Hypnobabies

What Hypnobabies does

Hypnobabies is a privately held childbirth education company founded in 2001 and headquartered in Stanton, California (Orange County), operating under Founder and Director Kerry Tuschhoff. The company delivers a comprehensive hypnobirthing program built on medical-grade somnambulistic hypnosis techniques adapted from Master Hypnotherapist Gerald Kein's 'Painless Childbirth Program,' with a proprietary 'Eyes-Open Childbirth Hypnosis' method that allows birthing mothers to remain deeply in hypnosis while walking, talking, and changing positions during labor. The core curriculum includes 20 hypnosis audio tracks, workbooks, birth partner guides, nutritional programs, prenatal exercises, and birth planning materials.

The business operates a hybrid delivery model combining self-serve online courses through the Hypnobabies Academy on the Thinkific platform, physical hard-copy course shipments, and a global network of certified Hypnobabies instructors who teach in-person and Home Study Advantage Classes. Revenue is generated through one-time course purchases (online and hard-copy), licensing and royalty arrangements with certified instructors, supplementary hypnosis products (fertility, breastfeeding, smoking cessation, weight loss, insomnia), and a Hypno-Doula professional training program. Pricing follows a one-time/perpetual license model with a 25% promotional discount code and optional insurance reimbursement via CPT codes S9436 and diagnosis code Z32.2.

Hypnobabies serves a globally distributed base of individual consumers and SMB customers across multiple segments: expectant parents seeking natural or minimal-intervention childbirth, birth partners, VBAC parents, fertility clients, and single expectant parents. Go-to-market combines content marketing via educational blog and podcast appearances by the founder, a Facebook support community, an affiliate/referral program on GoAffPro, and earned media coverage in pregnancy and wellness publications. The company has served thousands of families worldwide across diverse birth settings (hospital, home, birth center, VBAC, water, breech, twins, induced) since inception, with no external funding rounds or parent company ownership disclosed.

Name

Hypnobabies

Legal name

Hypnobabies

Website

https://hypnobabies.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Hypnobabies is a privately held childbirth education company that delivers medical-grade somnambulistic hypnosis-based hypnobirthing courses to expectant parents globally via self-serve online platforms, hard-copy materials, and a certified instructor network.

Ownership category

akta.pro rank

Product category

Childbirth Education

NAICS

All Other Schools and Instruction (61169), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

Keywords

• Childbirth education course
• Hypnobirthing program
• Prenatal hypnosis training
• Birth preparation services
• Maternity wellness education

Headquarters

HQ city

Stanton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Online Self-Study Course: Digital course delivered through Thinkific platform with 6-month access, downloadable audio tracks and PDF materials. One-time purchase for lifetime access to downloaded materials.
2. Hard-Copy Course: Physical course materials shipped to customers including student workbook, birth partner guide, handouts, and audio track downloads. One-time purchase.
3. Instructor-Led Classes: Revenue sharing or certification fees from certified Hypnobabies instructors who teach classes using the Hypnobabies curriculum.
4. Additional Hypnosis Products: Supplementary products including Breastfeeding Success, Fertility Enhancement, and specialty hypnosis tracks for fears, nausea, insomnia, stress/anxiety, weight loss, and smoking cessation.
5. Laid-Back Breastfeeding Course: Bundled course with breastfeeding expert Nancy Mohrbacher available as add-on or separate purchase.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hypnobabies is a childbirth education program that teaches medical-grade somnambulistic hypnosis techniques for calmer, more comfortable birthing, sold as online self-study courses (6-month access on Thinkific), hard-copy course kits shipped to customers, and certified instructor-led classes. The core curriculum includes 20 hypnosis audio tracks plus workbooks covering nutrition, prenatal exercise, birth planning, optimal fetal positioning, and postpartum preparation. Supporting paid offerings include a Hypno-Doula training/certification program, a fertility enhancement hypnosis program, and a bundled Laid-Back Breastfeeding video course co-developed with Nancy Mohrbacher.

Product overview

Hypnobabies is a comprehensive childbirth education and medical-grade hypnosis program offered as a unified product with multiple delivery formats and add-on modules. The core offering is the Hypnobabies Hypnobirthing Self-Study Course (available in online and hard-copy versions), which teaches somnambulistic hypnosis techniques for comfortable childbirth. The program includes 20 hypnosis audio tracks, workbooks, and written materials. Supporting products include Birth Partner resources (audio track, guide, and birthing log), bundled courses (Laid-Back Breastfeeding), specialized programs (Fertility Enhancement, Hypno-Doula Training), and content resources (Birth Stories, Podcasts). Home Study Advantage Classes provide instructor-led support for self-study students.

Differentiator

Problem solved

Functional benefit

Brands

• Hypnobabies Academy: Online learning platform hosting self-study hypnobirthing courses, breastfeeding courses, fertility enhancement programs, and hypno-doula training courses.
• Hypnobabies Hypnobirthing

Products and services

• Hypnobabies Hypnobirthing Self-Study Course (Online) Six-week online hypnobirthing course teaching medical-grade somnambulistic hypnosis techniques for comfortable childbirth, including 20 hypnosis audio tracks and extensive written materials, with 6-month platform access. Sold directly to expectant parents.
• Hypnobabies Hypnobirthing Home Study Course (Hard-Copy) Physical course shipped to customers including a student workbook, quick reference / birth partner guide booklet, handouts, and audio track downloads; one-time purchase.
• Hypnobabies Home Study Advantage Classes Instructor-led classes for home study students featuring hands-on hypnosis demonstrations, personalized instruction, and an individual Hypnobabies Birth Rehearsal.
• Laid-Back Breastfeeding Video Course Video breastfeeding course by expert Nancy Mohrbacher, sold as a discounted bundle with the Hypnobabies Online Course or as a separate purchase.
• Hypnobabies Fertility Enhancement Program Standalone hypnosis program designed to support natural fertility and conception, sold to individuals or couples.
• Hypnobabies Hypno-Doula Training Program Certification training program for doulas who want to become certified Hypno-Doulas supporting Hypnobabies births.

Quantifiable outcome

• Most Hypnobabies students use fewer drugs or no drugs during labor, meaning less risk of side effects for parent and baby
• +5 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• Nancy MohrbacherminorStrategic or Co-development PartnerBreastfeeding expert Nancy Mohrbacher collaborated with Hypnobabies to create the 'Laid-Back Breastfeeding Video Course' available as a bundle with the Hypnobabies Online Course. This partnership provides additional postpartum value to customers.
• The Natural Parent MagazineminorGTM or Marketing PartnerFeature article in The Natural Parent Magazine covering Hypnobabies services, founder Kerry Tuschhoff's background, and company mission to help parents prepare for childbirth peacefully.
• Aviva Romm MDminorGTM or Marketing PartnerDr. Aviva Romm featured Kerry Tuschhoff on her On Health for Women Podcast discussing The Power of Hypnobirthing.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• The Birth Hour: A popular podcast and birth story library serving expectant parents, monetizing through courses and affiliate partnerships. Adjacent competitor that overlaps with Hypnobabies' podcast, blog, and birth-story content strategy.
• Expectful: A pregnancy and postpartum wellness app offering guided meditations, hypnosis tracks, and mental health content for expectant and new mothers. Competes with Hypnobabies' supplementary audio tracks and fertility/pregnancy content through a subscription-based digital-delivery model.
• Calm: A leading consumer meditation, sleep, and hypnosis app with a broad content library including pregnancy and birth-specific meditations. Competes for the same expectant-parent attention and 'calm pregnancy' use case through a subscription model and significantly larger marketing reach.

Broad incumbents

• Lamaze International: The most established childbirth education brand globally, offering in-person classes and digital content covering evidence-based birth preparation. Competes with Hypnobabies for the same expectant-parent customer but uses a non-hypnosis, breathing-and-coping curriculum and a much larger institutional footprint.
• Maven Clinic: A virtual care platform for women's and family health (fertility, pregnancy, postpartum, pediatrics) sold to employers and payers. Represents the strategic direction Hypnobabies could pursue by partnering with a fertility/pregnancy telehealth network — and an emerging competitor for the insured pregnancy education wallet.
• BabyCenter: A mass-market pregnancy and parenting content platform owned by Everyday Health Group. Competes for the same top-of-funnel expectant-parent attention that Hypnobabies targets through its blog and SEO content, though it monetizes via advertising rather than courses.
• Bradley Method (American Academy of Husband-Coached Childbirth): Long-running natural childbirth education method emphasizing partner-coached, drug-free birth. Directly competes with Hypnobabies for VBAC and natural-birth families via certified instructor classes, though its curriculum is rooted in relaxation/coaching rather than clinical-grade hypnosis.

Direct peers

• Birth Boot Camp: An online and in-person natural childbirth education program with a certified instructor network and self-study course options. Directly competes with Hypnobabies in the natural-birth, partner-involved childbirth education category with a comparable delivery model.
• HypnoBirthing – The Mongan Method: The original and most widely recognized hypnobirthing program, founded by Marie Mongan. Directly competes with Hypnobabies in the hypnosis-based childbirth education category with a similarly structured instructor certification model and home-study course offering, though it teaches lighter 'Eyes-Open' vs. medical-grade somnambulistic techniques.
• Mama Natural: A natural childbirth and pregnancy education brand offering online courses (including a birth course), weekly podcast, and large content library. Targets the same expectant-parent audience seeking drug-free/minimally-interventional birth and competes for content-driven organic acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCn6Z3ZA2_xnM_c3T0B1Yw
• Facebookfacebook.com/Hypnobabies
• Xx.com/hypnobabies
• LinkedInlinkedin.com/company/hypnobabies

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hypnobabies