What Garden Streets does

Garden Streets is a woman- and minority-owned commercial interior plantscaping company, founded by Master Gardener and trained florist Jen Gouldstone and operating with core team members in Massachusetts, Rhode Island, and New Hampshire around a Concord, NH headquarters and warehouse. The company delivers a full design-install-maintain service stack for office and retail interiors, including custom office plant design, moss walls and preserved moss art, live green walls with varying levels of automation, seasonal outdoor planters refreshed quarterly, and a holiday decor program of trees, wreaths, garlands, and poinsettias. Newer offerings include the B-WELL™ Room, a modular biophilic wellness space product, and Plant Parties, a workshop event business running in-person, virtual, and hybrid formats with national kit shipping since 2019.

The company's underlying technology is intentionally light: it is described as service-based without proprietary technology platforms. The single named proprietary digital asset is a Plant Care App that delivers customized plant-care reminders and guidelines to subscribers. Differentiated operational IP sits in the design-first methodology, which uses visual renderings to show clients exactly what plants and containers will look like in their space, and a "Right Plant, Right Place" plant-selection philosophy. Most installations are completed within 2-3 weeks of sign-off, with rush capability inside one week.

The business model blends one-time installation revenue (quote-based, sized by environment and design complexity) with recurring revenue from maintenance subscriptions (weekly to bi-weekly visits), seasonal subscription programs (quarterly outdoor planters, annual holiday decor), event/workshop revenue (Plant Parties, minimum 10 attendees), and the Plant Care App subscription that supports self-service care. Go-to-market is consultative enterprise field sales supported by an active content and social presence (Instagram, Facebook, LinkedIn, Pinterest, blog, email newsletter) and named customer case studies including LogRocket, Affectiva, Lululemon, Siemens, and Everbridge. Multi-location enterprise clients are served through a National Program backed by a vetted partner network, providing nationwide coverage without proportional in-region headcount. The company holds WBENC certification as a women-owned business.

Name

Garden Streets

Legal name

Garden Streets

Website

https://gardenstreets.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Garden Streets is a woman- and minority-owned commercial interior plantscaping company serving corporate offices and retail clients across New England with design, installation, and recurring maintenance of office plants, moss walls, and live green walls, supported by a National Program partner network for multi-location accounts.

Ownership category

akta.pro rank

Product category

Commercial Interior Plantscaping Services

NAICS

Landscaping Services (56173)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Container Gardening Design, Planting & Maintenance (HSAIAFAN)

akta.pro secondary industries

Seasonal Color & Flower Rotation (Spring/Fall Plantings) (HSAIAFAE), Plant Replacement, Transplanting & Garden Refresh Services (HSAIAFAG)

Keywords

• Interior plantscaping services
• Commercial plant design
• Office plant maintenance
• Biophilic design services
• Moss wall installation

Headquarters

HQ city

Concord

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Interior Plant Design & Installation: One-time design and installation services for office plants, moss walls, live green walls. Includes custom containers and planters. Most installations completed within 2-3 weeks from sign-off, with rush orders possible.
2. Ongoing Plant Maintenance Services: Recurring maintenance visits including watering, pruning, fertilizing, cleaning. Typical schedules range from weekly to every other week. Part of warranty program includes plant replacement for unhealthy or overgrown plants.
3. Holiday Decor Program: Seasonal trees, wreaths, garlands rental or purchase (November-December). Separate poinsettia program with delivery, setup, and weekly care visits throughout December.
4. Seasonal Outdoor Planters: Quarterly seasonal plantings for outdoor containers updated for spring, summer, fall, and winter. Includes ongoing maintenance during growing season.
5. Plant Parties: Workshop events for groups (minimum 10 attendees) including succulent terrariums, bonsai, kitchen herb gardens, wreath making. Materials provided, expert-led sessions available in-person or virtual. Shipping kits nationally for virtual events.
6. Plant Care App Subscription: Proprietary Plant Care App sends customized reminders and guidelines for plant care. Subscription model for clients transitioning from on-site maintenance to self-service.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Garden Streets is a design-first commercial interior plantscaping company that designs, installs, and maintains live and preserved plant installations for offices, retail environments, and multi-location enterprises. Its core service combines custom plant design and installation with recurring Plant Care Specialist visits, complemented by moss walls, live green walls, holiday décor, seasonal outdoor planters, plant-based team-building events, and a modular B-WELL™ biophilic wellness room.

Product overview

Garden Streets is a design-led commercial plant service company offering a comprehensive suite of indoor and outdoor plantscaping services. The core offering includes Office Plant Design (custom interior plant installation and maintenance), Moss Walls and Moss Art (preserved, maintenance-free vertical installations), Live Green Walls (vertical live plant systems), Holiday Decor (seasonal trees, wreaths, and poinsettia programs), Seasonal Outdoor Planters (rotating container plantings), National Program (multi-location coordination), and Plant Parties (team building workshops). The company also offers the B-WELL™ Room, a modular biophilic wellness space product, and supports clients with a proprietary Plant Care App for ongoing plant maintenance guidance between professional visits.

Differentiator

Problem solved

Functional benefit

Products and services

• Office Plant Design Custom interior plant design, installation, and ongoing maintenance services for commercial office spaces, including design consultation, plant selection, delivery, installation, and Plant Care Specialist visits for watering, pruning, fertilizing, cleaning, and plant replacement under warranty.
• Moss Walls and Moss Art Hand-made preserved moss walls and moss art mounted on lightweight wood frames, available in various shapes, sizes, and customizable frame colors. Requires no ongoing maintenance and provides sound absorption benefits for interiors where live plants cannot thrive.
• Live Green Walls Vertical live plant wall installations available as standalone walls (no plumbing required), plant portraits (hand-watered), hanging planters, and built-in walls with plumbing, with various levels of automation available to suit site conditions.
• Holiday Decor Seasonal holiday decoration services including festive trees, wreaths, garlands, and a separate poinsettia program with delivery, setup, and weekly care visits throughout December, plus a plant gifting program with nationwide shipping. Available for rent or purchase.
• Seasonal Outdoor Planters Custom seasonal outdoor container plantings refreshed quarterly for spring, summer, fall, and winter, including design, installation, and ongoing maintenance with weekly or bi-weekly visits during the growing season.
• National Program Multi-location coordination service for clients with sites across different states, providing a single point of contact, consistent design across locations, and access to a vetted local provider network with semi-annual reviews to ensure quality.
• Plant Parties Team-building workshop events featuring plant-themed activities such as succulent terrariums, bonsai, kitchen herb gardens, wreath making, and floral arrangements. Available in-person, virtual, or hybrid formats with expert-led guidance; kits shipped nationally for virtual events. Minimum 10 attendees; largest events hosted 300+ people.
• B-WELL™ Room Self-contained modular wellness space based on biophilic design principles, including a live green wall, floor and hanging plants, built-in lighting, ventilation, humidification, and a customizable interior designed for relaxation, de-stressing, and meditation.
• Plant Care App Subscription Proprietary Plant Care App delivered as a subscription providing customized reminders and care guidelines on how to maintain plants, designed for clients transitioning from professional on-site maintenance to self-service plant care.

Quantifiable outcome

• Most installations completed within 2-3 weeks from sign-off, with rush orders possible within one week
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• National Partner Network (Trusted Providers)coreChannel Partner/ Reseller/ DistributorVetted network of trusted local providers serving clients with multiple locations across the nation. Partners are small businesses, whenever possible owned by minorities and women. Semi-annual reviews conducted with clients and providers to ensure quality service across all locations. Provides consistent design and single point of contact for national accounts.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Plantscape Inc. Plantscape is a long-standing interior plantscaping specialist serving commercial offices, hotels, and restaurants with design, installation, and maintenance. Closest direct peer to Garden Streets in service mix, recurring maintenance model, and target customer.
• Urban Plantologie: Urban Plantologie is a New England-based interior plantscaping company offering office plant design, installation, and maintenance. One of the most direct regional competitors to Garden Streets in Boston and southern New Hampshire.
• Plantopia (Plant Services): Plantopia provides commercial interior plant design, install, and care programs for offices, retail, and hospitality. Similar recurring-maintenance subscription model and biophilic design orientation as Garden Streets.
• Planterra (Planterra Services): Planterra provides interior landscaping including living walls, moss walls, and plant care services for corporate and healthcare clients. Comparable to Garden Streets on green walls, moss walls, and recurring maintenance for commercial interiors.
• Plant House (Tropical Plant Rentals): Plant House / plant-solutions.com offers indoor tropical plant rentals, install, and maintenance for offices, atriums, and lobbies. Overlaps with Garden Streets' core office plant design and recurring maintenance subscription model.

Broad incumbents

• BrightView Landscapes: BrightView is the largest U.S. commercial landscaping services company, providing maintenance, design, and enhancement across thousands of properties. Its interior plantscape and seasonal color rotations overlap with Garden Streets' recurring maintenance and seasonal outdoor planter offerings, though landscaping is its primary focus.
• Ambius (Rentokil Initial): Ambius is the largest North American interior plantscaping and scent-branding provider, offering design, installation, and maintenance of live and artificial plants in offices, retail, and hospitality. Directly comparable to Garden Streets on every core service line but operates at national scale with a much larger balance sheet.

Emerging players

• LiveWall (by VersaWall): LiveWall specializes in modular living wall systems and green wall installations with optional plant care services. Comparable to Garden Streets' Live Green Walls product line and biophilic installations.
• Leafy (Natura Vive): Leafy offers subscription-based office plant rentals with online ordering and design visualization. Comparable to Garden Streets' design-first approach and recurring maintenance subscription, but with a more self-service, tech-oriented buying flow.
• Botany Bride (Botany Interiors): Botany Interiors focuses on biophilic design and interior plant installations for corporate and wellness-focused clients. Comparable to Garden Streets on design-led positioning and biophilic wellness messaging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gardenstreets
• LinkedInlinkedin.com/company/garden-streets
• Instagraminstagram.com/garden_streets
• Xx.com/gardenstreets

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garden Streets