ARTA River Trips
- Company typePrivate
- Founded1963
- HeadquartersGroveland, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
ARTA River Trips firmographics
Firmographics- Name
- ARTA River Trips
- Legal name
- American River Touring Association
- Website
- https://arta.org
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
ARTA River Trips industry classification
Industry- Product category
- Outdoor Adventure Tourism
- NAICS
- Tour Operators (561520), Inland Water Passenger Transportation (483212), Scenic and Sightseeing Transportation (487)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Whitewater Rafting, Kayaking & Canoeing Outfitters (THAAADAB)
- akta.pro secondary industries
- Whitewater Rafting, Kayaking & River Adventures (THAJABAB), Kayaking, Canoeing & SUP Tours (Guided/Paddling Excursions) (THAJAJAF)
Keywords
Where ARTA River Trips is headquartered
LocationHeadquarters
- HQ city
- Groveland
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
ARTA River Trips business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Multi-day Rafting Trips: Core revenue stream from guided multi-day whitewater rafting expeditions ranging from 1 to 12 days. Pricing varies by trip length, river difficulty, remoteness, and included amenities. Includes transportation, meals, camping gear, and professional guide services.
- Single Day Rafting Trips: Shorter day-trip experiences on rivers like South Fork American, Merced, and Tuolumne. Lower price points ranging from $165-$342 per person.
- Instructional Programs: Professional guide training programs including Oregon Pro Guide Training, Idaho Rowing School, and Oregon Junior Whitewater School. Additional revenue from teaching river running skills.
- Equipment Rentals: Optional add-on rentals including sleeping bags ($40-50), tents, and drysuits. Provides incremental revenue and enables broader customer access.
- Guide Gratuities: Optional but customary tips from guests, typically 10-20% of trip cost, shared among guides and crew.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Rogue River Rafting - 3, 4, or 5 days |
| One time/ perpetual license | Multi-year contract | Illinois River Rafting - 4 days |
| One time/ perpetual license | Multi-year contract | Selway River Rafting - 6 days |
| One time/ perpetual license | Pay-as-you-go | South Fork American River - 1 or 2 days |
| One time/ perpetual license | Multi-year contract | Tuolumne River Rafting - 1, 2, or 3 days |
| One time/ perpetual license | Pay-as-you-go | Merced River Rafting - 1 day |
| One time/ perpetual license | Multi-year contract | Yampa River Rafting - 5 days |
| One time/ perpetual license | Multi-year contract | Middle Fork Salmon River - 6 days |
| One time/ perpetual license | Multi-year contract | Main Salmon River - 6 days |
| One time/ perpetual license | Multi-year contract | Green River Desolation Canyon - multi-day |
| One time/ perpetual license | Multi-year contract | Green River Gates of Lodore - 4 or 5 days |
| One time/ perpetual license | Multi-year contract | Middle Fork/Main Salmon Combination - 12 days |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
ARTA River Trips product offering
Product offeringCore offering
ARTA River Trips operates guided whitewater rafting expeditions across 14 rivers in six Western US states (Oregon, California, Idaho, Utah, Colorado, Montana), offering multi-day and single-day trips ranging from Class II/III beginner floats to Class IV+/V advanced runs. The company also delivers specialty experiential trips (music, yoga, geology) and instructional programs including guide training and rowing schools, with all-inclusive pricing covering guides, equipment, meals, and transportation.
Product overview
ARTA River Trips operates a comprehensive portfolio of guided whitewater rafting experiences across the Western United States, offering over 14 distinct river trip products spanning Oregon, California (including Yosemite-area rivers), Idaho, Utah, and Colorado. The core offerings are multi-day wilderness rafting expeditions and single-day whitewater adventures, supplemented by specialty experiential trips (music & rafting, yoga retreats, geology tours) and professional instructional programs (guide training, rowing school, junior whitewater school). The product architecture is organized by geography and experience type: river-specific rafting products (Rogue River, Illinois River, Tuolumne River, Merced River, South Fork American River, Selway River, Middle Fork Salmon, Main Salmon, Green River Desolation Canyon, Green River Gates of Lodore, Yampa River), specialty experiences (music retreats, yoga adventures, geology tours), and instructional services (guide training, rowing school). All trips include professional guide service, equipment provision, and meal service on multi-day expeditions.
Differentiator
Problem solved
Functional benefit
Products and services
- Rogue River Rafting
Quantifiable outcome
- Professional guide-to-guest ratios maintain safety and quality experience
- +1 more outcomes
Companies that use ARTA River Trips
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
ARTA River Trips technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ARTA River Trips partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Morrison's LodgecorePartner lodge in Merlin, OR serving as meeting point for Rogue River rafting trips. ARTA meets guests at 6:00pm the evening before trips begin for pre-trip orientation on the lawn overlooking the Rogue River. Vehicles left at lodge during trips. Lodge also recommended for pre/post trip accommodations.
- Camp LotuscorePartner campsite along the South Fork American River. Serves as meeting location, overnight camping site for 2-day trips, and vehicle parking during river trips. ARTA guides meet guests at Camp Lotus and conduct trips from this location.
- River Terrace InncorePartner hotel in Green River, UT serving as meeting point for Desolation Canyon rafting trips. Pre-trip meetings held at 8:00pm the evening before trips begin. Recommended accommodation for trip participants.
- DoubleTree by Hilton Hotel Missoula - EdgewatercorePartner hotel in Missoula, MT serving as meeting point for Selway River rafting trips. Pre-trip meetings held at 8:00pm the evening before. Hotel located along Clark Fork river with courtesy airport van service. Guests may leave vehicles at hotel during trip.
- River 1 Store (Stanley, ID)corePartner store in Stanley, ID serving as meeting point for May-July Middle Fork Salmon River trips. Pre-trip meetings at 8:00pm evening before. Located at junction of Highways 21 and 75, 100 yards north of Mountain Village Lodge.
- Stagecoach Inn (Salmon, ID)corePartner motel in Salmon, ID serving as meeting point for Main Salmon River trips and Aug-Sept Middle Fork Salmon trips. Located at 201 Riverfront Drive on Highway 93, across bridge over Salmon River.
- River's Fork LodgecoreLodge along the Main Salmon River where Middle Fork/Main Salmon Combination trippers stay between sections. Included in combo trip price. Has general store and cafe nearby for dinner and breakfast.
- Gem AircoreAirline providing round trip flights between Boise, Stanley, Salmon, and McCall for Idaho river trips. Advanced reservations required. Used for flights into remote canyon launch sites when water levels require air transport rather than van shuttle.
- Salmon River Transportation CominorVehicle shuttle service for those wishing to shuttle vehicles between Salmon and McCall. Advanced reservations required. Enables customers to have vehicles at both trip start and end points.
- Redtail AviationminorCharter flight service between Grand Junction and Green River for Desolation Canyon trip logistics. Alternative to ground transportation.
- Pacific River SupplyminorEquipment rental partner offering drysuit rentals for approximately $100-175 per week. Recommended for Illinois River trips where cold water requires proper immersion gear.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
ARTA River Trips competitors and assessment
Company assessmentBroad incumbents
- REI Adventures: REI Adventures is the guided travel arm of REI Co-op, offering multi-day rafting trips on rivers like the Rogue and Salmon as part of a broader outdoor adventure portfolio that competes with ARTA for the same outdoors-oriented customer.
- Mountain Travel Sobek: Mountain Travel Sobek is a long-established adventure travel company offering rafting trips as part of a broader portfolio including trekking and cultural tours; it overlaps with ARTA's premium multi-day rafting offerings.
Direct peers
- ROW Adventures: ROW Adventures is an Idaho-based river outfitter offering guided trips on the Main Salmon, Middle Fork Salmon, and Rogue rivers, directly competing with ARTA on multiple core Idaho and Oregon offerings.
- Adrift Adventures: Adrift Adventures is a California-based outfitter running guided rafting trips on the Merced, Tuolumne, and Kings rivers near Yosemite, directly overlapping with ARTA's California-Yosemite product portfolio.
- Moki Mac River Expeditions: Moki Mac is a Utah outfitter running guided rafting on the Colorado, Green, Yampa, and San Juan rivers, directly overlapping with ARTA's Utah/Colorado portfolio.
- River Wild (formerly Echo: The River Company): River Wild offers multi-day guided rafting on Idaho wilderness rivers including the Main Salmon and Middle Fork Salmon, directly overlapping with ARTA's Idaho portfolio.
- Western River Expeditions: Western River Expeditions is a major multi-day guided rafting outfitter specializing in Utah (Grand Canyon, Desolation/Green) and Idaho rivers, directly overlapping with ARTA's Desolation Canyon, Selway, and Salmon River offerings.
- OARS: OARS is one of the largest and oldest guided whitewater rafting outfitters in the US, offering trips on many of the same Western rivers as ARTA (Grand Canyon, Rogue, California rivers) and competing for the same multi-day wilderness rafting customer.
- Holiday River Expeditions: Holiday River Expeditions (Holiday Exuma) is a Utah-based outfitter running guided trips on the Yampa, Green (Desolation/Lodore), and Colorado rivers, directly competing with ARTA on the Dinosaur National Monument and Desolation Canyon routes.
- Cascade Raft Company: Cascade Raft Company is an Oregon-based outfitter offering guided trips on the Rogue, Klamath, and other Southern Oregon/Northern California rivers, directly competing with ARTA's Rogue and Illinois offerings.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
ARTA River Trips social profiles
Digital presenceARTA River Trips financial estimates
Financial estimateRevenue estimate
Valuation estimate
ARTA River Trips leadership team
Management profileNumber of profiles
ARTA River Trips funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ARTA River Trips M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ARTA River Trips
What does ARTA River Trips do?
ARTA River Trips operates guided whitewater rafting expeditions across 14 rivers in six Western US states (Oregon, California, Idaho, Utah, Colorado, Montana), offering multi-day and single-day trips ranging from Class II/III beginner floats to Class IV+/V advanced runs. The company also delivers specialty experiential trips (music, yoga, geology) and instructional programs including guide training and rowing schools, with all-inclusive pricing covering guides, equipment, meals, and transportation.
Is ARTA River Trips a public or private company?
ARTA River Trips is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ARTA River Trips founded?
ARTA River Trips was founded in 1963. It employs 11 to 50 people.
Where is ARTA River Trips based?
ARTA River Trips is headquartered in Groveland, United States, in the North America region.
How does ARTA River Trips make money?
Five revenue lines are on record. Multi-day Rafting Trips are the primary driver. The others are single Day Rafting Trips, instructional Programs, equipment Rentals and guide Gratuities.
Who are ARTA River Trips's main competitors?
Broad incumbents on record are REI Adventures and Mountain Travel Sobek. Direct peers are ROW Adventures, Adrift Adventures, Moki Mac River Expeditions, River Wild (formerly Echo: The River Company), Western River Expeditions, OARS, Holiday River Expeditions and Cascade Raft Company.
Does ARTA River Trips have an API?
No public API is recorded for ARTA River Trips.
What industry is ARTA River Trips in?
ARTA River Trips's product category is Outdoor Adventure Tourism. Its primary akta.pro industry code is THAAADAB, Whitewater Rafting, Kayaking & Canoeing Outfitters, with a secondary code of THAJABAB, Whitewater Rafting, Kayaking & River Adventures. Its NAICS code is 561520 and its SIC code is 7900.