PFB Vanish
PFB Vanish is a family-owned skincare company founded in 1999 that formulates and sells exfoliating roll-on treatments, brightening lotions, and skin soothers for ingrown hairs and hyperpigmentation, distributing via direct-to-consumer e-commerce, a licensed professional wholesale channel, and authorized marketplace resellers.
- Company typePrivate
- Founded1999
- HeadquartersSan Rafael, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What PFB Vanish does
PFB Vanish, Inc. is a privately held, family-owned skincare company incorporated in California and founded in 1999, headquartered in San Rafael, California. The company formulates and markets post-hair-removal skincare, with the category-defining claim of being the first original roll-on applicator introduced to the market in 1999. Its core product architecture combines alpha and beta hydroxy acids (glycolic, lactic, salicylic) with proprietary brightening chemistry, headlined by Dimethylmethoxy Chromanyl Palmitate (marketed as Chromabright). The portfolio spans three roll-on serums (PFB Regular, PFB + Chromabright, PFB Ultra), supporting skincare (Liquid Luffa Scrub with dual physical-chemical exfoliation, Lumen8 triple-brightening lotion, Skini caffeine body cream), two newer alcohol-free skin soothers (Rose Glow, Wild Peppermint), and multiple combo and 2-pack bundles. Pricing is unit-based, ranging from $19.25 for a 2oz PFB Regular to $95.50 for a 16oz PFB Ultra; combo packs run $60-$75, with retail promotions of free shipping and a buy 2 get 1 free surprise product.
The business sells through three channels: direct e-commerce via pfbvanish.com to individual consumers, a credentialed wholesale program that requires an esthetician or cosmetology license plus resale permit and gates distribution to spas, salons, and med spas, and two authorized Amazon resellers (Sporting Doc and Proud Shines) while publicly warning against counterfeit listings on Walmart, eBay, and unauthorized Amazon sellers. Customer segments are hybrid: individual consumers with ingrown hairs, razor bumps, and hyperpigmentation as the primary persona, plus licensed estheticians, cosmetologists, wax professionals, and med spas serving as a business-unit channel that both retails the products and recommends them in aftercare protocols. Marketing is product-led and content-led, relying on testimonials, esthetician spotlights, and brand-owned channels (blog, Instagram, TikTok, Facebook, Twitter, email), augmented by occasional celebrity gifting via GBK Productions.
The company is bootstrapped with no disclosed external investors, no funding rounds, no M&A, no mobile app, no AI/ML systems, and reports revenue as not publicly disclosed. Headcount is 1-10, and operating geography is currently limited to the United States, though a dedicated international inquiries inbox indicates open inbound interest.
PFB Vanish firmographics
Firmographics- Name
- PFB Vanish
- Legal name
- PFB Vanish, Inc.
- Website
- https://www.pfbvanish.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PFB Vanish is a family-owned skincare company founded in 1999 that formulates and sells exfoliating roll-on treatments, brightening lotions, and skin soothers for ingrown hairs and hyperpigmentation, distributing via direct-to-consumer e-commerce, a licensed professional wholesale channel, and authorized marketplace resellers.
- Ownership category
- akta.pro rank
PFB Vanish industry classification
Industry- Product category
- Post-hair removal skincare
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)
- akta.pro secondary industries
- Professional/Backbar Skincare (Esthetician & Spa Use) (CRABAAAK), Professional Skincare & Facial Treatments (CRABALAF)
Keywords
Where PFB Vanish is headquartered
LocationHeadquarters
- HQ city
- San Rafael
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PFB Vanish business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Direct E-commerce Sales: PFB Vanish sells directly to consumers through their official website pfbvanish.com, offering individual products and combo packs at various price points ranging from $19.25 to $95.50.
- Wholesale Distribution: PFB Vanish distributes to spas, salons, med spas, and retailers through a wholesale program. Wholesalers must register, provide business licensing, esthetician/cosmetology license, and resale permit information.
- Amazon Authorized Reseller Sales: Products sold through 2 authorized Amazon sellers (Sporting Doc and Proud Shines), expanding reach to customers who prefer marketplace shopping.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | PFB Regular - Post-waxing and shaving serum for ingrown hairs |
| Unit Pricing | Pay-as-you-go | PFB + Chromabright - 2-in-1 exfoliating and brightening gel |
| Unit Pricing | Pay-as-you-go | PFB Ultra - Triple-action gel for dark spots and ingrown hairs |
| Unit Pricing | Pay-as-you-go | Liquid Luffa Scrub - Dual exfoliation scrub |
| Unit Pricing | Pay-as-you-go | Lumen8 Lotion - Skin brightening lotion with 3 brighteners |
| Unit Pricing | Pay-as-you-go | Rose Glow - Soothing moisturizer for post-hair removal |
| Unit Pricing | Pay-as-you-go | Wild Peppermint - Soothing moisturizer with peppermint |
| Unit Pricing | Pay-as-you-go | Skini Cream - Caffeine-infused body smoothing cream |
| Unit Pricing | Pay-as-you-go | Combo products - Bundled skincare solutions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
PFB Vanish product offering
Product offeringCore offering
PFB Vanish formulates, manufactures, and sells topical skincare products—primarily roll-on serums, exfoliating scrubs, brightening lotions, and soothing moisturizers—designed to treat and prevent ingrown hairs, razor bumps, dark spots, and post-hair removal hyperpigmentation on the face, underarms, legs, bikini area, and back. Products are sold directly to consumers through pfbvanish.com and wholesale to licensed estheticians, spas, salons, and med spas.
Product overview
PFB Vanish is a family-owned skincare company specializing in post-hair removal treatments for ingrown hairs, dark spots, and hyperpigmentation. Founded in 1999, the company introduced the first original Roll-On applicator in the market. The product portfolio centers on three core roll-on serums (PFB Regular, PFB + Chromabright, and PFB Ultra) formulated with exfoliating acids and skin-brightening ingredients like Chromabright. Supporting products include the Liquid Luffa Scrub (dual-exfoliation technology), Lumen8 Lotion (brightening treatment), Skini Cream (cellulite reduction), and two newer skin soothers (Rose Glow and Wild Peppermint). Bundled combo products offer curated two-step treatment systems combining exfoliation with brightening or moisturization. The company positions itself as the #1 skincare brand for ingrown hairs and hyperpigmentation, serving both retail consumers and wholesale spa/salon partners.
Differentiator
Problem solved
Functional benefit
Products and services
- PFB Regular Post-waxing and shaving roll-on serum that exfoliates and improves the appearance of skin affected by ingrown hairs, razor burn, and bumps, formulated with salicylic acid, glycolic acid, and lactic acid.
- PFB + Chromabright 2-in-1 roll-on gel that exfoliates skin and brightens dark spots using Dimethylmethoxy Chromanyl Palmitate (Chromabright) alongside exfoliating acids to reduce the appearance of ingrown hairs and hyperpigmentation.
- PFB Ultra Most powerful triple-action roll-on gel for advanced dark spot and ingrown hair treatment, formulated with antioxidants from Shiitake Mushroom, White Water Lily Flower, Plankton Extract, and Chromabright.
- Liquid Luffa Scrub Dual-exfoliating body scrub combining physical exfoliation (crushed walnut powder) and chemical exfoliation (6% glycolic acid and papaya fruit extract); biodegradable with no plastic particles.
- Lumen8 Lotion Skin brightening body lotion combining three brightening ingredients—Chromabright, Kojic Acid, and Licorice Root Extract—to reduce the appearance of dark spots, sun damage, and post-acne marks.
- Rose Glow Alcohol-free hydrating post-hair removal moisturizer with natural rose petal extract that soothes and reduces redness and improves appearance of ingrown hairs using Resorcinol, Retinyl Palmitate, and Bromelain.
- Wild Peppermint Alcohol-free hydrating post-hair removal moisturizer with natural peppermint leaf extract that calms and reduces redness and irritation using Resorcinol, Retinyl Palmitate, and Bromelain.
- Skini Cream Caffeine-infused body smoothing cream that stimulates and tones skin in areas affected by cellulite using a synergistic lightweight formula of caffeine and marine extract.
- Skin Smoothing Duo Two-step combo pack pairing Liquid Luffa Scrub as Step 1 (exfoliation) with Skini Cream as Step 2 (hydration and smoothing) for body areas affected by cellulite.
- Exfoliate + Brighten Duo Two-step combo pack pairing Liquid Luffa Scrub (exfoliation) with Lumen8 Lotion (brightening) to treat dark spots, age spots, sun damage, and post-acne marks.
- The Brightening Duo Two-step combo pack pairing PFB + Chromabright (exfoliation and brightening) with Lumen8 Lotion (hydration and enhanced brightening) for comprehensive dark spot treatment.
- The Ultimate Brightening Duo Two-step combo pack pairing PFB Ultra (intensive triple-action brightening) with Lumen8 Lotion for enhanced treatment of severe dark spots.
- PFB + Chromabright 2 Pack Two-bottle bundle of PFB + Chromabright for continued treatment of dark spots and ingrown hairs.
- PFB Ultra 2 Pack Two-bottle bundle of PFB Ultra for continued intensive treatment of severe dark spots and ingrown hairs.
- PFB Regular 2 Pack Two-bottle bundle of PFB Regular for continued treatment of ingrown hairs and razor bumps.
Quantifiable outcome
- Visible improvements typically seen within 6-8 weeks of consistent use
- +2 more outcomes
Companies that use PFB Vanish
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
PFB Vanish technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
PFB Vanish partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- GBK ProductionsminorPFB Vanish participated in GBK Productions' celebrity gift lounge events for Grammy and Oscars weekend in Hollywood, creating a wellness pop-up boutique to introduce celebrity attendees to their products.
- Licensed Estheticians and Spas NetworkcoreExtensive network of licensed estheticians, cosmetologists, spas, salons, and med spas that retail and recommend PFB Vanish products to their clients. Partners include businesses like Wax Man Spa in Chicago, Rescue Spa in New York, Allure AZ Med Spa, and others.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
PFB Vanish competitors and assessment
Company assessmentBroad incumbents
- PCA Skin: PCA Skin is a professional-grade skincare brand sold through estheticians and med spas; it overlaps with PFB Vanish's professional distribution channel and its treatment-serum category, though with a broader facial-care portfolio.
- Dermalogica: Dermalogica is an established professional skincare brand distributed through estheticians and skin therapists; it competes for the same pro-channel shelf space and treatment-serum positioning as PFB Vanish, but at significantly larger scale.
- European Wax Center: European Wax Center is a large wax services franchise that sells proprietary post-wax retail products, competing for the same end-customer aftercare occasion but at much greater scale and primarily through its service locations.
- Mario Badescu: Mario Badescu is a heritage treatment-focused skincare brand with a strong serums and specialty SKU portfolio; it competes at the category level with PFB Vanish's active-ingredient roll-on/serum positioning, though at much wider distribution.
- Eucerin: Eucerin is a mass-market dermo-cosmetic brand with strong presence in hyperpigmentation and post-procedure care; it competes for the same consumer need (dark spots, uneven tone) with much larger marketing and retail distribution.
Direct peers
- Fur: Fur markets skincare products (oils, scrubs, serums) for ingrown hairs, razor bumps, and hyperpigmentation in the pubic/bikini area — overlapping directly with PFB Vanish's primary consumer use case and channel positioning.
- Tend Skin: Tend Skin sells a roll-on liquid for ingrown hairs and razor bumps — the closest direct comparator to PFB Vanish's core roll-on SKU, with similar actives (salicylic acid) and the same post-hair-removal use case.
- Bushbalm: Bushbalm is a DTC brand focused on ingrown hair and dark spot products for the bikini area, including exfoliants and oils — a directly comparable brand competing for the same niche consumer.
- Completely Bare: Completely Bare offers post-waxing skincare and ingrown-hair treatment products that are retailed through its own waxing centers — directly comparable as a pro-channel + retail-product combination for the post-hair-removal occasion.
Emerging players
- Aloderma: Aloderma is a vertically integrated aloe-based skincare brand with a treatment-serum portfolio sold DTC and through pro channels; it overlaps with PFB Vanish's professional positioning and active-ingredient narrative, but targets a broader facial-care audience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PFB Vanish social profiles
Digital presencePFB Vanish financial estimates
Financial estimateRevenue estimate
Valuation estimate
PFB Vanish leadership team
Management profileNumber of profiles
PFB Vanish funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PFB Vanish M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PFB Vanish
What does PFB Vanish do?
PFB Vanish formulates, manufactures, and sells topical skincare products—primarily roll-on serums, exfoliating scrubs, brightening lotions, and soothing moisturizers—designed to treat and prevent ingrown hairs, razor bumps, dark spots, and post-hair removal hyperpigmentation on the face, underarms, legs, bikini area, and back. Products are sold directly to consumers through pfbvanish.com and wholesale to licensed estheticians, spas, salons, and med spas.
Is PFB Vanish a public or private company?
PFB Vanish is a private company. It is classified as family owned and is currently operating.
When was PFB Vanish founded?
PFB Vanish was founded in 1999. It employs 1 to 10 people.
Where is PFB Vanish based?
PFB Vanish is headquartered in San Rafael, United States, in the North America region.
How does PFB Vanish make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution and amazon Authorized Reseller Sales.
Who are PFB Vanish's main competitors?
Broad incumbents on record are PCA Skin, Dermalogica, European Wax Center, Mario Badescu and Eucerin. Direct peers are Fur, Tend Skin, Bushbalm and Completely Bare. Aloderma is listed as an emerging player.
Does PFB Vanish have an API?
No public API is recorded for PFB Vanish.
What industry is PFB Vanish in?
PFB Vanish's product category is Post-hair removal skincare. Its primary akta.pro industry code is CRABAAAB, Treatment Skincare (Serums, Actives, Acne & Anti-aging), with a secondary code of CRABAAAK, Professional/Backbar Skincare (Esthetician & Spa Use). Its NAICS code is 456120 and its SIC code is 2844.