Delaware Life

What Delaware Life does

Delaware Life Insurance Company is a US-domiciled life insurance and annuity carrier founded in 2013 and headquartered in Zionsville, Indiana, operating as a member of Group 1001 Insurance Holdings, LLC. The company sells a focused suite of retirement products — primarily nine Fixed Index Annuity (FIA) products and two Multi-Year Guaranteed Annuity (MYGA) products — designed to provide principal protection, tax-deferred growth, and guaranteed lifetime income for retirees and pre-retirees. Its FIA products, including Growth Pathway, Target Income Choice, Target Growth 10, Retirement Stages Select, TruePath Income, PrimeStart Bonus 10, Momentum Growth, Momentum Growth Plus, and DualTrack Income, link returns to market indices with downside protection; MYGA products (Apex MYGA and Pinnacle Plus MYGA) provide fixed guaranteed interest over multi-year terms. In April 2026, Delaware Life launched the industry's first Bitcoin-linked fixed indexed annuity using BlackRock's IBIT index, bringing crypto exposure into the principal-protected FIA chassis.

The company monetizes through recurring premium collection on multi-year annuity contracts, generating revenue from the spread between investment returns on the $64.7 billion asset portfolio (as of December 31, 2025) and credited interest, plus rider fees, surrender charges, and administrative fees on certain products. Variable contracts are distributed through Clarendon Insurance Agency, Inc., a FINRA-member affiliated distributor. Go-to-market is sales-led, executed through a field force of Regional Vice Presidents covering Eastern and Western US territories and supported by internal sales consultants, with distribution via broker-dealers, banks, and Independent Marketing Organizations, alongside a direct-to-consumer digital presence via delawarelife.com and the OnePortal account platform. Delaware Life serves 360,000+ active policyholders, holds A.M. Best A- (Excellent) Positive, S&P A- (Strong) Stable, and Fitch A- (Strong) Stable ratings (as of October 10, 2025), and differentiates through proprietary advisor tools including the L.I.V.E. (Longevity, Inflation, Volatility, Emotion) framework and the M.U.S.T. retirement income calculator.

Name

Delaware Life

Legal name

Delaware Life Insurance Company

Website

https://delawarelife.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

Delaware Life Insurance Company is a US annuity carrier founded in 2013 that sells Fixed Index Annuities and Multi-Year Guaranteed Annuities through financial professionals, serving 360,000+ retirement-focused policyholders with $64.7B in assets under management.

Ownership category

akta.pro rank

Product category

Insurance Annuities

NAICS

Direct Life Insurance Carriers (524113), Insurance Carriers (5241)

SIC

Life Insurance (6311), Insurance Carriers, Nec (6399)

akta.pro primary industry

Fixed Indexed Annuities (FIA) (FSAIACAB)

akta.pro secondary industries

Multi-Year Guaranteed Annuities (MYGA) (FSAIACAK), Variable Annuities (VA) (FSAIACAC), Fixed Annuities (FSAIACAA)

Keywords

• Fixed index annuities
• Multi-year guaranteed annuities
• Retirement income planning
• Annuity insurance products
• Principal protection annuities

Headquarters

HQ city

Waltham

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Annuity Premiums: Delaware Life collects premiums from annuity products including Fixed Index Annuities (FIAs) and Multi-Year Guaranteed Annuities (MYGAs). Revenue is generated from the spread between investment returns and credited interest, along with fees for optional riders and benefits.
2. Insurance Premiums and Contract Fees: The company collects premiums for life insurance and annuity contracts. Variable contracts are distributed through Clarendon Insurance Agency, Inc. Fee-based revenue includes administrative fees, surrender charges, and rider fees.
3. Annuity Product Fees: Many annuities have no fees (MYGAs and many FIAs). Products with fees generally cover additional benefits such as lifetime income offerings. The fee is used by the insurer to help cover the cost of insuring the lifetime income benefit.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Delaware Life Insurance Company sells a suite of annuities for retirement planning, primarily Fixed Index Annuities (FIAs) and Multi-Year Guaranteed Annuities (MYGAs). FIAs provide growth potential linked to market indices with principal protection against downturns, while MYGAs deliver guaranteed interest rates for a fixed contract term. The company also offers variable annuities and, as of April 2026, the industry's first FIA with cryptocurrency exposure via BlackRock's IBIT Bitcoin index.

Product overview

Delaware Life Insurance Company, founded in 2013 and headquartered in Zionsville, IN, is a member of Group 1001 Insurance. The company offers a comprehensive suite of annuity products consisting primarily of Fixed Index Annuities (FIAs) and Multi-Year Guaranteed Annuities (MYGAs). Their FIA portfolio includes nine named products: Growth Pathway®, Target Income Choice™, Target Growth 10®, Retirement Stages Select®, TruePath Income™, PrimeStart Bonus 10™, Momentum Growth™, Momentum Growth Plus™, and DualTrack Income™ — all designed to provide growth potential linked to market indices with principal protection. Their MYGA offerings include Apex MYGA® and Pinnacle Plus MYGA™, which provide stable, guaranteed returns for conservative investors. Notably, in April 2026, Delaware Life launched the industry's first Bitcoin-linked fixed indexed annuity powered by BlackRock's IBIT Bitcoin index. The company also provides educational resources including the L.I.V.E. framework (addressing Longevity, Inflation, Volatility, and Emotion risks) and planning tools such as the M.U.S.T. Calculator.

Differentiator

Problem solved

Functional benefit

Products and services

• Growth Pathway® An indexed annuity providing growth potential linked to market indices with contractual protection against market downturns, designed for retirement savers seeking market-linked upside with downside protection.
• Target Income Choice™ An indexed annuity engineered to provide guaranteed lifetime income solutions for retirees who want to convert accumulation into a predictable income stream.
• Target Growth 10® A 10-year indexed annuity emphasizing growth accumulation features for clients with longer time horizons before retirement.
• Retirement Stages Select® An indexed annuity structured to address the different stages of retirement with flexible features that adapt to changing client needs across accumulation, transition, and income phases.
• TruePath Income™ An indexed annuity focused on providing retirement income solutions through index-linked crediting strategies combined with lifetime income features.
• PrimeStart Bonus 10™ A 10-year indexed annuity featuring a premium bonus designed to accelerate accumulation in the early years of the contract.
• Momentum Growth™ An indexed annuity emphasizing growth potential through index-linked crediting, balanced with contractual principal protection features.
• Momentum Growth Plus™ An enhanced indexed annuity offering greater growth potential features compared to the standard Momentum Growth product, targeting accumulation-focused clients.
• DualTrack Income™ An indexed annuity that combines income and growth crediting strategies, allowing retirees to balance ongoing lifetime income with continued accumulation potential.
• Bitcoin-Linked Fixed Indexed Annuity (BlackRock IBIT) The industry's first fixed indexed annuity offering cryptocurrency-linked return potential through BlackRock's IBIT Bitcoin index, providing policyholders digital-asset exposure within a principal-protected FIA structure.
• Apex MYGA® A multi-year guaranteed annuity offering stable, predictable returns with a guaranteed interest rate for the contract term, designed for conservative investors prioritizing safety.
• Pinnacle Plus MYGA™ A multi-year guaranteed annuity offering guaranteed interest returns with enhanced features relative to standard MYGAs, targeting retirement savers seeking safety plus additional contract benefits.

Quantifiable outcome

• 41% increase in risk of running out of money when retirement is extended by 5 years
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• BlackRock, Inc.coreTechnology or Integration · 27 April 2026Delaware Life partnered with BlackRock, the world's largest asset manager, to incorporate BlackRock's IBIT Bitcoin index into its fixed indexed annuity product suite. This partnership introduces cryptocurrency-linked return potential within the FIA structure that carries contractual principal protection, allowing policyholders to gain exposure to digital assets without the operational burdens or emotional volatility of direct cryptocurrency ownership.
• Group 1001 InsurancecoreOthersDelaware Life Insurance Company is a member of Group 1001 Insurance, a collective that empowers companies to create positive growth. Group 1001 includes insurance and annuities companies, an online investing platform, technology and innovation businesses, and strategic partnerships in sports and education. Delaware Life is one of several companies responsible for its own financial condition and contractual obligations.
• Clarendon Insurance Agency, Inc.supportingChannel Partner/ Reseller/ DistributorClarendon Insurance Agency, Inc. (Waltham, MA), member FINRA, distributes variable contracts for Delaware Life. The company is a member of Group 1001 along with Delaware Life and is responsible for its own financial condition and contractual obligations.
• Andretti GlobalsupportingGTM or Marketing PartnerDelaware Life sponsors Marcus Ericsson and Andretti Global in the NTT INDYCAR SERIES. The partnership includes primary sponsored races at multiple venues and a hat initiative with Peyton Manning Children's Hospital patient ambassadors.
• Peyton Manning Children's HospitalsupportingGTM or Marketing PartnerDelaware Life partnered with Peyton Manning Children's Hospital at Ascension St. Vincent for the Delaware Life Hat Initiative. Patient ambassadors create custom hat designs for Marcus Ericsson to wear at INDYCAR races throughout the 2026 season.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Athene Holding: One of the largest US writers of fixed indexed and multi-year guaranteed annuities, serving similar financial-professional distribution channels with overlapping FIA/MYGA product suites — a direct competitor for advisor wallet share.
• Corebridge Financial: Major US annuity and retirement solutions carrier (formerly AIG Life & Retirement) with significant FIA, MYGA, and variable annuity volumes — directly comparable in product mix, distribution model, and target retiree/pre-retiree segment.
• Allianz Life Insurance Company of North America: Top-tier US FIA writer and a pacesetter in registered index-linked annuity (RILA) innovation, competing head-to-head with Delaware Life for advisor-sold FIA business and market share in index crediting strategies.
• F&G Annuities & Life: Public annuity and life insurer with a deep FIA and MYGA book distributed through IMOs and broker-dealers — comparable scale, channel, and product positioning to Delaware Life.
• Brighthouse Financial: Public US annuity and life insurance carrier with material fixed and variable annuity volumes sold through financial professionals — overlapping distribution and target retirement-income customer.
• American Equity Investment Life Insurance: Historically one of the largest dedicated FIA writers in the US; comparable pure-play annuity strategy, IMO distribution focus, and book-of-business composition before its take-private transaction.
• Global Atlantic Financial Group: Mid-to-large US life and annuity carrier with strong FIA, MYGA, and pension risk transfer franchises — comparable institutional positioning and retail distribution overlap.
• Jackson National Life Insurance Company: Subsidiary of Prudential Financial and a top US variable and fixed annuity writer; competes directly with Delaware Life in FIA and VA product categories through advisor-sold distribution.

Broad incumbents

• Massachusetts Mutual Life Insurance Company (MassMutual): Large mutual life insurer with a broad retirement income, annuity, and wealth management platform — overlapping in FIAs and lifetime income products but with a much wider product portfolio and distribution footprint.
• New York Life Insurance Company: Mutual life insurer and one of the largest US retirement income providers, competing across annuities, life insurance, and wealth management — a broad incumbent against which Delaware Life's annuity-specialist model must differentiate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/delaware-life-insurance-company
• Instagraminstagram.com/delawarelife
• Xx.com/delaware_life

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Delaware Life