What conversationHEALTH does

Swoop, legally Swoop.com, Inc., is an AI-driven, privacy-compliant omnichannel healthcare marketing technology company that sells audience targeting, predictive analytics, and campaign activation solutions to major pharmaceutical brands, healthcare agencies, and providers. The company's platform is organized around three business questions — Who to Target (DTC Audiences, HCP Pro Suite, Predictive Audiences), Where to Engage (TV Audiences, condition-specific Communities via MyHealthTeam), and What to Do (Swoop Piper, a GenAI-powered data analysis layer, and Swoop Agents, an engagement automation product). Its underlying technology stack combines patented predictive non-adherence audience modeling, a zero-knowledge methodology that builds audiences without consumer attributes or health data, HIPAA-compliant de-identification of all health data, and omnichannel activation across data-driven linear, addressable, and connected TV. Through its 2026 acquisition of Nimble, Swoop added SwoopRx, a prescription fulfillment and pharmacy connectivity capability that closes the loop from audience targeting through first-fill and adherence.

Swoop sells primarily through a B2B enterprise GTM motion — direct field sales to pharma brand teams, dedicated agency partnerships, and partner channels such as the MyHealthTeam community network. Pricing is quote-based and not publicly disclosed, consistent with enterprise SaaS and media-activation engagements scoped around audiences, programmatic activation, and outcomes (e.g., Rx lift, adherence, HCP appointments). The company has published quantified customer outcomes including a 29% YoY adherence increase for a MAT therapy brand using Predictive Audiences, a 20% lift in HCP appointments via CTV for a mental health drug, and 1,500 new-to-brand prescription starts for a Type 2 diabetes therapy. The business serves pharmaceutical manufacturers as its primary customer base, with HCPs and patients (including rare disease populations) addressed as downstream audience targets rather than paying customers.

Swoop is headquartered in the US (New York-incorporated entity), with founding operations traceable to Toronto in 2017, and employs between 101 and 250 people. It operates as a private company, has been recognized as a 2026 Best Places to Work employer and a MarTech Breakthrough "Best AdTech Privacy Solution," and has expanded through acquisition (Nimble for prescription fulfillment, MyHealthTeam for patient communities) rather than through disclosed external funding rounds.

Name

conversationHEALTH

Legal name

Swoop.com, Inc.

Website

https://conversationhealth.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Swoop (conversationHEALTH) is an AI-driven, privacy-compliant omnichannel healthcare marketing platform that sells audience targeting, predictive analytics, and campaign activation to pharmaceutical brands, agencies, and providers across DTC, HCP, and connected TV channels.

Ownership category

akta.pro rank

Product category

Healthcare Marketing Technology

NAICS

Telemarketing Bureaus and Other Contact Centers (561422), Other Individual and Family Services (62419)

SIC

Services-Health Services (8000), Services-Prepackaged Software (7372), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Adherence, Reminders & Engagement Automation (Medication/Follow-up) (HLACAEAJ)

akta.pro secondary industries

Patient Community, Peer Support & Social Engagement (HLACAEAK), Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF), Omnichannel Patient Communications & Contact Center (Voice/SMS/Email/Chat) (HLACAEAC)

Keywords

• Healthcare marketing technology
• Pharmaceutical advertising
• Audience targeting platform
• Predictive analytics
• Omnichannel marketing

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Distribution channels5 records

Marketing channels7 records

Core offering

conversationHEALTH (operating as Swoop) provides an AI-driven, privacy-compliant omnichannel healthcare marketing platform for pharmaceutical companies. The platform combines predictive audience targeting, HCP segmentation, TV/CTV activation, condition-specific patient communities, and prescription fulfillment integration (via the Nimble acquisition) to drive prescription lift, medication adherence, and improved patient outcomes.

Product overview

Swoop is an AI-driven, data-powered, privacy-compliant omnichannel healthcare marketing platform. The platform offers a comprehensive suite of solutions organized around three key business questions: Who to Target (DTC Audiences, HCP Pro Suite, Predictive Audiences), Where to Engage (TV Audiences, Communities), and What to Do (Swoop Piper, Swoop Agents). The platform uses a find-anticipate-educate-connect-convert funnel approach, progressing from scalable audience targeting through predictive health event anticipation, intelligent search and chat guidance, condition-specific community engagement, to prescription fulfillment and adherence solutions. SwoopRx, acquired from Nimble, adds prescription fulfillment capabilities to the integrated ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• SwoopRx: Prescription fulfillment and pharmacy connectivity solution connecting prescription fulfillment with commercial intelligence to improve medication adherence.
• Swoop Piper
• Swoop Agents
• HCP Pro Suite

Products and services

• DTC Audiences Drives prescription lift and lifetime patient value by targeting 99% of the ideal audience with 100% privacy compliance across direct-to-consumer channels. Built for pharmaceutical brand marketers seeking scalable DTC reach.
• HCP Pro Suite Goes beyond traditional NPI segmentation and PLD reporting by quantifying every provider's true brand value, enabling precision targeting of healthcare professionals. Built for pharma brand teams managing HCP marketing campaigns.
• Predictive Audiences Predictive technology that identifies patients most likely to become non-adherent, enabling reach to DTC and HCP audiences before critical health milestones occur. Built for pharmaceutical brands seeking to improve medication adherence.
• TV Audiences Unifies planning, activation, and measurement across data-driven linear, addressable, and connected TV platforms for omnichannel campaign management. Built for pharma brand marketers running TV-led campaigns.
• Communities Patient-first engagement through MyHealthTeam, the largest opted-in condition-specific communities in the U.S., strengthening direct patient engagement and unlocking richer insights. Built for pharma brands targeting rare disease and chronic condition patient populations.
• Swoop Piper GenAI-powered data analysis platform that accelerates omnichannel decision-making by uncovering insights that matter most for marketers. Built for healthcare marketing teams seeking AI-augmented analytics.
• Swoop Agents Transforms customer engagement to unlock unprecedented first-party data for healthcare marketing optimization. Built for pharma brand marketers seeking to enrich their first-party data assets.
• SwoopRx Prescription fulfillment and pharmacy connectivity solution that connects prescription fulfillment capabilities with commercial intelligence to improve medication adherence and reduce treatment delays. Built for pharma brands seeking to close the loop from awareness to Rx fill.

Quantifiable outcome

• 29% YoY increase in medication adherence for a MAT therapy brand using predictive non-adherence audiences
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Doximity: Largest professional network for U.S. physicians, offering HCP-targeted marketing, programmatic advertising, and clinical content — competing for the same pharma HCP marketing budgets that Swoop's HCP Pro Suite targets.
• Real Chemistry (formerly W2O Group): Healthcare marketing and communications agency combining data, analytics, and creative services for pharma brands — competes with Swoop for pharma marketing engagements and increasingly builds proprietary audience-analytics tooling.
• PatientPoint: Point-of-care patient and HCP engagement platform delivering health content, adherence messaging, and condition-specific programs — overlaps with Swoop's adherence and patient-engagement solutions at the provider-office touchpoint.
• IQVIA: Global healthcare data, analytics, and technology provider offering audience targeting, HCP engagement, and real-world evidence solutions to pharmaceutical brands — directly overlapping Swoop's pharma marketing and predictive-audience use cases at much larger scale.
• WebMD (Internet Brands): Major consumer health information platform with pharma sponsorship, advertising, and condition-specific content capabilities — overlapping Swoop's DTC audience targeting and patient-education orchestration use cases.

Direct peers

• DeepIntent: Healthcare-focused programmatic advertising and audience platform for pharma and agencies, offering HCP/DTC targeting, CTV activation, and outcomes measurement — directly comparable to Swoop's TV Audiences and Predictive Audiences products.
• Veeva Systems: Cloud-based life sciences CRM and data platform (Veeva Vault, Crossix) used by pharma for HCP/DTC engagement, audience analytics, and media planning — competing head-on with Swoop's HCP Pro Suite and predictive audience capabilities.
• PulsePoint (Internet Brands): Programmatic health advertising platform with HCP and DTC audience targeting across display, video, and CTV — competes with Swoop for pharma brand omnichannel media budgets and audience-data differentiation.
• Crossix (Veeva): Health-data analytics platform (now part of Veeva) providing audience segmentation, campaign measurement, and patient-level Rx attribution for pharma — overlapping Swoop's audience and outcomes-analytics offerings.

Emerging players

• Health Union: Operator of condition-specific online patient communities and health intelligence platform for pharma — directly comparable to Swoop's MyHealthTeam community engagement offering and patient-first marketing capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@SwoopAI
• LinkedInlinkedin.com/company/swoop

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about conversationHEALTH