What Positive Thinking Company does

Positive Thinking Company, operating under the brand CBTW (Collaboration Better's The World), is a global IT services and consulting firm headquartered in Lyon, France. The company delivers an integrated portfolio of professional services organized around five domains: Software Engineering, AI & Data Platforms, Cloud & Enterprise Platforms, Cybersecurity, and Strategy, Product & Transformation. Its underlying technology stack combines applied AI/ML, cloud infrastructure, data platforms, cybersecurity tooling, and software engineering into an end-to-end delivery model, with named solution offerings such as the GenAI RfP Processing tool built on Microsoft Azure and the BOT Innovation Hub for large-scale engineering center build-and-transfer. The company also offers a performance-based engagement model for select mature solutions, where part of compensation is tied to measurable client outcomes.

The firm employs 2,500+ experts across 21 countries spanning Europe, APAC, the Americas, and Africa, serving 1,000+ enterprise clients through a direct enterprise field-sales motion. Pricing is custom and quote-based, typically structured as multi-year contracts, with revenue derived entirely from professional services engagements. Customer segments are diversified across six verticals: Banking & Finance, Telecommunications & Media, Retail & E-commerce, Luxury, Manufacturing & Industry, and Energy & Utilities, with named logos including BNP Paribas, Visa, Societe Generale, Allianz, LVMH, Siemens Healthineers, Miele, and Liebherr.

The business has scaled in part through M&A, having acquired PYCOGroup in March 2021 and LinkValue in February 2022 (both for undisclosed consideration), suggesting a roll-up strategy. It holds ISO 27001 certification and maintains a broad technology partner ecosystem spanning hyperscalers (Microsoft, AWS, IBM), data platforms (Databricks, SAS, Temenos), and DevOps/security tooling (Atlassian, Kong, Datadog, UiPath, Mendix, Contentsquare). Leadership includes co-founders David Dzialowski (Co-CEO) and Damien Chasseur (Founder-Partner), with Yann Louise as Founder & Managing Partner. Revenue figures are not publicly disclosed.

Name

Positive Thinking Company

Website

https://positivethinking.tech

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Positive Thinking Company (CBTW) is a Lyon-based global IT services and consulting firm with 2,500+ experts across 21 countries, delivering AI, cloud, data, cybersecurity, and software engineering solutions to enterprise clients across banking, telecom, luxury, manufacturing, and energy sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices21 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. IT Consulting and Professional Services: CBTW generates revenue through professional services engagements delivering AI, cloud, data, security, and software engineering solutions to enterprise clients. They offer performance-based engagement models where compensation is partially tied to measurable outcomes, aligning their success with client business results.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Positive Thinking Company (doing business as CBTW) is a global technology and business solutions provider delivering an integrated portfolio of professional services across five core domains: Software Engineering, AI & Data Platforms, Cloud & Enterprise Platforms, Cybersecurity, and Strategy, Product & Transformation. The firm combines consulting and engineering talent with proprietary solutions (e.g., GenAI RfP Processing on Azure, BOT Innovation Hub) and offers performance-based engagement models where part of compensation is tied to measurable client outcomes.

Product overview

CBTW (Collaboration Better's The World) is a global technology and business solutions company offering an integrated portfolio of professional services organized around five core domains: Software Engineering, AI & Data Platforms, Cloud & Enterprise Platforms, Cybersecurity, and Strategy, Product & Transformation. The company operates a services-plus-solutions model where specialized offerings like the GenAI RfP Processing solution (built on Azure) and the BOT Innovation Hub deliver measurable outcomes alongside traditional consulting engagements. CBTW also offers performance-based engagement models where compensation aligns with client results.

Differentiator

Problem solved

Functional benefit

Products and services

• AI & Data Platforms Turns data into actionable intelligence to improve decisions, automate work, and unlock new business value through AI-driven solutions, for enterprise clients across banking, telecom, retail and other verticals.
• Software Engineering Builds scalable digital systems that speed up delivery, improve reliability, and support long-term product growth for enterprise clients.
• Cloud & Enterprise Platforms Builds resilient cloud and enterprise platforms that improve scalability, performance, and operational efficiency for enterprise clients.
• Cybersecurity Protects systems, people, and data so businesses can operate, adapt, and grow with confidence; includes dark web monitoring, phishing simulations, and security training for enterprise clients.
• Strategy, Product & Transformation Helps organizations translate strategic vision into tangible digital products and transformation programs.
• GenAI RfP Processing Generative AI solution built on Azure that processes Request for Proposal documents (specifications, drawings, forms, clarifications), cutting matching time by 3x while keeping human experts in control.
• BOT Innovation Hub Builds and transfers large-scale engineering centers supporting digital banking and fraud detection systems; has scaled 600+ engineers for a global bank.
• Performance-Based Engagement Mature engagement model where part of compensation is linked to measurable outcomes, aligning CBTW's success with client business results.

Quantifiable outcome

• 25% Reduction in Infrastructure Costs - Achieved by migrating a banking institution's data platform to a scalable cloud-based data lakehouse architecture
• +3 more outcomes

Named customers24 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core.

• TemenoscoreTechnology or IntegrationCBTW is a partner of Temenos for banking and financial services solutions, providing technology integration services for financial institutions.
• MicrosoftcoreTechnology or IntegrationCBTW partners with Microsoft for cloud and enterprise platform services, leveraging Azure and Microsoft technology stack for client solutions.
• SAScoreTechnology or IntegrationCBTW partners with SAS for data analytics and AI services, providing advanced analytics capabilities to clients.
• IBMcoreTechnology or IntegrationCBTW partners with IBM for data analytics and AI services, providing enterprise technology solutions.
• Amazon Web Services (AWS)coreTechnology or IntegrationCBTW is an AWS partner for cloud and enterprise platforms, providing cloud migration and infrastructure services.
• DatabrickscoreTechnology or IntegrationCBTW partners with Databricks for data analytics and AI services, providing unified analytics platform capabilities.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Globant: Digital and cognitive transformation services company combining AI, cloud, data, and design — a direct competitor for digital engineering and GenAI engagements with mid-to-large enterprises.
• EPAM Systems: Global digital engineering and product design services firm with strong nearshore delivery in Eastern Europe, comparable AI/data engineering offerings, and similar enterprise banking/financial services exposure.
• Devoteam: European-headquartered IT consultancy focused on cloud, cybersecurity, data/AI, and digital transformation — a comparable mid-sized peer with strong telco/banking references in CBTW's home market.
• Endava: Technology services firm specializing in software engineering, cloud, and data with nearshore delivery in Eastern Europe and Latin America — overlapping CBTW's hybrid onshore/nearshore model and verticals.

Broad incumbents

• Accenture: Largest global IT and management consulting firm with comparable service lines (cloud, data/AI, security, strategy). Competes for the same enterprise transformation mandates that anchor CBTW's pipeline.
• TCS (Tata Consultancy Services): One of the largest global IT services firms with extensive banking, telecom, and retail relationships; competes on large transformation and managed services deals across CBTW's geographies.
• Cognizant: Global IT services provider with strong financial services and healthcare verticals — directly overlapping CBTW's banking-heavy customer base and core digital engineering/AI service lines.
• Capgemini: Global IT services and consulting leader headquartered in France with deep enterprise presence across banking, manufacturing, and luxury — overlapping heavily with CBTW's vertical mix and European delivery footprint.
• Deloitte (Consulting): Big Four advisory and technology consultancy delivering strategy, cloud, AI, and cybersecurity to the same enterprise segments (banking, luxury, industrials) targeted by CBTW, often at higher price points.

Regional players

• Tietoevry: Nordic-headquartered digital services and software company with banking and enterprise customers across Northern Europe; comparable in scale and service mix though more regional in focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@collaborationbetterstheworld
• LinkedInlinkedin.com/company/collaboration-betters-the-world
• Instagraminstagram.com/collaborationbetterstheworld
• Xx.com/ptc_tech

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Positive Thinking Company