View Advisors

What View Advisors does

View Advisors LLC is a boutique executive coaching and consulting firm founded by David Noble and led alongside Managing Partner Douglas Choo. The firm operates from a New York domicile with additional presence in Boston, Miami, London, Zurich, and Singapore, serving C-suite executives, executive leadership teams, and Boards across global enterprises. Its documented client base spans a Fortune 50 energy company, a $25B market cap financial technology firm, large PE-owned healthcare and insurance companies, a top-20 global food and beverage company, and a leading strategy consulting firm, with 80% of clients identified as CEOs.

The firm's core offerings comprise three service lines: Individual Coaching (one-on-one engagements for senior executives), Team Coaching (group programs for executive committees), and Consulting (business strategy, organizational transformation, culture design, and Board effectiveness assessments). Differentiation rests on the proprietary MOVE framework, a high-performance leadership model integrating mindfulness, cognitive psychology, military theory, and corporate strategy into four pillars — Mindfulness, Opening to best self, Viewing reality, and Engaging change. This IP has been codified in two 2023 book publications: "Real-Time Leadership" (Harvard Business Review Press, co-authored with Carol Kauffman) and Douglas Choo's "MYPRISM."

The business model is professional services revenue from custom, quote-based engagements, with client acquisition driven by professional network referrals, principal-led thought leadership (podcasts, LinkedIn, books), and senior advisor relationships with Egon Zehnder and Oliver Wyman. The firm is privately held, founder-owned, reports no external funding or parent entity, and operates with a 1-10 employee base supplemented by an international associate network. No public revenue, pricing, or headcount trend data is disclosed.

Name

View Advisors

Legal name

View Advisors LLC

Website

https://view-advisors.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

View Advisors is a boutique executive coaching and consulting firm serving CEOs, executive leadership teams, and Boards globally. It differentiates through its proprietary MOVE framework and three service lines: individual coaching, team coaching, and consulting.

Ownership category

akta.pro rank

Product category

Executive Coaching & Leadership Advisory

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industry

Corporate Strategy Advisory (BPAHADAA)

Keywords

• Executive coaching services
• Leadership advisory
• Team coaching
• Organizational transformation consulting
• Board effectiveness advisory

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Executive Coaching Services: One-on-one coaching engagements designed to increase leadership performance and personal fulfillment for senior executives and CEOs. Revenue generated through professional services fees for advisory engagements.
2. Team Advisory Services: Group-based coaching programs focusing on driving optimal team effectiveness for leadership teams and executive committees.
3. Consulting Services: Business strategy, organizational transformation, culture design, and Board consulting engagements including CEO assessments, Board effectiveness assessments, and transformation roadmaps.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

View Advisors is a boutique executive coaching and consulting firm that provides one-on-one coaching for CEOs and senior executives, group-based team coaching for executive leadership teams, and consulting services spanning business strategy, organizational transformation, culture design, and Board effectiveness. Services are delivered using the firm's proprietary MOVE Framework, a high-performance leadership model grounded in neuroscience, cognitive psychology, military theory, and corporate strategy.

Product overview

View Advisors is a leadership coaching and consulting firm offering three core service lines: Individual Coaching (one-on-one coaching for senior executives and CEOs), Team Coaching (group-based programs for team effectiveness), and Consulting (business strategy, organizational transformation, culture design, and Board consulting). The firm differentiates through its proprietary MOVE Framework, a high-performance leadership model grounded in neuroscience, cognitive psychology, military theory, and corporate strategy. The MOVE model comprises four pillars: Mindfulness, Opening to best self, Viewing reality, and Engaging change. View Advisors has published intellectual property including the book "Real-Time Leadership" (Harvard Business Review Press, February 2023) co-authored by David Noble and Carol Kauffman, and Douglas Choo's "MYPRISM" (2023). The firm primarily serves CEOs (80% of clients) and top organizational leaders across global enterprises.

Differentiator

Problem solved

Functional benefit

Brands

• MOVE: View Advisors' proprietary high performance leadership model. MOVE stands for Mindfulness, Opening to best self, Viewing reality, and Engaging change. It is a science-based framework for leadership development rooted in neuroscience, cognitive psychology, military theory, and corporate strategy.

Products and services

• Individual Coaching One-on-one coaching designed to increase leadership performance and personal fulfillment for senior executives and CEOs, enhancing self-awareness, self-regulation, understanding others, leadership range, effectiveness, and intercultural development.
• Team Coaching Group-based coaching program focused on driving optimal team effectiveness, enhancing alignment, dynamics, speed and efficiency, resilience, and innovation for executive leadership teams.
• Consulting Business strategy, organizational transformation, culture design and Board consulting services including CEO and senior executive assessments, Board Effectiveness Assessments, strategic pressure testing, transformation roadmaps, and culture creation.
• Real-Time Leadership (Book) Book published by Harvard Business Review Press (February 21, 2023), co-authored by David Noble and Carol Kauffman, introducing the MOVE framework for mastering high-stakes leadership moments and finding winning moves.
• MYPRISM (Book) Book authored by Douglas Choo (2023), focused on overriding autopilot behavior and choosing mindful leadership approaches.

Quantifiable outcome

• 80% of clients are CEOs

Named customers21 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Egon ZehndercoreStrategic or Co-development PartnerDavid Noble serves as a senior advisor to Egon Zehnder, one of the world's leading executive search and leadership advisory firms. This partnership provides access to senior executive networks and enhances credibility in the executive coaching space.
• Oliver Wyman GroupcoreStrategic or Co-development PartnerDavid Noble serves as a senior advisor to Oliver Wyman Group, a global management consulting firm. This relationship provides access to senior leadership and strategic consulting engagement opportunities.
• Institute of Coaching (Harvard Medical School affiliate)coreStrategic or Co-development PartnerDouglas Choo is a Fellow of the Institute of Coaching, a professional association affiliated with Harvard Medical School. View Advisors participates in coaching forums and leadership development communities through this partnership.
• Harvard Business Review PresscoreStrategic or Co-development PartnerPublished 'Real-Time Leadership' book through Harvard Business Review Press, February 21, 2023. The book co-authored by David Noble and Carol Kauffman establishes thought leadership and credibility in the executive coaching space.
• TowerBrook Capital PartnersminorStrategic or Co-development PartnerDavid Noble was previously on the management advisory board of TowerBrook Capital Partners, the first B Corp private equity fund.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RHR International: Boutique global executive coaching and leadership development firm focused on CEO and senior leadership development, very closely aligned with View Advisors' boutique, CEO-centric service model.
• ghSMART: Leadership advisory firm specializing in CEO coaching, leadership team development, and talent science, overlapping with View Advisors' individual and team advisory engagements.
• Marshall Goldsmith Coaching: Premier individual executive coaching brand; David Noble's MG-100 affiliation connects View Advisors directly to the Goldsmith ecosystem of senior executive coaches serving Fortune 500 CEOs.

Broad incumbents

• Egon Zehnder: Global executive search and leadership advisory firm that explicitly engages with CEO and board-level leadership advisory; David Noble is a senior advisor here, making Egon Zehnder the closest incumbent competitor in CEO and board coaching.
• Center for Creative Leadership: Nonprofit leadership research and development institution offering executive coaching, leadership programs, and assessment services used by Fortune 500 CEOs and leadership teams.
• Heidrick & Struggles: Global executive search and leadership consulting firm with a dedicated Heidrick Coaching practice serving CEOs, executives, and leadership teams, directly overlapping with View Advisors' individual and team coaching lines.
• Korn Ferry: Global organizational consulting firm with a leadership development and executive coaching practice that competes for Fortune 500 CEO and leadership team advisory mandates against View Advisors.
• DDI (Development Dimensions International): Global leadership development firm providing executive coaching, leadership assessment, and team effectiveness programs for large enterprises, addressing the same buyer personas as View Advisors at greater scale.
• Spencer Stuart: Global executive search and leadership advisory firm with a Spencer Stuart Leadership Advisory Practice that delivers CEO coaching and team effectiveness engagements comparable to View Advisors' core services.
• Russell Reynolds Associates: Global executive search and leadership advisory firm with an active leadership advisory practice serving CEOs and boards, directly competing with View Advisors in the board and CEO advisory space.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/view-advisors

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about View Advisors