepit. Catering available for groups and events. Open seasonally. On-site only.
5. Guided Fishing Trips: Guided fishing trips on the Deschutes River targeting steelhead and trout. The river is open year-round for hatchery steelhead and trout fishing. Professional guides provided. Additional charge beyond standard lodging.
6. Conference & Event Space: 650 sq ft conference room accommodating 40 dinner, 50 classroom, or 30 boardroom-style configurations. Opens onto courtyard. Ideal for corporate retreats, workshops, reunions, birthday parties, and receptions. Catering available from on-site restaurant.
7. Mt. Hood Ski Shuttles: Shuttle service to Mt. Hood ski areas including Timberline, Hood Meadows, and Hood Ski Bowl. Provides transportation for winter recreation activities. Additional charge.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Imperial River Company operates a full-service adventure destination on the lower Deschutes River in Maupin, Oregon, offering 25 Oregon-themed riverfront lodge rooms, a 27-site riverfront RV park (UpRiver RV Park), guided whitewater rafting trips on Class II–IV rapids, guided fly fishing excursions, an on-site restaurant and bar (Imperial Bar & Grill), event and conference facilities, and Mt. Hood ski shuttle services. The property includes over 1/4 mile of private river frontage and a private boat dock, allowing guests to walk directly from lodgings to the river.

Product overview

Imperial River Company is a full-service adventure lodge and outdoor recreation company offering an integrated platform of lodging, dining, and river-based activities. The core offering consists of 25 Oregon-themed lodge rooms (River View and Limited View categories) and 27 riverfront RV sites at UpRiver RV Park. Adventure activities center on whitewater rafting (with options ranging from 5-mile thrills to 3-day expeditions) and guided fishing trips. Supporting services include the Imperial Bar & Grill restaurant, conference/event facilities for corporate retreats, Mt. Hood ski shuttles, and customized group adventure packages. All offerings share access to over 1/4 mile of private Deschutes River frontage.

Differentiator

Problem solved

Functional benefit

Brands

• UpRiver RV Park: 27 oversized riverfront RV sites with full hookups, EV charging, high-speed Wi-Fi, restrooms, showers, walking trails, and seasonal restaurant. Accommodates rigs up to 80 feet.

Products and services

• Imperial River Company Lodge (River View and Limited View Rooms) Adventure lodge on the lower Deschutes River in Maupin, Oregon, featuring 25 individually decorated Oregon-themed guest rooms (16 River View Rooms at $124-$279/night and 9 Limited View Rooms at $99-$189/night), complimentary continental breakfast, and direct walkable access to over 1/4 mile of private river frontage and a private boat dock. Check-in 4PM, check-out 11AM; children 12 and under stay free; pet-friendly rooms available with additional fee.
• UpRiver RV Park Twenty-seven oversized riverfront RV sites accommodating rigs up to 80 feet, priced from $45 per night with full hookups (water, sewer, electric), EV charging plugs, fiber-fast Wi-Fi, restrooms, showers, and walking trails, plus seasonal on-site restaurant access. Daily and weekly rental options available; pet-friendly.
• Whitewater Rafting Trips Guided whitewater rafting expeditions on the Deschutes River featuring Class II–IV rapids suitable for all skill levels and first-time rafters. Trip options include half-day (13 mile morning/afternoon), full-day (18 mile), The Frenzy (5 mile), and multi-day expeditions (45–53 miles over 2–3 days), led by professionally trained guides; no prior experience necessary.
• Imperial Bar & Grill Restaurant Full-service on-site restaurant and bar serving smoked meats, fresh-cut steaks, salads, wraps, burgers, desserts, and ice cream, with indoor dining and outdoor patio overlooking the Deschutes River, a full bar, and an outdoor firepit. Catering available for groups and events; open seasonally.
• Guided Fishing Trips Guided fly fishing excursions on the Deschutes River targeting world-class steelhead and trout, open year-round for hatchery steelhead and trout. Professional guides and equipment provided; available as an add-on beyond standard lodging.
• Conference & Event Space 650 square foot conference room accommodating 40 (dinner), 50 (classroom), or 30 (boardroom) configurations and opening onto a courtyard. Catering available from the on-site Imperial Bar & Grill; suitable for corporate retreats, workshops, reunions, birthday parties, and receptions.
• Mt. Hood Ski Shuttles Shuttle transportation service for winter recreation guests to Mt. Hood ski areas including Timberline, Hood Meadows, and Hood Ski Bowl; additional charge beyond standard lodging.
• Group Adventures Customized multi-day group adventure packages including retreats, reunions, and corporate events that bundle lodging, whitewater rafting, dining at the Imperial Bar & Grill, and use of the on-site conference facility, with catering and team-building activities available.

Quantifiable outcome

• TripAdvisor Certificate of Excellence recipient
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Regional players

• Timberline Lodge: Iconic Mt. Hood historic lodge offering mountain lodging, dining, and ski-area access — directly comparable as Imperial's Mt. Hood ski shuttle partnership endpoint and a benchmark for Pacific Northwest destination lodge economics.
• Bend Riverside Lodge & RV Park: Central Oregon RV park and lodge operator in Bend catering to outdoor recreation visitors in the same regional market. Comparable in RV site amenities and regional lodging competition for the Pacific Northwest outdoor traveler.
• Skamania Lodge: Pacific Northwest riverfront resort in the Columbia River Gorge with lodge rooms, dining, and outdoor recreation including guided rafting. Comparable as a regional adventure lodge benchmark with conference/event and F&B revenue streams similar to Imperial's.

Direct peers

• Sun Country Tours: Established Deschutes River rafting outfitter based in Bend, Oregon offering guided whitewater trips, scenic floats, and lodging packages on the same river stretch as Imperial. Directly comparable for rafting product, customer base, and pricing tiers.
• All-Star Rafting: Deschutes River rafting outfitter operating day and multi-day trips on the lower Deschutes near Maupin, competing head-to-head for first-time family rafters and group bookings. Comparable activity mix, geography, and customer segments.
• Ouzel Outfitters: Long-running Deschutes and Oregon river outfitter offering guided rafting, fishing, and lodging packages in the Maupin/Central Oregon region. Closely overlaps Imperial's core rafting, fishing, and overnight lodging offerings.
• River Drifters: Deschutes River rafting and scenic float operator serving the same Maupin corridor. Directly comparable for guided day-trip and overnight rafting products and adventure traveler demographics.
• ROW Adventures: Multi-state whitewater rafting outfitter running guided trips on the Deschutes and other Northwest rivers. Comparable in rafting product depth, multi-day expedition offerings, and lodging partnerships near Maupin.
• ARTA River Trips: Nonprofit-affiliated multi-day whitewater rafting outfitter running Deschutes and other US river expeditions. Comparable in guided multi-day rafting product, family orientation, and lodge-based river trip format.

Broad incumbents

• Kampgrounds of America (KOA): Largest US RV park and campground franchise network with hundreds of locations including Oregon. Comparable as the broad incumbent competing for RV traveler share and benchmark for UpRiver RV Park's amenitization (EV charging, Wi-Fi, full hookups).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ImperialRiverCompany
• Instagraminstagram.com/imperialriverco/?hl=en
• Xx.com/imperialmaupin
• LinkedInlinkedin.com/company/imperial-river-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imperial River