Name

Bushbalm

Legal name

Bushbalm Inc.

Website

https://bushbalm.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Intimate Bodycare Skincare

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

akta.pro secondary industry

Body Scrubs & Exfoliating Cleansers (CRABAEAD)

Keywords

• Intimate bodycare products
• Post-hair removal skincare
• Ingrown hair treatment
• Bikini line skincare
• Professional spa wholesale

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Primary revenue stream through the Bushbalm e-commerce website selling skincare products directly to consumers. Products include ingrown hair oils, exfoliating scrubs, body glazes, trimmers, and vajacial masks. The company offers subscription options with 10-15% savings and free shipping on orders over $50.
2. Wholesale B2B: Wholesale program for waxing professionals, spas, and salons. Offers accessible pricing, backbar options, early access to new products, and exclusive professional formulations. Products are retail-ready and designed to sell in salon environments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Bushbalm develops and sells clean, naturally derived skincare products formulated specifically for the bikini line and intimate body areas. The portfolio includes ingrown hair oils, exfoliating scrubs, hydrating shave jellies, hydrogel vajacial masks, brightening gels, toner pads, anti-chafing serum sticks, highlighting body glazes, intimate wipes, and trimming tools, sold individually and as multi-step routines with a subscription option.

Product overview

Bushbalm is an intimate bodycare company specializing in skincare for the bikini line and intimate areas. The product portfolio centers on a core platform of treatments addressing ingrown hairs, dark spots, razor burn, and post-wax irritation. Core products include Ingrown Hair Oils and Exfoliating Scrubs available in multiple scent collections (Vanilla Coconut, Watermelon Sugar, Nude, Vanilla Tangerine, Bermuda), Hydrating Shave Jellies, and the Hydrogel Vajacial Mask system. The offering extends to trimming tools (The Frankie Trimmer and The Francesca Trimmer), targeted solutions (After Dark Brightening Gel, Radiant Reset Toner Pads, Roller Rescue Serum), body products (Highlighting Body Glaze), intimate care (Intimate Refreshing Wipes), and anti-chafe products (Friction Fix Serum Stick). Products are sold both individually and as bundled routines (2-step and 3-step kits), with a subscription service offering 15% savings. The company serves both consumer and professional (wholesale/spa) markets, with products formulated to be dermatologist and gynecologist approved, cruelty-free, and vegan.

Differentiator

Problem solved

Functional benefit

Products and services

• Ingrown Hair Oil Scented oil formulated to soothe skin, soften, and reduce the appearance of ingrown hairs and razor bumps in intimate body areas; for consumers using waxing, shaving, or trimming routines.
• Ingrown Hair Exfoliating Scrub Scented sugar scrub that exfoliates and hydrates to help prevent ingrown hairs by removing dead skin cells; available in scented and unscented variants.
• Hydrating Shave Jelly Hydrating shave gel that provides a smooth shaving experience while minimizing razor burn and irritation; for consumers who shave intimate body areas.
• The Frankie Trimmer Compact, discreet touch-up trimmer designed for quick grooming; portable form factor. Priced at $34.99.
• The Francesca Bikini Trimmer Precision waterproof trimmer designed for bikini and body hair; shower-safe with precision trimming capabilities. Priced at $65.
• Travel Razor Portable razor designed for travel and on-the-go hair removal with a compact form factor. Priced at $12.
• Hydrogel Vajacial Mask Set Hydrogel mask set for post-hair-removal treatment containing a triangle mask and side strips; formulated with hyaluronic acid, aloe vera, and green tea extract to soothe, cool, and reduce redness. Full set priced at $16.
• Hydrogel Vajacial Triangle Mask Triangle-shaped hydrogel mask designed for the pubic region after hair removal; soothes and reduces redness while rejuvenating skin. Priced at $10.
• Hydrogel Vajacial Side Strips Side strips for targeted treatment of bikini-line areas that work with the Hydrogel Vajacial system. Priced at $8.
• After Dark Brightening Gel Overnight brightening gel targeting dark spots and hyperpigmentation; specifically formulated for underarm discoloration, bikini-line dark spots, and post-inflammatory hyperpigmentation. Priced at $29.
• Radiant Reset Exfoliating Toner Pads Chemical exfoliant pads for dark spots and razor bumps; provide gentle exfoliation to brighten skin and help prevent ingrown hairs. Priced at $19.
• Roller Rescue Soothing Serum Soothing serum with a stainless steel rollerball applicator for targeted application of ingrown hairs and irritation with a cooling effect. Priced at $19.
• Vanilla Coconut Highlighting Body Glaze Lightweight body glaze that hydrates, smooths, and leaves skin with a soft radiant sheen; powered by squalane and shea butter with mica for natural luminosity; for legs, arms, collarbones, and bikini line. Priced at $28.
• Intimate Refreshing Wipes Flushable intimate wipes with 10% aloe vera juice and natural extracts (chamomile, cucumber, oat kernels); cleanses, refreshes, and soothes skin; safe for vulva and underarms; 15 wipes per box. Priced at $10.
• Friction Fix Serum Stick Anti-chafing serum stick with shea butter, bisabolol, and caffeine; glides on to prevent and soothe irritation from chafing, post-hair-removal redness, and skin-on-skin friction; fragrance-free and hypoallergenic. Priced at $19.
• Slant Tweezers Precision tweezers for stray hairs and detailed tweezing; go-to tool for precision grooming. Priced at $11.
• Sweet Escape Mini Ingrown Hair Oil Travel-size 5mL dropper for reducing the appearance of ingrown hairs and razor bumps; signature sweet scent with tangerine and vanilla. Priced at $8.
• Vanilla Coconut 2-Step Ingrown Hair Routine Bundled 2-step routine combining Ingrown Hair Oil and Exfoliating Scrub for comprehensive ingrown hair prevention; 10% discount vs. individual purchase. Priced at $44.10 (was $49).
• The Ultimate Ingrown Hair Routine Comprehensive 3-step routine with Nude Oil, Scrub, and Roller Rescue Serum for targeting ingrown hairs and razor bumps; 15% discount. Priced at $57.80 (was $68).
• The Ultimate Brightening Bundle Bestselling brightening and dark-spot essentials bundle combining Bermuda Dark Spot products with After Dark Brightening Gel; 15% discount. Priced at $82.45 (was $97).
• Vanilla Tangerine 3 Step Smooth Shave Routine Complete smooth-shave routine including Hydrating Shave Jelly, Ingrown Hair Oil, and Exfoliating Scrub in Vanilla Tangerine scent; 14% discount. Priced at $73 (was $85).
• The Trimmer Duo Bundle combining Frankie and Francesca trimmers for comprehensive grooming; 10% discount. Priced at $89.99 (was $99.99).
• The Trimmer Kit All-in-one bikini and body hair grooming kit including Francesca Trimmer with Watermelon Sugar products; 20% discount. Priced at $91.20 (was $114).
• Trim + Treat Bundle Bundled trimming and soothing kit with Francesca Trimmer and Watermelon Sugar Oil; 15% discount. Priced at $77.35 (was $91).
• Subscribe & Save Program Recurring subscription program on the Bushbalm e-commerce site offering 10-15% savings on subscribed SKUs with 1, 2, or 3 month delivery cadence; full control to skip, push, or add items.
• Bushbalm PRO Wholesale Program Wholesale program for waxing professionals, spas, and salons, accessible via a dedicated PRO Site. Offers trade pricing, backbar product options, retail-ready SKUs, and early access to new product launches.
• Berry Crush Limited-Edition Collection Limited-edition seasonal collection featuring a fruit-inspired fragrance with raspberry and pomegranate notes; includes a Berry Crush Ingrown Hair Oil and Ingrown Hair Exfoliating Scrub, both formulated with dermatologist-tested ingredients targeting post-shave irritation and ingrown hairs.

Quantifiable outcome

• 98% saw immediate radiant glow after using Highlighting Body Glaze
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• BCRF (Breast Cancer Research Foundation)minorOthersBushbalm partnered with BCRF through the Pink Bushbeads initiative, where a portion of proceeds supports breast cancer research.
• Waxing Salons and SpascoreChannel Partner/ Reseller/ DistributorBushbalm provides wholesale pricing and professional backbar products to waxing salons and spas, with 82 certified estheticians in the Studio Locator network. Benefits include accessible pricing, fast-selling products with beautiful packaging, and early access to new product launches.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Billie: Billie is a women's razor and body-care subscription brand with products spanning shaving, post-shave care, and body wash. It overlaps with Bushbalm's shave jelly, aftercare, and intimate-body focus for similar DTC consumers.
• PFB Vanish: PFB Vanish is a longstanding brand specializing in ingrown hair, razor bump, and post-wax skincare for the bikini area — the closest direct functional competitor to Bushbalm's core ingrown-hair and post-hair-removal products.
• Fur: Fur is a direct competitor offering skincare and grooming products for pubic hair and intimate areas, including ingrown hair serums, oils, and cleansers sold DTC and through spas — almost identical customer and product overlap with Bushbalm.
• Flamingo: Flamingo is a women's body-care and hair-removal brand selling razors, wax strips, and pre/post-shave products DTC. It competes for the same women's hair-removal-aftercare shopper with broader scale and a Harry's-backed distribution footprint.

Emerging players

• Lume: Lume is a whole-body deodorant brand sold DTC that targets underarm, bikini, and intimate-area odor, overlapping with Bushbalm's intimate-area use cases and consumer demographic.
• Maude: Maude is a sexual wellness and personal care brand offering body washes, lubes, and aftercare products with a clean, design-forward DTC approach — adjacent to Bushbalm's intimate-care positioning and shared retail channels.
• Topicals: Topicals is a skincare brand addressing hyperpigmentation, dark spots, and body-confidence concerns — overlapping with Bushbalm's After Dark Brightening Gel and dark-spot use cases for similar audiences.

Broad incumbents

• Necessaire: Necessaire is a premium body-care brand selling exfoliators, body serums, and washes through DTC and retailers like Sephora — overlapping with Bushbalm's body scrubs, serums, and broader body category at higher price points and wider distribution.
• Sol de Janeiro: Sol de Janeiro is a leading body-care brand with Brazilian Bum Bum cream and body mists sold globally via Sephora and Ulta — competing for body-care share and shelf space with Bushbalm's Body Glaze and broader extensions.
• GiGi (Gigi Honee / American International Industries): GiGi is a major professional waxing brand carried in salons and spas, overlapping with Bushbalm's professional/wholesale channel and offering its own pre/post-wax skincare — a relevant B2B-side peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bushbalm
• Instagraminstagram.com/bushbalm
• TikToktiktok.com/@bushbalm
• Xx.com/bushbalm

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bushbalm