The Clarendon Insurance Agency

What The Clarendon Insurance Agency does

The Clarendon Insurance Agency, Inc. is a privately held, single-location independent insurance agency founded in 1945 and headquartered at 12 South Brooks Street in Manning, South Carolina. The agency offers four core insurance product lines — Home, Auto, Life, and Commercial — serving individuals, families, and local businesses primarily within the South Carolina region. With 1-10 employees, it operates as a traditional small-scale insurance brokerage reliant on direct customer engagement through its physical office, phone, and email channels, with no app, public API, or disclosed technology platform.

The company's business model is based on collecting insurance premiums from customers on recurring (typically monthly, semi-annual, or annual) billing cycles. Pricing is quote-based rather than publicly disclosed, with premiums varying by individual risk factors, coverage limits, deductibles, and policy types. The agency employs a sales-led go-to-market approach with no identified digital marketing or social media presence beyond its corporate website (clarendoninsurance.com, hosted via GoDaddy), which serves as its primary customer contact touchpoint.

The Clarendon Insurance Agency has no disclosed technology stack, no proprietary digital products, no patents or trademarks, no certifications, and no external partnerships in the source data. There is no evidence of institutional ownership, venture capital, or private equity backing. The agency's principal competitive differentiator is its 76-year operating history and locally rooted brand recognition within Clarendon County, which the company explicitly markets as "Celebrating 76 Years of providing you with quality insurance coverage at a price you can afford."

Name

The Clarendon Insurance Agency

Legal name

The Clarendon Insurance Agency, Inc.

Website

https://clarendoninsurance.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

1–10 employees

Short description

The Clarendon Insurance Agency is a privately held, single-location independent insurance agency in Manning, South Carolina, offering Home, Auto, Life, and Commercial insurance to local individuals, families, and small businesses. Founded in 1945, the 1-10 employee firm relies on direct office sales and quote-based pricing.

Ownership category

akta.pro rank

Headquarters

HQ city

Manning

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Premiums: The agency collects insurance premiums from customers for Home, Auto, Life, and Commercial insurance coverage. Premiums are paid on a recurring basis (monthly, semi-annual, or annual) as part of standard insurance policies.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

The Clarendon Insurance Agency is an independent insurance agency that sells Home, Auto, Life, and Commercial insurance policies directly to consumers and local businesses. Coverage is purchased by contacting the agency via phone, email, or website to receive a customized quote based on individual risk factors. The agency operates from a single office in Manning, South Carolina, and has been providing insurance coverage for 76 years.

Product overview

The Clarendon Insurance Agency is a single-location independent insurance agency offering a portfolio of insurance products. The company provides four core insurance product lines: Home Insurance, Auto Insurance, Life Insurance, and Commercial Insurance. These products are offered as distinct standalone offerings that customers can purchase individually to meet their personal or business insurance needs. The agency has been serving customers for 76 years, positioning itself as a traditional insurance provider focused on quality coverage at affordable prices.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Regional players

• Cincinnati Financial: Regional property-casualty insurer and life carrier that sells exclusively through independent agents. Comparable product mix and independent-agent distribution model to Clarendon's brokerage operations.
• Erie Insurance: Regional mutual insurer operating through a network of independent agents in the Mid-Atlantic and Southeast. Sells home, auto, life, and commercial coverage through agency distribution closely aligned with Clarendon's local-brokerage model.
• Auto-Owners Insurance: Regional mutual insurer that distributes exclusively through independent agents across multiple states, with strong concentration in the eastern U.S. Comparable distribution model and product set (home, auto, life, commercial) to Clarendon's agency business.

Broad incumbents

• Nationwide Mutual Insurance: Large national mutual insurer offering home, auto, life, and commercial products through exclusive and independent agents. Broad incumbent serving overlapping customer needs to Clarendon's book of business.
• Travelers: National P&C carrier with a strong independent-agent distribution channel for personal and commercial lines. Competes with Clarendon in the commercial and personal-property segments of its South Carolina book.
• State Farm: Largest U.S. personal lines insurer, distributing home, auto, and life products through a captive agent network. Represents the scaled incumbent counterpart to Clarendon's local independent agency model in the same product categories.
• Allstate: National P&C insurer with both captive agents and independent distribution across home, auto, and life lines. Competes with Clarendon for the same consumer and small-business insurance dollars in South Carolina.
• Brown & Brown: Large publicly traded insurance brokerage that has aggressively rolled up independent agencies. Comparable intermediary function to Clarendon, though at vastly larger scale and serving as a potential acquirer of Clarendon-style local agencies.

Direct peers

• Brightway Insurance: Franchise-based independent insurance agency offering home, auto, and commercial lines through local agents. Comparable to Clarendon as a multi-line independent intermediary serving consumer and small-business customers.
• Goosehead Insurance: Independent insurance agency that distributes home, auto, and commercial coverage through a franchise/agent model. Directly comparable to Clarendon in product mix and intermediary role, though Goosehead operates a scaled franchise system rather than a single office.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Clarendon Insurance Agency