What Staffino does

Staffino s. r. o. is a Bratislava-headquartered SaaS provider of an experience management (XM) platform that combines customer experience (CX) and employee experience (EX) capabilities for enterprise clients. Founded in 2013, the company has built a modular platform covering feedback collection (CX Surveys, Website Feedback Surveys, Public Reviews Connector), closed-loop feedback management, real-time dashboards (3,000+ active), mystery shopping, employee recognition and gamification, and retention case management. The platform reportedly processes 10M+ survey responses per month across 50+ enterprise customers including JYSK, Dr. Max, L'Occitane, E.ON, Orange, O2, Cofidis, Packeta, Viessmann and Mall.cz, serving primary verticals of retail, energy & utilities, pharmacies/drugstores, and call centres, with field service management as an emerging use case.

The technology stack is cloud-native, hosted across AWS (primary data hosting in Ireland), Microsoft Azure (internal storage and identity management) and Google Cloud (analytics/visualization), and is certified to ISO 27001 and ISO 9001 with GDPR compliance. In 2025 the company launched its "Staffino AI Cortex" product umbrella, layering NLP-based topic and sentiment classification, a generative AI feedback responder, an insight summariser, and a public reviews analyser on top of the core platform. Revenue is generated primarily through subscription fees scaled to the number of operations, products, services and employees evaluated, with multi-year enterprise contracts, supplemented by professional services (CX & EX consulting, CX Audit, CX Strategy & Roadmap, CX Workshops, Advanced CX Consulting). Pricing is quote-based and not publicly disclosed; the go-to-market combines direct enterprise sales with self-serve demo access across five localized websites (EN, SK, CZ, RO, TR), and a GTM presence at regional events such as the CX Conference 2025 in Romania.

Name

Staffino

Legal name

STAFFINO s. r. o.

Website

https://staffino.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Staffino is a Bratislava-based SaaS provider of an experience management platform combining CX and EX tools (surveys, dashboards, AI analytics, gamification) for enterprise clients in retail, energy, pharmacy, telecom and call centre verticals across Europe.

Ownership category

akta.pro rank

Product category

Customer Experience Management Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)

Keywords

• Experience management platform
• Customer feedback analytics
• Employee experience software
• AI sentiment analysis
• CX consulting services

Headquarters

HQ city

Bratislava

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Staffino operates as a B2B SaaS platform where Clients (businesses) pay for access to the experience management platform. Pricing is based on the number of operations, products, services, and/or employees to be evaluated. Payment methods include online credit card payment (Braintree) or bank transfer for clients with written agreements. The platform is provided under a non-exclusive license for a territorially unlimited area.
2. Consulting Services: Staffino offers professional consulting services including CX & EX consulting, CX Audit, CX Strategy & Roadmap, CX Workshop, and Advanced CX Consulting. These are provided by EX and CX specialists as an add-on to the core platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Staffino provides a cloud-based experience management (XM) SaaS platform that enables businesses to collect, analyze, and act on customer (CX) and employee (EX) feedback at scale, using AI modules (AI Cortex, AI Topic & Sentiment Analyser, AI Feedback Responder, AI Insight Summariser, AI Public Reviews Analyser) for automated topic detection, sentiment analysis, response generation, and insight summarization. The platform is sold as a subscription license priced per the number of operations, products, services, and employees evaluated, and is augmented by professional CX/EX consulting services and a mystery shopping service (Mastery Shopping) for end-to-end experience measurement.

Product overview

Staffino is an intelligent experience management platform offering a modular portfolio of CX and EX solutions. The platform consists of a Core CX Platform that serves as the central hub, augmented by specialized product modules including Feedback Management, CX & EX Dashboards, CX Surveys, Public Reviews Connector, and Website Feedback Surveys for customer experience management; Employee Recognition & Motivation, Employee Performance, and Employee Gamification Platform for employee experience; and AI-powered features including AI Topic & Sentiment Analyser, AI Feedback Responder, AI Insight Summariser, and AI Public Reviews Analyser under the Staffino AI Cortex umbrella. The offering also includes consulting services (CX & EX Consulting, CX Audit, CX Strategy & Roadmap, CX Workshop, Advanced CX Consulting) and tools such as the ROCX Calculator for measuring CX ROI. The platform processes over 10 million answers monthly and serves 50+ global brands across retail, energy & utilities, pharmacies, call centers, and field service management sectors.

Differentiator

Problem solved

Functional benefit

Brands

• AI Cortex: AI-powered module within Staffino's XM platform that identifies CX opportunities, reduces customer friction, and improves business performance with AI-powered recommendations.
• Review Radar
• Mastery Shopping

Products and services

• Staffino Experience Management Platform (Core CX Platform) Cloud-based SaaS platform that enables businesses to collect, route, analyze, and act on customer and employee feedback across multiple touchpoints, providing dashboards, surveys, closed-loop feedback management, recognition, gamification, and retention case monitoring under a single subscription license priced per operations, products, services, and employees evaluated.
• Staffino AI Cortex Standalone AI platform product from Staffino that identifies the biggest CX opportunities, reduces customer friction, and improves business performance through AI-powered recommendations, helping users move from dashboard monitoring to prioritized action.
• Review Radar Standalone Staffino product that aggregates and analyzes public reviews to deliver actionable insights about customer satisfaction, brand strengths and weaknesses, and competitive opportunities for the subscribing business.
• CX & EX Consulting Services Professional services bundle from Staffino covering CX & EX Consulting, CX Audit, CX Strategy & Roadmap, CX Workshop, and Advanced CX Consulting, delivered by in-house EX and CX specialists as a paid engagement on top of the XM platform subscription.
• Mastery Shopping Standalone Staffino mystery-shopping service for evaluating and improving customer experience at physical and digital touchpoints, integrated into the Staffino XM platform.

Quantifiable outcome

• NPS promoters increased purchase value by 58% (L'Occitane case study)
• +4 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature11 records

Partnerships

Five partnerships are on record, tiered core and minor.

• IpsoscoreStrategic or Co-development Partner · 14 October 2025Staffino partnered with Ipsos to develop the CX Maturity Study 2025, a research initiative exploring customer perceptions across major industries in Romania and Moldova. This partnership premiered at the CX Conference 2025 and represents a strategic research collaboration to advance CX benchmarking in the CEE region.
• GeomantminorGTM or Marketing Partner · 14 October 2025Geomant is listed as a strategic partner for the CX Conference 2025 organized by Customer Experience Romania. Staffino and Geomant are co-presenting at this industry event focused on the balance between AI integration and human empathy in customer experience delivery.
• Amazon Web Services EMEA SARLcoreTechnology or IntegrationAWS serves as the primary infrastructure-as-a-service provider, hosting all customer data (content, contact, purchase, technical) in Ireland. AWS provides the cloud infrastructure backbone for Staffino's platform operations.
• Microsoft Ireland Operations LimitedcoreTechnology or IntegrationMicrosoft Azure provides internal data storage and identity management services (IDM) for Staffino's operations.
• Google Cloud EMEA LimitedcoreTechnology or IntegrationGoogle Cloud provides data analytics and visualization services for Staffino's platform, enabling advanced insights and reporting capabilities.

Scale indicators5 records

Broad incumbents

• Qualtrics: Qualtrics is the global leader in experience management (XM), offering CX, EX, and product experience software with advanced AI analytics. It is the most direct incumbent competitor to Staffino's platform at the enterprise level, with broader scale and deeper feature set.
• Medallia: Medallia is a leading enterprise customer experience management platform with AI-powered text and speech analytics. It directly competes with Staffino in large-enterprise CXM deployments across retail, financial services, and telecommunications.
• SurveyMonkey (Momentive): SurveyMonkey's CX/EX solutions (GetFeedback, Peakon) compete in the same feedback collection and experience analytics space as Staffino. It serves similar mid-market customers with broader brand recognition and significantly larger scale.

Direct peers

• InMoment: InMoment is a CX intelligence platform combining surveys, social, and operational data with AI-driven insights. It serves many of the same verticals as Staffino (retail, energy/utilities, healthcare) and competes head-to-head on AI-powered experience analytics.
• CustomerGauge: CustomerGauge specializes in B2B and Account Experience (AX) NPS programs, with deep presence in manufacturing, industrials, and pharmaceuticals — verticals where Staffino also operates. It is a directly comparable mid-market CXM alternative.
• AskNicely: AskNicely provides frontline customer experience software focused on NPS, CX, and employee coaching for service-based businesses. Its positioning around simple, fast deployment makes it a directly comparable alternative for Staffino's mid-market and retail/pharmacy clients.
• PlayVox: PlayVox is a workforce engagement management and quality assurance platform for call centres and customer support teams. It overlaps with Staffino's call centre and employee experience offerings, particularly in agent motivation and CX quality tracking.

Emerging players

• Wonderflow: Wonderflow is an AI-powered Voice of Customer platform that aggregates and analyzes customer feedback from multiple sources. It overlaps with Staffino's Review Radar and AI Public Reviews Analyser, particularly in European markets.
• SentiSum: SentiSum is an AI-native customer feedback analytics platform using NLP for topic and sentiment detection. It is a comparable emerging player focused on the same AI-driven feedback analysis capabilities Staffino offers through AI Cortex.
• Klaus: Klaus is a conversation review and quality management platform for customer support, with strong overlap to Staffino's call centre experience management capabilities. It targets the same contact centre and customer service quality use cases.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/staffinoapp
• Facebookfacebook.com/staffinoapp
• LinkedInlinkedin.com/company/staffino

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Staffino