Patricof Co

What Patricof Co does

Patricof Co (P/Co) is a New York-based private investment and advisory platform founded in 2018 by Mark Patricof, serving elite professional athletes across the NFL, NBA, MLB, WNBA, tennis, and other major sports leagues. The firm aggregates athlete capital — typically $500,000-$750,000 per athlete annually — to co-invest alongside institutional private equity partners in late-stage growth and buyout deals. Notable portfolio companies include SpaceX, Cholula Hot Sauce (exited at approximately 3x via McCormick's $800 million acquisition), The RealReal (doubled at IPO), Bombas, RealTruck, Daily Harvest, TopGolf, and IMG Academy, with over $140 million deployed across 23+ investments since inception and three realized exits as of 2023.

The firm's service offering spans the core P/Co Investment Platform for private equity access, the PCO Club membership program that opens similar deal flow to non-athlete high-net-worth investors, Career Development Services (launched 2021 in partnership with View Advisors) for post-playing career transition support, and P/Co Metals (launched November 2025 with GBI) for physical precious metals investment. The firm also extended into real estate and farmland strategies, acquiring a 104-acre Iowa farm in January 2023 as the first of multiple planned agricultural investments. Patricof Co operates with fewer than 10 full-time investment professionals supplemented by a senior advisory bench that includes former NFL executives (Mike Tannenbaum, Joe Banner), top sports agents (Austin Brown of CAA), and consumer marketing leaders (Amy Curtis-McIntyre, founding CMO of JetBlue). Board Chair Kewsong Lee, former CEO of The Carlyle Group, provides institutional credibility.

Patricof Co monetizes primarily through carried interest — 22% on athlete investment gains (combining a 2% management fee and 20% performance fee), with a reduced 17.5% carry for athletes committing $1 million annually. Advisory services are provided free of charge to athlete clients, aligning the firm with investor outcomes. The PCO Club generates separate annual membership fees from non-athlete investors. Launched with $200 million in co-invest capital from J.P. Morgan's Private Equity Group, Patricof Co has scaled to over 230 athlete clients and, in April 2026, partnered with L Catterton to form CHAMP — a $500 million strategic investment fund with 250+ elite athletes as co-owners — institutionalizing the athlete co-investment thesis at scale.

Name

Patricof Co

Legal name

Patricof Co

Website

https://pco.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Patricof Co is a New York-based private investment platform aggregating capital from over 230 professional athletes to co-invest in private equity deals alongside institutional partners. Revenue is generated through carried interest on athlete investment gains and PCO Club membership fees.

Ownership category

akta.pro rank

Product category

Private Equity Advisory

NAICS

Portfolio Management and Investment Advice (523940), Other Investment Pools and Funds (5259)

SIC

Investment Advice (6282)

akta.pro primary industry

Co-Investment / Direct Allocation Platforms (alongside FoF) (FSANAGAK)

akta.pro secondary industry

Private Equity Buyout Fund-of-Funds (FSANAGAD)

Keywords

• Private equity advisory
• Athlete investment platform
• Co-investment opportunities
• Venture capital services
• Wealth management advisory

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Carried Interest (Performance Fees): Patricof Co generates revenue primarily through carried interest, taking 22% of the athletes' investment gains (combining a 2% management fee and 20% performance fee). For athletes committing $1 million annually, a reduced carry of 17.5% is offered. The firm invests personally in every deal alongside its clients.
2. PCO Club Membership Fees: Non-athlete high-net-worth individuals can join the PCO Club, paying annual membership fees for access to the same private equity investment opportunities presented to athlete clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Patricof Co (P/Co) is a private investment and advisory platform that gives professional athletes access to late-stage growth and private equity co-investment opportunities sourced through institutional partners such as J.P. Morgan Private Equity Group and L Catterton. The firm vets and structures deals, invests its own capital alongside clients, and earns carried interest on investment gains. It supplements core deal flow with the PCO Club for non-athlete HNW investors, Career Development Services, and the P/Co Metals precious metals platform.

Product overview

Patricof Co operates as a differentiated investment and advisory platform for professional athletes, combining a core private investment platform with supplementary services. The core P/Co Investment Platform provides athletes access to late-stage growth and private equity deals co-invested alongside institutional partners. The PCO Club extends similar investment access to non-athlete high-net-worth individuals. Career Development Services offers post-career transition support through executive coaching, while P/Co Metals provides access to physical precious metals investments. The platform is backed by J.P. Morgan's Private Equity Group and has made investments in companies including Cholula, TopGolf, Bombas, SpaceX, RealTruck, and Daily Harvest.

Differentiator

Problem solved

Functional benefit

Brands

• P/Co Metals: A division of Patricof Co that enables athletes to buy, sell, and own physical precious metals including gold, silver, platinum, and palladium, developed in partnership with GBI

Products and services

• P/Co Investment Platform Private investment platform providing professional athletes with curated access to late-stage growth and buyout private equity deals co-invested alongside institutional partners such as J.P. Morgan, L Catterton, Providence Equity Partners, Bain Capital, and BPEA EQT; includes deal sourcing, due diligence, portfolio company advisory, and quarterly meetings.
• PCO Club / PCO Membership Program Annual membership program for non-athlete high-net-worth individuals (executives, surgeons, family offices) granting access to the same private equity deal flow presented to athlete clients and networking opportunities with elite athlete investors.
• Career Development Services A 4-6 month structured program in partnership with View Advisors that helps professional athletes identify off-field interests, develop executive skills, and transition into post-playing business careers through coaching, mentorship, and CEO introductions.
• P/Co Metals Precious metals investment platform developed in partnership with GBI enabling athletes to buy, sell, and own physical gold, silver, platinum, and palladium for portfolio diversification and inflation hedging.
• CHAMP (Champion Athlete Managing Partner) Strategic consumer-brand investment partnership co-managed with L Catterton, where over 250 elite athletes participate as co-owners (rather than endorsers) of portfolio companies alongside institutional capital.

Quantifiable outcome

• Cholula Hot Sauce exit generated approximately 3x return on investment for athlete investors within 18 months
• +2 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered major and minor.

• NBPA (National Basketball Players Association)majorStrategic or Co-development Partner · 1 January 2020Patricof Co partnered with the NBA Players' Association to create the NBPA Players Accelerator Program, helping entrepreneurial-minded athletes develop business ventures through mentorship, training camps, and investor pitch opportunities.
• View AdvisorsminorImplementation/ SI/ Consulting PartnerPatricof Co partnered with executive coaches David Noble and Carol Kauffman from View Advisors to deliver its Career Development Services program, helping athletes transition to post-playing careers.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Thirty Five Ventures: Kevin Durant and Rich Kleiman's athlete-led investment and media venture firm. Directly comparable as another high-profile athlete-investment platform that pairs capital with brand-building capabilities, targeting similar consumer, tech, and media deals.
• SC30: Stephen Curry's athlete-led venture and investment firm. Directly comparable as another marquee-athlete-founded platform making co-investments in growth-stage companies with the athlete's brand and marketing value as a core differentiator.
• Main Street Advisors: Athlete-focused financial advisory and investment firm. Comparable as another athlete-focused platform providing financial advisory and alternative-investment access to professional athletes, competing in the same niche.

Broad incumbents

• Roc Nation: Jay-Z's broader entertainment and sports management company. Comparable as a large-scale athlete/celebrity-focused firm with sports advisory, brand-building, and investment capabilities, though operating as a much broader incumbent across music, sports, and entertainment.
• Merrill Lynch (Sports & Entertainment Division): Bank of America's dedicated Sports & Entertainment Group serves professional athletes with wealth advisory and private banking. Comparable as a much larger incumbent pursuing the same athlete-investor segment, with broader financial product offerings.
• Morgan Stanley Private Wealth Management (Sports Group): Morgan Stanley operates dedicated athlete and sports-affluent client practices. Comparable as an incumbent wealth management platform targeting the same pro-athlete client base, though at substantially greater scale and product breadth.

Emerging players

• Klutch Sports Group: Rich Paul's athlete representation agency that has expanded into brand-building and investment opportunities for clients. Comparable as an athlete-empowerment platform intersecting sports representation with investment/equity opportunities, though primarily an agency.
• Limitless Ventures: Damian Lillard's athlete-led investment platform focused on tech, consumer, and community-driven businesses. Comparable as another player-founded venture platform with similar co-investment and brand-partnership dynamics.
• Excel Sports Management: Major athlete representation agency with venture and investment-adjacent capabilities. Comparable as a sports-business platform intersecting athlete representation with investment and brand-partnership opportunities, though primarily an agency.

Others

• Aspiriant: Independent wealth management firm serving high-net-worth individuals, including athletes and entertainers. Comparable as a registered investment advisor with carried-interest and alternative-investment access, though serving a broader HNW audience rather than athletes specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/patricof-co
• Instagraminstagram.com/patricofco
• Xx.com/patricofco
• Facebookfacebook.com/patricofco

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments10 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Patricof Co