Trend Group
- Company typePrivate
- Founded2000
- HeadquartersMiami, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
Trend Group firmographics
Firmographics- Name
- Trend Group
- Legal name
- TREND S.p.A.
- Website
- https://trend-group.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Trend Group industry classification
Industry- Product category
- Architectural Decorative Mosaic and Engineered Stone Surfaces
- NAICS
- Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)
- SIC
- Pottery & Related Products (3260), Cut Stone & Stone Products (3281)
- akta.pro primary industry
- Tile & Stone Specialty Retail (CRAIAGAA)
- akta.pro secondary industry
- Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)
Keywords
Where Trend Group is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Trend Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Mosaic Products: Sale of glass mosaics, gold leaf mosaics, Venetian smalti, and artistic mosaic tiles for interior and exterior design applications
- etherium Engineered Surfaces: Sale of etherium by E-Stone engineered stone surfaces for flooring, walls, countertops, and architectural applications
- Custom Mosaic Design Services: Tailor-made service from concept to creation and installation of artistic mosaics for architects, interior designers, and contractors
- Mosaic Installation Services: Professional installation services for mosaic and surface projects worldwide
- Franchise Operations: International franchise network (Granite & Trend Transformations) generating revenue through licensed installation operations in US and UK
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Trend Group product offering
Product offeringCore offering
Trend Group manufactures and distributes premium decorative mosaic surfaces and engineered stone products for the architectural and interior design market. Its offering spans glass mosaics, gold leaf mosaics, hand-cut Venetian smalti (smalti veneziani), and engineered stone surfaces sold under the "etherium by E-Stone" brand, produced at industrial scale and customizable through CAD design and waterjet cutting for bespoke projects.
Product overview
TREND Group is an Italian manufacturer and global leader in mosaic tiles, surfaces, and engineered stone, founded in 2000 and headquartered in Vicenza, Italy. Its portfolio centers on four core product lines: (1) Glass Mosaic Tiles in multiple color and finish lines (Vitreo, Brillante, Shining, Feel, Mattitude, Karma, Square, Rectangular, Hexagonal, Subway) sold alongside Mosaic Collections (Infinite, Immense, Tropical Splendor, Murrine, Naturalia, Shapes of Art, Cad Artwall, Embroidery, Hexagonal Decors, Supreme, Wallpaper, Silk Road) and custom Mixes and Shading Blends; (2) the AUREO 24K Gold Leaf Mosaic Collection using traditional Byzantine techniques; (3) Venetian Smalti from Orsoni Venezia 1888 (the last open-flame furnace in Venice); and (4) etherium® by E-Stone engineered stone surfaces available in TREND Origina, Veneziana, and Trascenda collections. The company also offers a Color Mix digital customization tool and professional mosaic design and installation services. Production reaches over 1.5 million m² of glass mosaic and 800,000 m² of etherium® surfaces annually, with operations spanning over 55 countries.
Differentiator
Problem solved
Functional benefit
Brands
- etherium® by E-Stone: Engineered stone surfaces combining natural aesthetics with innovative sustainable technology. Available as terrazzo slabs and TREND Origina collection.
- TREND Origina
- etherium®
- TREND Terrazzo
Products and services
- Glass Mosaics Industrial-scale decorative glass mosaic tiles produced in a range of colors, finishes, and patterns, specified by architects, interior designers, and contractors for luxury residential, hospitality, and commercial interiors.
- Gold Leaf Mosaics Premium decorative mosaic tiles incorporating gold leaf finishes, targeted at high-end residential, hospitality, and feature-wall installations requiring luxury materials.
- Venetian Smalti (Smalti Veneziani) Hand-cut traditional Venetian glass smalti mosaic tiles, produced using Italian craftsmanship techniques and supplied to architects and designers for premium architectural projects.
- Etherium by E-Stone (Engineered Stone Surfaces) Engineered stone surfacing products manufactured and finished by Trend Group, including sublimation-printed designs, supplied for interior and architectural applications in luxury residential, hospitality, and commercial projects.
Quantifiable outcome
- 72% post-consumer recycled content in mosaics and etherium slabs
- +5 more outcomes
Companies that use Trend Group
Customer profileNamed customers34 records
Segments7 records
Ideal customer profiles2 records
Trend Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Trend Group partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Orsoni Venezia 1888coreHistoric Venetian glass furnace acquired in 2003, the last using live flame techniques in Venice. Produces 3,500 colors of Venetian smalti using Byzantine techniques from the 12th century. Orsoni gold decorates Sagrada Familia, Basilica di San Marco, Westminster Abbey, and Vatican. TREND uses Orsoni materials for traditional gold leaf mosaics and exclusive color ranges.
- LATICRETEcoreOfficial collaboration with global leader in installation products. LATICRETE provides complete range of tested and approved adhesives, grouts, and installation products for mosaic installations. Partnership ensures warranty-backed installations for TREND mosaic projects.
- NSF InternationalminorTREND Group officially recognized by NSF International for commitment to quality and safety standards in product development and manufacturing.
- US Green Building CouncilminorProducts in etherium line contribute to LEED (Leadership in Energy and Environmental Design) points based on credits for Materials and Resources, Indoor Environmental Quality, Innovation, and Design.
- International Living Future Instituteminoretherium surfaces certified as Red List Free, meeting Living Building Challenge requirements for sustainable building materials.
- Beck & Eggeling International Fine ArtminorArt gallery that realized 'The Sky Over Nine Columns' installation by artist Heinz Mack at 2014 Venice Biennale of Architecture, in cooperation with Giorgio Cini Foundation.
- Giorgio Cini FoundationminorCultural foundation hosting 'The Sky Over Nine Columns' installation by Heinz Mack on Island of San Giorgio Maggiore, Venice, as part of 2014 Venice Biennale of Architecture.
- Premier Composite TechnologiesminorDubai-based company that supported creation of 'The Sky Over Nine Columns' installation, providing technical expertise for the project.
- Ca' Foscari UniversityminorAcademic partnership for cultural activities and preservation of Venetian glass-making traditions.
- IUAV University of VeniceminorAcademic partnership ensuring traditional glass-making craftsmanship is passed to future generations through educational programs.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Trend Group competitors and assessment
Company assessmentBroad incumbents
- Cosentino: Spanish global manufacturer of engineered quartz (Silestone), ultra-compacted surfaces (Dekton), and natural stone, serving residential and commercial surfacing markets worldwide. Competes with Trend's etherium line in the engineered stone category at significantly larger scale.
- Caesarstone: Israel-based global manufacturer of engineered quartz surfaces for kitchen countertops, bathrooms, and commercial interiors. Direct competitor in premium engineered stone surfacing with much broader distribution than etherium.
- Cambria: US-based family-owned engineered quartz surface manufacturer serving residential and commercial markets with extensive North American distribution. Competes with etherium in the premium engineered stone category and shares the family-owned governance profile.
Direct peers
- Sicis: Italian luxury mosaic manufacturer founded in Ravenna, producing glass mosaics, Venetian smalti, gold leaf mosaics, and bespoke artistic mosaic installations for luxury hospitality, residential, and yacht sectors. Most direct competitor in premium mosaic category.
- Compac: Spanish manufacturer of engineered quartz and decorative surfaces for architectural and interior design applications. Comparable in product category (engineered decorative stone) and customer base (architects, designers, contractors).
- Appiani: Italian ceramic mosaic manufacturer producing glazed ceramic mosaics for walls, pools, and architectural applications. Comparable in product category (decorative mosaics) and in serving architects and designers for premium commercial and residential projects.
- Bisazza: The original Bisazza Group, an Italian luxury mosaic manufacturer headquartered in Vicenza — Trend's founder Pino Bisazza previously led Bisazza Group before founding Trend in 2000. Operates in the same luxury glass mosaic category with comparable hospitality and residential customer base.
- Mosaico+: Italian mosaic and decorative surface manufacturer producing glass mosaics and artistic mosaic designs for luxury interiors, with strong presence in hospitality and high-end residential. Direct category peer with overlapping product and customer profile.
Emerging players
- Ornamenta: Italian manufacturer of decorative ceramic surfaces and mosaics for architectural applications, with focus on contemporary design. Overlaps with Trend in decorative tile/mosaic offerings for premium residential and commercial projects, though at smaller scale.
- StonePeak Ceramic: US-based porcelain and ceramic tile manufacturer producing large-format tiles and engineered surfaces for residential and commercial interiors. Adjacent competitor in the premium tile/surface category with overlap in commercial project specification.
Market position
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Trend Group social profiles
Digital presenceTrend Group compliance and trust
Trust signalCompliance3 records
Trend Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trend Group leadership team
Management profileNumber of profiles
Profiles4 records
Trend Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Trend Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trend Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trend Group
What does Trend Group do?
Trend Group manufactures and distributes premium decorative mosaic surfaces and engineered stone products for the architectural and interior design market. Its offering spans glass mosaics, gold leaf mosaics, hand-cut Venetian smalti (smalti veneziani), and engineered stone surfaces sold under the "etherium by E-Stone" brand, produced at industrial scale and customizable through CAD design and waterjet cutting for bespoke projects.
Is Trend Group a public or private company?
Trend Group is a private company. It is classified as family owned and is currently operating.
When was Trend Group founded?
Trend Group was founded in 2000. It employs 101 to 250 people.
Where is Trend Group based?
Trend Group is headquartered in Miami, United States, in the North America region.
How does Trend Group make money?
Five revenue lines are on record. Mosaic Products are the primary driver. The others are etherium Engineered Surfaces, custom Mosaic Design Services, mosaic Installation Services and franchise Operations.
Who are Trend Group's main competitors?
Broad incumbents on record are Cosentino, Caesarstone and Cambria. Direct peers are Sicis, Compac, Appiani, Bisazza and Mosaico+. Emerging players are Ornamenta and StonePeak Ceramic.
Does Trend Group have an API?
No public API is recorded for Trend Group.
What industry is Trend Group in?
Trend Group's product category is Architectural Decorative Mosaic and Engineered Stone Surfaces. Its primary akta.pro industry code is CRAIAGAA, Tile & Stone Specialty Retail, with a secondary code of CRAIACAB, Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays). Its NAICS code is 327110 and its SIC code is 3260.