What Pinspiration does

Pinspiration is a privately held franchise company that operates DIY craft studios across the United States, founded in 2015 by Brooke Roe and headquartered in Boston. The legal operating entity is Pinspiration Franchise Group, LLC (Delaware). The business has scaled to 26 open studio locations across 14 U.S. states, with franchise sales primarily focused on the Southern region. The core product is an on-the-spot DIY craft studio where customers select from a rotating menu of projects and independently create them using provided supplies, tutorials, and project kits, without registering for a formal class. Studios also feature a signature Jackson Pollock-inspired Splatter Room™ experience, a wine and beer bar, and a private VIP party room used for group events.

The technology stack is deliberately lightweight and SMB-oriented: a website for franchise marketing and information, online reservation/booking for studio time, and Square for POS and gift card fulfillment. There are no proprietary software platforms, APIs, or SDKs; the differentiation is experiential (Splatter Room™, branded party themes, on-demand project menu) rather than technological. Beyond the brick-and-mortar studios, the company has introduced Mindful Art Mobile Experiences that bring workshops to corporate groups, resorts, conferences, and retreats, and Craft Kits To Go as a take-home product line. The Phoenix studio was closed and converted to a mobile-only operating model.

Pinspiration's business model is a classic franchise: the franchisor collects initial franchise fees and ongoing royalties from independently owned studios, while studio-level revenue is generated through per-project DIY fees, party and event bookings (kids' birthdays, bachelorette, bridal showers, corporate team building, sorority events, fundraisers), and beverage sales. Customer segments are horizontal and consumer-led, with enterprise activity (FedEx, JW Marriott, Westin, Best Western, Aon, Metro PCS, Fort Sill Military Base, Make-A-Wish) concentrated in the episodic corporate and nonprofit team-building use case. Pricing is per-project and per-person, with VIP room and add-on enhancements; non-refundable deposits are required for bookings. Pricing varies by location.

Name

Pinspiration

Legal name

Pinspiration Franchise Group, LLC

Website

https://pinspiration.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Pinspiration is a U.S. franchise operating 26 DIY craft studios across 14 states, founded in 2015 by Brooke Roe. It serves walk-in crafters, kids' birthday parties, bachelorette and bridal showers, corporate team-building clients, and sorority and nonprofit events with on-the-spot project menus and a signature Splatter Room™ experience.

Ownership category

akta.pro rank

Product category

DIY Craft Studio Franchise

NAICS

Amusement Arcades (71312)

akta.pro primary industry

Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)

akta.pro secondary industry

Event Theming, Mood Boards & Concept Design (HSACAOAH)

Keywords

• DIY craft studio
• Splatter painting
• Birthday party venue
• Corporate team building
• Craft franchise

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices26 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D, Others

Revenue model

1. DIY Craft Project Fees: Customers pay per craft project they create at the studio. Each person can select their own unique DIY project from the available options.
2. Party and Event Bookings: Private party room rentals for birthdays, bachelorette parties, bridal showers, corporate events, and other special occasions. Pricing varies by location with deposits required.
3. Franchise Fees and Royalties: Revenue generated from franchise initial fees and ongoing royalties paid by franchisee-owned studio locations.
4. Wine and Beer Bar Sales: Most locations feature a wine and beer bar generating beverage sales. Some locations offer BYOB options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Pinspiration operates a franchise network of Pinterest-inspired DIY craft studios where guests can walk in, choose from dozens of curated craft projects, and create them on the spot using provided tutorials, supplies, and step-by-step instructions — no class reservation required. The flagship differentiating offering is the Splatter Room™, a Jackson Pollock-inspired splatter painting experience, complemented by turnkey hosted party packages for kids' birthdays, bachelorette parties, bridal showers, sorority events, and corporate team-building functions.

Product overview

Pinspiration is the world's first Pinterest-inspired DIY craft studio, operating as a unified concept with multiple experience layers. The core offering is an open DIY studio where customers independently create craft projects from a menu of dozens of options using provided supplies and tutorials. Signature offerings include the Jackson Pollock-inspired Splatter Room™ and an on-site wine and beer bar. The company operates primarily through franchised brick-and-mortar studios and one mobile model (Phoenix). Core services span individual DIY crafting, themed party packages (kids birthdays, bachelorette, bridal showers, corporate team building, sorority events, fundraisers), and programs (kids camp, workshops, candle making). Most locations feature a private VIP Party Room as an upgrade venue. Additional offerings include craft kits to-go and gift cards. The mobile model provides on-site corporate and event art experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Splatter Room™: Jackson Pollock-inspired splatter painting experience available at Pinspiration studios
• Splatter Date™

Products and services

• Walk-in DIY Craft Studio Experience On-demand DIY crafting where guests visit a Pinspiration studio, select from dozens of curated craft projects, and create them in-studio using provided supplies, tools, and step-by-step tutorials — no class reservation required. Targeted at individual consumers, friend groups, and walk-in visitors seeking a creative outing.
• Splatter Room™ Proprietary Jackson Pollock-inspired splatter painting experience where guests create a splatter art piece in a dedicated room/studio setup. Functions as the brand's signature differentiator and is available as part of party packages and walk-in visits.
• Kids Birthday Parties Hosted children's birthday party packages at Pinspiration studios that include a private party area, project/Splatter Room™ activity, supplies, and hosted coordination. Targeted at parents and guardians planning kids' birthdays.
• Bachelorette Parties Group bachelorette party packages combining crafting and/or Splatter Room™ activities with hosted, all-inclusive party setup. Targeted at bridesmaids and bridal parties planning pre-wedding celebrations.
• Bridal Showers Hosted bridal shower packages at Pinspiration studios, featuring group crafting and Splatter Room™ activities with supplies and event coordination included. Targeted at bridal parties and hosts planning showers.
• Adult Social Events / Group Outings Hosted adult group outings and social events featuring crafting and Splatter Room™ activities with supplied materials. Targeted at friend groups, social clubs, and adult celebrants.
• Sorority Events Hosted sorority/Greek life event packages combining crafting and Splatter Room™ activities in a private/group format. Targeted at sorority chapters and social/event chairs.
• Corporate Events / Team Building Corporate team-building and group event packages combining crafting and/or Splatter Room™ activities with hosted logistics. Targeted at corporate clients (documented: FedEx, Best Western, Westin, JW Marriott, Aon, Metro PCS) for team building, employee appreciation, and client entertainment.
• Mobile Party Service Off-site mobile party service that brings the Pinspiration craft and Splatter Room™ experience to a customer-chosen venue. Targeted at hosts who want a Pinspiration experience at home, in a rented venue, or at a corporate/partner location.
• VIP Room / VIP Section Premium VIP room or VIP section offering within studios for an upgraded, private group experience, typically as an add-on to party or corporate bookings. Targeted at event hosts seeking a higher-end private experience.
• Online Gift Cards Digital gift cards purchased online and redeemable at Pinspiration studio locations for crafting, Splatter Room™, and party experiences. Targeted at consumers buying gifts for friends, family, or party hosts.
• Franchise Offering Franchise opportunity licensed by Pinspiration Franchise Group, LLC to franchisees who operate studios under the Pinspiration brand using its systems, project library, Splatter Room™ concept, and brand standards. Targeted at prospective franchisees seeking to operate a DIY craft studio business under an established brand.

Named customers8 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• iFranchise GroupcoreImplementation/ SI/ Consulting PartneriFranchise Group provides franchise consulting and support services to Pinspiration, handling franchise development and operational guidance.
• International Franchise AssociationminorOthersPinspiration is a member of the International Franchise Association, providing credibility and access to franchise industry resources.
• Small Business AdministrationcoreOthersPinspiration franchise is pre-approved for SBA loans, enabling franchisees to access government-backed financing.
• Make-A-Wish FoundationminorStrategic or Co-development PartnerPinspiration partners with Make-A-Wish for fundraising events and community engagement activities at various studio locations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Painting with a Twist: The largest paint-and-sip franchise in the U.S., operating 200+ studios. Directly comparable to Pinspiration as a franchise-based, walk-in craft/experience venue with beer and wine service and themed private parties.
• Pinot's Palette: National paint-and-sip franchise with hundreds of studios. Closely comparable business model to Pinspiration: walk-in creative sessions, private parties, BYOB options, and franchise-led geographic expansion.
• AR Workshop: Franchised DIY wood-sign and home décor workshop concept. Overlaps with Pinspiration on the on-demand DIY workshop model, supply-kit format, themed party packages, and franchise-driven growth strategy.
• Board & Brush Creative Studio: Franchised DIY wood-sign and home décor workshop brand with 200+ locations. Directly comparable to Pinspiration in the franchise DIY-workshop category with private-party event packages and adult social/date-night positioning.
• Color Me Mine: Paint-your-own-pottery studio franchise with national footprint. Comparable to Pinspiration in walk-in creative-studio format, party/event bookings (kids birthdays, bridal showers, team building), and franchise operating model.
• Muse Paintbar: Paint-and-sip studio chain operating primarily in the Northeast. Comparable to Pinspiration in combining walk-in painting experiences with a full bar, private events, and date-night/team-building positioning.
• As You Wish Pottery: Paint-your-own-pottery and DIY craft studio franchise. Overlaps with Pinspiration in party-hosting, themed events, walk-in creative experiences, and franchise-driven multi-state footprint.
• Kidcreate Studio: Art-focused franchise for children offering classes, camps, and parties. Directly comparable to Pinspiration's kids' birthday, kids' camp, and family party programming, with a narrower but adjacent customer base.
• Paint Nite: National paint-and-sip event brand (historically under Groupon). Comparable to Pinspiration in delivering hosted painting experiences, primarily through pop-up and partner-venue events with beverage components.

Emerging players

• Splatter Inc: Independent paint-splatter experience venues offering Jackson Pollock-style rooms. Most direct competitor to Pinspiration's signature Splatter Room™ offering, but operates as independent single/regional venues rather than a scaled franchise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PinspirationHQ
• YouTubeyoutube.com/@pinspiration8181
• Facebookfacebook.com/PinspirationAZ
• Instagraminstagram.com/pinspiration
• Pinterestpinterest.com/PinspirationAZ
• LinkedInlinkedin.com/company/pinspiration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinspiration