PSB Academy

What PSB Academy does

PSB Academy is a Singapore-based private education institution founded in 1964 under the Singapore Economic Development Board and fully privatised in 2006, operating today as PSB Academy Pte Ltd. It delivers a full academic ladder — IGCSE preparatory courses, certificates, diplomas, bachelor's top-up degrees, master's degrees, and doctorates — across six schools: Foundation Studies, Business and Management, Engineering and Technology, Health and Life Sciences, Postgraduate Studies, and a Digital Academy. Programmes are delivered on three Singapore campuses (City Campus at Marina Square, STEM Campus, and Cathay Campus) totalling approximately 150,000+ sq ft, with additional reach through China partnership nodes in Urumqi, Xiamen, Sanya, and Jiangyin, and regional subsidiaries in China, Vietnam, Indonesia, and Malaysia. Degree programmes are awarded in partnership with eight international universities from the UK, Australia, and New Zealand, including AACSB-accredited Edinburgh Napier University and Coventry University.

The business model is tuition-led B2C: fees range from approximately S$642 for short courses to S$69,956.60 for the Doctor of Business Administration, with supplemental application fees, referral rewards (S$100–S$600), scholarships, education loan partnerships with OCBC FRANK and POSB/DBS, and 10% progressing-student rebates. Go-to-market is direct-to-consumer, combining website enrollment, programme consultants, on-campus consultations, open days, virtual campus tours, events, and a community-led referral programme. Technology stack centres on partner-university LMSs (Moodle, Blackboard, Canvas) plus PSB Academy's own PSBAccess mobile app, online assessment system, exam results/invoice portal, and an AI-powered chatbot for live chat support. The institution holds EduTrust certification (2026–2032), ISO 27001, and ISO 9001, and serves over 20,000 students annually from more than 50 nationalities, with a 200,000+ alumni base since 1964.

Name

PSB Academy

Legal name

PSB Academy Pte Ltd

Website

http://www.psb-academy.edu.sg/

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

101–250 employees

Short description

PSB Academy is a Singapore private education institution founded in 1964 offering certificates through doctorates across six schools, serving over 20,000 students annually from more than 50 nationalities in partnership with UK, Australian, and New Zealand universities.

Ownership category

akta.pro rank

Product category

Private Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

University-Affiliated Pathway & Foundation Programs (EDAIAJAA)

akta.pro secondary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

Keywords

• Private higher education
• Diploma and degree programs
• University pathway programs
• Online e-learning courses
• International student education

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition Fees: PSB Academy generates revenue primarily through tuition fees for certificate, diploma, degree, and postgraduate programmes. Fee ranges vary by academic level from approximately S$642 for short courses to S$69,956.60 for doctorate programmes.
2. Application and Administrative Fees: Students pay application fees (S$160 for new students), student development and administration fees, and other miscellaneous charges
3. Referral Rewards Programme: PSB Academy incentivizes student referrals with monetary rewards ranging from S$100 to S$600 depending on academic level and student type

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels12 records

Core offering

PSB Academy is a private education institution that delivers certificate, diploma, bachelor's degree, master's degree, and doctorate programmes in partnership with accredited universities from the UK, Australia, and New Zealand. Offerings span six schools covering Foundation Studies, Business and Management, Engineering and Technology, Health and Life Sciences, Postgraduate Studies, and a Digital Academy for online learning. The institution supports over 20,000 students annually across on-campus, part-time, and 100% online e-learning modalities, with tuition fees ranging from approximately S$642 for short courses to S$69,956.60 for doctorate programmes.

Product overview

PSB Academy is a private education institution in Singapore offering a comprehensive portfolio of educational programmes across six schools: School of Foundation Studies, School of Business and Management, School of Engineering and Technology, School of Health and Life Sciences, School of Postgraduate Studies, and Digital Academy. The institution provides certificate, diploma, bachelor's degree, master's degree, and doctorate programmes in partnership with universities from Australia, New Zealand, and the United Kingdom including Coventry University, Edinburgh Napier University, Edith Cowan University, La Trobe University, Massey University, University of Newcastle Australia, University of Canberra, and University of Hertfordshire. Core offerings span disciplines including Accounting & Finance, Analytics & Data Science, Business Management, Engineering, IT & Computer Science, Life Sciences, Media & Communications, Sports Science, and more. PSB Academy also offers a Digital Academy with 100% online e-learning options through its learning management system and mobile app, along with supplementary services including a Mentoring Programme, Leadership Development, Career Services, and education loan partnerships with OCBC and POSB.

Differentiator

Problem solved

Functional benefit

Products and services

• IGCSE Preparatory Course Preparatory Course for Cambridge International General Certificate of Secondary Education Examination (Intensive), an O-Level equivalent programme completed in 5 months. Targeted at secondary school graduates preparing for IGCSE qualifications as a pathway to higher education.
• Certificate Courses Certificate-level programmes including Certificate in Sport and Exercise Sciences, Certificate in InfoComm Technology, Certificate in Engineering Foundation, and Certificate in Business Studies, typically 6 months in duration. Targeted at students seeking entry-level industry qualifications or pathways to diplomas.
• Diploma Courses Diploma programmes across disciplines including Business Studies, Sport and Exercise Sciences, InfoComm Technology, Media and Communications, Engineering, and Cyber Security, typically 12 months for full-time study. Targeted at secondary school graduates and ITE/polytechnic students seeking pathways to degrees.
• Bachelor's Degree Courses Undergraduate degree programmes delivered in partnership with universities from the UK, Australia, and New Zealand including Coventry University, Edinburgh Napier University, Edith Cowan University, La Trobe University, Massey University, University of Newcastle Australia, University of Canberra, and University of Hertfordshire. Targeted at diploma graduates and O-Level/A-Level holders seeking internationally recognized bachelor's qualifications.
• Master's Degree Courses Postgraduate master's programmes including Master of Business Administration with University of Hertfordshire and Edinburgh Napier University. Targeted at working adults and bachelor's degree holders seeking advanced qualifications and career advancement. First postgraduate programme launched in 2000 with The University of Nottingham, UK.
• Doctorate Degrees Doctoral programmes including Doctor of Business Administration offered by Edinburgh Napier University, with fees up to S$69,956.60. Targeted at senior professionals and master's degree holders seeking terminal academic qualifications.
• Online Courses (E-Learning) 100% online courses delivered through an advanced learning management system with mobile app access (PSB Access), featuring self-paced learning, online assessments, and no on-site examination requirements. Covers certificate to doctorate level across multiple disciplines. Targeted at working adults and international students requiring flexible remote study options.

Quantifiable outcome

• Over 20,000 students served annually from more than 50 nationalities
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability4 records

Feature4 records

Partnerships

14 partnerships are on record, tiered core, minor and regional.

• SportSG / CoachSGcoreStrategic or Co-development PartnerPSB Academy has a strategic collaboration with SportSG and CoachSG for the Diploma in Sport and Exercise Sciences. Graduates enjoy direct waivers to CoachSG's FSS (Fundamentals of Sports Science) and ISS (Introduction to Sports Science) courses. This partnership supports Singapore's Vision 2030 for sports development and coach certification.
• Edinburgh Napier UniversitycoreStrategic or Co-development PartnerUK university partner offering degree programmes in Business Administration, Hospitality and Tourism Management, and Sports Science at PSB Academy. Edinburgh Napier's business school holds AACSB accreditation, placing it among the top 6% of institutions offering business degrees globally.
• University of HertfordshirecoreStrategic or Co-development PartnerUK university partner offering Business Administration and other degree programmes through PSB Academy. The university is recognized by the British Government as a recognized body.
• Coventry UniversitycoreStrategic or Co-development PartnerUK university partner offering degree programmes including Bachelor of Science in Artificial Intelligence at PSB Academy. Recognized by the British Government as a recognized body.
• La Trobe UniversitycoreStrategic or Co-development PartnerAustralian university partner listed on the official Australian Government website with valid CRICOS Provider Code. Offers various undergraduate and postgraduate programmes through PSB Academy.
• The University of Newcastle, AustraliacoreStrategic or Co-development PartnerAustralian university partner listed on CRICOS with Provider ID 109. Offers degree programmes in Business, Information Technology, and Sports Science through PSB Academy.
• Edith Cowan UniversitycoreStrategic or Co-development PartnerAustralian university partner offering Sports Science and other degree programmes at PSB Academy through CRICOS registered programmes.
• Massey UniversitycoreStrategic or Co-development PartnerNew Zealand university partner offering degree programmes through PSB Academy. One of the university partners providing pathway options from diploma to degree.
• University of CanberraminorStrategic or Co-development PartnerAustralian university partner offering degree programmes at PSB Academy as one of the pathway options for students.
• Cambridge Assessment International EducationcoreStrategic or Co-development PartnerPSB Academy is registered as a Cambridge international school and official IGCSE exam centre, offering the Preparatory Course for Cambridge International General Certificate of Secondary Education Examination.
• Urumqi Vocational UniversityregionalStrategic or Co-development PartnerPartnership programme approved by Xinjiang Department of Education established in 2009 as a strategic collaboration cultivating graduates with bilingual skills and professional knowledge.
• Jimei UniversityregionalStrategic or Co-development PartnerPartnership established in 2010 offering students flexible degree pathway options. Degree certificates have received official authentication by Chinese Service Center for Scholarly Exchange.
• Sanya City CollegeregionalStrategic or Co-development PartnerDual-diploma programmes jointly offered and approved by Hainan Department of Education in 2023. Emphasis on cultivating students' English communication abilities and professional expertise, with first intake in 2024.
• Jiangyin Secondary Vocational SchoolregionalStrategic or Co-development PartnerPartnership programme established in 2017 preparing students to progress to Singapore for their tertiary level study.

Scale indicators6 records

Recent moves11 records

Expansion highlights7 records

Broad incumbents

• INSEAD: Global business school with a Singapore campus offering MBA and executive education. Competes for the postgraduate and executive education segment that PSB Academy addresses through its School of Postgraduate Studies and doctorate programs.
• Singapore Polytechnic: One of Singapore's five public polytechnics offering diplomas and continuing education. Represents the public-sector alternative for the same local diploma-seeking students that PSB Academy targets through its certificate and diploma programs.

Direct peers

• James Cook University Singapore: Australian university's Singapore campus offering bachelor's and master's programs. Direct competitor in the same international student segment, and explicitly cited alongside PSB Academy in Vietnamese student enrollment growth reporting.
• Curtin Singapore: Australian university's Singapore campus delivering business, IT, and engineering degrees. Competes for the same international student pool seeking Australian-accredited credentials in Singapore.
• Singapore Institute of Management (SIM Global Education): Singapore's largest private education institution offering certificate, diploma, and degree programs in partnership with international universities. Closest direct peer given similar pathway model, multi-national student base, and breadth of UK/Australian university partnerships.
• Murdoch University Singapore: Australian university's Singapore campus offering undergraduate and postgraduate programs. Comparable pathway-style model where degree-awarding authority sits with a foreign institution but delivery is in Singapore.
• Management Development Institute of Singapore (MDIS): Established private education institution in Singapore offering diplomas, bachelor's, and master's programs via international university partnerships. Long heritage (1956) comparable to PSB Academy and similar focus on international student recruitment.
• Kaplan Singapore: Major private education provider in Singapore offering pathway and degree programs in partnership with universities such as Murdoch and Northumbria. Competes head-to-head with PSB Academy for international students seeking UK/Australian degrees delivered in Singapore.

Regional players

• Ngee Ann Academy: Singapore-based private education provider offering continuing education and pathway programs. Comparable in private education positioning though narrower in international footprint and degree-granting partnerships.

Others

• Coventry University (direct delivery): PSB Academy's UK degree partner for business and AI programs. Increasingly relevant as UK universities expand direct online and transnational delivery, potentially bypassing the local pathway partner model that PSB Academy depends on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks2 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/PSBAcademySingapore
• Facebookfacebook.com/psbacademy
• LinkedInlinkedin.com/school/psb-academy
• Instagraminstagram.com/psbacademy
• TikToktiktok.com/@psbacademy
• Xx.com/psbacademy

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PSB Academy