The Highlands
- Company typePrivate
- Founded1988
- HeadquartersLas Vegas, United States
- Headcount—
- GTM typeB2C
- OfferingServices
The Highlands firmographics
Firmographics- Name
- The Highlands
- Legal name
- The Highlands Las Vegas
- Website
- https://thehighlandslasvegas.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Ownership category
- akta.pro rank
Where The Highlands is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The Highlands business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Monthly Rental Income: Recurring monthly rent payments from 1,600+ residential units across three apartment communities. Tenants sign leases and pay rent monthly, with utilities (water, sewer, trash) included in rent. Additional revenue from parking and amenity access.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
The Highlands product offering
Product offeringCore offering
The Highlands leases single-story garden apartment homes with attached two-car garages across three gated communities in the Las Vegas Valley, totaling more than 1,600 units. Available in 1, 2, and 3-bedroom floorplan variants, the units include pre-installed Cox WiFi, washer-dryer hookups, private patios, and shared community amenities such as pools, spas, fitness centers, and dog parks. Utilities (water, sewer, trash) are bundled into monthly rent, with leases executed through on-site leasing offices and an AppFolio-powered resident portal.
Product overview
The Highlands operates as a portfolio of three gated, single-story garden apartment communities across the Las Vegas Valley — Buffalo Highlands, Spring Valley Highlands, and Rainbow Highlands — offering 1, 2, and 3-bedroom units in a total of nine distinct floorplan configurations. The company positions itself as the Las Vegas Valley's only single-story apartment rental provider with attached garages, and is differentiated by property amenities including private patios, pool and spa areas, fitness centers, and utilities included in rent. The three communities share a unified service infrastructure including on-site maintenance, resident managers, a gated entry system, and pre-installed Cox internet. Resident-facing digital services include an AppFolio-powered Resident Portal for online rent payments, auto-pay, and maintenance requests, plus Virtual Tours for remote property exploration. The portfolio encompasses over 1,600 units citywide, managed across three leasing office locations.
Differentiator
Problem solved
Functional benefit
Brands
- Buffalo Highlands: Gated apartment community at the gateway of Red Rock Canyon Recreational Area and Mount Charleston, near Summerlin South. Leasing Office: 8155 W. Charleston Blvd., Phone: 702-254-2060
- Spring Valley Highlands
- Rainbow Highlands
Products and services
- Buffalo Highlands Single-story, garden-style apartment community located at the gateway of Red Rock Canyon Recreational Area and Mount Charleston, near Summerlin South in Las Vegas. Offers 1, 2, and 3-bedroom units with attached garages, gated entry, pool, spa, fitness center, and on-site maintenance. Leasing office at 8155 W. Charleston Blvd.
- Spring Valley Highlands Single-story apartment community adjacent to the Las Vegas Strip and the T-Mobile Sports Arena, one mile from Spring Valley Hospital and Medical Center. Offers attached garages, gated entry, pool, spa, and on-site maintenance staff. Leasing office at 5353 S. Jones Blvd.
- Rainbow Highlands Single-story apartment community centrally located near the 95, 613, and 215 freeways, 8 miles from both Red Rock Canyon Park and the Las Vegas Strip. Features attached garages, gated entry, pool, spa, and on-site maintenance. Leasing office at 1101 N. Rainbow Blvd.
Quantifiable outcome
- 100% leased before opening for each new development phase since 1988
- +1 more outcomes
Companies that use The Highlands
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
The Highlands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
The Highlands partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AppfoliocoreAppfolio provides property management software powering the resident portal. Enables online rent payments, auto-pay setup, maintenance requests, and tenant communication.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
The Highlands competitors and assessment
Company assessmentBroad incumbents
- UDR Inc. Public multifamily REIT operating a diversified portfolio of owned apartment communities across the US. Comparable on the recurring-rent business model and direct-to-consumer leasing approach, though at much larger scale and broader geography.
- Equity Residential: Major public apartment REIT focused on urban and high-density suburban markets, including a presence in the Western US. Comparable on the recurring-rent, owner-operator model, but operates at much larger scale and in higher-density product formats.
- AvalonBay Communities: Large-cap public apartment REIT with a portfolio of high-density, Class A multifamily properties. Operates in select Sun Belt and West Coast markets and competes for the same long-term renter demographic, though typically in newer, taller formats.
- Mid-America Apartment Communities: Largest public US apartment REIT by unit count, with a Sun Belt concentration including markets adjacent to Las Vegas. Comparable owner-operator multifamily model with diversified geographic exposure, but at significantly larger scale.
- Essex Property Trust: West Coast-focused public apartment REIT operating multifamily housing in California, Seattle, and Portland metros. Comparable on the owner-operator multifamily model and premium positioning for affluent long-term renters, though in higher-cost coastal markets.
- Camden Property Trust: Public multifamily REIT operating ~170 properties across the Sun Belt, including Las Vegas. Comparable business model of owning and operating garden-style apartment communities with recurring rent revenue at materially larger scale.
- Bell Partners: Private multifamily owner-operator managing ~80,000 units across the US Sun Belt and East Coast. Directly comparable on the third-party-managed/owned apartment operator business model, though at materially larger scale than The Highlands.
Direct peers
- American Communities: Las Vegas-based multifamily owner-operator focused on value-add and stabilized apartment communities in the Las Vegas Valley. Comparable on geography, product type (garden-style apartments), and direct-to-consumer leasing motion.
- GRE Properties: Las Vegas-focused multifamily owner-operator with a similar portfolio of garden-style apartment communities in the Las Vegas Valley. Directly comparable on geography, product type, and direct-to-consumer leasing model.
Regional players
- FPA Multifamily: California-based multifamily acquisition and asset management firm operating garden-style apartment communities across the Western US. Comparable on the garden-apartment owner-operator model and value-add repositioning playbook, though concentrated in California rather than Nevada.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Highlands social profiles
Digital presenceThe Highlands financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Highlands leadership team
Management profileNumber of profiles
The Highlands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Highlands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Highlands
What does The Highlands do?
The Highlands leases single-story garden apartment homes with attached two-car garages across three gated communities in the Las Vegas Valley, totaling more than 1,600 units. Available in 1, 2, and 3-bedroom floorplan variants, the units include pre-installed Cox WiFi, washer-dryer hookups, private patios, and shared community amenities such as pools, spas, fitness centers, and dog parks. Utilities (water, sewer, trash) are bundled into monthly rent, with leases executed through on-site leasing offices and an AppFolio-powered resident portal.
Is The Highlands a public or private company?
The Highlands is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Highlands founded?
The Highlands was founded in 1988.
Where is The Highlands based?
The Highlands is headquartered in Las Vegas, United States, in the North America region.
How does The Highlands make money?
One revenue line is on record: monthly Rental Income.
Who are The Highlands's main competitors?
Broad incumbents on record are UDR Inc., Equity Residential, AvalonBay Communities, Mid-America Apartment Communities, Essex Property Trust, Camden Property Trust and Bell Partners. Direct peers are American Communities and GRE Properties. FPA Multifamily is listed as a regional player.
Does The Highlands have an API?
No public API is recorded for The Highlands.