Vino Latte

What Vino Latte does

Vino Latte is a privately held, single-market retail operator based in Wausau and Weston, Wisconsin, combining three formats under one brand: a gourmet coffee shop serving specialty espresso drinks, a made-to-order eatery offering breakfast, lunch, and light dinner fare (wraps, sandwiches, salads, artisan pizzas), and a wine boutique curated toward lesser-known producers and smaller-production labels, supplemented by a small premium whiskey selection. The company runs two physical storefronts — 3309 Terrace Ct. in Wausau and 4204 Schofield Ave. in Weston, the latter with a dog-friendly outdoor patio opened August 2, 2016 — and supports takeout via an in-house online ordering system (wausau.vinolattetogo.com).

The business monetizes through five streams: one-time food and beverage sales (dine-in, takeout, pickup); wine sales by the bottle, glass, and tap plus a self-serve wine station; a recurring Wine Club subscription with three tiers priced at $30, $65, and $70 per month; ticketed events including the Wineoversity education series, themed tastings, and a Monday–Friday BOGO happy hour from 4:00–6:30 PM; and fee-based Wine Concierge services covering cellar building, gift selection, private tastings, and custom menu/tasting sheets. Pricing is publicly disclosed, and member benefits include 10–15% discounts, early sale access, and monthly newsletters.

The company is owned by Loreen Glaman (with Ron Glaman referenced in historical posts as the Wine Club founder), with 11–50 employees and no disclosed funding, parent company, or institutional ownership. There are no patents, no technology partnerships, no API or SDK surface, and no mobile app; distribution is purely direct-to-consumer through the two storefronts and the pickup-only ordering site. Customer acquisition relies on organic social (Facebook, X), an email newsletter, the website, and in-person events — a deliberately local, community-driven go-to-market model.

Name

Vino Latte

Legal name

Vino Latte

Website

https://vino-latte.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Vino Latte is a privately held Wisconsin retailer operating a gourmet coffee shop, made-to-order eatery, and curated wine boutique across two storefronts in Wausau and Weston, serving local consumers with food, espresso, wine club memberships, tastings, and wine education classes.

Ownership category

akta.pro rank

Product category

Specialty Coffee and Wine Retail

NAICS

Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (445320), Drinking Places (Alcoholic Beverages) (72241)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Wine Bars (THAFAEAF)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Gourmet coffee shop
• Wine boutique
• Wine club subscription
• Wine tasting events
• Artisan food service

Headquarters

HQ city

Wausau

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: Revenue from made-to-order breakfast, lunch, and light dinner fare including wraps, sandwiches, salads, soups, artisan pizzas, and specialty espresso drinks. Customers can dine in, take out, or order online.
2. Wine Sales: Revenue from bottle sales, wine-by-the-glass, wine on tap, and self-serve wine stations. Offers hundreds of unique wines from around the world with a focus on lesser-known producers and smaller production wines.
3. Wine Club Memberships: Monthly recurring membership revenue from three tiers: Original ($30/month or $330/year), Wine Club + Kicker ($65/month or $750/year), and Double Kicker ($70/month or $840/year). Members receive monthly wine allocations, newsletters, and discount privileges.
4. Events and Classes: Revenue from specialty wine tastings, wine classes (Wineoversity), and private tasting events. Happy Hour offers BOGO glass of wine Monday through Friday 4:00-6:30 PM.
5. Wine Concierge Services: Fee-based services including wine advice for gifts, cellar building consultations, private tastings, special ordering wine, and menu/tasting sheet creation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Vino Latte operates a gourmet coffee shop, eatery, and wine boutique across two Wisconsin locations, offering specialty espresso drinks, made-to-order breakfast, lunch, and light dinner fare, and a curated selection of wines available by the glass, bottle, or on tap, plus a tiered monthly Wine Club subscription and wine education (Wineoversity classes, tastings, concierge services). The business sells directly to walk-in customers, take-out and online pickup patrons, and Wine Club members, and runs recurring wine tastings, classes, and BOGO happy hours to drive engagement.

Product overview

Vino Latte is a gourmet coffee shop, eatery, and wine boutique operating in Wausau and Weston, Wisconsin. The business offers a combination of coffee and espresso beverages, made-to-order food (breakfast, lunch, and light dinner), artisan pizzas, and a curated selection of wines from around the world, plus premium whiskey. The product portfolio centers on three core offerings: the gourmet coffee shop serving specialty espresso drinks; the wine boutique with wines by the glass, bottle, and on tap; and the eatery with wraps, sandwiches, salads, and pizzas. Additional offerings include a Wine Club subscription program (Original, Kicker, and Double Kicker tiers), wine concierge services, wine education classes (Wineoversity), and wine tasting events with BOGO happy hours. Online ordering is available for pickup. The business operates two physical locations with an outdoor dog-friendly patio at the Weston location.

Differentiator

Problem solved

Functional benefit

Products and services

• Gourmet Coffee Shop (specialty espresso drinks) Specialty espresso beverages (lattes, cappuccinos, breve, mochas, blended drinks) served in three sizes at both Wausau and Weston locations for walk-in and online pickup customers.
• Eatery and Light Fare Dining Made-to-order breakfast, lunch, and light dinner fare including wraps, sandwiches, salads, soups, and artisan pizzas, served dine-in, take-out, or via online pickup ordering.
• Wine Boutique (retail and on-premise) A curated selection of hundreds of wines from around the world, emphasizing lesser-known producers and smaller-production wines from well-known labels, sold by the glass, bottle, on tap, or via self-serve wine station at both locations.
• Wine Club Membership Monthly wine subscription with three tiers — Original ($30/mo or $330/yr, 2 bottles), Wine Club + Kicker ($65/mo or $750/yr, 2 bottles plus a high-end 'kicker' bottle), and Double Kicker ($70/mo or $840/yr, featured kicker plus a second bottle with combined value exceeding $70) — including member discounts (10% off 6+ bottles, 15% off $15 wall on 1st & 15th), early access to sales, monthly newsletter, and discounted tastings and events.
• Wine Concierge Services Fee-based advisory services including wine selection assistance for personal use or gifts, cellar building guidance, private tastings, special ordering of wine, and menu/tasting sheet creation.
• Wine Classes (Wineoversity) Educational wine classes and special wine events teaching participants about varietals, winemaking, wineries, winemakers, and wine regions.
• Wine Tastings and Sampling Events Specialty wine tastings featuring distributors, wineries, high-end tastings, regional tastings, and themed events such as 'High-Low' tastings comparing luxury and value wines.
• Online Ordering for Pickup Online ordering system for food and beverages for customer pickup at Vino Latte's Wausau location via wausau.vinolattetogo.com.
• Whiskey Selection A small, deliberate selection of premium whiskies offered at retail alongside Vino Latte's wine selection.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Winc: DTC wine subscription club delivering curated bottles to members monthly; directly competes with Vino Latte's Wine Club on the recurring wine allocation value proposition, though without the physical retail component.
• Bright Cellars: Wine subscription service with quiz-based personalization and monthly bottle deliveries; comparable subscription mechanic and target consumer (curious wine drinkers) to Vino Latte's three-tier wine club.
• K&L Wine Merchants: Specialty wine retailer with curated selection emphasizing small-production and distinctive producers, plus in-store tasting events; directly comparable to Vino Latte's wine boutique curation strategy and tasting event programming.
• Firstleaf: Personalized wine subscription with monthly allocations and educational content; comparable to Vino Latte's Wineoversity-style education and three-tier subscription structure, scaled nationally.
• Cooper's Hawk Winery & Restaurants: National chain combining restaurant dining with winery-produced wines and a wine club; directly comparable to Vino Latte's hybrid wine boutique + eatery + subscription model, scaled across 40+ U.S. locations.
• Naked Wines: Crowdfunded wine subscription platform connecting customers directly with independent winemakers; directly competes on the 'lesser-known producers / small-production wines' curation thesis that Vino Latte's wine boutique is built around.

Broad incumbents

• Spec's Wines, Spirits & Finer Foods: Large multi-store wine, spirits, and specialty foods retailer; overlaps Vino Latte's wine retail and gourmet food offering, but at much greater scale and without the coffee shop/eatery hybrid.
• Total Wine & More: Largest U.S. independent wine, spirits, and beer retailer with broad selection and aggressive pricing; overlaps Vino Latte's bottle-shop retail function but as a multi-category, supercenter-scale operator without the eatery or coffee component.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vino_latte
• Facebookfacebook.com/Vino.Latte
• LinkedInlinkedin.com/company/vino-latte

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vino Latte