Name

WinkBeds

Legal name

Wink Beds LLC

Website

https://winkbeds.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Luxury Mattresses

NAICS

Mattress Manufacturing (337910), Mattress Manufacturing (33791)

SIC

Retail-Furniture Stores (5712), Household Furniture (2510), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industries

Pillows & Pillow Systems Retail (CRAIABAC), Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF), Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE), Sleep Technology & Smart Sleep Devices Retail (Sleep Trackers, Smart Mattresses) (CRAIABAH)

Keywords

• Luxury hybrid mattresses
• Direct-to-consumer mattresses
• Memory foam mattresses
• Latex hybrid mattresses
• Made in USA bedding

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Mattress Sales: Primary revenue from direct sale of mattresses including The WinkBed (hybrid), GravityLux (memory foam), and EcoCloud (latex hybrid) models. Each mattress is available in multiple firmness levels and sizes. One-time purchase model with prices ranging from approximately $1,499 to $1,999 for Queen size after discounts.
2. Accessories and Add-ons: Revenue from complementary products including adjustable WinkBase 3.0 ($1,199), platform frames ($499), heavy duty bed frames, mattress protectors ($99), sheets, pillows, and mattress setup/removal services.
3. White-Glove Delivery Services: Optional premium delivery services including mattress setup ($150), mattress removal ($150), and combined setup & removal ($225-$300) performed by third-party logistics partners.
4. Financing Services: Partnership with Bread Pay and Katapult for installment payment plans, generating revenue through financing arrangements at rates ranging from 0% to 29.99% APR.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

WinkBeds is a direct-to-consumer luxury mattress manufacturer that designs, produces, and sells handcrafted premium mattresses online and through 100+ showrooms across the United States. The portfolio spans three flagship mattress models—the WinkBed hybrid, the GravityLux memory foam, and the EcoCloud latex hybrid—supported by adjustable bases, bed frames, bedding accessories, and white-glove delivery services.

Product overview

WinkBeds is a direct-to-consumer luxury mattress manufacturer founded in 2014, offering a portfolio of three distinct mattress models: The WinkBed (luxury hybrid), GravityLux (memory foam with patented AirCell™ technology), and EcoCloud (eco-friendly latex hybrid). The company sells exclusively online with over 100 physical showroom locations. WinkBeds' mattresses are handmade to order in U.S.A. facilities (Wisconsin, Texas, Connecticut, Florida, Arizona) using American-sourced materials and CertiPUR-US certified foams. The product line is supported by add-on accessories including adjustable bases, platform frames, mattress protectors, bedding (sheets, pillows), and white-glove delivery/installation services. All mattresses come with a 120-night risk-free trial and full replacement lifetime warranty.

Differentiator

Problem solved

Functional benefit

Brands

• The WinkBed: The flagship luxury hybrid mattress, the company's best-selling product and most awarded hybrid mattress.
• The GravityLux
• The EcoCloud

Products and services

• The WinkBed Mattress The flagship luxury hybrid mattress featuring a Euro-pillow top, gel-infused foam, individually wrapped coils, and Extra-Edge™ support system, available in four firmness levels.
• GravityLux Mattress Premium non-visco memory foam mattress featuring patented AirCell™ memory foam with billions of shock-absorbing air capsules for pressure relief without heat retention, available in Soft, Medium, and Firm options.
• EcoCloud Hybrid Mattress Eco-friendly latex hybrid mattress made with 100% all-natural Talalay Latex, organic cotton cover, New Zealand wool, and zoned individually wrapped innerspring support system.
• Adjustable WinkBase 3.0 Best-selling adjustable base featuring one-touch remote for easy position adjustments, supporting compatible mattresses for customizable sleep configurations.
• Platform Frame Stylish platform frame designed for simple assembly, beauty, and function, available in 13" height with legs or 7.5" without legs.
• Heavy Duty Bed Frame Bed frame crafted from fiberglass infused resin, capable of supporting more than 2,500 lbs with zero motion transfer or noise.
• Ice Mattress Protector Water-resistant mattress protector featuring a noise-free sleep surface that does not compromise mattress feel.
• 100% Tencel Sheets Sheet set made from Tencel fabric, designed to be luxuriously soft and wick away moisture for a cool, dry sleep surface.
• Resort Pillow Luxurious pillow with 400 thread-count cotton cover designed for breathable comfort.
• Cooling Foam Pillow Dual-sided pillow featuring cool-to-the-touch gel top material on one side and bamboo charcoal material on the other to eliminate odor and moisture.
• Mattress Setup & Removal Services Third-party logistics service for in-home mattress setup and/or old mattress removal, including unpacking, placement, and disposal of packaging.

Quantifiable outcome

• Scored a perfect 10 in 4 of 8 performance tests at NapLab testing facility
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature9 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Gravity HausflagshipStrategic or Co-development PartnerGravity Haus is a flagship hospitality partner using WinkBeds mattresses in multiple luxury locations including Breckenridge, Vail, Winter Park, Truckee-Tahoe, and Steamboat Springs. This partnership positions WinkBeds in premium ski resort hospitality.
• Hotel Saint VincentcoreStrategic or Co-development PartnerBoutique luxury hotel in New Orleans featuring WinkBeds mattresses in their guest rooms.
• The Time HotelflagshipStrategic or Co-development PartnerNew York City luxury hotel featuring WinkBeds mattresses, including in their penthouse suite. Featured in NYTimes/Wirecutter reviews.
• El CosmicominorStrategic or Co-development PartnerBoutique campground and hotel in Marfa, Texas using WinkBeds mattresses.
• The Highlands ResortminorStrategic or Co-development PartnerResort hotel in Guerneville, California featuring WinkBeds mattresses.
• Desert Pearl InnminorStrategic or Co-development PartnerLuxury inn near Zion National Park using WinkBeds mattresses.
• Archway Hotel FishtownminorStrategic or Co-development PartnerBoutique hotel in Philadelphia using WinkBeds mattresses.
• Boon HotelminorStrategic or Co-development PartnerBoutique hotel in Sonoma, California featuring WinkBeds mattresses.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Casper: Casper is the original DTC bed-in-a-box brand, selling hybrid, memory foam, and latex mattresses direct to consumers with a similar 100-night trial and ecommerce-first model. It is the closest direct peer to WinkBeds in product category, customer base, and distribution strategy.
• Saatva: Saatva is a premium DTC mattress brand selling innerspring, memory foam, and latex hybrids online, including a luxury hotel program and white-glove delivery similar to WinkBeds. The brand positioning, price points ($1,000-$2,000+), and emphasis on American-made quality make it a tight comparable.
• Helix Sleep: Helix sells a wide range of hybrid and foam mattresses direct to consumer with a sleep quiz, multiple firmness options, and 100-night trial. The configurable, multi-product, ecommerce-led model is closely comparable to WinkBeds' lineup.
• Avocado Green Mattress: Avocado is a DTC eco-focused mattress brand featuring organic and natural latex, innerspring hybrids, and GOTS-certified materials, similar to WinkBeds' EcoCloud. The premium, sustainability-positioned, made-in-USA model is closely aligned with WinkBeds' EcoCloud value proposition.
• DreamCloud Sleep: DreamCloud is a value-premium hybrid mattress brand sold through DTC ecommerce with frequent promotional discounts and aggressive financing, mirroring WinkBeds' promotional pricing model and customer acquisition approach.
• Nectar Sleep: Nectar is a leading value-premium memory foam DTC mattress brand offering a 365-night trial and aggressive lifetime warranty, competing directly with WinkBeds' GravityLux in the memory foam segment for price-sensitive online shoppers.
• Leesa Sleep: Leesa is a DTC mattress brand selling foam and hybrid mattresses through ecommerce with a 100-night trial, social impact positioning, and showroom partnerships, directly comparable to WinkBeds on business model and customer base.
• Tuft & Needle: Tuft & Needle pioneered the foam bed-in-a-box category with a simple, value-premium DTC model. Now owned by Serta Simmons, it competes with WinkBeds' GravityLux in the accessible memory foam price tier.
• Purple Innovation: Purple is a publicly-traded DTC mattress brand built around its patented hyper-elastic polymer grid, with both ecommerce and growing retail showrooms. It is a direct competitor with differentiated technology, serving similar sleep-focused consumers.

Emerging players

• Eight Sleep: Eight Sleep is a sleep technology company selling smart mattresses and sleep tracking technology direct to consumer at premium price points, competing with WinkBeds' positioning on innovation and sleep performance rather than on basic materials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/winkbeds
• Xx.com/winkbeds
• LinkedInlinkedin.com/company/winkbeds

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WinkBeds