What Supergoop does

Supergoop is a U.S.-based, SPF-first skincare brand founded in 2005 and headquartered in San Antonio, Texas, operating with 101-250 employees. The company designs, manufactures, and sells a portfolio of 59+ sunscreen and sun-protection products spanning face, body, lip, mineral, and hybrid skincare-makeup formats, with hero SKUs including Unseen Sunscreen SPF 50, Glowscreen SPF 40, Protec(tint) Daily Skin Tint SPF 50, and the PLAY active line. Core product technology emphasizes invisible, weightless, no-white-cast textures and hybrid functionality — sunscreens that double as primers, tints, or moisturizers — anchored by the proprietary-feeling Unseen Sunscreen formulation that has become the brand's primary growth engine. The company is majority-owned by Blackstone Growth following a late-2021 acquisition.

Supergoop operates a multi-channel go-to-market model with direct-to-consumer e-commerce through supergoop.com as the primary channel, including a Subscribe & Save subscription program (20% off first order, 10% recurring) and a points-based rewards program. Distribution is augmented by prestige retail (Sephora, Ulta Beauty), mass retail (Target, added in 2026 alongside approximately 60 other brands), a dedicated Amazon Premium Beauty storefront launched May 19, 2026, and a B2B bulk gifting program (21+ unit minimum, up to 25% off). Pricing spans $12 for lip and travel-size SPF products to $80+ for bundled sets, with free shipping on orders above $50. Brand-building leverages celebrity and athlete endorsements (notably Justin Rose), the multi-year Official Suncare partnership with PGA TOUR and PGA TOUR Champions through 2030, executive thought leadership at industry events, and content marketing via The Bright Side blog.

The company has recently undergone significant leadership turnover and expansion signaling a transition from niche prestige brand to mainstream consumer presence: Melis del Rey (ex-Amazon, P&G) became CEO effective December 2025; Lauren Weinberg (ex-Peloton, Square) joined as CMO in February 2026; Alana Kwarta (ex-L'Oréal USA, CHANEL) was appointed first-ever CHRO in March 2026; and January Digital was hired as agency of record. Customer segments span mass-market consumers, athletes and outdoor enthusiasts, families, beauty/skincare enthusiasts, and men, with the PGA TOUR partnership specifically targeting expansion into the male outdoor demographic. The company faces active regulatory and litigation risk related to 'reef-safe' and clean beauty marketing claims, including class-action lawsuits involving alleged PFAS content.

Name

Supergoop

Legal name

Supergoop!

Website

http://www.supergoop.com/

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Supergoop is a U.S. SPF-first skincare brand selling 59+ sunscreen and hybrid skincare-makeup products through DTC e-commerce, Sephora, Ulta, Target, and Amazon Premium Beauty, serving mass-market, athletic, and beauty-conscious consumers under majority Blackstone Growth ownership.

Ownership category

akta.pro rank

Product category

Sun Care and SPF Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

akta.pro primary industry

Sunscreen (Body) (CRABAHAB)

Keywords

• Broad spectrum sunscreens
• Hybrid skincare makeup
• Mineral sun protection
• Daily SPF skincare
• Anti-aging sun care

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Operations, Supply Chain, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Primary revenue channel through supergoop.com featuring full product catalog, subscription options, and direct customer relationships. Products range from $12-$80+ with various size options.
2. Marketplace Sales: Sales through Amazon Premium Beauty storefront launched May 2026 and other third-party retailers including Target, Ulta Beauty, and Sephora.
3. Wholesale and Bulk Ordering: B2B bulk ordering for corporate perks and event gifting with minimum 21-unit orders and volume discounts up to 25% off. Targets corporate buyers and event planners.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Supergoop is an SPF-first skincare brand that develops, manufactures, and sells broad-spectrum sun protection products spanning face, body, lip, mineral, and hybrid skincare-makeup formats in lotions, sprays, sticks, oils, serums, and powders, anchored by the flagship Unseen Sunscreen SPF 50. Products are sold direct-to-consumer through supergoop.com (with a Subscribe & Save subscription program), through a dedicated Amazon Premium Beauty storefront, and through major retailers including Target, Ulta Beauty, and Sephora, and are also offered through a B2B group gifting program for bulk corporate and event orders. The company was founded in 2005 and is majority-owned by Blackstone Growth following a late-2021 acquisition.

Product overview

Supergoop! is an SPF-first skincare brand offering a comprehensive portfolio of 59+ sunscreen and sun protection products. The core product lineup centers on face sunscreens (Unseen Sunscreen SPF 50, Glowscreen SPF 40, Protec(tint) SPF 50) and body sunscreens (PLAY Everyday Lotion SPF 50, PLAY Antioxidant Body Mist SPF 50), with mineral formula variants (Mineral Mattescreen, Mineral Glowscreen) and specialized formats (sticks, oils, powders, lip balms). The brand extends into hybrid skincare-makeup with tinted primers and skin tints, and offers merchandise including apparel and travel accessories. Products are available as individual items, curated bundles, and through subscription (Subscribe & Save) and group gifting programs. The brand was founded in 2005 and acquired by Blackstone in 2021.

Differentiator

Problem solved

Functional benefit

Brands

• PLAY Collection: Sport and active-use sunscreen line including PLAY Everyday Lotion, PLAY Body Mist, and PLAY sunscreen sticks
• Supergoods!

Products and services

• Unseen Sunscreen SPF 50 Allure Readers' Choice Award-winning, 100% invisible, weightless, scentless broad-spectrum SPF 50 face sunscreen that doubles as a makeup primer; available in 1.7 fl. oz., 2.5 fl. oz., and travel sizes.
• PLAY Everyday Lotion SPF 50 Fast-absorbing, water- and sweat-resistant broad-spectrum SPF 50 body and face lotion in the PLAY sport collection, available in family sizes up to 18 fl. oz. with pump refill option.
• Glowscreen SPF 40 Hydrating glowy primer that combines broad-spectrum SPF 40 protection with cosmetic glow, available in Sunrise, Dawn, Golden Hour, and Sunset shades.
• Protec(tint) Daily Skin Tint SPF 50 Light-coverage daily skin tint with broad-spectrum SPF 50 protection across a 12-inclusive-shade range for customizable color matching.
• PLAY Antioxidant Body Mist SPF 50 with Vitamin C Water-resistant sport spray with broad-spectrum SPF 50 and Vitamin C, available in Sunny Citrus, Vanilla Orchid, and Whipped Coconut scents.
• Dewscreen Hydrating Primer SPF 50 Dewy face primer that pairs hydration with broad-spectrum SPF 50 protection.
• Superscreen Hydrating Daily Cream SPF 40 Rich daily moisturizer that delivers broad-spectrum SPF 40 protection alongside skincare benefits.
• Unseen Sunscreen Body SPF 40 100% invisible body gel with broad-spectrum SPF 40 protection for seamless body application.
• Glow Oil SPF 50 Body Oil Ultra-nourishing body oil with broad-spectrum SPF 50 and meadowfoam, available in Unscented, Beach Flower, and Sunkissed Coconut variants.
• Mineral Mattescreen SPF 40 Mattifying tinted primer with mineral broad-spectrum SPF 40, available in Sunrise, Untinted, Golden Hour, and Sunset shades.
• Mineral Unseen Sunscreen SPF 40 Blendable whipped mineral face sunscreen with broad-spectrum SPF 40 protection.
• Mineral Glowscreen Soft-Radiance Drops SPF 40 Mineral glowy finish drops providing broad-spectrum SPF 40 protection, available in Sunrise, Golden Hour, and Sunset shades.
• Unseen Sunscreen Stick SPF 40 Portable 100% invisible sunscreen stick with broad-spectrum SPF 40 protection for face and body touch-ups, with a beard-friendly formula.
• PLAY Everyday Sunscreen Stick SPF 50 Portable water-resistant broad-spectrum SPF 50 sport sunscreen stick for on-the-go reapplication.
• PLAY Lip Balm SPF 30 Liquid lip balm with broad-spectrum SPF 30 protection, available in Mint and Acai flavors.
• Glow Gloss SPF 40 Lip Balm High-shine hydrating lip balm with broad-spectrum SPF 40 protection, available in Vanilla Soft Serve, Pink Peppermint, Strawberry Spritz, and Caramel Glaze flavors.
• (Re)setting Mineral Powder SPF 35 Mattifying mineral setting powder with broad-spectrum SPF 35 that enables SPF reapplication over makeup.
• Bright-Eyed Mineral Eye Cream SPF 40 Brightening eye cream providing 100% mineral broad-spectrum SPF 40 protection for the delicate eye area.
• Every. Single. Face. Watery Lotion SPF 50 Cooling face lotion with broad-spectrum SPF 50 protection for daily wear.
• Triple Prep Weightless Multitasking Moisturizer SPF 40 Soft, weightless daily moisturizer combining multiple skincare benefits with broad-spectrum SPF 40 protection.
• Subscribe & Save Recurring delivery subscription service offering 20% off the first Subscribe & Save order plus free shipping and 10% off every subsequent delivery, with skip, pause, or cancel options.
• Group Gifting Program B2B bulk ordering program for corporate perks and event gifting, requiring a minimum of 21 units with volume discounts up to 25% off and direct consultant outreach via a website form.
• Supergoop! Rewards Program Points-based loyalty program with Bronze, Silver, and Gold VIP tiers offering exclusive member-only products, early sale access, and Refer-a-Friend $5 coupon rewards.
• Best of Supergoop! SPF Set Curated bundle featuring Unseen Sunscreen, Glowscreen, and PLAY lotion priced at $120.60 versus a $134 regular individual retail price.

Quantifiable outcome

• Grown to $700 million valuation from 2005 startup
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core, minor and major.

• Amazon Premium BeautycoreChannel Partner/ Reseller/ Distributor · 19 May 2026Supergoop! launched dedicated U.S. storefront within Amazon Premium Beauty on May 19, 2026 (timed to Skin Cancer Awareness Month). The curated storefront features popular products with awards and seals of recommendation, aiming to make SPF a daily routine and offering consumers a curated shopping experience.
• January DigitalcoreImplementation/ SI/ Consulting Partner · 29 April 2026Supergoop! hired January Digital as agency of record to oversee all media planning, buying, and retail spend across brand, performance, and retail channels. Led by new CMO Lauren Weinberg, this supports transition from niche brand to mainstream appeal including sports sponsorships and retail media partnerships.
• Ulta Beauty World 2026minorGTM or Marketing Partner · 16 April 2026Supergoop! featured at Ulta Beauty World 2026, the second annual consumer beauty expo at Orange County Convention Center in Orlando. Pop Up Mob designed and produced nine separate brand booth experiences for brands including Supergoop!, Cécred, OUAI, Tatcha, and others. Event featured 220 vendor brands and drew roughly 3,000 attendees.
• PGA TOUR and PGA TOUR ChampionscoreGTM or Marketing Partner · 4 March 2026Supergoop! named Official Suncare of PGA TOUR and PGA TOUR Champions in multi-year partnership running through 2030. 13-time PGA TOUR winner Justin Rose joins as brand ambassador. Partnership includes tournament activations at fan shops and Reapplication Station debuting at THE PLAYERS Championship March 2026, digital platforms, social content, and live event experiences reaching millions of golf fans.
• TargetmajorChannel Partner/ Reseller/ DistributorSupergoop! became one of approximately 60 brands added to Target's beauty selections following Target's separation from Ulta Beauty, expanding physical retail presence in the mass market channel.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• EltaMD: EltaMD is a dermatologist-recommended skincare brand built around broad-spectrum SPF sunscreens, with hero daily-wear products. It is the most direct US pure-play competitor to Supergoop in premium daily SPF, sharing the same channel mix (DTC, dermatologists, retail).
• Coola: Coola is a clean-beauty sunscreen brand selling face, body, and sport SPF across DTC, Sephora, and Ulta. It overlaps Supergoop on positioning (premium, clean, hybrid SPF-skincare) and channel mix, though with a smaller portfolio and narrower distribution.
• Sun Bum: Sun Bum is a lifestyle sunscreen brand selling SPF products across body, face, lip, and kids categories through mass and DTC channels. It competes in the same SPF-first category but skews more mass-market and seasonal versus Supergoop's daily-ritual prestige positioning.

Broad incumbents

• La Roche-Posay: La Roche-Posay, owned by L'Oréal, leads dermatologist-recommended SPF with its Anthelios franchise globally. It competes with Supergoop across prestige and dermatological channels and has materially greater international reach and R&D resources.
• Neutrogena: Neutrogena, owned by Johnson & Johnson, sells broad-spectrum sunscreens across mass-market drugstore and grocery channels. It competes with Supergoop at the mass end of the SPF category with significantly larger distribution and lower price points.
• Coppertone: Coppertone, owned by Beiersdorf, is one of the legacy mass-market sun care brands with broad drugstore and grocery distribution. It competes with Supergoop for daily-use SPF share in the mass channel but does not lead in the prestige/hybrid segment.

Emerging players

• Vacation Inc. Vacation is a venture-backed premium sunscreen brand selling nostalgic, lifestyle-positioned SPF products through DTC and select retailers. It overlaps Supergoop's premium SPF positioning but with a smaller portfolio and concentrated adult/sport beach use case.
• Tatcha: Tatcha is a prestige skincare brand sold through Sephora and DTC with hybrid skincare-makeup positioning similar to Supergoop's Glowscreen/Protec(tint) line. It competes in adjacent skincare prestige rather than directly in SPF, but overlaps on consumer profile and channel.
• Drunk Elephant: Drunk Elephant is a clean-clinical skincare brand with a small SPF portfolio (Umbra Sheer) sold through Sephora and DTC. It competes in the same prestige skincare-ingredient conversation but does not lead in SPF the way Supergoop does.

Others

• Ulta Beauty: Ulta Beauty is a key retail distribution partner for Supergoop, including Ulta Beauty World 2026 booth activations. It is included here as an ecosystem/channel participant rather than a competitor, since Supergoop sells through Ulta rather than against it.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/supergoop
• Xx.com/supergoop
• LinkedInlinkedin.com/company/supergoop-

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds6 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supergoop